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When the Vogue team were curating the 2025 edition of our Festive Calendar, we had one goal in mind: to create a seasonal countdown filled to the brim with luxury products worth far more than the price tag – and this year we have created our best calendar yet.
For this holiday season, the editors have curated a 32-strong selection that is the most value-packed on the market, with contents totalling over £1600 and the majority (29!) are full size. You may even find multiple gifts in some drawers to unwrap each day.
Jess Diner, Vogue's Global Beauty & Wellness Director, explains: “With this year’s calendar, it was important to me and the beauty team that we were able to strike a lovely balance between established brands and exciting new product discoveries. We are aware that the festive calendar space is a crowded one, which is why the selection extends beyond beauty and into wellness – a cornerstone of our editorial vision – ensuring each day opening a drawer feels considered, generous and genuinely exciting. Just as central is the philanthropic element; the fact that the calendar supports charities championing women and young people makes it all the more meaningful.”
Now in its third iteration, each year we donate a portion of the proceeds to a number of charities close to Vogue’s heart. This year, we will once again be donating £75,000 of the proceeds to three women’s charities: Sistah Space, akt and Women for Refugee Women.
The beautiful design of the Festive Calendar was hand-illustrated by John Biggs in homage to the founding London HQ of Vogue and complete with some familiar faces. Spot the Vogue team hard at work preparing for the busy festive season ahead. It also reveals the legendary fashion cupboard in its suitably chaotic glory, a staple in the life of our editors.
Laura Ingham, Deputy Director, Global Fashion Network, reveals: “Fashion has always been at the heart of Vogue, so it felt essential that this year's festive calendar pay homage to the original Vogue HQ - set against the creative backdrop of the fashion cupboard. Here, jewellery, accessories and a playful Moschino bag charm sit alongside a stylish beauty and wellness offering that feels distinctly Vogue - more layered, more collectable and ultimately a true point of difference from the traditional festive calendar”.
The Vogue Festive Calendar brings together an extraordinary collection of luxury products, including jewellery, wellness, beauty, skincare, haircare and lifestyle favourites, all hand-picked by our editors from brands we love. Unwrap remarkable value in this beautiful collection, which is iconically Vogue.
And the real fun starts on December 1.
Pre-order the 2025 Vogue Festive Calendar now
What is inside the Vogue Festive Calendar 2025?
Provided you have the willpower to wait until the first official day, this is when you can finally treat yourself to one of the 32 goodies within.
Handpicked by the expert Vogue team, the collection will satisfy even the most discerning of skincare savants, wellness warriors, makeup maestros, hair aficionados and jewellery junkies.
In keeping with the magazine's dedication to all things wellness, this year's versions sees an integration of wellness products like the Therabody Sleep Mask and Verden Nocturne Sleep Mist, while the mix of well-known brands such as La Mer, Sol de Janeiro and Charlotte Tilbury, with cult discovery brands Beauty of Joseon, Biodance and Vieve ensure exciting new discoveries each day until 25 December.
More than simply a beauty advent calendar, there are bespoke jewellery and lifestyle goodies too. Heroes include the matching Tilly Sveaas Mixed Metal T-Bar bracelet (RRP £125) and necklace in a unique combination of silver and gold you'll find only in the calendar (RRP £175), a cashmere beanie from Loop (RRP £70) and even a keyring that can double up as a bag charm from Moschino (RRP £225). Find also Therabody (RRP £89), Flamingo Estate (RRP £34) and a British Vogue digital subscription (worth £24.99) inside.
For the full list of contents, keep scrolling. But if you’d rather be surprised, be warned, there are spoilers ahead.
The Vogue Festive Calendar contents at a glance:
- Ilia Multi Stick – Lady Bird (full sized) RRP £36
- Beauty of Joseon Dynasty Cream 100ml (full sized) and Beauty of Joseon SPF 10ml Combined RRP £42
- Loop Cashmere Beanie In Midnight Blue RRP £70
- Lisa Eldridge Kitten Flick Liquid Eyeliner (16g) (full sized) RRP £25
- Nuxe Multi-purpose Dry Oil for Body, Face, Hair 100ml (full sized) RRP £33
- Vieve Modern Mascara – Midnight Black (full sized) RRP £26
- Therabody Sleep Mask Device RRP £89
- Votary Super Seed Facial Oil (full sized) RRP £79
- Champo Growth Serum (full sized) RRP £34
- Isamaya Sculpt Tool RRP £50
- Laura Mercier Primer Hydrating (full sized) RRP £38
- Surratt Souffle Eye Shadow - Gris Doux (5ml) (full sized) RRP £37
- Tilly Sveaas Mixed Metal Bracelet (full sized) RRP £125
- Flamingo Estate 4oz Candle RRP £34
- Machete Grande Hair Clip RRP £32 And Machete French Pin RRP £27
- Hair by Sam McKnight Happy Endings Nourishing Balm (full sized) RRP £36
- Charlotte Tilbury Matte Blush Wand – Pillow Talk (full sized) RRP £30
- Charlotte Mensah Finishing Spray (full sized) RRP £40
- Sol De Janeiro Beija Flor Elasti-Cream (150g) (full sized) RRP £36
- Discotheque Fragrance (50ml) (full sized) RRP £120
- Verden Nocturne Sleep Mist (60ml) (full sized) RRP £30
- Biodance Bio Collagen-Real Deep Mask (pack of 4) and Biodance Collagen Cream (50ml) (full sized) Combined RRP £59.90
- La Mer The Rejuvenating Night Cream (7ml) and Crème de la Mer Moisturising Soft Cream (7ml) Combined RRP £77
- Tilly Sveaas Mixed Metal Necklace RRP £175
- Moschino Bag Charm RRP £225
- British Vogue One Year Digital Subscription - RRP £24.99
Scroll on for a Vogue editor’s guide to each of the products inside…
Drawer 1: Ilia Multi Stick - Lady Bird - RRP £36
You will rarely catch me without a swipe of cream blush on my cheeks to brighten up my everyday complexion, and ILIA’s Multi Stick is a permanent fixture in my blush roster. This buildable blush glides onto skin perfectly, with a cream texture that makes for seamless blending.
My top tip? Use yours on your lips and cheeks for a seamlessly coordinated glow! I'm a blush on-the-go kind of girl, so size and durability are always important. This is the perfect size to throw in my handbag for daytime top-ups, and even sits perfectly in some of my smallest going-out bags for evening refreshes.
– Mia Portet, Shopping Producer
Drawer 2: Beauty of Joseon Dynasty Cream and Beauty of Joseon SPF - Combined RRP £42
Korean beauty brand Beauty of Joseon has quickly become one of the most sought-after brands on the market with its products constantly achieving TikTok cult status – and there is not one but two in this year’s Vogue Festive Calendar.
The brand uses herbal ingredients rooted in Korean medicine, and the result is not just sensorial but efficacious.
– Ellie Davis, Senior Beauty Shopping Writer
Drawer 3: Loop Cashmere Beanie In Midnight Blue - RRP £70
One of my greatest joys in winter is walking into work – an extremely chilly journey, yes, but also a dose of activity, fresh air and sunlight in a season thoroughly lacking in it, which sets me up for the rest of the day. And one of the essentials that is required is a Loop Cashmere beanie in midnight blue – irresistibly soft, perfectly toasty, eye-catching but understated, and crafted from 100 per cent sustainable Mongolian cashmere.
Wear it for snowy weekend strolls, festive city breaks, Christmas morning outings and all the way up until the icy bleakness of mid-March. It could become the hardest-working item in your wardrobe.
– Radhika Seth, Film & Culture Editor
Drawer 4: Lisa Eldridge Kitten Flick Liquid Eyeliner - RRP £25
I’ve tried plenty of liquid liners in my time, and I’m pleased to report that this negates all my usual pet peeves. The first thing to love is the depth of inky pigment, which means you can create seamless strokes without worrying about the line breaking halfway across your lids.
The staying power is excellent, as is the dry-down time (no smudging as you go to apply mascara, for instance), but what I love most is how ultra-fine the applicator tip is, allowing you to be as subtle or showboat-y with your flicks as you like.
– Georgia Day, Beauty Contributor
Drawer 5: Nuxe Multi-purpose Dry Oil for Body, Face, Hair - RRP £33
The hero product in the Nuxe collection, the Huile Prodigieuse, deserves every bit of praise that it receives. The combination of seven botanical origin oils is instantly nourishing on the skin and hair.
Holiday-friendly, it is a multi-tasking, nourishing and protective product that gives a golden hour glow to the body and mirror-like shine to the strands. I never travel without it.
– Ellie Davis, Senior Beauty Shopping Writer
Drawer 6: Vieve Modern Mascara - Midnight Black - RRP £26
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Volumising mascaras that lengthen your lashes from root to tip without crumbling in the process can be hard to come by. Vieve's Modern Mascara has a soft, fluffy wand with varying bristle lengths that help to grip onto your lashes and smoothly coat each one, so you can go as pared down or dramatic as you wish.
– Ranyechi Udemezue, Associate Beauty & Wellness Writer
Drawer 7: Therabody Sleep Mask Device - RRP £89
As countless studies have shown, there’s little more valuable, more restorative than a good night’s sleep – which, given that I live directly on one of East London’s most hectic thoroughfares, is rarely a given for me. Or it wasn’t, rather, until I started using Therabody’s 100% black-out SleepMask.
Not only does it ensure total darkness (a precondition for my vampiric sleeping habits), but it also vibrates, massaging your eye area so tenderly that you won’t be able to help dozing off. It’s now part of regular sleep rotation – and is especially vital for long flights!
– Mahoro Seward, Fashion & Style Editor
Drawer 8: Votary Superseed Facial Oil - RRP £79
I struggle with dry skin, so Votary’s Super Seed Facial Oil has become my go-to in my weekly self-care session. Made from natural plant oils like pumpkin, borage and meadow foam, it’s done wonders for my skin – and is vegan and cruelty-free.
The plant-powered cocktail calms redness, combats dryness and leaves my complexion glowing and healthy.
– Emily Chan, Senior Sustainability & Acting Executive Fashion News & Features Editor
Drawer 9: Champo Growth Serum - RRP £34
A few drops of the Champo Growth Serum massaged into the scalp has become a ritual for me ahead of hair wash day. The high-performance formula is made up almost entirely of natural ingredients, harnessing the brand’s trio of strand-stimulating ingredients: caffeine, tetrapeptides and ayurvedic Haritaki Extract that strengthen, support and nourish.
The before and after images are impressive. I noticed growth in baby hairs as well as less shedding. It has also been clinically proven to reduce hair loss.
– Ellie Davis, Senior Beauty Shopping Writer
Drawer 10: Isamaya Sculpt Tool - RRP £50
As I’ve grown older, I’ve learned to embrace what I once perceived as my cosmetic flaws – to see them as defining features, even – but one thing I am prone to that I refuse to bear with is facial puffiness. The horror!
Mercifully, the Isamaya Sculpt Tool is nothing less than a daily gift sent from above. The perfect lymphatic drainage, this will take you from looking like you’ve slept beneath a swarm of mosquitoes to a supermodel snatch in a matter of minutes. Pro tip: keep yours in the fridge to boost its anti-inflammatory potential.
– Mahoro Seward, Fashion & Style Editor
Drawer 11: Laura Mercier Primer Hydrating RRP £38
For a long time I’ve been in denial about the power of primers. They felt like yet another step in my ever-growing beauty regime. However, Laura Mercier’s Pure Canvas Primer Hydrating finally broke the cycle. Using post-moisturiser and pre-makeup, it leaves the skin plump and bright, while extending the life span of my makeup.
It stands out from the crowd for its mineral water-enriched formula that feels nourishing for the skin and leaves my complexion sumptuously soft.
– Riann Phillip, Associate Features Editor
Drawer 12: Surratt Souffle Eye Shadow - Gris Doux RRP £37
Born out of Japan but based out of New York, Surratt’s cosmetics are defined by their premium quality, customisability and their sheer ease of use. Forget wasteful palettes with unused pans, the universally flattering Gris Doux works for everyday or can be layered to create more intensity after dark.
Ready for the party season, it offers a wash of colour that will elevate your festive fashion looks.
– Ellie Davis, Senior Beauty Shopping Writer
Drawer 13: Tilly Sveaas Mixed Metal Bracelet - RRP £125
I’ve always sat squarely between gold and silver, unable to favour one above the other. Beholden to the way gold glimmers in the sun and equally transfixed by silver’s charm, I long ago gave up trying to choose a side. Instead, I pile on an array of rings and bracelets in various metals each morning before I head out the door.
This Tilly Sveeas bracelet is the perfect finishing touch – everything I need and more to round out my mixed metal collection this holiday season.
– Julia Storm, Contributing Shopping Writer
Drawer 14: Flamingo Estate 4oz Candle - RRP £34
One thing to know about me is that I’m obsessed with scented candles, and basically anything that makes my home feel like a soft, gorgeous nest. I’ve got a few on rotation – Flamingo Estate included – although sometimes they smell so delectable I can’t bring myself to light them.
The hyped-about brand is based out of the paradisiacal home of the same name in the Californian hills, where the ingredients are grown and the candles are hand-poured.
– Daisy Jones, Acting News & Features Editor
Drawer 15: Machete Grande Hair Clip and Machete French Pin - RRP £32 and RRP £26
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After several years of having short hair, I recently decided to let it grow long – a decision that became the perfect excuse to invest in some new hair accessories. Machete specialises in clips that are both fun and practical, earning them prime spot in my handbag.
The brand uses Italian cellulose acetate to create its chic adornments, selected for its durability and eco-credentials. The material is plant-based and renewable.
– Alice Cary, Senior Shopping Writer
Drawer 16: Hair by Sam McKnight Happy Endings Nourishing Balm - RRP £36
I’ve been colouring and bleaching my hair since I was a teenager and all those personal rebrands definitely take a toll on those wispy split ends. The Hair by Sam McKnight Happy Endings Nourishing Balm truly does what it says on the tin and keeps me from looking too frazzled and crispy.
It is brimming with conditioning ingredients, including pro-vitamin B5 and shea butter. To maximise the frizz-fighting, I apply one or two pumps to the ends of my locks – and the beauty is it can be used on wet and dry hair.
– Olivia Allen, Fashion Writer
Drawer 17: Charlotte Tilbury Matte Blush Wand - Pillow Talk RRP £30
Blush dominates the large majority of viral TikTok trends – but it’s not always the most user-friendly make-up product to use. Enter Charlotte Tilbury’s Wand that makes a dab on the apples of the cheeks a seamless part of my everyday routine. The intense pigment means a little goes a long way, while the easily blendable formula ensures it is foolproof.
– Ellie Davis, Senior Beauty Commerce Writer
Drawer 18: Charlotte Mensah Finishing Spray - RRP £40
As an avid wearer of knotless braids, I need a finishing mist that can deliver shine, tame flyaways and also provide a hit of hydration. The Charlotte Mensah Finishing Spray ticks every box, plus it helps to protect your hair from environmental damage and daily wear and tear.
– Ranyechi Udemezue, Associate Beauty & Wellness Writer
Drawer 19: Sol De Janeiro Beija Flor Elasti-Cream - RRP £36
You may already be familiar with the Sol de Janeiro cult Bum Bum Cream and its addictive vanilla and caramel aroma. Beija Flor Elasti may not have the same indulgent scent, but it is deeply replenishing for the skin – and is fragranced with the fresh notes of Brazilian jasmine and pink dragon.
The rich cream has been boosted with cacay oil – a plant-derived and natural alternative to anti-ageing retinol – as well as plant collagen to plump. I liberally apply from neck to toe to hydrate and smooth my skin.
– Ellie Davis, Senior Beauty Commerce Writer
Read more: The Best Beauty Advent Calendars 2025
Drawer 20: Discotheque Fragrance - RRP £120
When it comes to fragrance, I’m not much of a fresh-laundry-fluttering-in-the-breeze-of-an-English-country-garden type. Sometimes, I want to smell like I’m up to no good.
Heathens, Cowboys and Santa Ana Winds by Discotheque is a wicked, amber-rich blend of sweet grass, cardamom and suede, inspired by Helena’s: the legendary, no-press, no-cameras nightclub of 1980s Los Angeles, where Jack Nicholson once gifted Anjelica Houston with a baby elephant.
– Daniel Rodgers, Fashion News Editor
Drawer 21: Verden Nocturne Sleep Mist - RRP £30
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I love and obsess over sleep so much that I can justify all manner of non-essential purchases in the interests of improving it, be that a boujis silk eye mask, some luxe bedlinen, or most recently, Verden’s Sleep Mist.
Spritzing my hotel-grade pillow with this natural blend of essential oils makes climbing into bed feel even cosier – especially in winter.
– Kerry McDermott, Digital Director
Drawer 22: Biodance Bio Collagen-Real Deep Mask (pack of 4) and Biodance Collagen Cream - Combined RRP £59.90
Flying off the virtual shelves, Biodance is another K-beauty brand taking the UK by storm. Both the sheet masks and collagen-infused cream are bestsellers – and it’s no surprise why.
Post application, my complexion is luminous, plumped and hydrated. The masks use a form of collagen peptides – a buzzy skincare ingredient beloved for its anti-ageing properties as well as hydrating hyaluronic acid and skin barrier supporting niacinamide. Meanwhile, the cream is enriched with an easily-absorbed form of collagen and mineral water.
– Ellie Davis, Senior Beauty Commerce Writer
Drawer 23: La Mer The Rejuvenating Night Cream and Crème de la Mer Moisturising Soft CreamMoisturising Soft Cream - Combined RRP £77
If money were no object, Crème de la Mer would be the only moisturiser I use, morning or night. I will splurge when my skin is especially parched in winter, though, as this ultra-luxe cream is simply unbeatable as a deeply nourishing treat for a dehydrated face.
Whether I am applying the AM or PM formula, my complexion feels nourished from the brand's signature Miracle Broth ingredient that rejuvenates and restores the complexion. The Night iteration has the added bonus of a retinol alternative.
– Kerry McDermott, Digital Director
Drawer 24: Tilly Sveaas Mixed Metal Necklace - RRP £175
I’ve never been one for showy, maximalist jewellery, hence why this delicate, mixed chain necklace from Tilly Sveaas really appeals. It’s mixed metal also – a former faux pas that has more recently turned into an It-girl trend. If it’s good enough for Rihanna, it’s good enough for me, basically.
– Daisy Jones, Acting News & Features Editor
Drawer 25: Moschino Bag Charm - RRP £225
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I’m not a Labubu girl, or even a trinket girl at that, but the Moschino bag charm is so chic and minimal that I can’t resist. With its red maxi heart and teeny-tiny “Moschino” text embossed in gold, this is the bag charm that’ll appeal to even non-bag charm girls like myself.
– Daisy Jones, Acting News & Features Editor
What the Vogue editors say?
“Vogue’s 2025 beauty calendar is not just a festive countdown; it’s a celebration of beauty and wellness innovation. With a curation of the most esteemed products on the market, from K-beauty favourites like Beauty of Joseon to industry disruptors such as Isamaya, all have been lovingly handpicked by the Vogue editors, with discerning beauty-lovers in mind” – Naomi Smart, Vogue shopping director, Europe
“Besides the charming festive design, there is nothing traditional about Vogue’s Festive Advent Calendar. The doors of this countdown won’t reveal any chocolate, but instead a delectable line-up of beauty, jewellery and wellness standouts, including editor-approved devices, skincare, make-up, haircare and fragrances. The best part? Most are full-size!” - Alice Cary, senior shopping writer
“My bathroom shelves will attest to the fact that, technically, I do not need any more beauty products in my life, yet a quick glance at the delectable lineup hidden behind the doors of Vogue’s Festive Calendar suggests otherwise. From La Mer’s night cream to ILIA’s multi stick, these are the sort of cult buys that are never a bad addition to your product arsenal. Bring on the festive season,” – Joy Montgomery, shopping editor
Which charities will receive donations from sales of the Vogue Festive Calendar 2025?
Sistah Space is a specialist charity that supports African and Caribbean heritage women in the UK affected by domestic and sexual abuse. It was created in memory of Valerie Forde and her infant daughter, RJ, who, after failings from the police, were tragically murdered. The charity provides specialised advocacy and support, and most importantly, a safe space for its service users.
akt is the national LGBTQ+ youth homelessness charity providing safe homes and better futures. Almost one-quarter of all young people facing or experiencing homelessness identify as LGBTQ+, and 77 per cent of those cite rejection or abuse from their families as what has led them to be so. The charity was set up in Manchester in 1989 and has since opened its doors in London, Newcastle, and Bristol. akt also offers a digital service to support young people across the country. In just over 30 years, akt has provided more than 250,000 nights off the street and supported over 50,000 LGBTQ+ young people at risk of or experiencing homelessness.
Women for Refugee Women is a small charity supporting women seeking refuge from persecution, war, rape, gender-based violence, and other forms of torture to rebuild their lives in the UK. However, instead of finding safety here after surviving so much, women experience more injustices and maltreatment. Through its national network of sisterhood, Women for Refugee provides welcoming spaces in which refugee women can connect and begin to rebuild their lives through creative and educational activities. This could be learning their first words of English, participating in drama, or leading a campaign for change.
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