The document discusses the importance of application security in protecting organizations from cyber threats, highlighting significant financial losses resulting from mobile data breaches and the prevalence of mobile malware. It emphasizes the need for comprehensive application security practices, such as continuous testing throughout the software development lifecycle, to mitigate risks exacerbated by the rush to release applications and the complexity of modern software. IBM's application security solutions, including AppScan and cloud-based services, are presented as effective means to identify and address vulnerabilities in applications before deployment.