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iBeacon and Bluetooth LE: An Introduction
The document introduces Bluetooth Low Energy (BLE) technology and its significance in enhancing location-based experiences. BLE allows devices to transmit small data packets, enabling proximity detection, which is more efficient and effective than traditional GPS, especially indoors. It emphasizes the potential applications in retail and other contexts, presenting BLE as a new way to experience the physical world.
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Similar to iBeacon and Bluetooth LE: An Introduction
iBeacon and Bluetooth LE: An Introduction
- 1. An Introduction to Beacons Seethe world in a whole new way with Bluetooth LE
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- 5. It’s Not aChip. It’s Not a Technology. It’s a New Way to Experience the World
- 6. We’ll Show YouWhy It Matters ! ! ! ! •What IS Bluetooth LE? •What’s the Difference Between Proximity and Location •Is Bluetooth LE Really a Big Deal?
- 7. About First, a wordabout who we are: ! ! ! ! ! ! ! ! ! ! ! ! We create experiences, mobile apps and platforms powered by Bluetooth LE and other proximity-based technologies. We’re working with major brands and venues. locolo.net We publish information about proximity-based technology with a focus on beacons, brands and culture on the Internet of Things. beekn.net
- 8. Bluetooth LE: What isIt? In which we go from geeky to less geeky
- 9. Bluetooth LE: What isIt? Bluetooth LE is a specification Not to be confused with Bluetooth The specification is used to create Bluetooth LE chipsets e.g. Kontakt Chipset The chipsets are embedded in devices e.g. Estimote Device
- 10. Bluetooth LE: What isIt? Bluetooth LE Devices Transmit Small Packets of Data Which wake up a “listener” to let it know that it’s there.
- 11. Bluetooth LE: What isIt? Which Then Lets You Calculate PROXIMITY To The Beacon
- 12. Bluetooth LE: What isIt? 2-3’ 3-10M Which Then Lets You Calculate PROXIMITY To The Beacon 70M
- 13. Bluetooth LE: What isIt? Remember NFC? It only works here 2-3’ 3-10M Which Then Lets You Calculate PROXIMITY To The Beacon 70M
- 14. Bluetooth LE: What isIt? This is ONE type of beacon. (It’s called an Estimote) This is another. (Kontakt) Here’s a “do it yourself” kit (Coin)
- 15. Bluetooth LE: What isIt? These beacons combine Bluetooth LE with beacons based on audio waves. (Sonic Notify)
- 16. Bluetooth LE: What isIt? Bluetooth LE is also embedded in other things like watches, tags or detectors.
- 17. But did youknow there are MILLIONS of Bluetooth LE beacons in the world?
- 18. But did youknow there are MILLIONS of Bluetooth LE beacons in the world? They’re Called Phones (Or tablets. Because your mobile device is a beacon too)
- 19. Um, in plainEnglish please?
- 20. What is It? Phones(and tablets) can finally “see” what they’re close to. It’s low energy: your phone doesn’t lose battery and a beacon can last for years without being plugged in. It’s cross-platform: all the major phone platforms have Bluetooth LE capabilities (although some still need to turn those capabilities “on”)
- 21. Hold on I canalready use my phone to figure out where I am. What’s the big deal?
- 22. Ah Yes, GPS Onthe one hand, you can think of Bluetooth LE as an ‘extension’ of location technology: ! •It’s a lot like GPS but also uses a LOT less battery •GPS doesn’t work very well once you get inside. Bluetooth LE does. !
- 23. Ah Yes, GPS Butif you think of Bluetooth LE as “indoors/low battery GPS” you’re missing the bigger picture. !
- 24. GPS is navigationthrough a stormy sea. Only if you see the stars can you roughly figure out where you are. !
- 25. What a betterworld it would be if there was a beacon to guide you. ! I’m here! ! Oh, hi! !
- 26. Be Close toMe LOCATION technology. Bluetooth LE is a PROXIMITY technology. GPS is a ! ! Which means that even if the beacon MOVES you’ll still be able to find it*. ! ! * Like a store shelf say. Or a register. Or people. ! !
- 27. And if youthink about it, that’s a BFD ! ! ! * Thanks for the term, Joe Biden! *
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- 29. Why now? With Appleon board, Bluetooth LE is the first proximity technology supported by all the major mobile platforms. Apple might have been the last to figure out what kind of technology to use. But somehow it’s getting all the buzz and credit. (Imagine that)
- 30. So it maybe a young technology, but it’s big news. ! ! !
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- 32. In a Word:Context We can now deliver content and experiences to users based on precise proximity to things in the physical world. ! Just think of all the things you’re “near” in a day. ! ! !
- 33. In a Word:Context
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- 35. Did You Notice? ! Those wereall physical, real world places. !
- 36. There is NOOFFLINE
- 37. There is NOOFFLINE THE PHYSICAL WORLD IS THE NEW DIGITAL CHANNEL !
- 38. Case Study: Retail ! Perhaps themost obvious use of beacons. !
- 39. * Estimote imagesfor the win!!! http://estimote.com/estimote-press-kit.html
- 40. * Estimote imagesfor the win!!! http://estimote.com/estimote-press-kit.html
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- 42. Retail Greet customers whenthey arrive Send them specials, offers and coupons at specific locations in the store Connect to loyalty programs Offer contactless payment Upsell • • • • • !
- 43. Imagination Think big. Thinkbeyond transactions. Because remember….
- 44. It’s Not aChip. It’s Not a Technology. It’s a New Way to Experience the World
- 45. Questions? Thoughts? Ideas? Lookingfor examples or a demo? Or have examples of your own? ! A. Check out our blog: www.BEEKn.net B. Email me at doug@mylocolo.com C. Follow me on Twitter @dusanwriter
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