KEMBAR78
RightScale overview for AWS User Group | PPTX
Giri Fox
@girifox             gfox@rightscale.com



  Cloud Management
What is RightScale?




Cloud Management
3#



RightScale                     a startedup
• ~250 staff
   •   October: opened office in Australia
   •   HQ in Southern California
   •   25% of our people are ―cloudies‖
   •   Founded 2006
• $47M venture capital invested




            Cloud Management
4#



Credible




      Cloud Management
5#



RightScale defined Cloud Management
 • World’s                  public cloud management platform

 • Managing cloud deployments globally for

 •

 • More than                            launched

       supported cloud providers and counting




         Cloud Management
6#



Conceptual
 Abstracts the
 architecture to above
 the IaaS.


 Abstracts cloud
 specifics.




 Provision servers with
 dynamic inputs such as
 addresses (e.g. DNS, load
 balancer), processes (e.g.
 monitoring), user names and
 locations (e.g. logs,
 applications, databases)


            Cloud Management
7#


Once
abstracted,
you gain
remote
control         CONFIGURATION          AUTOMATION                GOVERNANCE

                                                                    ®

                       Public Clouds
                                                         Private Clouds




                                                            my network




                                                    my storage      my servers




         Cloud Management
8#



               Midwest      Chicago
                                                         London   Amsterdam
                                                                                                                           Beijing

 Seattle


                                                     Dublin

   Oregon
                                                                                                                                         Seoul
                                         NYC Area
SF Area
                                                                                                                                                 Tokyo
                                 DC Area



Las Vegas                             Southeast
                                                                                                                             Hong Kong
                                                                                     Hyderabad


                                                                                               Singapore
            Dallas



                                                    São Paulo
                                                                                                                                                Sydney




                                                                                 Public & Managed Clouds
    Private Clouds
                                                                              Amazon Web Services          IDCF / Yahoo! Japan           SoftLayer

                                                                              Datapipe                     Korea Telecom                 Tata

                                                                              Google Cloud Platform        Logicworks                    UnGeo

                                                                              HP Cloud                     Rackspace                     Windows Azure




                         Cloud Management
9#



RightScale Cloud Management



  Governance Controls                                                           Automation Engine
 Control access and security, track                                           Monitor, alert, auto-scale, and
     usage, and access logs                                                      automate operations




MultiCloud Marketplace™                                                    Configuration Framework
 Access cloud-ready, customizable                                          Provision servers and execute scripts
       ServerTemplates™                                                               with consistency




                                         MultiCloud Platform
                                      Manage public, private, and hybrid
                                                  clouds

                  Cloud Management
RightScale is a SaaS
12#




             Cloud cost forecasting




Cloud Management
14#



planforcloud.com




      Cloud Management
Clients




Cloud Management
16#



Example RightScale clients
•   Animoto
•   PhotoMerchant (Australian company)
•   PBS broadcaster
•   Zynga




           Cloud Management
17#




“RightScale helped us scale from 40
servers to 4,000 servers in only 3
days! Without EC2 and RightScale, it
would have been impossible to meet
our processing requirements.

"We got the architecture right at the
beginning."




                                        Scaling control by RightScale.
                                        Compute by AWS.


             Cloud Management
18#




Reliability, Scalability,
Visibility




    Cloud Management
19#




Key Technical Challenges
5k – 10k High res images/hr
2 million requests/hr
Zero unscheduled downtime
Speed

     Cloud Management
20#




5k – 10k High Res Images/hr
Generate 20 previews per image
Do it all in seconds
Auto Scaling
Queue based
Automatic spot instance bidding

     Cloud Management
21#




2 Million Requests / hr
Load balancing
Auto scaling
Load based
Completely automated

     Cloud Management
22#



Hybrid Cloud at Zynga
                                     Zynga manages their public
                                     and hybrid cloud (―zCloud‖)
                                     with RightScale




1,000 servers can be launched in 24 hours
100x increase in infrastructure in 2 years
Shifted from 20% to 80% of workloads in zCloud in 1 year
> 1.4 petabytes of data in their entire database
> 10000 servers (the figure isn't public)
24.5 trillion rows in their data warehouse (in 2011)
            Cloud Management
23#



PBS (the US broadcaster)
Unique visitors: 18M /mo
Page views: 367M /mo
Video streams: 93M /mo
Mobile Apps
• 27% of hours watched,
  11% of streams




         Cloud Management
24#



PBS — current infrastructure
•   ~270 EC2 machines • 75 ELBs
•   260 Elastic IPs • 5 AWS accounts
•   52 RDS databases
•   608 EBS volumes and many S3 buckets




           Cloud Management
Why




Cloud Management
James Hamilton of AWS, at re:Invent
Not a RightScale talk, yet many of these issues are problems we solve
27#



For newer AWS users
• Outage mitigation and continuity
• Billing and chargeback
• Security and compliance

• Pre-built AWS environments to get started quickly:
   • Deploy from a catalog of pre-built, tested, and proven architectures
   • Access entire solutions, that include fully functioning open source and ISV
     architectures and software stacks
   • Out-of-the-box HA templates for MySQL, SQL Server, and PostgreSQL




            Cloud Management
28#



Marketplace
Application stack store
•   Published by RightScale, partners, and users
•   Versioned and supported


License management
•   ISV single billing and pay-per-hour billing
•   Open source




               Cloud Management
29#



MultiCloud Marketplace
Cloud-ready stacks             Pre-built by our ecosystem
App & Web Servers              RightScale




Databases & Caches             ISV Partners




And more…                      Community




            Cloud Management
30#



More experienced AWS users
• Structure and Visualise Systems
   • Organize AWS resources and visualize cross dependencies
   • Manage and monitor AWS resources in the context of the applications they
     support by organising groups into a ―Deployment‖


• Control Diverse Environments
   • Manage many AWS accounts
   • Logically organise multiple AWS accounts and users in groups.




           Cloud Management
31#



More experienced AWS users
• Operate Efficiently
     • Lifecycle management from development to production
     • Develop in an environment that looks like production, cloning systems


• Orchestrate large and complex environments
     • Take bulk actions on AWS instances and volumes, including setting
       alarms and auto-scaling, running scripts, and applying patches.
     • Orchestrate resources within a deployment to enable custom launch
       sequences, backup and failover, code pushes, and more.


Capacity management
•   Auto-scaling with complex launch and decommision rules



              Cloud Management
32#



Automation and Monitoring Engine
•   Application-level and server
    monitoring
•   Alerts and escalations




               Cloud Management
33#



Mature user
• Survive staff turnover:
   • Self-documenting with modular components you to share standards as
     users change
• Achieve Security and Compliance:
   • Audit change history, audit security groups, and control configuration
     versions to help ensure accountability.




            Cloud Management
34#



Governance Controls
Identity and access management
•   Authentication, roles, permissions
•   Umbrella accounts and sharing


Usage and cost management
•   Cost tracking and quotas
•   Real-time run rate projections




               Cloud Management
35#



Try it out free: rightscale.com

• 5 Users and Community Support
• Free account — no credit card required
• Enjoy free monthly usage of up to ~5 small servers (c1.medium)




          Cloud Management
Come to a talk
Get some swag


in adult sizes too
Thank you!

                      Giri Fox
@girifox              gfox@rightscale.com


    Awesome level of abstraction
    Achieve new levels of resiliency & automation
    Gain visibility and control


              Free trial at rightscale.com


  Cloud Management

RightScale overview for AWS User Group

  • 1.
    Giri Fox @girifox gfox@rightscale.com Cloud Management
  • 2.
  • 3.
    3# RightScale a startedup • ~250 staff • October: opened office in Australia • HQ in Southern California • 25% of our people are ―cloudies‖ • Founded 2006 • $47M venture capital invested Cloud Management
  • 4.
    4# Credible Cloud Management
  • 5.
    5# RightScale defined CloudManagement • World’s public cloud management platform • Managing cloud deployments globally for • • More than launched supported cloud providers and counting Cloud Management
  • 6.
    6# Conceptual Abstracts the architecture to above the IaaS. Abstracts cloud specifics. Provision servers with dynamic inputs such as addresses (e.g. DNS, load balancer), processes (e.g. monitoring), user names and locations (e.g. logs, applications, databases) Cloud Management
  • 7.
    7# Once abstracted, you gain remote control CONFIGURATION AUTOMATION GOVERNANCE ® Public Clouds Private Clouds my network my storage my servers Cloud Management
  • 8.
    8# Midwest Chicago London Amsterdam Beijing Seattle Dublin Oregon Seoul NYC Area SF Area Tokyo DC Area Las Vegas Southeast Hong Kong Hyderabad Singapore Dallas São Paulo Sydney Public & Managed Clouds Private Clouds Amazon Web Services IDCF / Yahoo! Japan SoftLayer Datapipe Korea Telecom Tata Google Cloud Platform Logicworks UnGeo HP Cloud Rackspace Windows Azure Cloud Management
  • 9.
    9# RightScale Cloud Management Governance Controls Automation Engine Control access and security, track Monitor, alert, auto-scale, and usage, and access logs automate operations MultiCloud Marketplace™ Configuration Framework Access cloud-ready, customizable Provision servers and execute scripts ServerTemplates™ with consistency MultiCloud Platform Manage public, private, and hybrid clouds Cloud Management
  • 10.
  • 12.
    12# Cloud cost forecasting Cloud Management
  • 14.
    14# planforcloud.com Cloud Management
  • 15.
  • 16.
    16# Example RightScale clients • Animoto • PhotoMerchant (Australian company) • PBS broadcaster • Zynga Cloud Management
  • 17.
    17# “RightScale helped usscale from 40 servers to 4,000 servers in only 3 days! Without EC2 and RightScale, it would have been impossible to meet our processing requirements. "We got the architecture right at the beginning." Scaling control by RightScale. Compute by AWS. Cloud Management
  • 18.
  • 19.
    19# Key Technical Challenges 5k– 10k High res images/hr 2 million requests/hr Zero unscheduled downtime Speed Cloud Management
  • 20.
    20# 5k – 10kHigh Res Images/hr Generate 20 previews per image Do it all in seconds Auto Scaling Queue based Automatic spot instance bidding Cloud Management
  • 21.
    21# 2 Million Requests/ hr Load balancing Auto scaling Load based Completely automated Cloud Management
  • 22.
    22# Hybrid Cloud atZynga Zynga manages their public and hybrid cloud (―zCloud‖) with RightScale 1,000 servers can be launched in 24 hours 100x increase in infrastructure in 2 years Shifted from 20% to 80% of workloads in zCloud in 1 year > 1.4 petabytes of data in their entire database > 10000 servers (the figure isn't public) 24.5 trillion rows in their data warehouse (in 2011) Cloud Management
  • 23.
    23# PBS (the USbroadcaster) Unique visitors: 18M /mo Page views: 367M /mo Video streams: 93M /mo Mobile Apps • 27% of hours watched, 11% of streams Cloud Management
  • 24.
    24# PBS — currentinfrastructure • ~270 EC2 machines • 75 ELBs • 260 Elastic IPs • 5 AWS accounts • 52 RDS databases • 608 EBS volumes and many S3 buckets Cloud Management
  • 25.
  • 26.
    James Hamilton ofAWS, at re:Invent Not a RightScale talk, yet many of these issues are problems we solve
  • 27.
    27# For newer AWSusers • Outage mitigation and continuity • Billing and chargeback • Security and compliance • Pre-built AWS environments to get started quickly: • Deploy from a catalog of pre-built, tested, and proven architectures • Access entire solutions, that include fully functioning open source and ISV architectures and software stacks • Out-of-the-box HA templates for MySQL, SQL Server, and PostgreSQL Cloud Management
  • 28.
    28# Marketplace Application stack store • Published by RightScale, partners, and users • Versioned and supported License management • ISV single billing and pay-per-hour billing • Open source Cloud Management
  • 29.
    29# MultiCloud Marketplace Cloud-ready stacks Pre-built by our ecosystem App & Web Servers RightScale Databases & Caches ISV Partners And more… Community Cloud Management
  • 30.
    30# More experienced AWSusers • Structure and Visualise Systems • Organize AWS resources and visualize cross dependencies • Manage and monitor AWS resources in the context of the applications they support by organising groups into a ―Deployment‖ • Control Diverse Environments • Manage many AWS accounts • Logically organise multiple AWS accounts and users in groups. Cloud Management
  • 31.
    31# More experienced AWSusers • Operate Efficiently • Lifecycle management from development to production • Develop in an environment that looks like production, cloning systems • Orchestrate large and complex environments • Take bulk actions on AWS instances and volumes, including setting alarms and auto-scaling, running scripts, and applying patches. • Orchestrate resources within a deployment to enable custom launch sequences, backup and failover, code pushes, and more. Capacity management • Auto-scaling with complex launch and decommision rules Cloud Management
  • 32.
    32# Automation and MonitoringEngine • Application-level and server monitoring • Alerts and escalations Cloud Management
  • 33.
    33# Mature user • Survivestaff turnover: • Self-documenting with modular components you to share standards as users change • Achieve Security and Compliance: • Audit change history, audit security groups, and control configuration versions to help ensure accountability. Cloud Management
  • 34.
    34# Governance Controls Identity andaccess management • Authentication, roles, permissions • Umbrella accounts and sharing Usage and cost management • Cost tracking and quotas • Real-time run rate projections Cloud Management
  • 35.
    35# Try it outfree: rightscale.com • 5 Users and Community Support • Free account — no credit card required • Enjoy free monthly usage of up to ~5 small servers (c1.medium) Cloud Management
  • 36.
    Come to atalk Get some swag in adult sizes too
  • 37.
    Thank you! Giri Fox @girifox gfox@rightscale.com Awesome level of abstraction Achieve new levels of resiliency & automation Gain visibility and control Free trial at rightscale.com Cloud Management

Editor's Notes

  • #4 RightScale is based in southern CAWe are now up to 250 employees including software development contractors contractors. We have steadily and quickly growing since RightScale got started in 2006.The business went global from the start, and we now have offices in London, Tokyo, Singapore, and Seoul
  • #8 From technical sys admin to the business userIT can maintain control, developers can customize, and operations can automate. Everyone can get the agility of the cloudBusiness is agile, efficient, and innovative.Enabling the basic benefits, that is what this platform is about.RightScale make the power of cloud accessible to everyone with automated solutions that are easy to use.Great technology is invisible.RightScale takes care of the annoying but critical details for operational excellence.
  • #24 Image is PBSkids
  • #25 Image is their producer websiters