H2O platform workshop

H2O platform workshop

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  H2O Workshop HassanNamarvar Principal Data Scientist Oct 8, 2014
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  2 WHY USEA NEW MACHINE LEARNING TOOL? Available large-scale ML tools such as Apache Mahout, Vowpal Wabbit, Hadoop RMR, native Spark MLLib have their own issues. Critical Features for state-of-the-art ML package:  Ease of use  System reliability  In-memory (fast)  Distributed  Extensible (API/SDK)  Accurate algorithms  Visualization (data and results)  …
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  3 INTRODUCTION TOH2O PLATFORM H2O is the world’s fastest in-memory open source machine learning library. Important Features:  Open source licensed under Apache  Scalable in-memory processing for big data (written in Java)  Run on one node or multi-node cluster  High quality implementation of state-of-the-art ML libraries  H2O package for R  Spark+H2O = Sparkling Water
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  4 WORKSHOP AGENDA  Download the bleeding edge version of platform!  Tutorial on Web API  Upload a real dataset into the platform  Build a CPA model using GLM algorithm  Validate the CPA Model on test set  Build more advanced models:  GBMs (Gradient Boost Models)  BigData Random Forest  Deep Learning Neural Networks  Model selection
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  5 LET’S DOSOME HACKING! Download the bleeding edge version of platform from: http://0xdata.com/download/ Run locally: cd ~/Downloads unzip h2o-2.7.0.1533.zip cd h2o-2.7.0.1533.zip java –Xmx4g –jar h2o.jar Point your browser to: http://localhost:54321
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  6 BUILDING ACPA MODEL RETARGETED VISITS AS A PROXY FOR CONVERSIONS USER-CENTRIC Focus on RT Users Deliver Ads at the optimal times BETTER PERFORMANCE Leverage optimization opportunities OPTIMAL TIME DON’T WASTE IMP. Target Users Who Likely Convert
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  7 GLM MODEL Screen shot for the CPA model using the GLM algorithm.
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  8 GBM MODEL Screen shot for the CPA model using the GBM algorithm.
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  9 BigData RandomForest MODEL Screen shot for the CPA model using the RF algorithm.
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  10 MODEL COMPARISON Comparing AUC plots of GLM, GBM and RF models on test data:
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  11 LIVE TESTON A CAR INSURANCE CAMPAIGN TESTED FOR TWO MONTHS AND MEASURED THE PERFORMANCE BY DFA. The CPA test for a car Insurance campaign showed 58% improvement on eCPA and 57% on conversion rate (CVR).
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  THANK YOU!