Pollen VC App Promotion Summit 2014

Pollen VC App Promotion Summit 2014

• 1.
  APP PROMOTION SUMMIT2014
• 2.
  App Promotion Summit(London 2014) 2 MARKETING BALANCE PRODUCT MARKETING
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  App Promotion Summit(London 2014) 3 MARKETING BALANCE PRODUCT MARKETING
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  App Promotion Summit(London 2014) 4 MARKETING BALANCE PRODUCT MARKETING Monetisation Right Acquisition Right
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  App Promotion Summit(London 2014) 5 MONETISATION Test Refine
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  App Promotion Summit(London 2014) 6 MONETISATION ACQUISITION Test Refine Test Refine
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  App Promotion Summit(London 2014) 7 MONETISATION ACQUISITION SUCCESS SUCCESS FORMULA
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  App Promotion Summit(London 2014) 8 FUNDING UA CAMPAIGNS INDIE VC BACKED PUBLISHER
• 9.
  App Promotion Summit(London 2014) 9 TIMING Launch 30 Days 60 Days $ Funding Gap PAYMENT FROM APPSTORE
• 10.
  App Promotion Summit(London 2014) 10 TIMING Launch 30 Days 60 Days ! PAYMENT EVERY 7 DAYS$
• 11.
  App Promotion Summit(London 2014) 11 CREDIT IS BROKEN SELF SERVICE CREDIT TERMS
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  App Promotion Summit(London 2014) 12 TIMING Launch 30 Days 60 Days ! OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY
• 13.
  Debt Funding Presentation13 It’s not just the cash, it’s what you can do with it. Ingest daily sales data from app store Reinvest directly into advertising Accelerated Growth Trajectory
• 14.
  Debt Funding Presentation14 VELOCITY CAPITAL ENABLES RAPID GROWTH THROUGH REINVESTMENT OF APP REVENUES
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  App Promotion Summit(London 2014) 15 CASE STUDY: DIGIPILL http://blog.pollen.vc
• 16.
  App Promotion Summit(London 2014) 16 TAKEAWAYS Test & Develop relentlessly before you begin to ramp up Keep your equity funding in the bank
• 17.
  THANK YOU martin@pollen.vc @PollenVC