Streaming is now the primary way audiences watch television, yet many pharmaceutical media strategie...
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All eyes are on CTV these days—and we don’t just mean figuratively. The average American pays for fo...
The holiday season is a critical period for brands, as a significant share of revenue is secured dur...
26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that de...
The Cadent team was out in full force at Fierce Pharma Week 2025, connecting with pharma and healthc...
Consumers increasingly desire more personalized and relevant experiences, with research indicating t...
CTV, Email, DOOH, Instagram—there is no shortage of ways by which brands can connect with consumers ...
This year, more than 90 million US viewers are expected to stream a sports event at least once a mon...
The QKS Group SPARK Matrixâ„¢ provides competitive analysis and ranking of the leading AdTech Platform...
As of June 2025, streaming officially outpaced the combined share of broadcast and cable TV. This is...