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Your Brand is a Thing, not a String
The document discusses the importance of recognizing a brand as an entity and emphasizes leveraging entities and relationships to enhance digital understanding. It advises organizing a digital ecosystem, building an internal knowledge graph, and using structured data to describe a brand and its relationships. The key takeaways include mapping out these relationships and educating search engines for better visibility.
Your Brand is a Thing, not a String
- 1. 1#SEOisAEO @jasonmbarnard Your Brand isa Thing, not a String Jason Barnard @jasonmbarnard jasonbarnard kalicube.pro
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- 6. 6#SEOisAEO @jasonmbarnard Your Brand= An Entity (and your most valuable asset)
- 7. 7#SEOisAEO @jasonmbarnard It HasRelationships With other entities
- 8. 8#SEOisAEO @jasonmbarnard Organize yourdigital ecosystem
- 9. 9#SEOisAEO @jasonmbarnard Overview Google IsLooking for 3 Things
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- 12. 12#SEOisAEO @jasonmbarnard So… Brands Needto Leverage Entities and Relationships to Build ‘Understanding’
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- 19. 19#SEOisAEO @jasonmbarnard Categorisation andRelationships
- 20. 20#SEOisAEO @jasonmbarnard Categorisation andRelationships
- 21. 21#SEOisAEO @jasonmbarnard Get inthe Graph
- 22. 22#SEOisAEO @jasonmbarnard Entities inMedia = (Relatively) Easy
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- 27. 27#SEOisAEO @jasonmbarnard Categorisation andRelationships
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- 30. 30#SEOisAEO @jasonmbarnard Organise YourDigital Ecosystem
- 31. 31#SEOisAEO @jasonmbarnard Build anInternal Knowledge Graph
- 32. 32#SEOisAEO @jasonmbarnard At theVERY least use structured Data On EVERY page
- 33. 33#SEOisAEO @jasonmbarnard Start withyour site Using structured data provide accurate, pertinent, detailed information...
- 34. 34#SEOisAEO @jasonmbarnard Describe yourbrand through its relationships
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- 42. 42#SEOisAEO @jasonmbarnard Self asa ‘Trusted Source’
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- 44. 44#SEOisAEO @jasonmbarnard Answer Boxes (thatlook like Knowledge Panels)
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- 49. 49#SEOisAEO @jasonmbarnard 99% DataSet 23,932 KP/ AB with a link
- 50. 50#SEOisAEO @jasonmbarnard Brands (7442- UK-centric dataset) 101
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- 53. 53#SEOisAEO @jasonmbarnard 1. MapOut Your Ecosystem (entities and relationships via and internal KG) 2. Educate Google (via your your site) 3. Reinforce Understanding (through corroboration) Leverage Understanding
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- 55. 55#SEOisAEO @jasonmbarnard Your BrandSERP (taking it further)
- 56. 56#SEOisAEO @jasonmbarnard 1. WhatGoogle Has Understood Brand SERP - a reflection of
- 57. 57#SEOisAEO @jasonmbarnard 1. WhatGoogle Has Understood 2. Google’s Opinion / World Opinion Brand SERP - a reflection of
- 58. 58#SEOisAEO @jasonmbarnard 1. WhatGoogle Has Understood 2. Google’s Opinion / World Opinion 3. The Balance of Your Digital Strategy Brand SERP - a reflection of
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- 60. 60#SEOisAEO @jasonmbarnard Multiple RelevantBrand Questions (include image search) Tracked and Measured Over Time Google’s Exam
- 61. 61#SEOisAEO @jasonmbarnard It isa good learner... Google’s Exam
- 62. 62#SEOisAEO @jasonmbarnard It isa good learner… Are you a good teacher ? Google’s Exam
- 63. 63#SEOisAEO @jasonmbarnard Your Brand isa Thing, not a String Jason Barnard @jasonmbarnard jasonbarnard kalicube.pro