Developing Change Management Plans

Most change initiatives don't fail because of the change that's happening, they fail because of how the change is communicated. I've watched brilliant restructurings collapse and transformative acquisitions unravel… Not because the plan was flawed, but because leaders were more focused on explaining the "what" and "why" than on how they were addressing the fears and concerns of the people on their team. People don't resist change because they don't understand it. They resist because they haven't been given a compelling story about their role in it. This is where the Venture Scape framework becomes invaluable. The framework maps your team's journey through five distinct stages of change: The Dream - When you envision something better and need to spark belief The Leap - When you commit to action and need to build confidence The Fight - When you face resistance and need to inspire bravery The Climb - When progress feels slow and you need to fuel endurance The Arrival - When you achieve success and need to honor the journey The key is knowing exactly where your team is in this journey and tailoring your communication accordingly. If you're announcing a merger during the Leap stage, don't deliver a message about endurance. Your team needs a moment of commitment–stories and symbols that anchor them in the decision and clarify the values that remain unchanged. You can’t know where your team is on this spectrum without talking to them. Don’t just guess. Have real conversations. Listen to their specific concerns. Then craft messages that speak directly to those fears while calling on their courage. Your job isn't just to announce change, but to walk beside your team and help your team understand what role they play in the story at each stage. #LeadershipCommunication #Illuminate

A PM at Google asked me how I managed 30+ stakeholders. 'More meetings?' Wrong. Here's the RACI framework that cut my meeting load by 60% while increasing influence. 1/ 𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙗𝙡𝙚 𝙫𝙨 𝘼𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙗𝙡𝙚 Most PMs drown because they invite everyone who's "interested." Instead, split your stakeholders into: - R: People doing the work - A: People accountable for success 2/ 𝙏𝙝𝙚 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙩𝙞𝙤𝙣 𝙏𝙧𝙖𝙥 Stop asking for approval from everyone. Create two clear buckets: - C: Must consult before decisions - I: Just keep informed of progress 3/ 𝘿𝙤𝙘𝙪𝙢𝙚𝙣𝙩 > 𝙈𝙚𝙚𝙩𝙞𝙣𝙜 For "Informed" stakeholders, switch to documented updates. They'll actually retain more than in another recurring meeting. 4/ 𝙏𝙝𝙚 𝙈𝙖𝙜𝙞𝙘 𝙋𝙝𝙧𝙖𝙨𝙚 "𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲, 𝗽𝗹𝗲𝗮𝘀𝗲 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗵𝗶𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗿𝘀𝗼𝗻. 𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝗶𝗻 𝗮𝗱𝘃𝗮𝗻𝗰𝗲." Use this in every email. Watch the right people emerge. 5/ 𝘼𝙥𝙥𝙧𝙤𝙫𝙖𝙡 𝘼𝙧𝙘𝙝𝙞𝙩𝙚𝙘𝙩𝙪𝙧𝙚 Build your approval flows around your R&A stakeholders only. Everyone else gets strategic updates. --- This isn't about excluding people. It's about respecting everyone's time while maintaining momentum. If you found this framework helpful for managing stakeholders: 1. Follow Alex Rechevskiy for more actionable frameworks on product leadership and time management 2. Bookmark and retweet to save these tactics and help other PMs streamline their stakeholder management

I keep returning to Damon Centola’s research on how #change spreads. Not because it’s clever. Because it’s true. Centola found that change doesn’t move like information. You can’t push it through announcements or clever messaging. It spreads through behavior, #trust, and networks. He calls it complex contagion, and it tracks with what I see inside organizations every day. People don’t change because someone at the top says so. They change when they see people they trust doing something new. Then they see it again. Then maybe one more time. That’s when it starts to feel real. That’s when it moves. Here’s what Centola’s research shows actually makes change stick: - Multiple exposures. Once isn’t enough. People need to encounter the new behavior several times from different people. - Trusted messengers. It’s not about role or rank. It’s about credibility in the day-to-day. - Strong ties. Close, high-trust relationships are where change actually moves. - Visible behavior. People need to see it being done, not just hear about it. - Reinforcement over time. Real change takes repetition. One wave won’t do it. This flips most #ChangeManagement upside down. It’s not about the rollout or coms plan. It’s about reinforcing new behaviors inside the real social structure of the organization. So, if you are a part of change, ask your team and self: 1. Who are the people others watch? 2. Where are the trusted connections? 3. Is the behavior visible and repeated? 4. Are you designing for reinforcement or just awareness? Change isn’t a #communication problem. It’s a network pattern. That’s the shift. That’s the work. And that’s what I help teams build.

In a world where stability feels comforting, your capacity to navigate uncertainty determines what's truly possible. According to McKinsey & Company's 2025 Adaptability Index, organizations with high change readiness outperform competitors by 52% in market share growth and demonstrate 47% faster recovery from market disruptions. Here are three ways to transform change resistance into strategic advantage: 👉 Create "future-back thinking" rituals. Regularly practicing visualization of desired future states before mapping backward reduces change anxiety by 64%. Design structured processes that normalize positive future imagination as a core organizational competency. 👉 Implement "change partnership" protocols. Pair stability-oriented team members with naturally adaptive colleagues to create balanced change navigation teams. These partnerships demonstrate 3.4x greater implementation success than traditional top-down change management. 👉 Practice "possibility mapping". Replace threat-response with opportunity identification when disruption emerges. Build adaptive capacity by immediately documenting three potential advantages for every perceived challenge in the change landscape. This works and neuroscience confirms it: constructive change engagement activates your brain's reward pathways rather than threat responses, enhancing creativity, reducing cortisol, and enabling higher-order problem-solving. Your organization's resilience isn't built on rigid planning—it emerges from a culture where change becomes the most reliable competitive advantage. Coaching can help; let's chat. Follow Joshua Miller #executivecoaching #change #mindset

In 2021, I proposed an initiative I thought was brilliant—it would help my team make faster progress and better leverage each member's unique skills. Brilliant, right? Yet, it didn’t take off. Many ideas or initiatives fail because we struggle to gain buy-in. The reasons for resistance are many, but Rick Maurer simplifies them into three core categories: (1) "I don’t get it" Resistance here is about lack of understanding or information. People may not fully grasp the reasons behind the change, its benefits, or the implementation plan. This often leaves them feeling confused or unsure about the impact. (2) "I don’t like it" This is rooted in a dislike for the change itself. People might feel it disrupts their comfort zones, poses a negative impact, or clashes with personal values or interests. (3) "I don’t like YOU." This is about the messenger, not the message. Distrust or lack of respect for the person initiating the change can create a barrier. It might stem from past experiences, perceived incompetence, or lack of credibility. When I work with leaders to identify which category resistance falls into, the clarity that follows helps us take targeted, practical steps to overcome it. - To address the "I don't get it" challenge, focus on clear, accessible communication. Share the vision, benefits, and roadmap in a way that resonates. Use stories, real-life examples, or data to make the case relatable and tangible. Give people space to ask questions and clarify concerns—often, understanding alone can build alignment. - To address the "I don't like it" challenge, emphasize empathy. Acknowledge potential impacts on routines, comfort zones, or values, and seek input on adjustments that could reduce disruption. If possible, give people a sense of control over aspects of the change; this builds buy-in by involving them directly in shaping the solution. - And to address the "I don't like you" challenge, solving for the other two challenges will help. You can also openly address past issues, if relevant, and demonstrate genuine commitment to transparency and collaboration Effective change isn’t just about the idea—it’s about knowing how to bring people along with you. #change #ideas #initiatives #collaboration #innovation #movingForward #progress #humanBehavior

My AI lesson of the week: The tech isn't the hard part…it's the people! During my prior work at the Institute for Healthcare Improvement (IHI), we talked a lot about how any technology, whether a new drug or a new vaccine or a new information tool, would face challenges with how to integrate into the complex human systems that alway at play in healthcare. As I get deeper and deeper into AI, I am not surprised to see that those same challenges exist with this cadre of technology as well. It’s not the tech that limits us; the real complexity lies in driving adoption across diverse teams, workflows, and mindsets. And it’s not just implementation alone that will get to real ROI from AI—it’s the changes that will occur to our workflows that will generate the value. That’s why we are thinking differently about how to approach change management. We’re approaching the workflow integration with the same discipline and structure as any core system build. Our framework is designed to reduce friction, build momentum, and align people with outcomes from day one. Here’s the 5-point plan for how we're making that happen with health systems today: 🔹 AI Champion Program: We designate and train department-level champions who lead adoption efforts within their teams. These individuals become trusted internal experts, reducing dependency on central support and accelerating change. 🔹 An AI Academy: We produce concise, role-specific, training modules to deliver just-in-time knowledge to help all users get the most out of the gen AI tools that their systems are provisioning. 5-10 min modules ensures relevance and reduces training fatigue.  🔹 Staged Rollout: We don’t go live everywhere at once. Instead, we're beginning with an initial few locations/teams, refine based on feedback, and expand with proof points in hand. This staged approach minimizes risk and maximizes learning. 🔹 Feedback Loops: Change is not a one-way push. Host regular forums to capture insights from frontline users, close gaps, and refine processes continuously. Listening and modifying is part of the deployment strategy. 🔹 Visible Metrics: Transparent team or dept-based dashboards track progress and highlight wins. When staff can see measurable improvement—and their role in driving it—engagement improves dramatically. This isn’t workflow mapping. This is operational transformation—designed for scale, grounded in human behavior, and built to last. Technology will continue to evolve. But real leverage comes from aligning your people behind the change. We think that’s where competitive advantage is created—and sustained. #ExecutiveLeadership #ChangeManagement #DigitalTransformation #StrategyExecution #HealthTech #OperationalExcellence #ScalableChange

Too often sales managers and VP's 'Set Expectations' but then are SHOCKED when people don't follow through. More often than not it's because they skipped some VERY important steps when it comes to rolling out anything new. So for change management to really occur, any new process, these are the steps you have to follow. 1. Sell vs Tell - Sell WHAT you want done. Tell the story. Tell the impact. Sell the WHAT, not just tell it. 2. Explain the how - Aka WGLL (wiggle aka what good looks like) - Here is what good looks like. 3. Teach and Train - Don't just assume people know how to do it! You have to actually teach it step by step. 4. Get Agreement and Commitment - You need direct agreement back saying 'yes I will do this thing and I feel confident i can do this thing' 5. Do it together - The first few weeks/iterations ideally are done as a group. Get the momentum going, get the questions out of the way, etc. 6. Inspect and Follow Up - Don't let weeks go by and THEN check in. That needs to be done before something is due AND after. Don't wait for the miss. 7. The 4 R's - Recognize (If they did it, recognize them for it!) Reward (same idea, what does it unlock) Repercussion (If they didn't what are the repercussions) Repeat/Repetition (Keep it going. Review, Update, etc) This is change management. So if there are certain things your team is supposed to be doing but arent... Go to these 7 steps. Did you miss something?

Last month, while facilitating a session inside of a leadership development program, a complex topic came up: How do you lead change when you didn’t make the decision (and maybe don’t agree with it?) What do you do when you're expected to rally your team around a decision, new policy, new process etc. when you may not have made (or even agree with) all while feeling empathy for those impacted. It's a tough nuanced situation, no easy answers. But here were a few key insights and ideas that emerged from our discussion: - Check yourself first before leading others: Since people model and watch what leaders say and do, before showing up for others make sure to check in with yourself. Do your own self-awareness and reflection work internally so you can process the change and be itentional about how you show up, communicate and act with your people - Empathy/Clarity aren't mutually exclusive: For particuarily charged or controversial changes to policies/programs that are truly beyond your control, you're still responsible for making sure those things are carried out/results delivered. At the same time, you can acknowledge the pressure/challenges that these changes create. Diverse perspectives matter, and as a leader, you can hold space for empathy, while also reinforicing accountability to exepctations. It's not about choosing one or the other, but about navigating both with intention. - Help Your people find their agency: Few things are more disempowering than feeling like you have no voice or control. Engage your team in ways that invite agency and ownership. When people can shape and have a voice in how they have to respond to change, they can feel more invested in making sure that they're committed to seeing it out, versus feeling it was imposed on them - Listen/Respond/Share: It's unrealistic to expect everyone to agree happily with every big change. What matters is creating that forum for people to express their perspective in an honest but healthy way. Listen with curioisty, use your role as a leader to share feedback through the right channels and follow up so your team feels heard and valued. I don’t think there are silver bullets or playbooks, but I think we came up with some great ideas and thought starters. If you’re a leader who’s had to navigate this, I’d love to hear what’s worked for you! #leadership #change

Your employees have wishes. Not for ping-pong tables or pizza Fridays, but for a small shift in your leadership. Unfortunately they probably aren't going to tell you what they really need. According to research, 58% avoid giving honest feedback to their boss—because they don’t believe it will make a difference (SHRM, 2023). Their silence isn’t compliance, or lack of engagement. It’s protection. Fear of retaliation, power dynamics, or simply not wanting to "rock the boat" prevents employees from speaking up. How you can grant your employees' wishes without magic wands? Here are five powerful shifts. 🌟 1. Lead from clarity. When priorities shift weekly, employees get lost in the fog. They don’t need the full strategy brief—but they do need to understand the why behind the change. 👉 What to do: Pause before pivoting. Write out your reasoning. If you can’t explain it clearly, the team won’t follow it confidently. Clarity fuels progress. 🌟 2. Keep your promises. Even small promises—“I’ll get back to you next week”—carry weight. When those are forgotten, trust begins to unravel. 👉 What to do: Calendar your commitments. Follow through, or circle back if something shifts. When your word holds weight, so does your leadership. 🌟 3. Invite their perspective. Your employees have insights you can’t see from the top. But if disagreement feels dangerous, those insights stay buried. 👉 What to do: Normalize feedback. Encourage respectful dissent. Create safe ways to speak up. Your best ideas might be stuck behind a culture of silence. 🌟 4. See them and the value they bring. People want to contribute more than what's in their job description. They want to make a difference, but you have to pay attention. 👉 What to do: Ask for their ideas. Celebrate them when they step up. Example: At Diageo, a multinational beverages giant, employees saved $7.8M just by sharing what they already knew. 🌟 5. Build trust with your actions. Trust doesn’t come from slogans or values painted on the wall. It comes from the way you show up—especially in the small moments. 👉 What to do: Be present. Listen more than you speak. Acknowledge gaps. Every interaction is a chance to either build trust—or burn it. ✨ Conclusion According to Gallup, companies that actively seek employee feedback experience 14% higher productivity and 21% higher profitability. No fairy dust required. One small but powerful action is more sustainable than Ping Pong Tables and Pizza. Do you have more to add? Let’s learn from each other 👇 #LIPostingDayApril  #Leadership  

One of the most overlooked tools in marketing transformation change management? 📌 The employee persona. Marketers use customer personas to tailor experiences, so why not apply the same thinking to employees who adopt and sustain the transformation? An employee persona is a research-based, fictional profile of employee segments, including their motivations, expectations, attitudes, behaviors, and decision criteria for change. 🎯 Why employee personas matter: • Help personalize the change experience and communications • Align internal stakeholders around shared understanding • Build emotional connection, reducing uncertainty and boosting buy-in 🛠️ How to write an employee persona: ✅ Engage cross-functional partners: Invite HR, internal leaders, and external consultants to share what they know about employees’ needs and change readiness. ✅ Conduct thoughtful research: Combine anonymous surveys, 1:1 interviews, and informal observations to gather honest, diverse input. ✅ Look for patterns: Synthesize insights by segmenting employees based on mindset, behavior, or readiness to change. ✅ Create distinct profiles: Give each persona a name (e.g., Spectator Sam), a quote or headline, and a one-page summary that captures who they are and what they need to move forward. ✅ Test and refine: Share draft personas with colleagues for feedback and revise to ensure clarity, accuracy, and usefulness. Personalization and empathy aren’t buzzwords, they’re what make change stick. Employee personas help you lead with both. 📘 Read Chapter 5 of “Change Management for Marketers” to explore employee persona frameworks, templates, and case studies to guide your work: https://lnkd.in/eH54q_CT 🎥 Watch Chapter 2 of “How Marketers Can Lead Change Management” (LinkedIn Learning) for more employee persona tips and examples: https://lnkd.in/gq7M72Gd #ChangeManagement #ChangeManagementForMarketers #PeopleFirst