The document discusses strategies for exceeding expectations in reference services through innovative approaches. It begins by discussing new platforms for reference, such as texting, social media, and crowdsourcing questions. It then explores ways to enhance communication and access through mobile technologies like apps, QR codes, and Skype reference. The document concludes by examining methods for community engagement like roving reference and using social media to connect library resources to wider audiences. The overall message is that reference services must adapt to new technologies and user behaviors to remain relevant and exceed user expectations.