This document summarizes the benefits of using OKR (Objectives and Key Results) goals for companies. It states that OKRs help align employees, focus effort on key priorities, improve communication, create transparency, and establish measurable progress indicators. Research shows companies that use goals see higher performance, better employee engagement, clearer priorities for employees, and more alignment. The document promotes Atiim, an OKR platform, as a way for mid-market companies to achieve maximum performance through goals-based alignment and management.