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Best Practices for Creating Slide Decks | PDF
BEST PRACTICES
FOR DESIGNING SLIDE DECKS
LAYOUT & DESIGN TIPS
Use wide screen slides
More space!
(16:9)
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Don’t include your whole presentation on one slide. Your audience didn’t come to read.
Planning the presentation
• Start with the takeaway
• What do you want your audience to remember, feel, or ACT upon?
• Then focus on
• WHO is your audience
• Talk to someone in your audience for feedback
• WHY do they care
• Your challenge: How to get them to care
• STORIES
• " We all love stories. We're born for them. Stories affirm who we are. We all
want affirmations that our lives have meaning. And nothing does a greater
affirmation than when we connect through stories.” - Andrew Stanton
• Make your message stick
• simplicity
• unexpectedness
• concreteness
• credibility
• emotion
Planning the presentation
• Start with the takeaway
• What do you want your audience to remember, feel, or ACT upon?
• Then focus on
• WHO is your audience
• Talk to someone in your audience for feedback
• WHY do they care
• Your challenge: How to get them to care
• STORIES
• " We all love stories. We're born for them. Stories affirm who we are. We all
want affirmations that our lives have meaning. And nothing does a greater
affirmation than when we connect through stories.” - Andrew Stanton
• Make your message stick
• simplicity
• unexpectedness
• concreteness
• credibility
• emotion
No….
WHY?
It’s too much information to take in
INSTEAD…
document slide
Try to stick to one idea per slide
If including multiple points on
one slide, keep bullets limited
in length and quantity
• Point one
• Point two
• Point three
If your slide is starting to get long…
break it up into multiple slides.
If your slide is starting to get long…
COPY & PASTE
supporting points into a new slide
LIKE THIS!
COPY & PASTE
supporting points into a new slide
So your audience stays with you
LIKE THIS!
COPY & PASTE
supporting points into a new slide
As long as the essential information is included,
it doesn’t matter how long you slide deck is
Use white space
It calls attention to the important points you’re making
Use white space
Your slide design
DOES NOT NEED
to be fancy
Simplicity is best.
Use a consistent color palette
TYPOGRAPHY TIPS
Don’t use more than 1 or 2 fonts
Easy to read typefaces…
Serif Sans serifOR
Decorative ScriptOR
Not as easy to read…
Vary font weights
Vary font weights
and sizes
Vary font weights
to emphasize key takeaways
and sizes
Make sure text is large enough to read
ESPECIALLY FOR SMALLER SCREENS
Recommended font sizes*
Header text - 90pt
Body text - 70pt
Recommended font sizes*
*Think of these as a baseline. Adjust sizes as needed to fit your content!
Header text - 90pt
Body text - 70pt
IMAGE TIPS
Images can be full size…
or only part
of the slide.
Always make sure the text is
readable on full screen images.
Always make sure the text is
readable on full screen images.
Here are a few ways to do that…
ONE
Choose an image with
plenty of white space
TWO
Add the text on top of
a solid colored shape
THREE
1. Add a colored rectangle on top of the image
Reduce the opacity of the rectangle so the
image peeks through, but the text is legible
2.
FIND GREAT PHOTOS AT
unsplash.com pexels.com
do this!
CAN
you
You DO NOT need to
be a designer to
implement these tips!
TO MAKE YOUR SLIDE DECKS, USE
PowerPoint Keynote Google Slides
OR
FIND PRE-MADE, EDITABLE TEMPLATES AT
creativemarket.com canva.com
HAVE FUN!

Best Practices for Creating Slide Decks

  • 1.
  • 2.
  • 3.
    Use wide screenslides More space! (16:9)
  • 4.
    Don’t include yourwhole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read. Don’t include your whole presentation on one slide. Your audience didn’t come to read.
  • 5.
    Planning the presentation •Start with the takeaway • What do you want your audience to remember, feel, or ACT upon? • Then focus on • WHO is your audience • Talk to someone in your audience for feedback • WHY do they care • Your challenge: How to get them to care • STORIES • " We all love stories. We're born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories.” - Andrew Stanton • Make your message stick • simplicity • unexpectedness • concreteness • credibility • emotion
  • 6.
    Planning the presentation •Start with the takeaway • What do you want your audience to remember, feel, or ACT upon? • Then focus on • WHO is your audience • Talk to someone in your audience for feedback • WHY do they care • Your challenge: How to get them to care • STORIES • " We all love stories. We're born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories.” - Andrew Stanton • Make your message stick • simplicity • unexpectedness • concreteness • credibility • emotion No….
  • 7.
  • 8.
    It’s too muchinformation to take in
  • 9.
  • 10.
    document slide Try tostick to one idea per slide
  • 11.
    If including multiplepoints on one slide, keep bullets limited in length and quantity • Point one • Point two • Point three
  • 12.
    If your slideis starting to get long…
  • 13.
    break it upinto multiple slides. If your slide is starting to get long…
  • 14.
    COPY & PASTE supportingpoints into a new slide
  • 15.
    LIKE THIS! COPY &PASTE supporting points into a new slide
  • 16.
    So your audiencestays with you LIKE THIS! COPY & PASTE supporting points into a new slide
  • 17.
    As long asthe essential information is included, it doesn’t matter how long you slide deck is
  • 18.
  • 19.
    It calls attentionto the important points you’re making Use white space
  • 20.
    Your slide design DOESNOT NEED to be fancy
  • 21.
  • 22.
    Use a consistentcolor palette
  • 23.
  • 24.
    Don’t use morethan 1 or 2 fonts
  • 25.
    Easy to readtypefaces… Serif Sans serifOR
  • 26.
  • 27.
  • 28.
  • 29.
    Vary font weights toemphasize key takeaways and sizes
  • 30.
    Make sure textis large enough to read ESPECIALLY FOR SMALLER SCREENS
  • 31.
    Recommended font sizes* Headertext - 90pt Body text - 70pt
  • 32.
    Recommended font sizes* *Thinkof these as a baseline. Adjust sizes as needed to fit your content! Header text - 90pt Body text - 70pt
  • 33.
  • 34.
    Images can befull size…
  • 35.
    or only part ofthe slide.
  • 36.
    Always make surethe text is readable on full screen images.
  • 37.
    Always make surethe text is readable on full screen images. Here are a few ways to do that…
  • 38.
  • 39.
    Choose an imagewith plenty of white space
  • 40.
  • 41.
    Add the texton top of a solid colored shape
  • 42.
  • 43.
    1. Add acolored rectangle on top of the image Reduce the opacity of the rectangle so the image peeks through, but the text is legible 2.
  • 44.
    FIND GREAT PHOTOSAT unsplash.com pexels.com
  • 45.
  • 46.
    You DO NOTneed to be a designer to implement these tips!
  • 47.
    TO MAKE YOURSLIDE DECKS, USE PowerPoint Keynote Google Slides
  • 48.
  • 49.
    FIND PRE-MADE, EDITABLETEMPLATES AT creativemarket.com canva.com
  • 50.