Uploaded byEllyssa Kroski
Social Networking & Libraries: Best Practices & Challenges
This document discusses best practices and challenges for libraries using social networking. It begins by defining social networking and explaining why libraries should engage with patrons through these platforms. Popular social media sites like Facebook, YouTube and Twitter are described. The document then outlines how libraries can use social networking for goals like building community, promoting services and gathering feedback. Challenges of social networking for libraries are also presented. The bulk of the document provides best practices for libraries in using specific social media platforms effectively and developing strategies, policies and metrics for assessing their social media efforts.
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Social Networking & Libraries: Best Practices & Challenges
- 1. Social Networking &LibrariesBest Practices & ChallengesEllyssaKroskihttp://www.ellyssakroski.com
- 2. AgendaWhat is SocialNetworking?Why Should We Care?How are Libraries Using Social Networking?Challenges & PitfallsBest Practices
- 3. What is SocialNetworking?Social software that enables libraries to interact with and build community with their patrons.A new way to provide information & offer services to library patrons “where they live”.Another access point to the library & its website.
- 4. Why Social Networking?Facebookhas more than 300 million active usersHundreds of millions of videos are viewed every day on YouTubeTwitter has over 3.5 million usersThere are over 133 million blogsWikipedia has over 10 million articles written in over 200 languagesFacebook has more than 700 million photos uploaded to the site each monthAmericans spend an average of 14 hours per week on the Web
- 5. How are LibrariesUsing Social Networking?Social Networking CommunitiesBlogsMicroblogsLifestreamsMedia SharingInteractive Subject GuidesIncorporating Social Features into Library Websites & Catalogs
- 6. Goals of SocialNetworking?Build CommunityPromote Library ServicesPromote Library HoldingsPromote Library EventsProvide Recommended ResourcesCommunicate with PatronsGather & Track Valuable Feedback
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- 30. The “wish they’dforgotten”
- 33. 9 Tweets over6 days about the same topic
- 34. 6 posts inone day, nothing for 6 days.
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- 36. Creating engaging experienceson Social Networks
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- 41. Blogs for ProvidingNews & Resources
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- 48. Communicating with PatronsonTwitter
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- 55. Aggregating Content withLifestreams
- 56. National University ofSingapore Libraries
- 57. The Libraries ofUT HSC SA
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- 61. Oral Histories &Interviews
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- 67. Creating interactive guidesto research
- 68. Boston College UniversityLibraries
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- 71. University of MichiganLibrary
- 72. Incorporating Social Networkingin the Website
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- 76. Yarra Plenty RegionalLibrary
- 78. Topeka & ShawneeCounty Public Library
- 81. TSCPLIM in theCatalog
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- 83. Social Networking inthe Catalog
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- 86. Ann Arbor DistrictLibrary
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- 89. Best Practices -PlanningDevelop a social media policyProvide trainingStart with a NeedKnow Your UsersWhat are other Libraries doing?Develop a strategyDetermine Success MetricsAllocate time & resources appropriately
- 90. Best Practices -ImplementationIntegrate with library websiteCross-platform promotionConsistent logo/signage everywhereAdopt tools to duplicate contentAdopt tools to organize info consumptionKeep content updatedEngage with your communityWidgets & Mobile versionsMarket it!
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- 96. Best Practices- FacebookRegisterLibrary NameFBMLSocial RSSIntegrate blog & FacebookIntegrate Ask a LibrarianCatalog Search ApplicationsCreate & List EventsPost interesting content
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- 99. Best Practices- TwitterCo-Tweetto Schedule TweetsKnow Your LingoRe-Tweet - @Hash tags - #TwitterFeed to Feed in Blog Posts, New Acquisitions and more.
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- 102. Best Practices -Media SharingA Library Profile is a Must!Put content on iTunes as well as YouTube
- 103. Best Practices –Subject GuidesLibrarian PhotosIM clientCustom Search EnginesOrganize content with tabsInclude interactive content!
- 104. PitfallsUsing tech fortech’s sakeSpamming the News FeedMarketing CrapInane tweets (eating a sandwich)Outdated infoLibrary info not visibleNo dialogueNot friending
- 105. AssessmentBlogsAnalytics softwareNews readersubscribersComments & email feedbackTechnorati & Google Blog Search discussionsDelicious bookmarksFacebookFriendsComments & email feedback‘Ask a Librarian’ reference stats increaseTwitterFollowersRetweets & @RepliesTwitterSearch discussionsTwitterCounter, TweetStatsFlickr/YouTube StatsLibGuides Stats
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Editor's Notes
- #37 Creating engaging experiences for patrons
- #57 National University of Singapore Librarieshttp://friendfeed.com/nuslibraries/services
- #68 Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
- #73 Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
- #74 LOC has a number of social media initiatives going on, and they have been successfully integrating their efforts, incorporating their blog into their main website, embedding Twitter feeds, linking to podcasts also available in itunes, and more. Here’s their main site.They link to their blog and podcasts prominantly in the main navigation on the left
- #75 Their blog is integrated into the rest of their website for a seamless experience for the user.You can see on the left they’re feeding in their tweets-many libraries are effectively using twitter to communicate about library hourse, etc. It’s even more effective to bring that channel back into the library website, and many today are doing this.
- #76 On iTunes
- #77 Melbourne AustraliaOn their main page they link to all of their social media profiles and websites including a library 2.0 resources site, a taste of Web 2.0 self-guided online course and…They have a couple wikis which they maintain providing local information to their patrons – one on brushfire affected communities and one on the local area of north Melbourne
- #78 Here’s the Brushfire communitieswiki providing news about local affected areas
- #79 Blog integrated into website,News sliderRSS everywhereLibrary photos pulled in from flickr
- #80 Link to all of their social profiles
- #84 Synthesizing the lessons learned from Web 2.0 popularity and incorporating those social features and applications into the library website.
- #85 The darien library has incorporated many social features into their catalog including user tagging, tag clouds, most popular or “top” lists, and user ratings and reviews.SOPAC2Darien has custom built this social functionality into their opac but there are plenty of “next-gen” library catalogs out there which will implement this for you.I’ll be mentioning a few of these in a few minutes when I discuss some of the open tools libraries are building but very quickly here’s a snapshot of some of the more popular 2.0 or social catalogs.
- #86 The darien library has incorporated many social features into their catalog including user tagging, tag clouds, most popular or “top” lists, and user ratings and reviews.SOPAC2Darien has custom built this social functionality into their opac but there are plenty of “next-gen” library catalogs out there which will implement this for you.I’ll be mentioning a few of these in a few minutes when I discuss some of the open tools libraries are building but very quickly here’s a snapshot of some of the more popular 2.0 or social catalogs.
- #101 Schedule tweets, have multiple accounts and multiple users for businesse
- #102 Schedule tweets, have multiple accounts and multiple users for businesse
- #108 Schedule tweets, have multiple accounts and multiple users for businesse