N2Y3: Mashups Require Commons

1
Netsquared
2008
05
28
Mashups
require
commons
Mike
Linksvayer
Creative
Commons
Photo by Tub Gurnard · Licensed under CC Attribution 2.0 · http://flickr.com/photos/tubgurnard/462033014/

2
Agenda
● Affiliation (CC in zero to few minutes,
depending on familiarity)
● What makes a mashup (seriously)?
● What makes these mashups (audience)?
● What makes mashups interesting?
● Commons-enabling mashups (both
meanings)
● Discuss

3
Original photo by Brooke Novak · Licensed under CC Attribution 2.0 · http://flickr.com/photos/brookenovak/337889974/
I AM NOT A

4
Creative Commons .ORG
● Nonprofit organization, launched to public
December 2002
● HQ in San Francisco
● Science Commons division in Boston
● ~60 international jurisdiction projects,
coordinated from Berlin
● Foundation, corporate, and
individual funding

5
Enabling Reasonable Copyright
● Space between ignoring copyright and
ignoring fair use & public good
● Legal and technical tools enabling a
“Some Rights Reserved” model
● Like “free software” or “open source” for
content/media
– But with more restrictive options
– Media is more diverse and at least a
decade(?) behind software

9
Machine Readable
<rdf:RDF xmlns="http://creativecommons.org/ns#"
xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#">
<License
rdf:about="http://creativecommons.org/licenses/by-nc-sa/3.0/nl/">
<permits rdf:resource="http://creativecommons.org/ns#Reproduction"/>
<permits rdf:resource="http://creativecommons.org/ns#Distribution"/>
<requires rdf:resource="http://creativecommons.org/ns#Notice"/>
<requires rdf:resource="http://creativecommons.org/ns#Attribution"/>
<prohibits
rdf:resource="http://creativecommons.org/ns#CommercialUse"/>
<permits
rdf:resource="http://creativecommons.org/ns#DerivativeWorks"/>
<requires rdf:resource="http://creativecommons.org/ns#ShareAlike"/>
</License>
</rdf:RDF>

10
Machine Readable (Work)

My Photoshop by
<a rel="cc:attributionURL"
property="cc:attributionName"
href="http://example.org/me">My Name</a>
is licensed under a
<a rel="license"
href="http://creativecommons.org/licenses/by/3.0/">Cre
ative Commons Attribution 3.0 License</a>.

Permissions beyond the scope of this license may be
available at <a rel="cc:morePermissions"
href="http://example.com/revenue_sharing_agreement">ex
ample.com</a>.

11
Rights Description vs. Rights
Management
● Copy/use promotion vs. copy/use
protection
● Encourage fans vs. discourage casual
pirates
● Resource management vs. customer
management
●
Web content model vs. 20th
century
content model
● Not necessarily mutually exclusive

12
DRMfree
“DRM Voodo”
by psd licensed under CC BY 2.0
http://flickr.com/photos/psd/1806247462/

13
Digital Asset Management
● License-aware desktop search
● Content creation and media player
integration
● Everyone needs DAM, not only media
houses
● XMP; possible work with PLUS
● CC created liblicense enabling
integration on Linux; Mac and Windows
forthcoming; CC metadata panel for
Adobe CS

15
MetaVid Wiki logo is a mashup
MetaVid Wiki Logo · Licensed under CC Attribution-ShareAlike 2.0 · http://metavid.org

16
MetaVid is many mashups
MetaVid design overview
Licensed under CC Attribution-ShareAlike 2.0
http://metavid.ucsc.edu/wiki/index.php/Democratizing_the_Archive:_An_Open_Interface_for_Mediation

17
Reusing Bits
● Reusing
– Something had to exist prior, or nothing to
“mash”
● Bits: most generic term; could be
– “Data”
– “Content” or “Media” or “Works of
Authorship” or “Cultural Works” or ...
– “Software”
– Even worse, “Metadata”

19
Interesting mashups cross
boundaries
● Organizational
● Network
● Format
● Culture
● ...

20
Photo by Tub Gurnard · Licensed under CC Attribution 2.0 · http://flickr.com/photos/tubgurnard/462033014/

21
Commons lower barriers to
boundary crossing
● Also known as
– Lowering transaction costs
– Interoperability
– You already have (or don’t need) permission

22
20th
century
● For most, the human cultural experience
was Read Only
● Collaborative, large scale, innovative,
content rich production took place in and
under the control of large hierarchical
entities.

23
21st
century
● For many, the human cultural experience
is or could be Read/Write.
● Collaborative, large scale, innovative,
content rich production is or could be
taking place outside the boundaries of
firms and other institutions, in a
decentralized, participatory fashion.
● i.e., interesting mashups

24
Rights/Autonomy issues for
mashups
● ToS / Access
● Software
● Standards, protocols, formats
● Copyright
● Trademark
● Patents (shudder)

25
Being a good mashup citizen:
network effects
● Use commons-based infrastructure
– Free/open source software
– Open standards/formats/protocols
● Make it possible for others to mash you
up
– Open Access Data (see Science Commons)
– CC license (preferably a Free CC license) non-
software works covered by copyright
– Publish your network service source code
under a FLOSS license

26
Demand
● Huge demand for digital creation
equipment and services, which get better
and cheaper all the time
● Huge demand for cultural works
● Great time for culture; professional
creators need to get creative
● Expansion of copyright not creative,
harmful secondary impacts
Photo by Wendy Seltzer · Licensed under CC Attribution 2.0 · http://www.flickr.com/photos/wseltzer/248490439/
Not a good mashup citizen

27
Great mashup citizen
MetaVid design overview
http://metavid.ucsc.edu/wiki/index.php/Democratizing_the_Archive:_An_Open_Interface_for_Mediation

28
Discuss
● License
– http://creativecommons.org/licenses/by-sa/3.0/
● Attribution
– Author: Mike Linksvayer
– Link: http://creativecommons.org
● Questions?
– ml@creativecommons.org
Image mashup by Beth Kanter
http://flickr.com/photos/cambodia4kidsorg/306021623/

N2Y3: Mashups Require Commons

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