Download as PDF, PPTX
Uploaded byRadiocamp 2011
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
NPR produces and distributes radio and digital content to over 900 stations reaching 92% of the US population. With the rise of broadband and internet-connected devices, NPR is developing an API to make its content flexible and accessible across multiple platforms. The API allows NPR, stations, and other partners to build many products like mobile apps, websites, and widgets to engage audiences on any device in new ways. By breaking content into modular pieces with metadata, the API powers everything NPR publishes and enables broad reach through both traditional and emerging technologies.
More Related Content
Similar to Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
- 1. The NPR API:powering "radio" in a multiplatform world Michael Yoch Director, Product Development, NPR myoch@npr.org @mjyoch
- 2. Who is NPR? • NPR = National Public Radio • 2nd largest radio group in America • Combination of public and private funding • 268 independent NPR member organizations • 764 stations • NPR programming available on 146 other stations • Total: 910 stations, 92% US population # Broadcast audience: ~ 35 million weekly listeners # #
- 3. NPR is botha producer and distributor NPR makes: • Radio programming • Digital-only content: articles, blogs, audio, video, slideshows • Live events NPR distributes: • Radio programming from NPR stations and independent producers • Digital-only content from NPR stations • Live events from stations
- 5. Big changes arecoming 1. Ubiquitous broadband 2. Proliferation of internet connected devices (capable of audio) Major disruption / shift radio usage patterns
- 6. Europe = topmobile broadband penetration
- 7. Internet radio iseverywhere
- 8. Pandora: ~60% ofinternet streaming Source: Triton Digital, 4/28/2011 | http://bit.ly/jc6JA0
- 9. Usage patterns Source: Target Spot, 2011 | http://bit.ly/kJMSA1
- 10. Mobile audience connectswith the brand Percentage of the digital audience that also listens to NPR on the radio: • Android app 83% • iPhone app 81% • Mobile Web 79% • iPad app 65% • NPR.org 22%
- 11. The Internet ofThings By 2020: • 22 billion internet connected devices • 6 billion mobile phones • 2.5 billion televisions • 1.1 billion cars Source: Read Write Web, August, 2010 | http://rww.to/d51hno
- 12. What is anAPI? API = application programming interface Simple definition: An easy system / interface for retrieving data from an organized container.
- 13. API allows nimbledevelopment flexible content + technology(API) + product strategy = broad footprint
- 14. API guiding principles COPE(create once publish everywhere) • COPE drives all other architectural decisions Build content management tools, not web publishing tools: • Separate data/content from display/presentation • Make sure all content is modular and portable (flexible) Pick a smart building block: • Story is the Atom for NPR • Stories contain assets (text, audio, video, images) • Stories belong to lists • Break things down to the smallest possible parts
- 15. Content flow throughthe system CMS API Presentation Layers
- 16. What goes intothe API? Content (flexible): • audio o streams o on demand • text • photo galleries • video • rights / permissions • metadata (about stations, streams, audio, etc.) !from NPR, stations, other public media sources
- 18. From Washington DC!this is NPR
- 19.
- 20.
- 21.
- 22.
- 23. From many sourcesto many destinations
- 24. Who benefits fromthe API? NPR • It powers everything we publish • Easier development • NPR audience benefits Stations • NPR content on station sites • Stations better serve their audiences Partners • Creates new opportunities (easy / low cost implementation) • Easier to build on existing relationships Public • Engages the community
- 25. The API makespossible!. • NPR.org • 2 iPhone apps • 1 iPad app • 1 Android app • mobile web site • newsletters • Chrome web app • Sony connected TV widget • Google TV (coming) • RSS • NPR station sites and mobile products • A variety of open source / public development projects
- 26. Lifecycle of anNPR story
- 29. Lifecycle of anNPR story
- 30. Lifecycle of anNPR story
- 35. Lifecycle: NPR MusiciPhone app
- 36. NPR Music iPhoneapp story page
- 37. NPR News foriPhone music category
- 40. Lifecycle of anNPR story
- 45. API is aninvestment that pays off (PVs) Elections spike 1-year anniversary of API
- 46.
- 47. Listening (million hours/ month) 3 2.75 2 Source: Omniture and Splunk, April 2011
- 48. Digital vs. broadcastaudience
- 49. iPad app: pageviews per visit Source: Omniture and Splunk, April 2011
- 50. iPhone news app:page views per visit Source: Omniture and Splunk, April 2011
- 51. iPhone music app:page views per visit Source: Omniture and Splunk, April 2011
- 52. What does “radio”look like in the future? "In the multi-device, multi-connection world, product strategists need more than a good product with a connection to win customer loyalty -- they need to create a digital customer relationship and deliver that in a continuously connected experience across many devices." Source: Thomas Husson, Forrester Mobile Analyst, April 2011 | http://bit.ly/l6oEY0
- 53. Tablet effect onother device usage
- 54.
- 55.
- 56.
- 57.
- 58. Design for patterns,not platforms
- 59.
- 60. Live streaming tomobile
- 61. Live streaming tomobile
- 62.
- 63. Danke! Michael Yoch myoch@npr.org @mjyoch NPR: http://www.npr.org NPRMusic: http://www.npr.org/music NPR Berlin: http://www.nprberlin.de/ NPR API: http://www.npr.org/api