thursday's slides
- 1. Welcome Streaming Media RoundtableDiscussion with Four Thought Leaders in the Industry
- 2. Moderator Dan Rayburn EVP Streaming Media
- 3. Strategies for DeliveringVideo to Tablets and Mobile Devices
- 4. Speakers AJ McGowan CTO Unicorn Media Anthony Iaffaldano VP of Marketing, Americas KIT digital Dr. Michal Tsur President & Co-founder Kaltura David Stubenvoll Chief Executive Officer/Co-Founder Wowza Media Systems
- 5. AJ McGowan, CTO DIGITALMEDIA MANAGEMENT www.unicornmedia.com DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 6. CORE TECHNOLOGY Unicorn Media core services include: – Unicorn ONCE™ •Allows content owners to ingest media one time and deliver everywhere – Unicorn VISION™ •Real-time analytics across any Internet-connected device – Unicorn ELEMENTS™ •Core technology platform •Modular suite of workflow optimization tools •Allows content owners to customize their online video strategy DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 7. VIDEO PROLIFERATION OVERIP DEVICES • PC – Primarily Flash – Mature solutions • Non-PC Devices – Tablets – Smart Phones – Consumer Electronics Devices (CE Devices) DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 8. CHALLENGES – UNIVERSALACROSS DEVICES • Ad insertion (monetization) • Workflow management • Analytics DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 9. CHALLENGES - TABLETS •HTML 5 – More limited than Flash players – Newer (non-iOS) tablets will have Flash availability – Not a universal solution • 3G vs. Wi-Fi quality – Requires complex adaptive bitrate technology resulting in complicated workflows DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 10. CHALLENGES - SMARTPHONES • Large number of devices, networks, operating systems make video workflow challenging • Native playback control trigger – No ad delivery – No analytics tracking – Apps are expensive and complex – Apps differ in performance quality DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 11. CHALLENGES - SET-TOPBOXES/CONNECTED TVS • No common standards for content decoding capability or streaming mechanism • Limited ability to deploy software – manufacturer concerns over “bricking” their devices DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 12. CHALLENGES – LIVESTREAMING • Determining ad breaks • On-the-fly transcoding • Buffer to real-time (HTTP in particular) • Inserting ads • Managing distributed ingestion points for latency DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 13. CURRENT SOLUTIONS • HTML 5 – No rich experience for phones – Little support for CE devices – Differing capabilities between devices – Javascript engines • Building apps- – Expensive to build and maintain – Not available on all devices DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 14. CURRENT SOLUTIONS • Real-time transcode – Lose CDN efficiency – Everyone sees the same ads, no dynamic ad targeting – Attempts to solve the problem using CPU which is an expensive resource • Offline transcode – Complex revision management – No unique ads DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 15. UNICORN ONCE™ • Patented technology enables customers to ingest content once, and deliver to any Internet- connected device via a single URL – Includes support for mobile and iDevices, Android, BlackBerry, set-top boxes, game consoles and hand-held devices DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 16. UNICORN ONCE™ • Reduces complexity and cost of workflow management • On-the-fly file transformation based on device and network detection to ensure highest viewing quality for end-users DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 17. UNICORN ONCE™ • Provides users (for the first time) with dynamic ad integration and ad targeting on any device DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 18. UNICORN ONCE™ • Unicorn ONCE™ delivers real-time analytics across any platform enabling users to make changes to content and advertising on-the-fly to increase monetization DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 19. UNICORN ONCE™ • Announcing full range of Unicorn ONCE™ capabilities for live and on-demand video to any Internet-connected device DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 20. UNICORN ONCE™ • Patentedtechnology enables customers to ingest content once, deliver to any Internet-connected device • Support for mobile and iDevices, Android, BlackBerry, set-top boxes, game consoles and hand-held devices • Dynamic ad integration and ad targeting • Reduces complexity and cost • Available for live and on-demand video distribution • Real-time analytics across any platform • Seamless integration with existing workflows • On-the-fly file transformation based on device detection DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 21. CONTACT US For more information: Main: (480) 214-6464 Toll Free: (888) 986-4267 Email: aj@unicornmedia.com Unicorn ONCE™ Live Beta: oncelivebeta@unicornmedia.com DIGITAL MEDIA MANAGEMENT © 2011 Unicorn Media, Inc. All rights reserved. Company Confidential.
- 22. A CUSTOMER-CENTRIC APPROACHTO BUILDING YOUR MOBILE STRATEGY July 7, 2011 | Streaming Media
- 23. The KIT Platform Customsolutions to reach and engage your audience with live and on- demand video – wherever they are 23
- 24.
- 25. KIT Connected DeviceFramework • Cost effective, turnkey solution for delivering native video apps to a wide range of platforms 25
- 26. Video: Already ACore Mobile Activity • 24.7M US mobile subscribers watched video on their device in Q4 10 (40% increase YOY) • Mobile TV and video applications drive 40-60% of total mobile data traffic on wireless networks SOURCE: 2011 Bytemobile Mobile Analytics Report 26
- 27. And It’s GettingMore Important • In North America, mobile video traffic will grow 23-fold by 2015, a compound annual growth rate of 88% SOURCE: 2011 Bytemobile Mobile Analytics Report Cisco’s 5th Annual Report on Global Internet Traffic 27
- 28. Samsung UGC H.264 Multi-bitrate YouTube Rights Management ? Symbian Advertising Video On Demand iPhone IPTV iOS Android Flash Syndication Mobile Streaming Samsung HTML5 Blackberry Live Streaming Interactivity HTC Facebook 28
- 29. More Importantly: Do You Really Know Your Audience? 29
- 30. Question 1: WhoAre They? • Age • Gender • Ethnicity • Income • Geography 30
- 31. Usage Varies ByDemographics WOMEN (50+) TEENS (12-17) HISPANICS watch spend more than Own more 50% MORE 8 HOURS SMARTPHONES video on their phones per week watching than any other than men of the same video on their phones, ethnicity and watch age do, nearly 3 hrs/wk 2X the avg mobile user much more video 31
- 32. Question 2: What’sin their Pocket? 32
- 33. Despite Clear Leaders,Share is Shifting Smartphone Share, Feb – Apr 2011 Android (36%) market share recently eclipsed Apple iPhone (26%) for the first time HTML5 vs Flash 33
- 34. Data Usage AcrossCarriers Android data use outpacing iDevices Windows Phones data usage growing exponentially MSFT Silverlight growing in importance? 34
- 35. Question 3: Whereare they? Carrier/device penetration and 3G coverage vary significantly by location 35
- 36. Vodafone – Geography/Devices • Subscriber base across EU • 200+ channels • 6,000+ title VOD library • EU device market very fragmented • 9 million+ mobile subscribers • 490+ mobile handsets • +30% annual growth in data 36
- 37. Question 4: Whataccess do you want to give them? VS 37
- 38. Question 5:What doyou want them to do? http://mobile.web 81 min/day 74 min/day Signals a difference in the way users view apps & mobile web SOURCE: Flurry, app analytics and advertising firm 38
- 39. MTV – Hopefor Haiti Earthquake struck January 2010 • MTV quickly organized “Hope For Haiti Now” telethon • Streaming video + need for donations quickly • iPhone: dominant platform globally at the time 39
- 40. MTV Hope forHaiti App • Telethon – 10 days after earthquake • Delivered custom branded iPhone & iPod app • Certified for the iTunes App Store in 48 hrs • Users could view the entire two-hour global telethon and donate from their device, in real-time • 100,000+ installs in 24 HRS • $61 million in donations after ONE WEEK 40
- 41. Focus Mobile StrategyDevelopment Around Five Key Questions: 1. Who is your audience? 2. What sort of devices do they own? 3. Where are they located? 4. What content are you trying to get to them? 5. What action do you want them to take? 41
- 42. Samsung Mobile Web UGC H.264 Multi-bitrate YouTube Rights Management ! Symbian Advertising Video On Demand iPhone IPTV iOS Android Flash Syndication Mobile Streaming Samsung HTML5 Blackberry Live Streaming Interactivity HTC Facebook App Store 42
- 43. THANK YOU Anthony Iaffaldano| VP, Marketing Americas anthonyi@kitd.com | @brooklahn
- 44. Developing a MobileVideo Strategy Dr. Michal Tsur, President Michal.tsur@kaltura.com
- 45. About Kaltura 1st andOnly Open Source Video Platform Turn Key Media Applications Framework for creating media applications HQ in NYC, offices in SF, London and Tel-Aviv Video solutions for: – Media and entertainment – Enterprise – Education – Service providers Offering both SaaS & On-prem solutions Strong partner, reseller & OEM ecosystem Both Commercial and Free Open Source solutions Support for all forms of rich-media
- 46. Why is MobileImportant? A tale of 4 personas Commuter Culture – Heavy mobile video consumption due to lifestyle/cultural norms (e.g., Japan, Korea) First Screen – Emerging markets where mobile phone is first & only screen; willingness to pay per video (e.g., India, SE Asia, Lat America) Gap Filler – Advanced markets where mobile phone simply fills gaps that TV and laptop leave behind (e.g., US) Tablet Mania – Tablets bypass phone and even laptop as portable device of choice for video (e.g., most affluent)
- 47. Why is MobileImportant? US Market Size US Market Size (Source: eMarketer) $1,200 1128M $1,000 $800 In Millions 548M Advertising $600 PPV $400 Subscription $200 $0 2010F 2013F Most revenue from Subscription and PPV (in the US) Advertising is expected to grow most rapidly
- 48. Why is MobileImportant? Monetization - Subscription & PPV In US Market – Premium content offered by carriers, MobiTV, MLBTV, etc. – While largest revenue opportunity, limited to only the highest-quality, branded content – Content Apps In Emerging Markets – Metered data plans allows for direct video monetization, shared by carrier & content provider – Both subscription & PPV models also very popular for basic video access (not limited to premium, high- quality content)
- 49. Why is MobileImportant? Monetization - Advertising Mobile video advertising is growing rapidly, for varied content types (not just premium content) • 36% growth in mobile video advertising during Q1 of 2011 according to Rhythm • Mobile advertising spend will double in the coming year and lead sector growth according to Garner Reports Ads inventory and Ad services are picking up quickly
- 50. Planning Your MobileStrategy Important Considerations Content – Full content? Preview only? – Cannibalization of other channels (online/broadcast)? Viewers – App or Mobile website? – How do make content go viral? – Where can I distribute? Revenue – Revenue item in itself or supportive material? – Paid or ad-based? – PPV or Subscription? Technology – Diversity of devices, OS, playback technology , video codec, Ad formats
- 51. Planning Your MobileStrategy Mobile web vs. Apps web Mobile web is for all – Visitors: Random visitors, search results – Monetization: Ads Apps are for some – Visitors: Loyal fans – Monetization: PPV, Subscription, Ads
- 52. Which content worksbest on mobile? Time Sensitive – Sports, News Location Sensitive – Informative Music Video Premium (Better on Tablets) Short form/ Long form
- 53. Checklist (Mobile Video) IsContent Suitable Business Model Supported Devices Monetization (Y/N) – PPV, Ads Distribution Model (Viral: Y/N) – Search Tracking Technology, Solution – App, Browsing Video Management & Delivery
- 54. Kaltura Mobile/Tablet Solutions Multi-bitrate,Multi-device transcoding Central management across all devices Device Detection – single embed code to play everywhere HTML5 and Flash player stack – Adaptive Streaming – Analytics – Access Control – Subtitles Support – Advertising Support – Single video as well as playlists Kaltura applications are “Mobile Ready” with device detection & mobile support by default (MediaSpace, Drupal, LMS) Ingestion from mobile devices (via email) SDK for building applications + Community and customer showcase applications
- 55. “Content Everywhere” Strategy Usea video platform that handles the technical complexities behind the scenes and allows you to manage once, and show everywhere. Direct-to-Consumer ◦ Web (Browser-based) ◦ Mobile (HTML5) ◦ Over-the-top B2B ◦ Player syndication ◦ Distribution
- 56. Mobile Showcase Qello App Showcase
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- 58. WOWZA MEDIA SYSTEMS Any Screen Done Right™ Dave Stubenvoll, CEO & Co-founder Strategies for Delivering Video to Tablets and Mobile Devices July 7, 2011
- 59. Agenda Confidential • Who is Wowza Media Systems? • Mobile delivery challenges & considerations • Delivery models – pros & cons • Success examples
- 60. Who is WowzaMedia Systems? Confidential • Media streaming software company • Been in business for 5 years • Tons of practical any-screen experience
- 61. Confidential MobileChallenges Fluctuating Mobile Mix
- 62. Confidential Mobile Challenges Inconsistent Protocol/Platform Support HLS = Support varies by OS release, device.
- 63. Confidential Mobile Challenges (cont’d) Not All Devices Are Created Equal • Processing power • Decoding profile support • Screen Resolutions • Screen size
- 64. Other Considerations Confidential • VOD vs. Live • Bandwidth variability – adaptive bitrate (ABR) • Content protection • Monetization • Cross-device user experience • Any-screen delivery beyond mobile
- 65. Delivery Options Confidential Protocol-Specific Media Platforms Encoder DRM DVR Flash Flash (origin) (edge) VOD Encoder DRM DVR SEGMENTER IIS HTTP (origin) Cache VOD Encoder DRM DVR RTSP RTSP Server Server (origin) (edge) VOD
- 66. Delivery Options (cont’d) Confidential Unified Any-Screen Media Platform RTMP/HTTP Live Transcoder MPEG-TS Network DVR Smooth RTMP DRM RTSP/RTP RTSP/RTP VOD HLS Media Cache Single & ABR WebM HTTP NFS/AFS MPEG-TS Unified Media Server
- 67. Confidential Success Example Swisscom TV air Harmonic ProStream 4000 RTMP/HTTP MPEG-TS Smooth RTSP/RTP HLS Unified Media Server Network • 200,000+ subscribers • 50+ live channels, 21 PPV channels & 70 radio stations • 20x traffic increase from predecessor mobile service • Lowered subscription price by 40% • First in Switzerland to offer Windows® Phone 7 TV service
- 68. Confidential Success Example RTE News Now MPEG-TS RTMP/HTTP RTSP/RTP HLS Unified Media Server Network • Ireland’s National Broadcaster • iPhone, iPad and Android News Now and radio apps • Live TV and radio on web portal • Global access
- 69. Confidential Success Example United Methodist Church of Resurrection RTMP/HTTP RTSP/RTP HLS Unified Media Server Network (on Amazon® EC2) • Grew online viewership from 200 to 3500 in 2 years • 15% of parishioners attend weekly services online • 20% membership increase due to online attendance • iPhone/iPad, Android, Blackberry and Roku set-top support
- 70. Wowza: Any ScreenDone Right™ Confidential Thank You! Dave Stubenvoll, CEO & Co-founder dave@wowzamedia.com www.wowzamedia.com
- 71. Question and AnswerSession (please submit questions)
- 72. Q&A AJ McGowan CTO Unicorn Media Anthony Iaffaldano VP of Marketing, Americas KIT digital Dr. Michal Tsur President & Co-founder Kaltura David Stubenvoll Chief Executive Officer/Co-Founder Wowza Media Systems
- 73. Please use thesame URL you used to view today’s live event for the archive event, plus we will be sending you a follow-up email with that URL once the archive is posted!
- 74. Thank you forparticipating in today’s web event Just by attending this event you could win this Apple TV Winner to be announced July 29th