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How to Execute a Successful API Strategy
- 1. #CONNECT19 A Programmatic Approach Howto Execute a Successful API Strategy Matt McLarty, Global Leader of API Strategy @mattmclartybc | matt.mclarty@mulesoft.com
- 2. All contents ©MuleSoft Inc. About Me 2 • Global leader of API strategy • Helping clients with API programs • Operationalizing API program workshops • Led API Academy (2012-2019) • Previously IBM, CIBC
- 3. All contents ©MuleSoft Inc. Agenda 3 1. The Digital Age 2. APIs as Digital Enablers 3. Executing an API Program 4. API Program Workshops
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- 5. All contents ©MuleSoft Inc. The Digital Age 5
- 6. All contents ©MuleSoft Inc. Digital Transformation 6 97% of ITDMs are currently undertaking or planning to undertake digital transformation initiatives to improve customer experience. Digital transformation is front and center Top digital transformation challenges Disconnected infrastructure and systems 37% Resources and budget allocation 32% Lack of skills or experience in the IT team 29% 79% IT efficiency 70% Business efficiency Top digital transformation initiatives IT time spent on maintenance instead of innovation 69%
- 7. All contents ©MuleSoft Inc. Digital Transformation 7 • Use digital technologies in all aspects of your business • Make your business a software business – Not just a business that uses software • Improve your ability to innovate, fine tune your operations, reimagine your customers’ experiences
- 8. All contents ©MuleSoft Inc. Digital Products 8 Feel like physical products... ...but different... • Serve and generate customer demand • Fulfill a related set of tasks • Manufactured, released, marketed, distributed • Provide an experience, not material goods • Can change in the customer’s hands • Powered and differentiated by software
- 9. All contents ©MuleSoft Inc. The Digital Supply Chain 9 Sourcing Manufacturing Distribution ConsumptionSales Development (of Digital Solutions) Deployment (of Digital Solutions) Discovery (of Data & Services) Experience (by customers) Registration (by Customers) Industrial Supply Chain Digital Supply Chain
- 10. All contents ©MuleSoft Inc. Digital Standard Bearers 10
- 11. #CONNECT19 APIs as DigitalEnablers
- 12. All contents ©MuleSoft Inc. Salesforce: The Origin of Web APIs 12 From https://history.apievangelist.com/
- 13. All contents ©MuleSoft Inc. Salesforce: The Origin of Web APIs 13 From https://history.apievangelist.com/
- 14. All contents ©MuleSoft Inc. Salesforce: The Origin of Web APIs 14 Salesforce introduced SaaS as the end of software, but recognized the potential of web APIs for: - Capability (CRM) migration - Coexistence with existing enterprise software systems - Multichannel customer interactions
- 15. All contents ©MuleSoft Inc. Amazon: The API Company 15
- 16. All contents ©MuleSoft Inc. Amazon: The API Company 16 Jeff Bezos’ “API Mandate” (circa 2002): 1. All teams will henceforth expose their data and functionality through service interfaces. 2. Teams must communicate with each other through these interfaces. 3. There will be no other form of interprocess communication allowed: no direct linking, no direct reads of another team's data store, no shared-memory model, no back-doors whatsoever. The only communication allowed is via service interface calls over the network. 4. It doesn't matter what technology they use. HTTP, Corba, Pubsub, custom protocols -- doesn't matter. Bezos doesn't care. 5. All service interfaces, without exception, must be designed from the ground up to be externalizable. That is to say, the team must plan and design to be able to expose the interface to developers in the outside world. No exceptions. 6. Anyone who doesn't do this will be fired. From Steve Yegge’s “Google Platform Rant” available at https://gist.github.com/chitchcock/1281611
- 17. All contents ©MuleSoft Inc. Amazon: The API Company 17 Reinventer of books (Kindle) Online reseller of books Online retailer of books Online retailer of anything Online reseller of anything (Marketplace) Personalized online retailer Online retail platform Online fulfillment Online identity verification Online platform (AWS) Online payments
- 18. All contents ©MuleSoft Inc. APIs in the Digital Supply Chain 18 Discovery APIs discovered & consumed Development APIs integrated & built Deployment APIs published Experience APIs powering customer experiences Registration APIs built into consuming apps
- 19. All contents ©MuleSoft Inc. APIs: Building Blocks of Digital Transformation 19 Parts Products Packages
- 20. All contents ©MuleSoft Inc. API Monetization 20 Monetizing APIs is not about pay-per-use data exposure Monetizing APIs is about exposing valuable services to consumers whose usage drives the provider’s business model
- 21. All contents ©MuleSoft Inc. The Business Value of APIs 21 Increased Revenue ● New revenue streams ● Extended reach ● Value co-creation Improved Efficiency ● Rapid partner onboarding ● Self-service integration ● Asset reuse Higher Quality ● Customer centricity ● Analytics & awareness ● Observability Greater Agility ● Responsiveness to market ● Crowdsourced innovation ● Technology disposability
- 22. All contents ©MuleSoft Inc. API-Enabled Digital Transformation 22 An approach to supporting an organization’s digital strategy through the use of APIs in a number of ways: • Harnessing internal and external APIs to reimagine customer experiences • Architecting and engineering API-led software systems to improve velocity, agility, and evolvability • Implementing API-based technologies to improve composability, observability, and resilience • Treating APIs as first class digital products by managing their full lifecycles and cultivating product-sustaining ecosystems
- 23. #CONNECT19 Executing an APIProgram
- 24. All contents ©MuleSoft Inc. What is an API Program? 24 A cross-organizational change initiative to maximize the benefits enabled by APIs in support of an organization’s digital strategy
- 25. All contents ©MuleSoft Inc. Benefits of an API Program 25 Alignment with strategy Visibility & communication Governance Knowledge proliferation Economies of scale API ecosystem conduit
- 26. All contents ©MuleSoft Inc. Effecting Change in the Enterprise 26 “Minimum Viable Program” • Broad horizon, but don’t boil the ocean • Start small and iterate • Slice vertically, not horizontally
- 27. All contents ©MuleSoft Inc. Effecting Change in the Enterprise 27 From Understanding Crowd Behaviours, Volume 1 by Challenger et. al Sociotechnical Systems
- 28. “If you wantto build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” - Antoine de Saint Exupéry
- 29. All contents ©MuleSoft Inc. API Strategy Blueprint
- 30. All contents ©MuleSoft Inc. Establish a Digital Strategy 30 “The biggest cause of failure in software-intensive systems is not technical failure; it’s building the wrong thing.” Mary Poppendieck, Founder of the Lean Software movement
- 31. All contents ©MuleSoft Inc. Establish a Digital Strategy 31 Set the direction… Assess current state Set goals and principles Define target audience Stretch your thinking… List customer experiences Reimagine and prototype Validate the ecosystem Initiate the program… Create case for change Metrics and incentives Prime it
- 32. All contents ©MuleSoft Inc. Align Organization & Culture 32 “Any organization that designs a system will produce a design whose structure is a copy of the organization's communication structure.” Mel Conway, Conway’s Law
- 33. All contents ©MuleSoft Inc. Align Organization & Culture 33 Shift the organization… Embed principles Incent self-governance Restructure & realign Adopt new practices… Change frequency Pipelined delivery Experimentation Build the API way… Model domains Sketch services Define APIs
- 34. All contents ©MuleSoft Inc. Evaluate & Build Supporting Technologies 34 “Differentiation does not come from building your own API management platform. It comes from the APIs you publish... full lifecycle API management comprises a very wide set of functionality.” Gartner
- 35. All contents ©MuleSoft Inc. Evaluate & Build Supporting Technologies 35 Build the foundation… Assess capabilities Define implementations Acquire skills Manage the landscape… Observe and measure Navigate by goals Standardize selectively Counterbalance... Ensure quality Maintain stability Permeate security
- 36. All contents ©MuleSoft Inc. Engage the Ecosystem 36 “People don’t want to buy a quarter- inch drill. They want a quarter-inch hole.” Clayton Christensen, author of The Innovator’s Solution
- 37. All contents ©MuleSoft Inc. Engage the Ecosystem 37 Create API products... Design thinking Business model Product lifecycle Cultivate the ecosystem... Marketing & promotion Communities Developer productivity Co-create value… Value chain Identify partners Incent collaboration
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- 39. All contents ©MuleSoft Inc. API Program Workshops API-Enabled Digital Strategy Workshop “Way of the API” Workshop API Technology Foundation Workshop API-as-a-Product Workshop Now in pilot phase Generally available in Fall 2019
- 40. All contents ©MuleSoft Inc. API-Enabled Digital Strategy Workshop 40 Purpose • To prepare an organization for launching its API program Topics • Supporting digital strategy with APIs • Reimagining customer experiences • Initiating an API Program Outputs • API program charter outline • Customer experience sketches with APIs • API ecosystem outline Audience • C-level leaders (CDO, CIO, CTO) • LOB leaders • Digital teams • Enterprise Architects
- 41. All contents ©MuleSoft Inc. “Way of the API” Workshop 41 Purpose • To teach an organization how to deliver API-led systems Topics • Dealing with complexity in the enterprise • Fundamental practices and cultural characteristics • Designing API-led software systems Outputs • Culture and practice roadmap • System context maps • Service design canvases Audience • IT Leaders • Software Architects • Lead Developers • Digital teams
- 42. All contents ©MuleSoft Inc. API Technology Foundation Workshop 42 Purpose • To prepare an organization for managing a landscape of APIs Topics • Surveying the API technology landscape • Assessing technological capabilities • API security and privacy protection Outputs • Capability adoption and implementation paths • Standards and guidelines outline • API security models Audience • IT Leaders • Lead Developers • Enterprise Architects • CISO’s, Security Architects
- 43. All contents ©MuleSoft Inc. API-as-a-Product Workshop 43 Purpose • To instill a product mindset in an API-providing organization Topics • API business models and monetization • Developer experience, productivity, and community • Co-creating value through API collaboration Outputs • API product roadmaps and business models • Developer community outline • API collaboration opportunities Audience • API Product Managers • Digital teams • API-owning teams • API consumers (developers, others)
- 44. All contents ©MuleSoft Inc. For more information… Visit the new MuleSoft API strategy hub: http://mulesoft.com/API-strategy
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