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The power of open
The document discusses the efficacy of open business strategies in a resource-sharing economy, highlighting how communities can surpass corporations in various sectors. It argues that shared resources can be as efficient as owned ones, driven by new economic dynamics and collaborative efforts. The text emphasizes the importance of contribution strategies and offers steps for businesses to implement these approaches effectively.
The power of open
- 1. The power of open Business strategies in the era of shared resources Open Knowledge Fes.val, Helsinki 2012 @javicreus @Ideas_4_Change www.ideasforchange.com
- 2. Communi5es vs. Corpora5ons: Community: group Corpora5on: group of of people who share people who share a a common resource common goal 2
- 3. Observation: Communi5es can beat corpora5ons 3
- 4. In markets... 1993 2001 4
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- 6. In car manufacturing... 6
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- 10. Observation Once an open standard prevails, it is very difficult to get back 10
- 11. Conclusion Shared is not (anymore) (necessarily) less efficient than owned 11
- 12. Why? New economics Young, educated, connected Growth in scale, capabili.es, ambi.on Less is needed, universal in use, distributed Trust, bitcoin, social currencies Open, accessible, plaRorms New commons 12
- 13. Why? New dynamics Communi5es Corpora5ons Shared Resource Goal Driver Conserva.on Conquest Value balance Posi.ve Equal Development Spontaneous Planned Users Contributors Customers Producers Entrepreneurs Employees
- 14. Scope vs. Scale Advantages Scope • System vs. need Scale • Resilience vs. efficiency
- 15. So corporations openup Many of them crowdsource Some do share
- 16. Crowdsourcing> P&G Connectand Develop 16
- 17. Crowdsourcing> Dell IdeaStorm 17
- 18. Sharing> IBM LinuxTechnology Center 18
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- 20. Sharing> Ferran Adría,El Bulli 20
- 21. While "commons based"entrepreneurs Build their business and keep for themselves A node posi.on within the system The commercializa.on channel A recognized leadership, open and dedicated The homologa.on and / or brand A por.on of the revenue, present or future
- 22. What to keep:Arduino, node and brand 22
- 23. What to keep:MITx, the homologation, the certificate 23
- 24. What to keep:OSE, the franchise 24
- 25. Contribution strategies Create more value than you capture by contribu5ng to the whole system: What to share Who to cooperate with What to keep for yourself
- 26. How can businessesput it into work Steps: 1º Learn to share 2º Cooperate for an early success 3º Go through your value chain: share, cooperate, keep 4º Design a new business model 26
- 27. Thank you! @javicreus www.ideasforchange.com