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Hero Card Image: Ads Insights API Metric Availability Updates
OCTOBER 16, 2025

Ads Insights API Metric Availability Updates

We continuously review the metrics we offer advertisers to ensure that they are accurate, intuitive, and valuable. To continue meeting our high standards, we will limit availability for certain metrics’ available attribution windows and breakdowns in the Ads Insights API beginning on January 12, 2026. Below, please find details relevant to the...

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Featured Card Image: Introducing Graph API v24.0 and Marketing API v24.0
OCTOBER 8, 2025

Introducing Graph API v24.0 and Marketing API v24.0

Here are the highlights of the new GAPI/MAPI changes below for V24. Please visit our changelog for a complete list of changes and details.General Updates...

Featured Card Image: Introducing Limited Spend on Excluded Placements in Marketing API
OCTOBER 8, 2025

Introducing Limited Spend on Excluded Placements in Marketing API

Starting October 8th, we’re rolling out a new feature within placements that allows up to 5% of your spend to be allocated for each excluded placement—when it’s likely to improve performance. This update provides you with flexibility to have some delivery to specific placements, without requiring you to completely remove placements from your...

Featured Card Image: Upcoming ASC and AAC MAPI deprecation, Migration Options to Advantage+
OCTOBER 8, 2025

Upcoming ASC and AAC MAPI deprecation, Migration Options to Advantage+

The streamlined Advantage+ experience drives App, Sales and Leads campaigns to default to the optimal, automation-first setup and allows advertisers and partners simplified access to Meta’s latest and most performant automation products. We are executing a phased deprecation of the legacy APIs and migration to the new Automation Unification,...

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