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The Dietitian In Social Media
This document provides an overview of various social media platforms and how dietitians can utilize them. It discusses blogging on WordPress, using LinkedIn to build professional connections, creating an ePortfolio to showcase work, and engaging on Facebook, Twitter and Pinterest. Guidelines for appropriate social media use are also presented. The document aims to educate dietetic interns on leveraging social media for their career development and sharing nutrition information.
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The Dietitian In Social Media
- 1. By: Mary Rodavich WVUDietetic Intern Boot Camp 2012
- 2. 2 Outline • About Social Media • Blogging • LinkedIn • ePortfolio • Facebook • Twitter • Pinterest • Questions?
- 3. 3 What is SocialMedia? A general term to describe all kinds of internet platforms or forums whose contents are created, published, improved and commented on by the users themselves in order to encourage social interaction and an interactive dialogue.
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- 6. 6 “The beauty ofthe internet is that it doesn‟t matter where you are physically, because you are virtually everywhere.” ~ Nadine Fisher, MS, RD, LD
- 7. 7 Opportunities for Dietitians •Building an online presence • Creating online resources • Connecting with colleagues locally, state-wide, nationally, and internationally • Communicating, teaching, learning, exchanging, sharing information and ideas • Use our credentials so the public isn‟t misguided by phonies • Promote you and your brand…it‟s free advertising!
- 8. 8 What is yoursocial media identity? • This depends on: ▫ Your passion ▫ The type of “brand” or “character” you want to portray ▫ Who is in your social media “community”? ▫ Your expertise ▫ Your writing style • Most importantly…BE YOURSELF!
- 9. 9 WVU’s Social MediaGuidelines 1. Never post any personal health information (PHI) about an individual patient to any electronic media. 2. Never post a photograph or image of a patient to any electronic media 3. Never become an electronic "friend" of a patient in any electronic media 4. Maintain professionalism standards 5. Keep personal views separate from University posts.
- 10. 10 WVU’s Social MediaGuidelines 6. Do not cite or reference colleagues or co-workers without their approval. 7. Before posting, consider your audience. Future employers may search the web to screen applicants. 8. Find the full set of WVU guidelines here: http://web.ur.wvu.edu/policies_and_guidelines/s ocial_media 9. Find the full set of WVU Health Sciences guidelines here: http://www.hsc.wvu.edu/Admin/HSC-Policies- Guidelines/HSC-Social-Media-Guidelines
- 11. 11 DO’s of SocialMedia • Be yourself • Be professional • Differentiate yourself – find your niche • Use lots of pictures – be appropriate • Update, update, update • Be searchable (SEO) • Use proper grammar and spelling • Cite your sources • Be patient
- 12. 12 DON’Ts of SocialMedia • Mix personal and professional sites • Use inappropriate or hostile language • Represent yourself or the university in a negative light • Inappropriate profile picture • Neglect replies • Divulge very personal information • Plagiarize
- 14. 14 Blogging • A discussionor information site published on the internet consisting of entries or posts typically displayed in reverse chronological order so the most recent post appears first. • Types: ▫ Personal blogs ▫ Corporate/business ▫ Genre – focuses on a particular subject (ie. health, politics, travel, etc.)
- 15. 15 Wordpress is TheMost Popular Free Blogging Site http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
- 16. 16 Purpose of yourblog • Journal of your dietetic internship experience • Showcase your personality, voice, and overall philosophy • Share nutrition knowledge • Be a “go-to” expert • Displays your talents to potential employers and clients
- 17. 17 Blogging – Gettingsigned up Go to www.wordpress.com Click “Get Started Here” Blog address: Should have wvudietetics at the end of your name Username: Should have wvudietetics13 at the end of your name ▫ The number at the end of your username refers to the year that you begin your internship rotations Update your profile: Activate account through email you provided Choose a theme
- 18. 18 Customize your blog •Choose a free theme ▫ Go to Appearance -> Themes in your Dashboard • Header image/picture • Upload Gravitar Image ▫ Your blog picture to be used as your blog image across WordPress.com. This image will be used to the left of the URL in the address bar.
- 19. 19 Posts vs. Pages •Posts: Entries listed in reverse chronological order on the blog home page • Pages: Are static and are not listed by date. ▫ Create an “ABOUT ME” Page Subpages
- 20. 20 Steps to Writinga Post Add a Title Write Content Choose Categories Add Tags
- 21. 21 Blog Writing Tips • Catchy headlines • LOTS of pictures, videos, Power Points • Easy to read posts ▫ 500-1000 words, lists, bullet points • Stay current • Run polls and surveys • Have fun and mix things up • Re-blog other interesting blog posts • Study other RD blogs ▫ Janet Helm, MS RD at nutritionunplugged.com ▫ Jessica McGovern RD at greateatspectations.blogspot.com ▫ Katie Hamm RD at healthyandhappyhour.com ▫ Melanie Thomassian RD at dietriffic.com
- 22. 22 Categories vs. Tags •Used to describe your posts • Assigning tags and categories to your post increases the chance that other WordPress.com users will see your content • Categories = Broad • Tags = Specific
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- 24. 24 Widgets • A fancyword for tools or content that you can add, arrange, and remove from the sidebars of your blog. • Appearance > Widgets • Example widgets: ▫ Category lists ▫ Blog stats ▫ Image of you ▫ Calendar ▫ Your top posts/pages ▫ Etc.
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- 26. 26 Site Stats • Number of views • Views by country • Referrers • Top views and pages • Search engine terms • Clicks
- 27. 27 HowTo Get More Views 1. Get social! ▫ Use social media outlets, widgets ▫ Add your pages to StumbleUpon.com 2. Read and comment on other blogs 3. Add links to other blogs and sites 4. Encourage your “real life” friends and family to read your blog 5. Link all of your social media sites together (ie. Blog, Twitter, Pinterest, Facebook, LinkedIn, etc) 6. Blog often 7. Patience
- 28. 28 “Publicize” Feature •Settings > Sharing > Publicize • Publicize makes it easy to share your WordPress.com posts on Facebook, Twitter, Tumblr, Yahoo!, and Linkedin. • WordPress.com also sends your published blog posts to several places to automatically promote them for you.
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- 30. 30 Sharing Buttons At thebottom of each post, sharing buttons allow you and your readers to share your content across a range of social networks. Settings > Sharing > Sharing buttons
- 31. 31 Can I Make $$$ Blogging? http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
- 32. Professionals are signingup to join LinkedIn at a rate of 100+ new members every minute!
- 33. 33 What is LinkedIn? •A social networking website for people in professional occupations. • Networking and connections • Highlights your professional resume • Recent college graduates are the fasting growing demographic on the site
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- 35. 35 Features • Find pastand present colleagues/classmates • Continuously updated resume • Job postings ▫ Can follow different companies • Potential employers may look at a candidates profile • You can see who views your profile
- 36. 36 1 in 6 workers use social networks to get hired. http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
- 37. 37 Add Sections toYour Profile • Professional picture • Work experience • Education ▫ GPA, Courses • Clubs, extracurriculars • Certifications ▫ ServSafe, Food Worker‟s Permit, etc. • Honors/Awards • Professional memberships ▫ The Academy, WVDA
- 38. 38 Add Sections toYour Profile • Summary of your professional goals • Skills • Expertise • Blog and ePortfolio links • Publications • WordPress Application ▫ Displays your recent blog posts • Recommendations
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- 40. 40 LinkedIn Tips • Make connections! • Brand yourself • Seek recommendations • Join professional groups • Make sure profile is 100% complete • Follow companies • Link with other social media accounts • Stick to business • Make profile public
- 42. 42 What is anePortfolio? • Electronic portfolios are selective and purposeful collections of work assembled to demonstrate personal achievement and abilities and are made available on the internet • Basically an extended resume • Use Wix.com • My ePortfolio: ▫ http://maryrodavich.wix.com/maryrodavich
- 43. 43 Why should youcreate one? • Job seeking tool: It is something tangible that you can show to a potential employer to prove what you are capable of. • Showcases your best work • Permanent • Makes you stand out
- 44. 44 Ideas for yourePortfolio • About Me page • Career goals and objectives • Resume • Work examples ▫ Projects ▫ Papers ▫ Presentations • Nutrition-related photos of you • Organizations • Community involvement, volunteering • Activities • Competencies/skills • Contact info
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- 46. 46 Facebook Tips • Useyour cover photo to showcase your personality • Update your education/work info often • Add milestones and images to further enhance your image • Customize your privacy settings to hide photos/posts that are unfavorable • Make your personal Facebook PRIVATE ▫ Includes all photo albums • Make a separate Facebook account?
- 47. A Tweet isa “Micro-Blog”
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- 49. 49 “Twitter Lingo” • Tweet - <140 characters • Retweet - Re-posting of someone else's Tweet • Mention - Mention another user in your Tweet by including the @ sign followed directly by their username • Avatar – Uploaded image of yourself displayed on your profile • Hashtagging - People use the # symbol before a relevant keyword or phrase (no spaces) in their Tweet. • Trending – Popular topics at that particular tim • Favoriting – When you like someone else‟s tweet. Shows up under your „favorites‟ tab
- 50. 50 TwitterTips • Privacy ▫ Protected – Only your followers can view your profile ▫ Public – Anyone can view your profile • Below your name: ▫ Add your blog URL as your website ▫ Add a short bio about who you are • Tweet about current nutrition topics • Follow relevant RDs and nutrition experts
- 51. 51 Nutrition Experts tofollow on Twitter • Joy Bauer MS RD • Nutrition.gov • Janet Helm MS RD • USDA Team Nutrition • Claudia Zapata MS RD • Jamie Oliver • Rebecca Scritchfield • Dr. David Katz RD • The Nutrition Twins • Dr. Mehmet Oz • Nutrition Blog Network • Jenny Westerkamp RD • Women‟s Health • ChooseMyPlate.gov Magazine • Health Magazine • Today‟s Dietitian • Mayo Clinic • Eat Right (AND) • Elisa Zied RD
- 53. 53 What is Pinterest? Apin-board style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.
- 54. 54 Pinterest is GROWING http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
- 55. 55 Boards and Pinning •Boards are usually themed so pins can easily be organized, categorized and discovered by other users ▫ Ex: Food & drink, health • „Re-pin' images to you own collections or 'like' photos. • Follow your friends who are also on Pinterest
- 56. 56 “Food & Drink” is #2 Most Popular Category http://www.repinly.com/stats.aspx
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Editor's Notes
- #5 Social Media is EVERYWHERE. Look at all the different types of social media site logos.Every minute…the internet is booming with activity.Every minute:Almost 700,000 facebook statuses updated60 new blog posts1 new definition added to urban dictionaryAlmost 700,000 new google searches600 new youtube videos100 new linkedin accounts
- #10 This is a summary of the important points of the guidelines.
- #12 SEO = Search Engine OptimizationIncrease by adding tags, categories
- #16 Word Press accounts for about half of all free blog sites
- #18 There is a free version that you will be using.There is also many different upgrades you can use that cost money – DO NOT recommend spending any money on your site.
- #19 Header image – Choose one that is nutrition related
- #22 500-1000 words = 1-2 pg word document
- #24 Tags add more search engine termsHealthy recipes = categoryGluten-free muffins = tag
- #26 Can view stats for the day, week, month, or all timeYour stats also shows you views by country
- #27 When you view your own blog, if you are logged in, it does not count as a viewThe referrers section lists other blogs, web sites, and search engines that link to your blog.Top views and pages:This section of stats will list the Posts and Pages which have received the most viewsSearch engine terms: These are the terms, words, and phrases people use, through various search engines (i.e. Google, Yahoo, Bing), to find posts and pages on your WordPress.com blog. Clicks:These are external links that appear on your blog, and are actually clicked by your readers. These may be (but are not limited to):Links you add to your post and page contentLinks placed in comments by your readers.Links that appear in your blogroll.attached to the names of users who comment on your blog.
- #28 Use social mediaEmail your blog to your friends and familyAdvertise all of your social media sites by linking them to other ones
- #29 WordPress.com also sends your published blog posts to several places to automatically promote them for you. For example, your posts end up in WordPress.com’stopic pages, are sent out to many search engines via Ping-o-Matic!, and sitemaps pings notify search engines of new updates.
- #31 Twitter – Tweet your blog postsFacebookPinterest – Create “Pins” of your best blog postsStumbleUpon – Create an account and add your blog posts for users to “stumble” uponLinkedIn
- #32 Companies pay you for ad placement, product reviews, or endorsementsNot realisticNeed to have multiple blog posts/dayNeed a lot of traffic and views
- #47 May want to make a separate Facebook account if you have your own business
- #50 People can’tretweet you if your Twitter is private…may want to make your profile public so you get your name out thereHashtagged words usually become popular or a trending topic