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Uploaded byRoss Mayfield
New Paradigms for Using Computers
Socialtext is a wiki company with over 2,000 customers and $4.6 million in backing. Wikis allow groups to collaboratively edit websites where every page is editable. Wikis develop group memory and empower free association through hyperlinks. Many organizations are now using wikis internally to foster information sharing, build community, and align top-down and bottom-up processes.
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New Paradigms for Using Computers
- 1. NPUC IBM Almaden,July 2006
- 2. Socialtext is thefirst wiki company +2,000 customers $4.6M Backing: DFJ, Omidyar Network, SAP Board: Joi Ito, Jimmy Wales, Tim Draper Socialtext
- 3. Wiki: Group-editable WebsiteWikis are collections of pages
- 4. Wiki: Display, Edit,Display Every page in a wiki is editable Just click, type and save!
- 5. Hypertext empowers freeassociation Every page has a name Linking to a page is as simple as writing its name
- 6. Wiki Develops GroupMemory Remember
- 7. Where “We” CameFrom Innovation in Social Software began with open source Commons-Based Peer Production, Benkler: Markets drive production through price signal Firms drive production through contracts Social networks are driven through social incentives Dense book recommendation: Wealth of Networks
- 8. What’s New TodayHaving an online identity is mainstream New defaults for sharing NetGens
- 9. The Disruption Lowcost open source basis Social Software enables: Zero-cost publishing Zero-cost group forming Lower coordination and transaction costs Adoption and engagement Half of GDP is transaction costs
- 10. Web 2.0 ismade of people
- 11. Is your intranet made of people?
- 12. Intranet Value proposition:save time looking for information But, it’s hard to save time looking for something that doesn’t exist Or is out of date Or the links are broken
- 13. Enterprise 2.0 Freeformsocial software adapted for organizations - Andrew McAfee, Harvard SLATES Paradigm: S earch L inks A uthoring T ags E xtensions S ignals
- 14.
- 15. Wiki in anOrganization CIO of DrKW: “For early adopters, email-volume on related projects is down 75%; meeting times have been whacked in half.” What used to be a 30-day process for posting content is now one click DrKWikipedia fosters a culture of working openly Sharing rewarded, hoarding punished Realizes Drucker’s New Pluralism Share control with users and you gain innovation http://www.pfdf.org/leaderbooks/L2L/fall99/new-pluralism.html
- 16. Wiki Adoption AtDrKW traffic to the wiki was greater than the intranet in just six months Why? Building community, not content Aligning Top-down and Bottom-up
- 17. Miki Miki -- the mobile wiki “ On a BB7290 sitting at a cafe downtown Beirut, Lebanon. This is just great.” Martin Lindstrom, IKEA
- 18. Wiki Has OpenSource Dynamics Coding is vertical information assembly, marked by dependencies Authoring is horizontal information assembly Contributions driven by social signals
- 19.
- 20. Emergent Order Chaosis good, when order is emergent Documents are where knowledge dies From documents to linked messages From links, feeds and attention emerge new dimensions to discover From content management to manage contentment
- 21. Dynamic Content Smallamounts of information that convey a primary idea or concept Permanently addressable Appropriately written and formatted for embedding in a variety of media
- 22. Microstrategy’s useof Dynamic Content Included pages Included category/tag/query Dynamic Composite Homepage lets users work locally and think globally
- 23. wikiCalc What happenswhen a document is a cell and a cell is a document?
- 24. Launched today OpenSource distribution of Socialtext
- 25. Mass Collaboration DrKWikipedia/DrKW:information sharing Micropedia/Microstrategy: bottom-up portal Nokiapedia/Nokia: fostering innovation SAPedia/SAP: competitive intelligence Sympedia/Symantec: merger integration What large scale information problem can we solve together?
- 26. Thank You [email_address]http://ross.typepad.com http://socialtext.com
- 27. Details… 90% ofcollaboration exists in email 75% of knowledge assets exists in email
- 28.
- 29. Web 2.0 toolsSocialtext/Wikipedia : peer production Weblogs : open, discoverable, link and feed Flickr/Dabble : object-centered sociality Del.icio.us : tagging Plazes : location awareness Digg : feedback Newsgator/Memeorandum : aggregation LinkedIn/Social networking : explicit connection
- 30. Social Computing SocialComputing Personal Computing Mainframe Interconnectedness Documents Number Crunching Reed’s Law of Group Forming Metcalfe’s Law Sarnoff’s Law Open Source vs. Proprietary Homebrew vs. Microsoft Augmentation vs. Automation Commons Markets Firms Simple Group Productivity Personal Productivity Automation Just Sharing No Sharing Time Sharing
- 31. Wikipedia as anOrganization Low transaction costs for contribution Lower for fixing damage Feature as Group Quality is a function of directed attention Decentralized decision making Heterarchy, not Hierarchy Leadership, not Management