Drupal Block Test Module - Diner with Drupal

Drupal Block Test Module - Diner with Drupal

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  Block Test ModuleαDrupalModule for Dinner with DrupalBy Taco Potze – GoalGorillaOctober 2010
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  TodayWhy multivariation testingTheBlock Test ModuleResultsQuestions
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  Multivariation testingCase studyValk.com (Dutch)More bookingsBy: Online DialogueCheck: http://tiny.cc/morecaseinfo and http://tiny.cc/dinnerdrupel
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  Default
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  3 hypothesen
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  A
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  B
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  C
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  D
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  Tools
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  Tools+ custom variables
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  Current moduleshttp://drupal.org/project/multivariate (nodes)http://drupal.org/project/google_website_optimizer(only javascript)
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  Flow: Test ModuleCheckcustomvariablesShow block:Yes/no
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  Drupal: Block Testmodule
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  Simple Block Test
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  Set Test
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  Disable GA module
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  DONE!
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  Results (example)Nicely 50/50Withsearch on frontpage = +34% more search!
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  Questions?Thanks for yourattention:Taco PotzeConsultant & Partnertaco@goalgorilla.com