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How to Write Clickass Presentations that Convert
The document provides a comprehensive guide on crafting effective presentations that convert audiences. Key strategies include understanding the audience, establishing objectives, developing a value proposition, conducting thorough research, and employing clear, engaging language. It emphasizes the importance of clarity, empathy, and a strong call to action to drive audience engagement and response.
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Introduction to writing engaging presentations; understanding audience needs; establishing objectives for success.
Develop a value proposition; conduct thorough research; prioritize questions, outline topics, and utilize social media.
Importance of compelling titles; techniques for writing irresistible headlines and tips for effective headlines.
Emphasize clarity over cleverness; focus on empathy, overcoming objections, and using personal stories.
Utilize first and second person, invoke emotions, write concisely, activate copy, and incorporate humor.
Strategies for calls to action; delivering urgency, exclusivity, and reducing risks to encourage immediate responses.
Invitation to join a live session for further learning and concludes the presentation with an encouraging note.
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Similar to How to Write Clickass Presentations that Convert
How to Write Clickass Presentations that Convert
- 1. HOW TO WRITE Clickass PresentationsTHAT CONVERT
- 2.
- 3. Whodoyouthinkyou’retalkingto? Can you describeyour reader in detail? You need to know what keeps him or her up at night.
- 4. Success=? Establish an objective. Whatwill your measure of success be?
- 5. Click here to RESERVE YOUR SPOT HERE Watchthislesson presentedlive
- 6. Developyourvalueproposition. Be ready toanswer why, why, why. Articulate precisely how you can deliver life-changing value.
- 8.
- 9. Createalistofquestions. Give your researcha sense of purpose. Make a list of items you need to know more about.
- 11. Doresearchintherealworld. Listen, read, watch,observe. Take advantage of the greatest market research tool ever: social media.
- 13. Tuneintoexperts. Who knows theturf best? Pick their brains. Take notes. Make connections.
- 15. Makealist. Outlines will help. Listthe primary and secondary points you want to cover.
- 16. Research hacks Amazon bookUdemy course
- 17. Prioritize. Order your messages. Musts.Details. Background material.
- 18.
- 19. Writeanirresistibletitle. Uncover the benefit. Howto _________________________.
- 20. H-E-A-D-L-I-N-E-S. Grab my cheatsheet. Watch the brief video.
- 21. http://feldmancreative.com/2015/10/headlines-9-letter-cheat-sheet-writing-winner-every-time/ > Get thisstuff 9 Unforgettable Tips for Writing Headlines that Work
- 23.
- 24. Beperfectlyclear. What led youraudience to your presentation? Connect the “before” to the “now.” Don’t let cleverness trump clarity.
- 25. Clever vs. Clear Andthe winner is… clear.
- 26. Openwithempathy. Show readers youget them from the get-go. Visualize the reader’s head nodding.
- 27. Stayfocusedonthereader. Your reader isn’tjust who you’re talking to. He or she is who you’re talking about.
- 28. Don’tassumetheyknowwhatyoudo. Remember you’re theexpert; not the reader. Great teachers simplify stuff.
- 30. Overcomeobjections. Anticipate the “Yes,but…” response. Speak to each of these.
- 32. Includepersonalstories. People like toread about people. Give them characters to relate to.
- 34. Usestatsandfacts. Enhance your argumentwith objective data. Find credible sources and cite them.
- 36. Offerexamples. Examples add substanceand cred to your story. They make it more interesting too.
- 38.
- 39. oil Writeinfirstandsecondperson. “You” and “your”are powerful words. Generic labels and company names are not.
- 40. oil Invokeemotions. Decisions are basedon emotions. Touch them.
- 41.
- 42. oil Writeconcisely. Slides should beeasy to consume. Keep them brief. Aim for a singular idea.
- 43.
- 44. oil Activateyourcopy. Verbs give yourpitch power. Adjectives often interfere.
- 45.
- 46. oil Havefun. Your copy stopsworking when it feels like work. Have fun with your copy and it’ll be fun to read.
- 47. oil Usehumor. Lighten up. You don’tneed to be a comedian. Be yourself.
- 48.
- 49. oil Declutter. Edit ruthlessly. Find thefat and chop it.
- 50.
- 51. oil Deliverareasontorespondnow. You’re seldom goingto transform a reader’s beliefs. Your real goal is to get them to act now.
- 52. oil Offerexclusivity. Inspire greater desire. Makeyour offer exclusive or limited.
- 53. oil Callforaction. Tell the readerwhat to do next. Be specific.
- 54.
- 55. oil Removerisk. When you canremove risk, do it. When you can’t, reduce it.
- 56.
- 57. Click here to RESERVE YOUR SPOT HERE Joinuslive andsavebigon: SLIDESTHATSELLPresentedbyEugeneCheng
- 58. Go forth andclickass. www.feldmancreative.com