Denim Charts

1) Reason(s) for manufacturing this Product Reasons for Manufacturing this Product Frequency Percent

Technical Qualification Family Engaged Good Demand Good Margin Easily Availability of R.M. Total

5 12 4 1 3 25

20 48 16 4 12 100

12% 4%

20% Technical Qualification Family Engaged

16%

Good Demand Good Margin 48% Easily Availability of R.M.

Data Interpretation: From the above chart we can say that 48% of the total respondents has family business. It means since the long period of time they are doing this business. While 20 % of the total respondents are in this business because of the technical qualification they have. And the reason for doing this business because of good margin and good demand is very less.

2) Please give the details on price movements of key raw materials in last 6 months. R.M. Price Movements in Cotton Frequency 22 3 25

Percent 88.0 12.0 100.0

Risen Steadily Fluctuate Total

R.M. Price Movement in Washing/Job work Frequency Risen Steadily 15 Decline 3 Fluctuate 7 Total 25 R.M. Price Movement in Accessories Frequency 9 7 9 25

Percent 60.0 12.0 28.0 100.0

Percent 36.0 28.0 36.0 100.0

Risen Steadily Decline Fluctuate Total

Accessories

7 9 7

Washing/Jobwork

3 15 3

Cotton
22 0 5 Fluctuate 10 Decline 15 Risen Stadily 20 25

Data Interpretation: From the above chart we can say that raw material movement is very high in this sector. The major raw material cottons price is risen steadily and 88% of the total respondents have agreed on that. While other raw material such as Job work and Accessorinesss prices are also increasing as well as fluctuated also.

3) Can you negotiate better price with your supplier?

BARGAINING WITH SUPPLIER Frequency YES NO Total 14 11 25 Percent 56.0 44.0 100.0

Bargaining Power with Supplier

Yes No

44% 56%

Data Interpretation: From the above chart we can say that bargaining power of supplier is less as 56% of the total respondents agreed that negotiation is possible with suppliers and which is good for the business to reduce the costs.

4) Please give the details of initial investment in land and plant & machinery for the setting up your business.

INITIAL INVTSTMENT Respondent 15 LAKH-30 LAKH 30 LAKH - 50 LAKH 50 LAKH - 1 CRORE 1 CRORE - 3 CRORE Total 4 7 9 5 25 Percent 16.0 28.0 36.0 20.0 100.0

Frequency
Frequency

1 CRORE - 3 CRORE

50 LAKH - 1 CRORE

30 LAKH - 50 LAKH

15 LAKH-30 LAKH

Data Interpretation: The initial requirement for the starting up an new business lies between 30 Lakh to 50 Lakh and 50 Lakh to 1 Crore criteria because from the above chart we can say that 64% of the total respondents have chosen this criteria, While approximately 16 % of the total respondents have chosen 15 Lakh to 30 Lakh criteria for initial investment in land, Plant & Machinery.

5) What is the source for major machinery purchase?

SOURCE OF MACHINARY PURCHASE Frequency DOMESTIC IMPORTED Total 4 21 25 Percent 16.0 84.0 100.0

Frequency
DOMESTIC IMPORTED

16%

84%

Data Interpretation: From the above chart we can say that majority of the respondets have chosen imported source for their machinery purchase which is 84% because of the lower cost While only 16% of the total respondents buy from domestic source.

6) How many players in Ahmedabad manufacture products similar to yours?

7) How do you differentiate your product from that of your competitors?

HOW DIFFERENTIATE PRODUCT Frequency BRAND PROMOTION BETTER QUALITY LOW PRICE Total 7 12 6 25 Percent 28.0 48.0 24.0 100.0

LOW PRICE

BETTER QUALITY

12

BRAND PROMOTION

10

12

Data Interpretation: From the above Bar chart we can see that most of the respondents focusing on improving the quality of the product to differentiate from others which is approximately 50% of the total sample size, While 28% of the total respondents go for brand promotion and low price.

8) Which kind of Demand is higher for your product?

DEMAND HIGHER Frequency DOMESTIC NATIONAL INTERNATIONAL Total 7 17 1 25 Percent 28.0 68.0 4.0 100.0

Frequency
DOMESTIC NATIONAL INTERNATIONAL

4%
28%

68%

Data Interpretation: From the above pie chart it clearly indicates that 68% of the total respondents national demand is higher and 28% sell their goods in domestic market only while only 4% of the total respondents have chosen international demand for their product.

9) A) Do you export?

DO YOU EXPORT Frequency YES NO Total 5 20 25 Percent 20.0 80.0 100.0

Frequency
Frequency

20 5

YES NO

Data Interpretation: From the above chart we can say that very few respondents go for export because only 20% of the total respondents do export for their business while 80% of the total respondents do not export for their products.

9.B) What is the portion of exports in total revenue and region? Respondents 1 2 3 4 5 Revenue from export 2% 30% 20% 15% 10% Export Region Middle East Middle East Middle East, Africa Middle East Africa

30% 25% 20% 15% 10% 30% 15% 2% 0% 1 2 3 Middle East 4 Africa 5 15% 10% 5%

5%

Data Interpretation: Above mentioned chart indicates the portion of export from their total revenue as well as exporting region also. The portion of export is very less on an average and highest portion of export from the total revenue is 30 % while most of the exports has been done in Middle East countries while few has been done in Africa.

10) How many workers are required in your business?

HOW MANY WORKERS REQUIRED Frequency 15-20 20-25 25-30 30-35 Total 3 2 14 6 25 Percent 12.0 8.0 56.0 24.0 100.0

How many Workers Required

Frequency
14

6 3 2

15-20

20-25

25-30

30-35

Data Interpretation: The above mentioned table and chart indicates the requirement of the total workers for their business. 56% of the total respondents have 25 to 30 workers in their business and 24% of the total have chosen 30 to 35 workers requirement for their business.

11) Do you provide on the job Training to workers?

PROVIDE ON THE JOB TRAINING Frequency YES NO Total 7 18 25 Percent 28.0 72.0 100.0

On the Job Training

YES NO

72% 28% 72%

Data Interpretation: This table and charts gives the information about the on the job training it indicates that 72% of the total respondents does not provide any kind of job training to their workers, because most of the workers have knowledge about their work, while only 28% of the total respondents provide training to their workers.

12) Do you face any Shortage of manpower?

SHORTAGE OF MANPOWER Frequency Valid YES NO Total 21 4 25 Percent 84.0 16.0 100.0

Frequency
16%

YES NO

84%

Data Interpretation: The above data clearly indicates that majority of the respondents face the shortage of manpower and it is 84% while 16 % of the total respondents do not find any kind of manpower shortage. The shortage of the manpower is one of the major challenges which hinder their business growth.

13) What is the level of competition you face from other players in your industry?
FACING COMPETITION Frequency NO LOW MEDIUM HIGH VERY HIGH Total 1 3 5 9 7 25 Percent 4.0 12.0 20.0 36.0 28.0 100.0

Frequency
Frequency

9 5 7

NO

LOW

MEDIUM

HIGH VERY HIGH

Data Interpretation: The above data indicates about the level of competition they face in their business. Above bar chart shows that the view on facing competition from other players is vary because 36% of the total respondents face high competition, while 28% of the total respondents face very high competition from the other players while 1 respondent does not find competition in their business.

14) Have you changed the price of your product in past one year?
CHANGED THE PRICE IN ONE YEAR Cumulative Frequency Valid INCREASE REDUCED NO CHANGE Total 15 2 8 25 Percent 60.0 8.0 32.0 100.0 Valid Percent 60.0 8.0 32.0 100.0 Percent 60.0 68.0 100.0

Frequency
16 14 12 10 8 6 4 2 0 2 8 15

INCREASE

REDUCED

NO CHANGE

Data Interpretation: This chart shows the changes in the price of their product In the last one year. It indicates that 60% of the total respondents have increased their product price in last one year while because of the steep competition from the other players in the market 32% of the respondents do not change their price of the product and 8% has reduced the price of the product to stable in their business.

15) What is the total turnover of your business for the last three years? 2009-2010 8 6 3 1 2010-2011 8 3 5 2 2011-2012 5 3 8 2

50 Lakh-75 Lakh 75 Lakh- 1 Crore 1 Crore- 2 Crore Above 2 Crore

Turnover
2009-10 2010-11 2011-12

3 3

5 6 75 Lakh- 1 Crore

3
1 Crore- 2 Crore

2 2 1
Above 2 Crore

50 Lakh-75 Lakh

Data Interpretation: Above mentioned data indicates the total turnover of their business for the last 3 years. Total 7 respondents did not give details on turnover but from remaining 18 respondents data shows that in 200910 44% of the remaining respondents have turnover which is between 50 lakh to 75 lakh while 33.33% respondents turnover is between 75 lakh to 1 crore and only 1 respondents has turnover beyond 2 crore. But in 2011-12 data indicates that 42% of the remaining respondents has turnover between 1 crore to 2 crore it clearly indicates the higher growth of their business and even above 2 crore turnover portion is also doubled as compared to 2009-10.

16) What is the profit percentage of your business?

PROFIT PERCENTAGE Frequency Valid 5-15% 15-20% 25-30% Total 3 14 6 2 25 Percent 12.0 56.0 24.0 8.0 100.0

Proft Percentage
14

2 0 5-15% 15-20% 25-30% Above 30%

Data Interpretation: This data shows the details regarding the profit percentage of their business. 3 respondents does not provide their profit percentage because of their privacy policy but 64% of the remaining respondents have profit percentage between 5 to 15 % and 27% has 15-20% profit for their business, While no one has profit beyond 30 %.

17) What Challenges do you face in your business operations? Challenges Poor Demand Damage Limited Customers Raw Material Shortage Rising Raw Material Price Power Shortage Labour Shortage Frequency 1 2 2 8 2 13 0 Percentage 4 8 8 32 8 52 0

Challanges
Poor Demand Limited Customers Rising Raw material Price Power Shortage Damages Raw material Shortage Labour Shortage

0% 4%

7% 7%

46%

29%

7%

Data Interpretation: The above pie chart shows the challenges that respondents are facing in their business. 46% of the total respondents face the labour shortage which is the major challenge out of all while second major challenge face by respondents is raw material shortage.

18) What portion of your total sales bad debt?

BAD DEBT PORTION Frequency 0.5-1% 1-3% 3-5% ABOVE 5% Total 5 7 8 5 25 Percent 20.0 28.0 32.0 20.0 100.0

Bad Debt Portion

ABOVE 5%

3-5%

1-3%

0.5-1%

Data Interpretation: Bad debt portion is one of the major point in textile industry because majority of the goods has been sold on credit and above chart shows the details regarding bad debt percentage it indicates that 62% of the total respondents have their bad debt percentage is between 1 to 5% of their total turnover, While 20% has bad debt percentage between 0.5 to 1%.

19) What are your plans for next 3-5 years? Future Plans Respondent Diversification 10 Capacity Expansion 7 New Market 3 Recruitment of Skilled Workers 3 Mordenization 3

Percentage 40 28 12 12 12

Future Plans
MORDENIZATION 3

RECRUITMENT OF SKILLED WORKERS

NEW MARKET

CAPACITY EXPANSION

DEVERSIFICATION

10

Data Interpretation: This data shows the future plans of respondents for their current business and it indicates that 68% of the total respondents would like to diversify as well as expand the capacity of their business, While 12% of the total respondents would like to do modernization, recruitment of skilled workers as well as want to enter in the new market also.

20) What is your expectation on annual sales growth in next 2 years?

SALES GROWTH IN NEXT 2 YEARS Frequency 0-5% 6-15% 16-25% 25-30% ABOVE 30 % Total 3 17 2 2 1 25 Percent 12.0 68.0 8.0 8.0 4.0 100.0

Growth Rate

17

3 0-5% 6-15%

2
16-25%

2
25-30%

1 ABOVE 30 %

Data Interpretation: Above table and chart shows the details regarding their growth for the next 2 years and it shows that 68% of the total respondents have chosen 6-15% growth rate for their business while 16% has chosen 16-25% and 25-30% growth rate for their business which clearly shows the good indication.

Shirting Charts
1) Reason(s) for manufacturing this Product
Reasons for manufacturing Product Frequency Valid Technical Qualification Family Engaged Good Demand Good Margin Easily Availability of R.M. Total 6 10 7 1 1 25 Percent 24.0 40.0 28.0 4.0 4.0 100.0

Frequency
Technical Qualification Good Demand Easily Availability of R.M. Family Engaged Good Margin

4% 4% 24% 28%

40%

2) Please give the details on price movements of key raw materials in last 6 months.
r.m price movement in cotton Frequency Valid Risen Stadily Fluctuate Total 20 5 25 Percent 80.0 20.0 100.0

r.m. price movement in washing Frequency Valid Risen Stadily Decline Fluctuate Total 14 4 7 25 Percent 56.0 16.0 28.0 100.0

r.m. price movement in accessories Frequency Valid Risen Stadily Decline Fluctuate Total 14 2 9 25 Percent 56.0 8.0 36.0 100.0

Fluctuate

Accessories Decline Washing/Job Work

Risen Stadily

Cotton

10

15

20

25

3) Can you negotiate better price with your supplier?

BARGAINING WITH SUPPLIER Frequency Valid YES NO Total 10 15 25 Percent 40.0 60.0 100.0

Frequency
YES NO

40%

60%

4) Please give the details of initial investment in land and plant & machinery for the setting up your business.
INITIAL INVTSTMENT Cumulative Frequency Valid Up to 15 Lakh 15 Lakh - 30 Lakh 30 Lakh - 50 Lakh 50 Lakh - 1 Crore 1 Crore - 3 Crore Total 1 3 10 10 1 25 Percent 4.0 12.0 40.0 40.0 4.0 100.0 Valid Percent 4.0 12.0 40.0 40.0 4.0 100.0 Percent 4.0 16.0 56.0 96.0 100.0

Frequency
1 Crore - 3 Crore

50 Lakh - 1 Crore

30 Lakh - 50 Lakh

15 Lakh - 30 Lakh

Up to 15 Lakh
0 Up to 15 Lakh Frequency 1 2 15 Lakh - 30 Lakh 3 4 30 Lakh - 50 Lakh 10 6 8 50 Lakh - 1 Crore 10 10 1 Crore - 3 Crore 1

5) What is the source for major machinery purchase?

SOURCE OF MACHINARY PURCHASE Frequency Valid Domestic Imported Total 5 20 25 Percent 20.0 80.0 100.0

Frequency
Domestic Imported

20%

80%

6) How many players in Ahmedabad manufacture products similar to yours?

7) How do you differentiate your product from that of your competitors?

HOW DIFFERENTIATE PRODUCT

Frequency Valid Brand Promotion Better Quality Low Price Total 5 12 8 25

Percent 20.0 48.0 32.0 100.0

Frequency
Frequency

Low Price

Better Quality

12

Brand Promotion

8) Which kind of Demand is higher for your product?

DEMAND HIGHER Cumulative Frequency Percent Valid Percent Percent

Valid

Domestic National Total

9 16 25

36.0 64.0 100.0

36.0 64.0 100.0

36.0 100.0

Frequency
Domestic National

36%

64%

9)

Do you export?
DO YOU EXPORT

Cumulative Frequency Valid YES NO Total 3 22 25 Percent 12.0 88.0 100.0 Valid Percent 12.0 88.0 100.0 Percent 12.0 100.0

Frequency
Frequency

22 3 YES NO

9( b)What is the portion of exports in total revenue and region?

Revenue From

Export Region

1 2 3

Exports 25% 20% 30%

Middle East, Africa Middle East, Sri Lanka Middle East, Africa

Chart Title
1 20 15 10 5 0 Middle East Africa 0 Sri lanka 5 0 2 3 20

10) How many workers are required in your business?

HOW MANY WORKERS NEEDED Frequency Valid 15-20 20-25 25-30 30-35 Total 1 7 10 7 25 Percent 4.0 28.0 40.0 28.0 100.0

Frequency
Frequency 10 7 7

15-20

20-25

25-30

30-35

11) Do you provide on the job training to the workers?

PROVIDE ON THE JOB TRAINING Frequency YES NO Total 7 18 25 Percent 28.0 72.0 100.0

On the Job Training

YES NO

72%
28% 72%

12) Do you face any shortage of manpower?

SHORTAGE OF MANPOWER Frequency YES NO Total 22 3 25 Percent 88.0 12.0 100.0

Frequency
YES NO

12%

88%

13) What is the level of competition you face from other players in your industry?

FACING COMPETITION Cumulative Frequency Valid No Low Medium High Very High Total 1 2 6 10 6 25 Percent 4.0 8.0 24.0 40.0 24.0 100.0 Valid Percent 4.0 8.0 24.0 40.0 24.0 100.0 Percent 4.0 12.0 36.0 76.0 100.0

Frequency
Frequency 10

No

Low

Medium

High

Very High

14) Have you changed the price of your product in past one year?
CHANGED THE PRICE IN ONE YEAR

Frequency Valid Increase Reduced No Change Total 16 1 8 25

Percent 64.0 4.0 32.0 100.0

Frequency
18

16
14 12 10 8

16

6
4 2 0 Increase 1 Reduced No Change

15) What is the total turnover of your business for the last three years?

2009-10 50 Lakh-75 Lakh 75 Lakh 1 Crore 1 Crore 2 Crore Above 2 Crore 10 8 2 0

2010-11 6 6 7 1

2011-12 2 10 6 2

Chart Title
2009-10 2010-11 2011-12

10 2 6 6 10 6

7 2 2 1 0 More than 2 Crore

50 Lakh - 75 Lakh

75 Lakh - 1 Crore

1 Crore - 2 Crore

16) What is the profit percentage of your business?

PROFIT PERCENTAGE Frequency Valid 5-15% 15-20% 25-30% ABOVE 30% Total 9 11 4 1 25 Percent 36.0 44.0 16.0 4.0 100.0

Frequency

11
9 4 1 5-15% 15-20% 25-30% ABOVE 30%

17) What Challenges do you face in your business operations? Challenges Poor demand Damage Limited Customers Raw material Shortage Rising R.M. Price Power Shortage Labour Shortage Frequency 1 3 1 4 10 0 16 Percentage 4 12 12 16 40 0 64

Frequency
Poor Demand Raw Material Shortage Labour Shortage 3% 3% 11% Damage Rising R.M. Prices Limited Customes Power Shortage

8%

46%

29%

0%

18) What is the portion of your total sales debt?

BAD DEBT PORTION Frequency Valid 0.5-1% 1-3% 3-5% ABOVE 5% Total 4 6 6 9 25 Percent 16.0 24.0 24.0 36.0 100.0

Frequency
ABOVE 5% 9

3-5%

6 Frequency

1-3%

0.5-1% 0 2

4 4 6 8 10

19) What are your plans for next 3-5 years?

PLANS FOR NEXT 3-5 YEARS Frequency Diversification Capacity Expansion New Market Recruitment of Skilled Workers Modernization Total 6 8 6 3 2 25 Percent 24.0 32.0 24.0 12.0 8.0 100.0

Frequency
Frequency

Mordenization Recruitment of Skilled Workers New Market Capacity Expansion Diversification

2 3 6 8 6

20) What is your expectation on annual sales growth in next 2 years?

SALES GROWTH IN NEXT 2 YEARS Cumulative Frequency Valid 0-5% 6-15% 16-25% 25-30% Total 3 11 9 2 25 Percent 12.0 44.0 36.0 8.0 100.0 Valid Percent 12.0 44.0 36.0 8.0 100.0 Percent 12.0 56.0 92.0 100.0

Frequency
11 9

3 2

0-5%

6-15%

16-25%

25-30%