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Finding information on the Web - methodology | PPT
Finding Information  towards a methodology 2011 Ayala Alternative Organizational Consulting Ltd. By Philippe Scheimann MSc MBA CEO Ayala Alternative Organizational Consulting [email_address]
Philippe Scheimann CEO of Ayala Alternative Organizational Consulting MSc + MBA Professional experience on the Internet since 1990 Consultant & Entrepreneur
Overall view: finding information A 6 step process: Define your Topic Analyze your Topic 4 types of search tools Table: Search Strategy Summarized evaluation Go back to step 1
Define your Topic  Questions to answer How much info do you need How current  Type of information Time frame Language Broad subject Which source of information
Analyze your Topic  List of key words Unique words used ? '+‘ Any expression to be put into “expression" Any words you don’t want to use? '-‘ What are the synonyms ? ‘~’ Use of following sites for focus: Surfwax.com, ask,  Answers , wikipedia.org Collarity ,  eurekster.com   Google…
Focus – use of surfwax.com
4 types of search tools Search Engines Subject Directories Invisible Web Search 2.0
Search Engines Google  Alternatives: Globalspec.com for engineers Yahoo.com >20 billion "web objects“ Ask.com > 2 billion searchable pages Bing.com by  Microsoft
 
Why Google? Simply the best search engine Biggest web search engine database:50% of the searchable Web Includes powerful features and applications
How Google works Spider program finds pages on the web & builds database Search program gives you ways to search this database Page Rank™ arranges your results Word proximity and placement  linking to a page - notion of cluster Importance - traffic, popularity of pages
Google preferences
Google account
“ Easy” examples using Google Calculator 1200 * 34 Speed of light, radius of the earth "speed of light is * meter per second“ “ The world wide web was invented by *" patent 7,169,489 Flight # Address:  George W.Bush Washington DC
Use of some Operators oil refining  oil  OR   refining   “ Oil refining "   refining  – sugar   ~ refining technologies   define: refining   oil  *  refining   the words  oil   and   refining   either the word  Oil  or the word  Refining the exact phrase  oil refining the word  refining  but NOT the word  sugar technologies info for both the word  refining  and its synonyms:  purify , etc. definitions of the word  refining  from around the Web. the words  oil  and  refining  separated by one or more words.
 
Advanced Search - Google OR, AND is per default Include (+) or Exclude (-)  Similar Words ~ Exact Phrase “ “ List Similar Pages operator:search_term Site  e.g. site:.il Filetype e.g. filetype:pdf Link e.g. link:www.sostravelers.com Intitle Inurl related
http://www.google.com/intl/en/help/features.html
 
Subject Directories   chosen by people  http:// directory.google.com    selected by the Open Directory Project Librarians' Index  http:// lii.org Infomine  http://infomine.ucr.edu compiled by academic librarians of the Universities of California.
http://www.google.com/Top/Business/Energy_and_Environment/Oil_and_Gas/Tools_and_Equipment
Invisible Web  Deep Web   Deepnet Hidden Web   Refers to World Wide Web content not part of the surface Web indexed by search engines
Invisible Web – cont’ Archives, buyers guides, calendars of trade fairs and events, industry website link lists, statistical information, interactive databases, glossaries, encyclopedias, dictionaries, acronym lists, etc.   Intute infomine.ucr.edu  Librarians' Internet Index: www.lii.org Internet Archive: www.archive.org direct search: www.freepint.com/gary/direct.htn  Zoominfo.com  Pipl.com
Search 2.0 Newsgroups Usenet e.g  sci.engr.control   Google Managed by companies Managed by individuals Blogs  (e.g  General Motors ) Technorati  Search Engine for Blogs Twitter: search.twitter.com Social Bookmarking (diigo, delicious)
 
Finding information – 6 step process: 1,2 Define & Analyze your topic 3,4 Four types of search tools & Search Strategy Table 5,6 Summarized evaluation & Go back to step 1 Search Engines Subject Directories "Invisible Web"  Search 2.0  Sentence  Use " ".   Check the subject of your search   Look for a specialized database when searching for Facts, Statistics etc. newsgroups:  google weblog:technorati Twitter Social bookmark   No distinctive words  Use as many words as possible Try to find distinctive terms in Subject Directories General topic  not first choice Look for a specialized Subject Directory focused on topic: about, answers, wikipedia Narrow and specific Boolean searching e.g Oil and Gas > Operating Companies Looking for facts, statistics etc
Summarized evaluation
Summarized evaluation   Before clicking: Read URL Personal name  Personal page ~ commercial ISP or geocities.com Type of domain: .com, .org, .gov...
Summarized evaluation   When entering the site: Check "About“ Look for the date "last updated"  Check the authority of the author: "Googling the author" or  zoominfo  or  pipl What is the objective of this site? Information: is it accurate, current, objective ? Contact Owner of the domain:  Who is  or Domaintools.com Credentials Publications Outside links Reverse linking Use alexa.com URL information and in Google  link:URL Check the page up in Librarians' Index,  Infomine, About.com, AcademicInfo…
Evaluation - Example http:// www.martinlutherking.org   vs. http:// www.thekingcenter.org
"We are drowning in information and starving for knowledge"  R.D. Roger Information and knowledge  development

Finding information on the Web - methodology

  • 1.
    Finding Information towards a methodology 2011 Ayala Alternative Organizational Consulting Ltd. By Philippe Scheimann MSc MBA CEO Ayala Alternative Organizational Consulting [email_address]
  • 2.
    Philippe Scheimann CEOof Ayala Alternative Organizational Consulting MSc + MBA Professional experience on the Internet since 1990 Consultant & Entrepreneur
  • 3.
    Overall view: findinginformation A 6 step process: Define your Topic Analyze your Topic 4 types of search tools Table: Search Strategy Summarized evaluation Go back to step 1
  • 4.
    Define your Topic Questions to answer How much info do you need How current Type of information Time frame Language Broad subject Which source of information
  • 5.
    Analyze your Topic List of key words Unique words used ? '+‘ Any expression to be put into “expression" Any words you don’t want to use? '-‘ What are the synonyms ? ‘~’ Use of following sites for focus: Surfwax.com, ask, Answers , wikipedia.org Collarity , eurekster.com Google…
  • 6.
    Focus – useof surfwax.com
  • 7.
    4 types ofsearch tools Search Engines Subject Directories Invisible Web Search 2.0
  • 8.
    Search Engines Google Alternatives: Globalspec.com for engineers Yahoo.com >20 billion "web objects“ Ask.com > 2 billion searchable pages Bing.com by Microsoft
  • 9.
  • 10.
    Why Google? Simplythe best search engine Biggest web search engine database:50% of the searchable Web Includes powerful features and applications
  • 11.
    How Google worksSpider program finds pages on the web & builds database Search program gives you ways to search this database Page Rank™ arranges your results Word proximity and placement linking to a page - notion of cluster Importance - traffic, popularity of pages
  • 12.
  • 13.
  • 14.
    “ Easy” examplesusing Google Calculator 1200 * 34 Speed of light, radius of the earth "speed of light is * meter per second“ “ The world wide web was invented by *" patent 7,169,489 Flight # Address: George W.Bush Washington DC
  • 15.
    Use of someOperators oil refining  oil OR refining   “ Oil refining "   refining – sugar   ~ refining technologies   define: refining   oil * refining   the words oil and refining either the word Oil or the word Refining the exact phrase oil refining the word refining but NOT the word sugar technologies info for both the word refining and its synonyms: purify , etc. definitions of the word refining from around the Web. the words oil and refining separated by one or more words.
  • 16.
  • 17.
    Advanced Search -Google OR, AND is per default Include (+) or Exclude (-) Similar Words ~ Exact Phrase “ “ List Similar Pages operator:search_term Site e.g. site:.il Filetype e.g. filetype:pdf Link e.g. link:www.sostravelers.com Intitle Inurl related
  • 18.
  • 19.
  • 20.
    Subject Directories chosen by people http:// directory.google.com selected by the Open Directory Project Librarians' Index http:// lii.org Infomine http://infomine.ucr.edu compiled by academic librarians of the Universities of California.
  • 21.
  • 22.
    Invisible Web Deep Web Deepnet Hidden Web Refers to World Wide Web content not part of the surface Web indexed by search engines
  • 23.
    Invisible Web –cont’ Archives, buyers guides, calendars of trade fairs and events, industry website link lists, statistical information, interactive databases, glossaries, encyclopedias, dictionaries, acronym lists, etc. Intute infomine.ucr.edu Librarians' Internet Index: www.lii.org Internet Archive: www.archive.org direct search: www.freepint.com/gary/direct.htn Zoominfo.com Pipl.com
  • 24.
    Search 2.0 NewsgroupsUsenet e.g sci.engr.control Google Managed by companies Managed by individuals Blogs (e.g General Motors ) Technorati Search Engine for Blogs Twitter: search.twitter.com Social Bookmarking (diigo, delicious)
  • 25.
  • 26.
    Finding information –6 step process: 1,2 Define & Analyze your topic 3,4 Four types of search tools & Search Strategy Table 5,6 Summarized evaluation & Go back to step 1 Search Engines Subject Directories "Invisible Web" Search 2.0 Sentence Use " ". Check the subject of your search Look for a specialized database when searching for Facts, Statistics etc. newsgroups: google weblog:technorati Twitter Social bookmark No distinctive words Use as many words as possible Try to find distinctive terms in Subject Directories General topic not first choice Look for a specialized Subject Directory focused on topic: about, answers, wikipedia Narrow and specific Boolean searching e.g Oil and Gas > Operating Companies Looking for facts, statistics etc
  • 27.
  • 28.
    Summarized evaluation Before clicking: Read URL Personal name Personal page ~ commercial ISP or geocities.com Type of domain: .com, .org, .gov...
  • 29.
    Summarized evaluation When entering the site: Check "About“ Look for the date "last updated" Check the authority of the author: "Googling the author" or zoominfo or pipl What is the objective of this site? Information: is it accurate, current, objective ? Contact Owner of the domain: Who is or Domaintools.com Credentials Publications Outside links Reverse linking Use alexa.com URL information and in Google link:URL Check the page up in Librarians' Index, Infomine, About.com, AcademicInfo…
  • 30.
    Evaluation - Examplehttp:// www.martinlutherking.org vs. http:// www.thekingcenter.org
  • 31.
    "We are drowningin information and starving for knowledge" R.D. Roger Information and knowledge development

Editor's Notes

  • #2 Hebrew-English
  • #5 Different jargon , different disciplines, different names for the same information… Important to create knowledge that will serve the different users in the chain
  • #6 אצם הדג : חומר , ציוד , שיטה , חומר שיטת ניתוח
  • #29 How to keep this information : favorites…