Bryson DeChambeau has last laugh as PGA Tour makes historic decision
DeChambeau's status as a content creator may be seen in a different light as media brand Good Good Golf will make its PGA Tour debut next year
The title “Content creator" sits before "pro golfer” in Bryson DeChambeau's social media bio, and the LIV Golf star seems to be getting the last laugh as the PGA Tour officially embraced a major online golf media brand on Monday.
DeChambeau has invested lots of time, money, and effort when it comes to his social media platforms and content creation. The two-time major winner is currently working on his second season of "Breaking 50" with his 2.49 million YouTube subscribers and has been trying to hit a hole in one from his living room to the second level for his 2.1 million followers on TikTok.
Now, the PGA Tour is embracing the content creation machine with the introduction of the Good Good Championship, a new event set to debut November 2026 in Austin.
Several people have commented on DeChambeau's online presence, most recently Brandel Chamblee, who discussed DeChambeau's LIV Golf appearances and how so few are tuning in just for him.
“Look, I think Bryson is a compelling watch. But the idea that he is 'must watch TV' is poor. I mean nobody rushes to watch the TV when he's leading a LIV event. The ratings…nobody cares to watch him then, they just don't,” said Chamblee.
Before the Ryder Cup, Chamblee shared a few comments on DeChambeau, stating he is a “captain's nightmare." However, DeChambeau responded and took the high road.
“I think it's great. I think any time that people can throw stuff at me like that, I enjoy it. I appreciate it. I think it's good for ultimately the game of golf because it starts to spur conversation on," DeChambeau said. "Ultimately, on YouTube, you have to be verified to be able to subscribe and what not. So I don't think it's really that honest or true. But it is what it is,” he added.
Now DeChambeau is getting the last laugh, as it has been announced that the Good Good Championship will make its PGA Tour debut and in Austin, Texas.
Good Good got its start on YouTube, and has 1.97 million subscribers. The event will be broadcast on Golf Channel and three properties produced from the PGA Tour Studios, including ESPN+, Sirius XM and the World Feed.
“This tournament is designed to amalgamate our social and live communities together, across all demographics that are passionate about golf,” said Matt Kendrick, founder and CEO of Good Good. “We couldn’t ask for better partners in the PGA Tour and Omni Hotels & Resorts, who not only appreciate our ethos but embrace it,” he added.
The brand started in 2020 and grew rapidly on the platform and has since expanded into the media landscape and golf community at large.