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LinkedIn Fundamentals
Deborah Smith is a certified LinkedIn instructor who provides public and private training on developing strategies for LinkedIn, Facebook, Twitter, and other social media platforms. The document discusses the basics of using LinkedIn, including optimizing profiles, building connections strategically through groups and invitations, researching jobs and companies, and using advanced search techniques. It emphasizes completing and optimizing the profile, growing a quality network, becoming a visible contributor to gain notice, and connecting with the instructor for additional help.
LinkedIn Fundamentals
- 1. Fundamentals Deborah Smith isa certified LinkedIn Instructor who has conducted LinkedIn Training Workshops for major Law Firms, Banks, Universities and Industry organizations. As a sought after Social Media professional, Deborah provides public and private training, consulting and coaching on developing winning strategies and tactics for Blogs, Facebook, Twitter and LinkedIn.
- 2. The Different Culturesof Social Media Platforms Myspace = Rock Concert YouTube = Time Square Facebook = Pub Twitter = Dinner Party Pinterest = Scrap Book Party LinkedIn = Trade Show 2
- 3. Today’s Agenda • WhyLinkedIn and The Basics • Navigating LinkedIn • Profiles – Development/Optimization • Network Building– Big vs. Small, Strategic Approach • Connecting through Groups • Researching Job Opportunities and Companies • Advanced Search Techniques 3
- 4. Why Linkedin? February 2012:Forbes Magazine Reported a huge jump in revenues from LinkedIn’s recruiting services making the company the fastest growing public provider of corporate recruiting solutions. Majority of HR Professionals and Recruiters report LinkedIn as their #1 solution for recruiting passive job seekers. What kind of first impression are you making? Recruiters Use Google to Source Leads. Google loves LinkedIn Profiles. LinkedIn is becoming more and more accepted as a means to connect professionally. Are you accessible? 4
- 5. The Basics: YourNetwork The Connection Tiers First Tier Connections One to One Connection Second Tier Connections All of the Connections of Your 1st Tier Connections Third Tier Connections All of your 2nd tier’s connections, connections What this means for me: My Network of 4,846 Connections links me to 15,652,357+ professionals. 5
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- 7. Change Your TheLinkedIn Home Page Settings Main Advanced Navigation Search Status People you Updates may want to connect with News: Great for Update content Updates from your connections Who has viewed your profile 7
- 8. More Home Page Don’t Forget the More Tab: Answers Learning Center Reading List Events Blog Link Applications Directory 8
- 9. Settings You Get There from Here 9
- 10. Who can seeyour activity feed? Everyone Your Network Your Connections Only You 10
- 11. Do You Wantto Be Anonymous? 11
- 12. Who Can SeeYour Connections? You can choose to show or hide your connections but users will always be able to see any shared connections . 12
- 13. What Info DoYou Want Non-LinkedIn Users to See? 13
- 14. Profile Development YourFirst Impression 14
- 15. The LinkedIn Profile YourFirst Impression Not a resume, Keep it Conversational How Can You Help The Person Reading Your Profile? Focus on KEYWORDS that employers, customers, clients would use. 15
- 16. Optimizing Your Profile Headshot, close up, looking out Most important keywords. Do not make them too broad. Convert profile to .pdf format, print profile or download vCard You Can Now Post City and State into Outlook (1st connections only) 16
- 17. Profile - TopArea Summary of information from Down Below Web site(s) - You get 3 Web URL’s - Company Web site - Sub-pages - Blog - Customize the Label Twitter Name/LINK Create a Personalized Public Profile URL 17
- 18. Summary and Specialties (Keywords) SummarySection 2,000 characters allowed (2/3 page) – Official Info about the company – Company specialties – products, services, industries, geographies – Territories serviced – Info about you and your role – What makes you special? Specialties Subsection – 500 characters available – List keywords using commas and/or bullets (ACRONYMS are OK) 18
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- 20. Additional Information • Interests – What you do when not working – Keep it simple – 1,000 Characters, Commas are KEY • Groups and Associations – List both the name AND the ACRONYM – 1,000 Characters, Commas are KEY • Honors, Awards, Certifications – Not critical to have it completed – Good place for business awards 20
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- 23. Quantity vs. Quality •Why a Big Network? – Larger pool of 2nd and 3rd Tier Connections – A greater chance of having a common connection – More respect, sought after – Best for Sales, Recruiting, Job Seekers, Prospecting 23
- 24. Beware of LinkedIn’s“Gotcha’s” LinkedIn gives you 3,000 Invitations Lifetime supply “I Don’t Know” – the Dreaded IDK 5 IDK’s restricts your account! Account Restricted? E-Mail customer_service@linkedin.com • Request re-instatement
- 25. Messaging Options • Tier1: (Directly Connected) • Tier 2 and Tier 3: – Invite to Connect First – Send message with request – Introductions – A request to be introduced (2’S only) • InMails – Contact anyone directly (Paid Accounts only) • Messages can be sent between group members • Other Options: – E-Mail Addresses – Often displayed in profile – URL look-up - Often displayed in profile – The Phone – Often displayed in profile 25
- 26. Invitation Best Practices • Only Invite people already on LinkedIn! • Already have a network of connections • Craft a unique message to each person • Reference something specific in profile or how you met 26
- 27. Inviting from aProfile 27
- 28. Inviting Connection “We’ve done business together” or Pick a Group that the recipient will look favorably upon (single) I am interested in connecting our networks . If I can help you in any way out here on LinkedIn or elsewhere, I would be more than pleased to do so. Please accept my invitation. Always write If you don’t agree, please archive my invitation and don’t IDK me. “custom text” Thanks David Reingold dreingold@strategygroupinternational.com www.davidreingold.com 28
- 29. Organizing Your Connectionswith Tags 29
- 30. Making Connections ThroughGroups 30
- 31. Introductions and WelcomeMessages © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved 31
- 32. Establishing Yourself asan Expert Add Value in a Very Visible Way on a Regular Basis 32
- 33. Job Searching andResearch 33
- 34. Searching Jobs onLinkedIn Use Advanced Search Search Under Keywords Location LinkedIn will indentify your contacts that are connected to the job poster. Ask for an introduction.
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- 36. Following Companies Choose what notifications to receive & when 36
- 37. Using Advanced SearchTechniques 37
- 38. Searching – AdvancedSearch Screen 38
- 39. Search HR Professionalsfor Specific Industries and Companies Search HR AND “Human Resources” Industry: Pharmaceuticals Results will provide leads for you to investigate. Join the groups that these individuals are members of.
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- 43. Your Next Steps 1. Complete and Optimize Your Profile 2. Build Your Network of Connections 3. Become Highly Visible Contributor, Be Helpful, Get Noticed 4. Add Your LinkedIn URL to your Email Signature and Business Cards 5. And…connect with Me. http://www.linkedin.com/in/deborahleesmith 43
- 44. Deborah Smith Social Media Consulting Facebook.com/SocialMedia4Business Linkedin.com/in/deborahleesmith For Tips on using Social Media subscribe to my blog www.DeborahLSmith.com 732-966-7450 44