Brain Rules for Thinking Smarter

Brain Rules for Thinking Smarter

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  Brain Rules forThinking Smarter Guest Speaker: John Medina Hosted By: Alvaro Fernandez SharpBrains Brain Fitness Series June 3 rd , 2008
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  An Introduction toSharpBrains Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors. For institutions: Market Research, Consulting and Training Services. For individuals: Blog and Educational Website Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez. Member of Scientific American Partner Network. Over 10 scientists, educators, as blog Expert Contributors. Featured by NYT, US News & World News, Reuters… Learn more : www.sharpbrains.com Contact: Alvaro Fernandez at [email_address]
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  An Introduction toour Webinar Series #1: “The State of the Brain Fitness Software Market, 2008” May 27th #2 : “ Brain Rules for Thinking Smarter ”, with John Medina June 3rd #3 : “ The Science and Practice of Brain Fitness ” June 10th
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  John Medina andBrain Rules Dr. John Medina: developmental molecular biologist and research consultant. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) http://www.brainrules.net/
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  My 3 KeyTake-Aways Rule #1: Don’t hire coach potatoes (Or be one) Rule #4: Multitask at your peril (and others’) Rule #8: You have one brain
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  Rule #1: Exerciseboosts brain power. Best business meeting: walking at about 1.8 miles per hour. Aerobic exercise improves executive functions. No need to run triathlons. Exercise improves cognition for two reasons: - Increases oxygen flow into the brain - Acts directly on the molecular machinery of the brain itself
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  The cognitive valueof exercise Source: Colcombe, S and Kramer, AF (2003) Fitness effects on the cognitive function of older adults: a meta-analytic study Psych Sci 14: 125 - 130
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  Rule #4: Wedon't pay attention to boring things. Previous experience and pattern recognition. Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before? Multi-tasking, and our sequential processor. Driving while talking on a cell phone is like driving drunk. The always online organization is the always unproductive organization. Error rate goes up 50% and it takes you twice as long to do things.
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  Rule #4: Wedon't pay attention to boring things.
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  Rule #8: Stressedbrains don't learn the same way. Stress that lasts about 30 seconds: OK You can actually watch the brain shrink. Stress damages cognition. If you want your kid to get into Harvard, go home and love your spouse. You have one brain.
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  Rule #8: Stressedbrains don't learn the same way. Mendl M (1999) Performing under pressure: stress and cognitive function Applied Animal Behavioral Science 65(3): 221 - 244
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  My 3 KeyTake-Aways Rule #1: Don’t hire coach potatoes (Or be one) Rule #4: Multitask at your peril (and others’) Rule #8: You have one brain
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  Resources Mentioned Tonsof excellent content: http:// www.brainrules.net / Books John Gottman: Raising an Emotionally Intelligent Child Robert Sapolky: Why Zebras Don’t Have Ulcers Bruce McEwen: The End of Stress As We Know It Research Michael Posner: on Attention Art Kramer: on Physical Exercise and Cognition
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  John Medina andBrain Rules Dr. John Medina: developmental molecular biologist and research consultant. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) http://www.brainrules.net/