WhatsApp Business App Privacy Policy

Effective July 14, 2025

Table of Contents

• WhatsApp Legal Info
• Scope of This WhatsApp Business App Privacy Policy
• Information We Collect
• How We Use Information
Information You and We Share
How We Work With Other Meta Companies
Region Specific Information
Assignment, Change Of Control, And Transfer
• Managing Your Information
• Law, Our Rights, And Protection
• Our Global Operations
• Updates to Our Privacy Policy
• Contact Us

WhatsApp Legal Info

Scope of This WhatsApp Business App Privacy Policy

The WhatsApp Business App provides similar features and functionality to the WhatsApp Messenger App (“Main App Functionality”), but provides additional features and functionality tailored for business needs (“Business Functions”). Business Functions include things like catalog, and greeting and away messages. While the WhatsApp Business App includes various features available in the WhatsApp Messenger App, some features may not be available; and not all Business Functions are available everywhere. Business Functions may be offered by WhatsApp, third parties and/or Meta, via integrations into our Business App, and may be subject to the third parties’ own terms of service and privacy policies.

Please also read the WhatsApp Business Terms of Service ("Business Terms"), which describe the terms under which you use and we provide the WhatsApp Business App.

Information We Collect

In addition to the information described in the applicable WhatsApp Privacy Policy, we collect the following information.

Information You Provide

• Your Business Account Information.
  In addition to your phone number, you must provide basic information about your business to create a WhatsApp business account, including your business name and business category. If you don’t provide us with this information, you will not be able to create an account to use our WhatsApp Business App. You can add other optional information to your business account, such as a profile picture and cover photo; contact information like your business address, business email, and website; a description of your business and any products or services you offer (such as their names, descriptions, images, videos, prices, and related marketing materials); and your intended audience.

Automatically Collected Information

Usage and Log Information.
We collect information about your use of the Business Functions. For example, we collect information about your business profile settings; how you use Business Functions like catalogs, labels and quick replies; purchases and transactions with your business; and metrics related to how customers interact with your business.

Information Received From Others

• User Reports, Feedback, Preferences and Blocks.
  Users can report, submit feedback, set communication preferences, or block businesses on WhatsApp, which we associate with the business that is the subject of the report, feedback, preference, or block.

How We Use Information

We use the information we collect for the same purposes described in the WhatsApp Privacy Policy, and also to operate, provide, improve, understand, customize, support, and market our WhatsApp Business App and Business Functions.

• Our WhatsApp Business App.
  We use the information we have to operate and provide our WhatsApp Business App and Business Functions, including providing you with business support; providing onboarding tools; providing message creation and delivery tools; providing you new and premium Business Functions (some of which may be offered by third parties and/or Meta); and improving, fixing, and customizing our WhatsApp Business App. We also use information we have to understand how you use our WhatsApp Business App; evaluate and improve our WhatsApp Business App; research, develop, and test new services and features; and conduct troubleshooting activities. We also use your information to respond to you when you contact us.
• Safety, Security and Integrity.
  In addition to the safety, security and integrity purposes described in the WhatsApp Privacy Policy, we also use the information we have to maintain safety, security and integrity on our WhatsApp Business App, for example: to create quality and integrity inferences about businesses; secure WhatsApp systems and WhatsApp Business App users’ accounts; fight threats, abuse, or infringement activities; promote safety, security, and integrity on the WhatsApp Business App; and to ensure compliance with our terms and policies.

You and we share information as described in the WhatsApp Privacy Policy, plus additional sharing relevant to the Business Functions.

• Information About Your Business Profile.
  Business profile information is publicly available, including your business name, phone number, hours of operation, business category, address, email address, website(s), description, and Facebook and Instagram accounts (if added). We may provide ways for our users to find or reach you, like our Business Search or other search functionality.
• Other Integrations.
  We allow you to connect the WhatsApp Business App to products and services offered by third parties and/or Meta. These can include for example: cloud storage and hosting services; customer relationship management tools; ad and message creation, delivery and management services; business analytics services; and AI tools. When you use these products or services, their own terms and privacy policies will govern your use of those services and products.

Managing And Retaining Your Information

Law, Our Rights, And Protection

Review the WhatsApp Privacy Policy to understand how we access, preserve, and share your information in response to legal obligations.

Our Global Operations

Review the WhatsApp Privacy Policy to understand how our global operations impact how your information is processed.

Updates to Our Privacy Policy

We may amend or update our Business App Privacy Policy. We will provide you notice of amendments to this Business App Privacy Policy, as appropriate, and update the “Effective Date” at the top of this Business App Privacy Policy. Please review our Business App Privacy Policy from time to time.

Contact Us