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Increasing Traffic Through Optimization : The Importance of Site Speed
The document discusses the significance of website optimization, particularly focusing on site speed, which can be affected by various frontend and backend issues. It highlights the importance of site speed in influencing Google ranking, visitor satisfaction, and e-commerce conversion rates, and provides solutions for optimizing backend performance. Recommendations include using caching solutions, optimizing SQL queries, and maintaining WordPress updates.
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Increasing Traffic Through Optimization : The Importance of Site Speed
- 1. WP Engine IncreasingTraffic Through Optimization : Terell Moore, Lead Support Engineer | The Importance of Site Speed August 20, 2014
- 2. HOWDY! Terell Moore Lead Support Engineer • Working with WordPress for 4 years • Loves long walks on the beach (and fast WordPress sites) • Especially loves Nginx, Varnish, Memcached, and Redis • I nerd out on tech • … and play tennis @tee_rail on Twitter @terell on Github Terell Moore, Lead Support Engineer
- 3. TODAY’S AGENDA i.What is an unoptimized site? ii. Why does it matter? iii. Fix it! Terell Moore, Lead Support Engineer
- 4. WHAT IS ANUNOPTIMIZED SITE Overview ‣ Average site loads within 1-5 seconds ‣ “Good” depends on the type of site ‣ Caused by frontend or backend tech From webpagetest.org Terell Moore, Lead Support Engineer
- 5. WHAT IS ANUNOPTIMIZED SITE Frontend ‣ Unoptimized images ‣ Un-minified CSS/JS ‣ Objects not gzipped ‣ Lots of HTTP requests ‣ Not leveraging browser caching ‣ Unnecessary SSL requests Terell Moore, Lead Support Engineer
- 6. WHAT IS ANUNOPTIMIZED SITE Backend ‣ Taxed for resources ‣ SQL heavy code ‣ No caching ‣ Errors in code Terell Moore, Lead Support Engineer
- 7. WHY DOES ITMATTER ✓ Google factors Site Speed in ranking decisions ✓ Your visitors want Instant Gratification ✓ Ad Revenue can be impacted by site speed ✓ Higher e-commerce Conversions on fast sites Terell Moore, Lead Support Engineer
- 8. FIX IT :BACKEND Caching W3 Total Cache Plugin Memcached or Redis for object cache persistence Varnish Cache for page caching MySQL query cache tuning Terell Moore, Lead Support Engineer
- 9. FIX IT :BACKEND SQL Optimization MySQL slow query log MySQL error log Debug Queries plugin SQL caching Terell Moore, Lead Support Engineer
- 10. FIX IT :BACKEND WordPress Maintenance Keep your site updated (themes, plugins, and core) Strong passwords Review error logs often Get a managed WP host Terell Moore, Lead Support Engineer
- 11. Terell Moore, LeadSupport Engineer Q&A