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Web presence matrix
This document provides a matrix comparing different types of websites and their objectives, needs, resources, and design considerations. It outlines the differences between basic informational sites, professional practice sites, business sites, and ecommerce sites. The key differences are in the level of functionality, resources required, and objectives which range from simply providing information to selling products online and building an online brand.
Web presence matrix
- 1. Web Presence MatrixFrom The Entrepreneur’s Advisor Determining Your Needs Brochure Website Informational Website Professional Practice Business Website Ecommerce Website Provide information Provide information such as Provide news style Selling products over the Image Branding Establish subject location information Internet Establish field authority authority Objective(s) Restaurant Menus Promote a cause Provide information Attract Clients Attract clients Photographs Build trust Build trust Build trust Build trust Promotional specials Collect data Branding Image Branding Description of services or Product pages Description of services products Photos # of pages, sub-pages # of pages, sub-pages Bio(s) Minimal Information Needed Company History Company History Keywords ** Keywords ** Photos Sales metrics *** Sales metrics *** Keywords ** Keywords ** Keywords ** Social media profiles Social media profiles Social Media Profiles Social media profiles Blog Suggested Resources Social Media Profiles Blog to pass on information or Blog to establish field Product reviews Advanced SEO updates authority Advanced SEO knowledge knowledge Functional design Multiple columns and areas Functional themes Featured articles Multiple columns and Archives areas Search box Featured articles Unlimited widgets and Archives plugins Search box Affiliate programs Possible Web Design Conservative Unlimited widgets and Video Considerations Feature box Feature box Contact form plugins Photo rotator Video Video Article archives Affiliate programs Landing pages Photo rotator Multiple text Boxes Search Box Video Contact form Multiple text boxes Contact form Video Photo rotator Email capture Widgets and plugins Landing pages RSS feed Contact form Purchase page Email capture Pop-up lead generator RSS feed Content management Purchase page system Pop-up lead generator Hosted solutions Interactive Forum Managed services Copyright The Entrepreneur's Professional web design Advisor 2010 Customer service chat