Website Management

Website Management

• 1.
  Website Management (A brief understanding)
• 2.
  What are theCritical Elements for a Website? 1. DESIGN  Whether it represents our brand and logo  Captures the attention of the visitor  Effectively represents what we are and what we do 2. CONTENT  Stakeholder Driven, formats decided by user/stakeholder  Whether it makes the site engaging, relevant, and appropriate for the audience  Has a voice or a point of view to convey our vision 3. NAVIGATION  Structure and organization of the site  Easy access to information
• 3.
  Critical Elements ofa Website – Contd… 4. FUNCTIONALITY  Ease of use, clarity and simplicity  Loads quickly and has live links 5. INTERACTIVITY  Making the user to participate, become involved with the site  Responding to offers, searches, blogging, and real time feedback 6. UPDATION  Based on the content given by the Stakeholders 7. MAINTENANCE  Various Activities include., Testing, Analysis etc.  Security & Performance Check  Search Engine Optimization
• 4.
  Website Process Flow Stakeholders (Define Content) Change Request Designers / Content Writers (Creative) Web Master Technology Updation / Maintenance
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  Responsibilities Stakeholders for Content  Creating new content for publication on the Web/Internet. Revising existing content  Communication and marketing needs, budget and resources  Checking accuracy and integrity of web content, publishing policy and process  Determining site presentation and the positioning of the content  Initiating and approving new developments, copyright clearances and other legal compliance  Acting as the first point of contact for content changes and feedback from web users. Design & Content Writers  Plans creation and maintenance of site (including subsites)  Design the site along with the Stakeholders with ease of usability and accessibility  Writing content for custom web applications  Ensures consistence in the vision / message to be communicated through the site to the web users  Ensure Content Quality and compliance  Writing or refining data for the edited content and proof reading
• 6.
  Responsibilities Webmaster  Webmaster will be the contact person for the information architecture, domain host, domain / subdomain registration service, etc.  Will liaise with all Stakeholders in receiving and posting information  Checking accuracy and integrity of web content  Providing reports, statistics, and system analysis to stakeholders  Supporting and maintaining web applications.  Delivering web applications to customers (e.g., documentation, installation and testing, integration with other systems) Uploading & Maintenance  Template development / customization and implementation  Uploading materials to the domain hosting service  Coordinating and assigning priority for all web applications  Delegating web tasks where appropriate
• 7.
  Roles & Responsibilities •Define Stakeholders for the overall website and also part / portions of the website(s) • Design & Content Writers – primarily Corporate Communication responsibility • Web Master – Played by IT, no formal defined role and position at present • Uploading & Maintenance – through a 3rd party with primary responsibility with IT (part of IT Services offered)
• 8.
  What we needto decide • To have a proper defined structure with clear roles & responsibilities and identified members of the – Content Stakeholders – Design & Content Writers – Maintenance
• 9.
  Website Maintenance Activities (Technologypiece)
• 10.
  Testing Software Testing 1. HTML Validation check 2. CSS (Cascading Style Sheets) Validation check 3. Navigation check (check box, combo box, list box, etc) 4. URL check 5. Content check 6. Validation check (Form Validation) 7. Image Blur and sizes Functional Testing 1. Manually Testing Each Functions 2. Check for all the links in the website (Internal links, External links, Mail links, orphan pages, Broken links ) 3. Client Side Compatibility (Diff Browsers Check, Graphics loading Check)
• 11.
  Security & PerformanceCheck Security Check 1. Valid and invalid login 2. No of Tries 3. Password encryption check 4. Session Check Performance Check 1. Website reaction time for continues load and stress problems 2. Website performance under different servers using online tests
• 12.
  Analysis & Statistics Analysis  Visitors  Page views  Bounce Rate  Referring sites, Referring search engines (and corresponding keywords) Statistics Configurable Counter Keyword Analysis Configurable Summary Stats Search Engine Stats Magnify User Stats Averages Click Path Analysis Visitor Comparisons Popular Pages Visit Length Visitor Path Tracking Returning Visits Campaign Tracking Recent Visitor Activity Conversion Tracking Recent Pageload Activity Entry Pages Recent Visitor Exit Pages Country/State/City Stats Multiple Site Management Browser Stats Referring Domain Operating System Stats Referring Pages User Access Management
• 13.
  Onsite SEO (SearchEngine Optimization) To boost our Business in the world of Online/Ecommerce.  Keyword Analysis, Keyword Density Check  Original Content, Checking The HTML and CSS Validation  Creating Meta Tags (Title,Description,Keywords,)  Anchor Text, Graphic Alt Text  Link Validation Using Tools (Internal links, External links, Mail links, orphan pages, Broken links)  Forum Posting, Blog Posting, Site Map  H1,H2 Header Check  Social Networking
• 14.
  Offsite SEO (SearchEngine Optimization)  IMAGE ,LINK,ARTICLE Submission to Directories  SEM (Social Media Submission) (Facebook,youtube,linkedin,Twitter,Flickr,etc)
• 15.
  Next Step… ToInitiate a discussion on how We can ADD VALUE to your esteemed organization Please contact and send in your views / comments to amol.vidwans@gmail.com OR Call on +919665037357 THANK YOU!!