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Library2 Presentation
This document discusses how libraries can use various Web 2.0 technologies like blogs, wikis, Flickr, RSS feeds, and instant messaging to better engage with users and provide services. It provides examples of how libraries are using these tools, best practices, and tips for implementation. The key benefits highlighted are improved communication, collaboration, and participation between the library and its users.
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Library2 Presentation
- 1. Web 2.0 andLibraries: Best Practices for Social Software By Sarah, Darby, Beth, and AndrewNovember 19, 2009
- 2. What is Web2.0 for?CommunicationPersonal connectionsCreating communityExpanding services cheaply
- 3. What is Web2.0?It’s the stuff you find yourself doing when you’re supposed to be writing a paper. - Flickr -Blogs - Wikis and Wikipedia - RSS
- 4. Web 2.0 isall about…OpennessEase of UseInnovationCreationSharingSocial InteractionParticipationDecentralizationBut everybody knows that…
- 5. “Libraries have historicallybeen places to receive information but with some exception, less places to contribute information.” - Jessamyn West, Librarian.net
- 6. Web 2.0 +Libraries = Library 2.0Use what’s out there to help you do what you’re already doingGet a step ahead Bring in the outside worldTake it seriously
- 7. RSSLike “automated websurfing,” RSS allows users to keep abreast of interesting updates without visiting individual sites.This has value to libraries through:linking to other sites (such as news, weather, etc) on the library web page.Library-specific RSS feedshttp://triadprstore.files.wordpress.com/2009/09/rss-button-prstore.jpg
- 8. Creating library-specific RSSfeedsCheck out the following aggregators: BlogPluse (www.blogpulse.com)PubSub (http://www.pubsub.com)Techorati (http://technorati.com)Feedster (http://www.feedster.com)
- 9. Instant MessagingInstant Messaging,a real time synchronous conversation between two people via the internet, is becoming increasingly useful to libraries. IM can be a powerful tool for reference.Some users may be embarrassed to ask questions, and prefer the anonymity of IMBe sure to Train staff; after all, it’s still a reference interview.Check out Meebo through RULPromote, Promote, Promote!Give your IM service a web presencePut chat names on business cards, and the library web pageFor more info check out: http://www.libsuccess.org/index.php?title=Online_Reference
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- 11. Purposes of LibraryBlogsBlogs used by libraries fall mostly into two broad categories:Blogs that serve the public by promoting library services, collections, and eventsBlogs that serve library staff by facilitating communication (like an intranet or email list).
- 12. Library Blogs forthe PublicWhy use blogs to communicate with the public?Allow two-way communication with usersCreate transparency regarding library decisions (e.g. updates for large construction projects)Gather information in one placeIntroduce staff to the public (e.g. profiles)What do libraries put on their blogs?Announcements of events and service updates (e.g. changes in library hours)Information for a particular user group (e.g. teens, graduate students) Links to database trials, new subscriptions, and underutilized resources
- 13. Example of asuccessful library blog for the publicAnn Arbor Public Libraryhttp://www.aadl.org/
- 14. Staff BlogsWhy useblogs for staff communication?Reduce email and email-related problems (e.g. lost emails, messages stuck in spam filters)Centralize staff information in one easy-to-find location, rather than scattered throughout emailsFacilitate direct conversation on a topic via commentsProvide an opportunity and incentive (or requirement) for staff to become proficient in blogging and other Web 2.0 technologies.
- 15. Best Practices forLibrary BlogsTrain your staff adequately and establish style guidelines for consistency and clarity (e.g. avoiding library jargon, using consistent acronyms or none at all).Designate a point person to offer some editorial oversight on public blog posts,Integrate the blog with the library’s website by providing easy links to the library catalog and other features.Use “soft opening” techniques to introduce your blog to the public. Launch by putting the blog up, adding a few posts, and adding links from the home page…then really ramp up advertising after a few weeks of regular posting from staff and/or users.
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- 17. WikisFeatures:ArticlePage-editing modeTalk ordiscussion pagesHistory page(s)Edit or view source optionSearch functionWiki Types:Single-user wikiLab bookCollaborative writingKnowledge base
- 18. What can librariesdo with wikis?Subject guidesProject planningPolicy manualsResource listingsTraining resourcesBethlehem Public Library created a wiki to keep track of links to online resources.“We were trying to do this by group e-mail but found that we were just ‘gunking up’ each other’s inboxes.” Now the team can view the wiki for new posts at their convenience.Geoffrey Kirkpatrick, Head of Circulation and Tech Services
- 19. Implementing WikisChoose software& determine a hosting optionServer installationSoftware for hosting onlineGoogle Sites, http://sites.google.com/Pbwiki, http://pbwiki.comSeedwiki, www.seedwiki.comOpen-source optionsMediawiki, www.mediawiki.org
- 20. Implementing WikisSet goals,authors, and monitorsSet logins & passwords or open it to everyoneTake the time to train & promotePeople won’t use it if they don’t know it’s there!Encourage experimentationTip: Use wiki software that generates RSS feeds so that changes in articles may be easily monitoried.
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- 22. FlickrAn image-hosting onlinecommunityBegan as an online game but is now a way for people to upload and share photos“What was once the digital equivalence of a shoebox became a vibrant community built around photos and a vast collaborative effort to produce an infinite scrapbook.”Registered users can comment on photos, create image “pools” around a central theme, and select favorite pictures. - Levy, S. & Stone, B. (April 3, 2006). The new wisdom of the web. Newsweek. www.msnbc.msn.com. As cited in LTR report.
- 23. Benefits & FunFeatures of FlickrEasy to place images in blogs and websites with Flickr’s code generatorIncrease the odds of being found by tagging photos with library’s name and locationSet privacy levels & accessSelect other Flickr users as contacts & subscribe to their feedsUpload to Flickr from e-mail, computer, or cell phoneGroup images into sets to tell the story of an eventAdd notes to imagesCreate promotional materials – posters, billboards, magazine covers, trading cards, etc.
- 24. 5 Hints forUsing Flickr in LibrarieshhAllow Flickr access on library computersAdd tags, notes, & commentsCreate a profile in Flickr for the libraryTell stories: showcase library programsUse photos to put a human face on the library’s online presence
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- 26. New Brunswick PublicLibraryhttp://www.flickr.com/photos/nbfpl/
- 27. Highland Public Library(Illinois)http://www.flickr.com/photos/highlandparklibrary/2938437883/
- 28. New York PublicLibraryhttp://www.flickr.com/photos/nypl/
- 29. New York PublicLibrary’s Tagshttp://www.flickr.com/photos/nypl/tags/
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- 32. How to getstaff on boardListen!Involve!Tell!Share!Report!Research!Manage!Meet!Play!Celebrate!