Slide Content Guidelines for (startup) Idea Pitching

Slide Content Guidelines for (startup) Idea Pitching

• 1.
  Slide Content for IdeaPitching #Tips Startup Series @aditforever
• 2.
  Title Description Problem to solved Solution TargetMarket Business model Underlying magic Marketing & Sales Plan Financial Projection slide content
• 3.
  Title slide content Organization name;your name and title; and contact information. The audience can read the slide—this is where you explain what your organization does. ("We sell software." "We sell hardware." "We are a school." "We are a church." "We protect the environment." Cut to the chase!
• 4.
  Problem slide content Describe thepain that you're alleviating.The goal is to get everyone nodding and "buying in." Avoid looking like a solution searching for a problem. Minimize or eliminate citations of consulting studies about the future size of your market.
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  Solution slide content Explain howyou alleviate this pain and the meaning that you make. Ensure that the audience clearly understands what you sell and your value proposition. This is not the place for an in-depth technical explanation Provide just the gist of how you fix the pain—for example, "We are a discount travel Web site. We have written software that searches all other travel sites and collates their price quotes into one report."
• 6.
  Business model slide content Explainhow you make money: who pays you, your channels of distribution,and your gross margins Generally, a unique, untested business model is a scary proposition. If you truly have a revolutionary business model, explain it in terms of familiar ones. This is your opportunity to drop the names of the organizations that are already using your product or service
• 7.
  Underlying magic slide content Describethe technology, secret sauce, or magic behind your product or service The less text and the more diagrams, schematics, and flowcharts on this slide, the better. White papers and objective proofs of concepts are helpful here
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  Marketing & Sales slide content Explainhow you are going to reach your customer and your marketing leverage points Convince the audience that you have an effective go-tomarket strategy that won't break the bank.
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  Competition slide content Provide acomplete view of the competitive landscape. Too much is better than too little Never dismiss your competition. Everyone—customers,investors, employees—wants to hear why you're good, not why the competition is bad
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  Management Team slide content Describe thekey players of your management team, board of directors, and board of advisors, as well as your major investors Don't be afraid to show up with less than a perfect team. All startups have holes in their team—what's truly important is whether you understand that there are holes and are willing to fix them.
• 11.
  Financial Projection slide content Provide afive-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate Do a bottom-up forecast. Take into account long sales cycles and seasonality. Making people understand the underlying assumptions of your forecast is as important as the numbers you've fabricated.
• 12.
  Current Status slide content Explainthe current status of your product or service, what the near future looks like, and how you'll use the money you're trying to raise Share the details of your positive momentum and traction. Then use this slide to close with a bias toward action