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Web 2.0 - Fact, Fiction and Function
This document discusses the concept of Web 2.0 and provides perspectives on what it means. It notes that while Web 2.0 is often touted, it is really more of a cultural shift than a purely technological one. The document suggests that Web 2.0 allows for greater user participation, user-generated content, and more dynamic experiences. However, companies should focus on how Web 2.0 can help drive traffic, revenue, and brand affinity rather than trying to completely reinvent themselves.
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Web 2.0 - Fact, Fiction and Function
- 1. What does itmean for us? Web 2.0 Fiction, Fact, Function Evan Gerber
- 2. Lately, there hasbeen a lot of crowing about Web 2.0 What’s real? What is hype? Does it matter for me? How does it impact globalization?
- 3. It’s a MarketingBuzzword, and talk is cheep
- 4. “ We arewitnessing the Web’s second coming.” The New York Times “The Web has finally matured to the point where it can fulfill some of the outlandish promises that we heard in the ‘90s.” Newsweek
- 6. “ When peoplesay to me it’s a Web 2.0 application, I want to puke.” Venture Capitalist Guy Kawasaki “… hardly justif[ies] the sorts of valuations bandied about.” Economist, October 26 th 2007
- 7. It’s not anyone thing, it’s an approach. Instead of creating a web site, we create tools so users can create their own experiences What is Web 2.0
- 8. What is Web2.0? Forums / user groups Blogging Commenting / reviews Folks/taxonomy Folks/ taxonomy
- 9. You are notYouTube. What is important to a global public corporate / product / support site? To drive traffic, leads, revenue To drive ease of use, user experience and brand affinity Explore for support content and marketing Critical to address in product / corporate sites To address as part of wider marketing efforts
- 10. You are notYouTube. What is important to your Intranet / Extranet ? Critical to mine your knowledge mountains Yes – employees are also web users! Networks and user generated content = knowledge based organizations
- 11. Globalize Collaboration with2.0 Technologies
- 12. Web 2.0 ishappening everywhere. And while there are similarities, there are also important differences.
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- 15. Launched in February2004 5 million members in July 3.4 million in March Total IPO valuation of just under US$ 1 billion. These new technologies are unheard of overseas. Don’t be afraid to use them.
- 18. Build containers for content you cannot entirely imagine Implementing Web 2.0 technologies
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- 22. Open APIs Enableusers to tap into your content and services
- 25. Web 2.0 –Everyone’s crowing for a reason Fiction : This is all new, and nothing like it has ever been seen before Fact: There are many exciting new opportunities available as Users mature Technology improves This is more of a cultural change than a tech change Function: There is plenty of opportunity You don’t need to reinvent the wheel Web 2.0 technologies exist to be shred
- 26. What does itmean for us? Web 2.0 What does it mean for us? [email_address]