Course Details: MBA (Revised-Fall 2007)

Master of Business Administration (Revised)

Offered by

Directorate of Distance Education

SIKKIM MANIPAL UNIVERSITY
of Health, Medical and Technological Sciences (SMU)
 Contents

Sl. No. Particulars Page No.

1. Broad Outline of MBA (Revised) 02
2. Objectives 02
3. Eligibility 02
4. Duration 02
5. Course Structure for MBA (Revised) 03
6. Detailed Curriculum 06
7. Counseling Details 126
8. Assessment details 157
9. List of Books 160

1
1. Broad - Outline of M.B.A (Revised)
Master of Business Administration (MBA) is an integrated course designed, to provide an
advanced course in management for those seeking senior positions in industry, commerce
and public services. The core subjects of the MBA are aimed at developing knowledge and
skills in fundamental management disciplines. The course involves participation in group
work with course members from many different industrial, commercial, geographical and
cultural backgrounds, and is aimed at improving the decision making abilities of
participants and producing managers of the highest quality

2. Objectives:
The course is geared towards realizing the following objectives:

• To provide intensive theoretical and practical knowledge of management

• To provide an integrated perspective of management functioning along with a fair
amount of exposure to real life cases/technical know how
• To hone the student’s analytical abilities
• To provide access to a broad base of knowledge in core managerial skills
• To develop the essential management skills required to meet and participate in an
increasingly international business environment
• To build upon the essential core management modules allowing greater emphasis in
elective modules on management.

3. Eligibility:
3 year Graduation

4. Duration:
Min Duration: 2 years (4 semesters)

Max. Duration: 4 years

2
5. Course Structure for MBA (Revised):
First Semester
Course Title Credits
MB0022 Management process and Organization Behavior 3
MB0023 Business Communication 3
MB0024 Statistics for Management 3
MB0025 Financial and Management Accounting 3
MB0026 Managerial Economics 3
MB0027 Human Resource Management 3
Total Credits 18

Second Semester
Course Title Credits
MB0028 Production & Operation Management 3
MB0029 Financial Management 3
MB0030 Marketing Management 3
MB0031 Management Information System 3
MB0032 Operations Research 3
MB0033 Project Management 3
Total Credits 36

Third Semester
Course Title Credits
MB0034 Research Methodology 3
MB0035 Legal Aspects of Business 3
Project (Contd…..) 4
Electives:
Group I – Finance
MF0001 Security Analysis & Portfolio Management 2
MF0002 Mergers & Acquisitions 2
MF0003 Taxation Management 2
MF0004 Internal Audit & Control 2
Group II – Marketing
MK0001 Sales, Distribution & Supply Chain Management 2
MK0002 Consumer Behaviour 2
MK0003 Retail Marketing 2
MK0004 Marketing Research 2
3
 Group III – Human Resource Management
MU0001 Manpower Planning & Resourcing 2
MU0002 Management & Organizational Development 2
MU0003 Employee Relations Management 2
MU0004 HR Audit 2
Group IV – Information Systems
MI0024 Software Engineering 2
MI0025 Database Management Systems (DBMS) 2
MI0026 Computer Networks 2
MI0027 Business Intelligence and Tools 2
Group V - Healthcare Services
MH0040 Health Administration 2
MH0041 Hospital Organization, Operations and Planning 2
MH0042 Hospital and Healthcare Information 2
Management
MH0043 Finance, Economics, and Materials Management 2
in Healthcare Services
Group VI - Banking
MA0027 Financial Systems & Commercial Banking 2
MA0028 Banking Related Laws & Practices 2
MA0029 Banking operations 2
MA0030 Retail Banking 2

Group VII – Retail Operations

ML0001 Warehousing and Supply chain Management 2
ML0002 Buying and Merchandising 2
ML0003 Stores Operations 2
ML0004 Retail IT Management 2
Total Credits 50

Fourth Semester
Course Title Credits
MB0036 Strategic Management & Business Policy 3
MB0037 International Business Management 3
Project (Contd….)
Electives:
Group I - Finance
MF0006 International Financial Management 2
MF0007 Treasury Management 2
MF0008 Merchant Banking & Financial Services 2
MF0009 Insurance & Risk Management 2
Group II - Marketing
4
MK0006 Services Marketing & Customer Relationship 2
Management
MK0007 Advertising Management & Sales Promotion 2
MK0008 E-Marketing 2
MK0009 International Marketing 2
Group III - Human Resource Management
MU0006 Compensation & Benefits 2
MU0007 Performance Management &n Appraisal 2
MU0008 Talent Management & Employee Relations 2
MU0009 Change Management 2
Group IV – Information Systems
MI0029 ERP 2
MI0030 E-Commerce & Web Design 2
MI0031 Technology Management 2
MI0032 E-CRM and Supply Chain Management 2
Group V - Healthcare Services
MH0047 Public Relations and Marketing for Healthcare 2
Organizations
MH0048 Management of Healthcare Human Resources 2
MH0049 Legal Aspects of Healthcare Administration 2
MH0050 Quality Management in Healthcare Services 2
Group VI - Banking
MA0032 Merchant Banking & Financial Services 2
MA0033 Treasury Management 2
MA0034 Corporate Banking 2
MA0035 Institutional Banking 2

Group VII – Retail Operations

ML0006 Services Marketing and Customer Relationship 2
Management
ML0007 Advertising Management and Sales Promotion 2
ML0008 Mall Management 2
ML0009 Project Management 2
Total Credits 68

5
6. Detailed Curriculum for M.B.A (Revised)

First Semester

I Management Process and Organizational Behavior (3 Credits)

Subject Code - MB0022

Unit 1: Organizational Behaviour

• Introduction
• The Functions of Management
• Self Assessment Questions
• Management Skills
• Managerial Roles
• Definition of Organisation Behaviour
• Nature and Features of OB
• Organizational Behaviour as a Discipline
• Goals of Organizational Behaviour
• Contributing Discipline to OB
• Challenges of Organization Behaviour

Unit 2: Foundation of Organizational Behaviour: Individual Behaviour

• Introduction
• Basic model of Individual Behaviour
• Biographical Characteristics
• Abilities
• Theories of learning
• Principles of reinforcement
• Limitations of behaviour modification

Unit 3: Values, Attitudes and Job Satisfaction

• Introduction
• Values
• Contemporary ethical issues in Organizations
• Attitude
• Cognitive dissonance theory
• Work attitudes and job satisfaction

Unit 4: Personality & Emotions

• Introduction
• Definition of Personality
• Determinants of Personality
• Theories of Personality
• Personality characteristics in organization
6
• Emotion
• Theories of Emotion

Unit 5: Perception
• Introduction
• Perception Process
• Barriers to perception
• Impression management
• Attribution in organization
• Kelley's Attribution Theory

Unit 6: Motivation
• Introduction
• Process of Motivation
• Nature and Importance of Motivation
• Theories of Motivation
• Motivating Tools
• Special issues in Motivation

Unit 7: Group Behaviour

• Introduction
• Types of Groups
• Characteristics of Groups
• Group Structure
• Techniques for Group Decision Making
• Understanding Group Productivity
• Undertaking Work Teams

Unit 8: Power and Politics in Organizations

• Introduction
• Sources of Power in Organizations
• Political behaviour in organization

Unit 9: Conflict Management

• Introduction
• Definition of Conflict
• Conflict management strategies
• Negotiation
• Stress
• Managing Stress
• Framework for Preventive Stress Management
• Crisis management

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 Unit 10: Organizational Change and Development
• Introduction
• Organization Change
• Resistance to Change
• Approaches to Organizational Change
• Definition of Organizational Development
• OD Intervention or Techniques
• Organization Learning
• Organizational Effectiveness

II Business Communication (3 Credits)

Subject Code - MB0023

Unit 1: Language and Communication

• Introduction
• Definition of Communication
• The Process of Communication
• Barriers to Effective Communication
• Types of Communication
• The Impact of Communication on Performance

Unit 2: Remedial English

• Introduction
• Parts of Speech
• Sentences
• Subject-Verb Agreement
• Active Voice and Passive Voice
• Degrees of Comparison
• Direct and Indirect Speech

Unit 3: Oral Skills for Effective Communication

• Introduction
• Advantages and Disadvantages of Oral Communication
• One-to-One Oral Communication
• Oral Presentations

Unit 4: Listening Skills

• Introduction
• What is listening?
• Types of Listening
• Barriers of Effective Listening
• Strategies for Effective Listening
• Semantic Markers

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 • Listening to Customer Complaints

Unit 5: Reading Skills

• Introduction
• What is reading?
• Types of reading
• SQ3R Technique Of Reading

Unit 6: Writing Skills

• Introduction
• Note Taking
• Paraphrasing
• Elements of writing
• Business Letter Writing
• Other Business Communications

Unit 7: Organizational Communication

• Introduction
• Communication in an Organisation
• Meetings
• Memo
• Circulars and Notices
• Report Writing
• Principles of Proof Reading

Unit 8: Problems of Style

• Introduction
• Uses of Punctuations
• Punctuation Categories

Unit 9: Group Discussion and Interview

• Introduction
• Group Discussion (GD) – Meaning and Purpose
• Job Interviews

III Statistics for Management (3 Credits)

Subject Code - MB0024

Unit 1: Introduction to Statistics

• Introduction
• Collection, Classification and Presentation of Data
• Measures of Central Tendency
• Measures of Dispersion

9
Unit 2: Probability
• Introduction
• Basic terminology used in Probability
• Mutually Exclusive Events
• Types of Probability
• Relative Frequency of Occurrence
• Subjective Probabilities
• Probability Rules
• Probabilities under Conditions of Statistical Independence
• Probabilities under Conditions of Statistical Dependence
• Baye’s theorem

Unit 3: Probability Distributions

• Introduction
• Bernoulli Distribution
• The Poisson Distribution
• The Normal Probability Distribution–Continuous probability distribution

Unit 4: Sampling and Sampling Distributions

• Introduction
• Types of Sampling
• Random Sampling or Probability Sampling
• Sampling Distributions
• The Relationship between Sample size and standard error

Unit 5: Estimation
• Introduction
• Point Estimates
• Interval Estimates: Basic Concepts
• Interval Estimates and Confidence Intervals
• Calculating Interval Estimates of the Mean from Large Samples
• Calculating Interval Estimates of the Proportion from Large Samples
• Interval Estimates Using the student’s t Distribution
• Determining the Sample size in Estimation

Unit 6: Testing of Hypothesis

• Concepts Basic to the Hypothesis
• Testing Procedure Testing Hypotheses
• Hypothesis Testing of Means when σ is known
• Hypothesis Testing of Proportions: Large Samples
• Hypothesis Testing of Means when σ is not known

10
 Unit 7: Chi – Square and ANOVA
• Introduction
• Chi – square χ2 as a test of independence
• Analysis of Variance (ANOVA)

Unit 8: Simple Correlation & Regression

• Introduction
• Correlation
• Regression

Unit 9: Business Forecasting & Time Series

• Introduction
• Business Forecasting
• Time Series

Unit 10: Index Numbers

• Introduction
• Index Number – Definition
• Types of Index Numbers
• Limitations of Index Numbers
• Utility and Importance of Index Numbers

IV Financial and Management Accounting (3 Credits)

Subject Code - MB0025

Unit 1: Financial Accounting – An Introduction

• Introduction
• Basic Accounting Concepts
• Double Entry Accounting
• The Accounting Trail
• Financial Statements and their Nature
• The Accounting Equation

Unit 2: Primary Books

• Introduction
• Ground Rules of Journal Entry
• Types of Journals

Unit 3: Secondary Books

• Introduction
• Types of secondary books
• Posting techniques in the ledger

11
Unit 4: Trial Balance and Final Accounts
• Introduction
• Preparation of the Trial Balance
• Errors and their Rectification
• Final Accounts

Unit 5: Introduction to Management Accounting

• Introduction
• Decision-making as a Nucleus of Management
• Meaning and Scope of Management Accounting
• Cost Analysis
• Budgetary Control
• Standard Costing and Variance Analysis
• Financial Analysis
• Relevant Cost
• Management Accounting Framework
• Functions of Management Accounting
• Special Features of Management Accounting
• Merits and Demerits of Management Accounting
• Differences between Management Accounting and Financial Accounting

Unit 6: Financial Statement Analysis

• Introduction
• Meaning of Ratio Analysis
• Classification of Ratios
• Advantages of Ratio Analysis
• Limitations of Ratio Analysis
• Computation of Ratios (Problems)

Unit 7: Funds Flow Analysis

• Introduction
• Meaning of Fund Flow Statement
• Objectives of Fund Flow Statement
• Steps in Preparation of Fund Flow Statement
• Computation of changes in Working Capital and Fund from Operation

Unit 8: Cash Flow Analysis

• Introduction
• Meaning of Cash Flow Statement
• Objectives of Cash Flow Statement
• Uses of Cash Flow Statement
• Steps in Preparing Cash Flow Statement
• Difference between Cash and Fund Flow Statement

12
 • Computation of Cash from Operations

Unit 9: Understanding Cost

• Introduction
• Meaning of Cost
• Statement of Cost or Cost Sheet
• Valuation of W-I-P

Unit 10: Marginal Costing and Break-even Analysis

• Introduction
• Concept of Marginal Costing
• Break-even Chart
• Break-even Analysis
• Advantages (or Applications) of Marginal Costing
• Limitations of Marginal Costing
• Some Useful Equations of Marginal Costing

Unit 11: Budgetary Control

• Introduction
• Meaning of Budget
• Essential Features of Budgetary Control
• Steps in Budgetary Control
• Types of Budgets
• Advantages of Budgetary Control
• Limitations of Budgetary Control

Unit 12: Standard Costing

• Introduction
• Meaning & Definition of Standard Costing
• Standard Costing & Budgetary Control
• Establishment of Standard Cost
• Variance Analysis

V Managerial Economics (3 Credits)

Subject Code - MB0026

Unit 1: Demand Analysis

• Introduction
• What is Managerial Economics?
• Demand Analysis
• Elasticity of Demand
• Demand forecasting and methods of demand forecasting

13
Unit 2: Market Equilibrium
• Introduction
• Supply Analysis
• Market Equilibrium

Unit 3: Production Function

• Introduction
• Cost concept
• Production function

Unit 4: Objectives of Firms

• Introduction
• Profit Maximization Model
• Economist Theory of Firm
• Cyert and March’s Behavioural theory
• Marris Growth Maximisation Model
• Baumol Static and Dynamic Model
• Williamson’s Managerial Discretionary theory

Unit 5: Revenue Analysis and Pricing Policies

• Introduction
• Revenue Analysis
• Pricing Policies

Unit 6: Market Analysis

• Introduction
• Market Structures
• Industry Analysis

Unit 7: Operational Significance of Consumer’s Surplus

• Introduction
• Meaning of Consumer Surplus
• Producer’s Surplus

Unit 8: Macro Economics and Business Decisions

• Introduction
• Basic concepts of Macro Economics
• Macro Economic Ratios

Unit 9: Consumption and Investment Function

• Introduction
• Consumption Function
14
 • Investment Function

Unit 10: Stabilization Policies

• Introduction
• Monetary Policy
• Fiscal and Physical Policy
• Physical Policy

Unit 11: Business Cycle

• Introduction
• Business Cycle
• Theories of Business Cycle
• Inflation

Unit 12: Natural Environment and Business

• Introduction
• Externalities and Environmental degradation

VI Human Resource Management (3 Credits)

Subject Code - MB0027

Unit 1: Human Resource Management

• Introduction
• The Human Resources and their Importance
• Economic & Non Economic Factors and their Interaction
• Evolution of the Management of Human Resources: Indian Context
• Human Relations Theory
• Objectives of Human Relations
• Factors Responsible for Growth of Human Relations
• The Position in India
• The Human Relations Movement
• Scope of Human Relations
• Distinction between Personnel Management & Human Resources Management

Unit 2: Human Resource Planning & Selection Policy

• Introduction
• Human Resource Planning
• Need for Human Resource Planning
• Process of Human Resource Planning
• Human Resource Planning System
• Responsibility for Human Resource Planning
• Selection Policy
• Recruitment Policy

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• Factors Affecting Recruitment
• Sources of Recruitment
• Recruitment Practices in India
• The Problem of the "Sons of the Soil'
• Assessment of the Recruitment Programme
• Steps in Selection Procedure

Unit 3: Employee Growth & Development Training

• Introduction
• Meaning of Training:
• Objectives of Training
• Importance of Training
• Training Needs Identification
• Total Organization Analysis
• Task Analysis
• Man Analysis
• Training Areas identified by Trainers
• Responsibility for Training
• Training Organization
• Lead Time Planning
• Types and Techniques of Training and development:
• Objectives of Training Methods
• Classification of Training Methods/Techniques.
• Training by Supervisors
• Need and Importance of Management Development
• Evaluation of Training
• Why Training Fails?
• Improving Effectiveness of Training

Unit 4: Performance Appraisal

• Employee Review, Evaluation and Recognition
• How to Evaluate: Evaluation Techniques
• Individual evaluation Methods
• Multiple-person Evaluation Methods
• Other Methods
• Appraisal, Praise or Recognition
• Rewards and Incentives
• Promotions
• 360 Degree Appraisal

Unit 5: Compensation Management

• Introduction
• Wage & Salary Administration
• Job Satisfaction
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• Wage and Salary Administration
• Machinery for Fixing Wages
• Job Evaluation
• Objectives of Job Evaluation
• Job Evaluation Methods
• Advantages and Limitations of Job Evaluation
• Promotion & Transfers

Unit 6: Morale and Motivation

• Introduction
• Meaning of Morale
• Importance of Morale
• Morale and Productivity
• Measurement of Employee Morale
• Indices of Low Morale
• Improving Morale
• Motivation
• Rules of Motivating
• Eight Ways to Motivate plant Employees
• Theories of Motivation
• Employees and Motivation
• Distinction between Morale and Motivation

Unit 7: Discipline and Disciplinary Procedure

• Introduction
• Meaning of Discipline
• Objectives of Discipline
• Principles for Maintenance of Discipline
• Basic Ingredients or Guidelines of a Disciplinary Action
• Disciplinary - Action Penalties
• Procedure for Disciplinary Action
• Dismissal and Discharge of an Employee
• Discharges of an Employee

Unit 8: Grievance and Grievance Procedure

• Introduction
• What is a Grievance?
• Why do Grievances Arise?
• Importance of Grievance Handling
• The Grievance Handling Procedure
• Arbitration

17
 Unit 9: Groups and Group Dynamics
• Introduction
• Meaning of Group
• Characteristics of a Group
• Functions and Goals of Groups
• The Types of Groups
• Formal Work Groups
• Informal Work Groups
• Group Characteristics
• Group Decision-making
• Advantages of Group Decision-making
• Group Dynamics
• Principles of Group Dynamics

Unit 10: Leadership

• Introduction
• What is Leadership?
• Theories of Leadership
• Classification of Leadership
• Functions of a Leader
• Ten Commandments of Leadership
• Leadership Styles
• Managerial Grid
• Types of Leaders
• Transformational Leader or Leadership
• Charismatic Leadership
• Differences between ‘Managers’ and ‘Leaders’

Second Semester

I Production and Operations Management (3 Credits)

Subject Code - MB0028

Unit 1: Production Management

• Introduction
• Integrated Production Management
• System Productivity
• Capital productivity
• Labour Productivity
• Personnel Productivity
• Training
• Computer Integrated Manufacturing
18
• Split-case Order Fulfilment Methods and Mechanization
• General Methodology
• Choice of Optimal Fulfilment Strategies
• Communication of Picking Directives
• Storage Density vs. Velocity
• Capital Costs for On-line Storage
• Order Assembly & Packing System Costs

Unit 2: Operations Management

• Introduction:
• Industry Best Practices: An Introduction to Pragmatic Benchmarking Practices:
• Introduction to Operations Management
• Operations Strategy
• Strategies & Decision- making
• The Strategic Management Process
• Differentiation Strategy: New Entrants
• Tool for Implementation of Operations Management

Unit 3: Production Techniques & Facility Management

• Introduction
• Introduction to Facility Planning Process
• Production Techniques
• Optimisation of Resource Utilization
• Global Trends in Rapid Prototyping
• Application of New Materials and Products in Manufacturing Industries “Polymer
Fibre Composites”
• New Engineering Thermoplastics for Manufacturing Industry
• Using Material Flow and Information Flow to Evaluate Work Center Locations

Unit 4: Total Quality Management & Total Productive Maintenance

• Introduction
• Introduction to TQM
• Towards TQM - ISO 9000 as Platform - Working with Intranet
• Total Productive Maintenance (TPM)

Unit 5: Business Process Modeling

• Introduction
• Business Process Related Definitions
• Logical Process Modeling
• Data-Driven Approach to Process Definition
• Logical Versus Physical Database Modeling
• BPM – The Way Forward
• Business Analyst
19
• BPM Ingredients
• Workflow vs. BPM
• The Impact on Process Modeling
• Case Study: PEPSI Vs. COKE
• Template

Unit 6: Project Management

• Introduction
• Definition of the term ‘Project Management’
• The Project Management Life Cycle
• Project Management Processes
• Essentials of Project Management Philosophy
• Project Management Principles
• Project Lifecycle & Process Flows
• Project Planning – Scoping
• Planning Process: Work Breakdown Structure
• Risk Management
• Project Monitoring & Control
• Change control
• Project Closure
• Post Implementation Review
• Final Project reporting & Documentation
• The Project Development Process Cycle
• Project Mindset
• The Modern Mantra of Project Management
• New Horizons in Project Management – Nine Steps
• Modern Trends in Project Management Perception
• Project Management Information System (PMIS)

Unit 7: Supply Chain Management

• Introduction
• Introduction to Supply Chain Management
• Domain Applications
• Supply Chain Management – The Breakthrough Article
• Internet & Supply Chain
• Supply Chain Management – A global perspective
• Supply Chain Management - How It Works
• SCM Imperatives
• Seven Principles of Supply Chain Management-
• Views on Supply Chain
• Bullwhip Effect in Supply Chain Management
• Collaborative Supply Chains
• Inventory Management in Supply Chain

20
 • Financial Supply Chain – A New Revolution within the SCM Fold

Unit 8: Plant Layout & Material Handling

• Introduction
• Balancing For Material Flow
• Order Picking: Principles, Practices, and Advanced Analysis
• Considerations when Planning and Implementing Integrated Material Handling
Systems
• Ergonomics and Material Handling: A Task-oriented Assessment of Needs and
Solutions
• Approaches for Shop Floor Flow Sequencing Of Material Handling Jobs

Unit 9: Just-In-Time (JIT) & Value Engineering

• Introduction
• Introduction to JIT
• Research Methodology
• Results and Discussion
• Conclusions
• Implementation of JIT through Optimization of Resource Utilization
• Just-in-time Inventory in Lean Supply Chains
• Vendor Managed Inventory (VMI)
• E-business
• Success Stories
• Value Engineering: What is Value Engineering
• Sample Work Sheets

Unit 10: Quantitative Modeling & Work Force Management

• Introduction
• Quantitative Decision Making
• Quantitative Approach
• Work Force Management
• Identified Key Drivers for Process Improvement

II Financial Management (3 Credits)

Subject Code - MB0029

Unit 1: An Introduction to Financial Management

• Introduction
• Finance Functions
• Interface between Finances and other Functions
• Financial Goals

21
Unit 2: Financial Planning
• Introduction
• Steps in Financial Planning
• Factors Affecting Financial Plan
• Estimation of Financial Requirements of a Firm

Unit 3: Time Value of Money

• Introduction
• Time Preference Rate and Required Rate of Return
• Present Value
• Solved Problems—Time Value of Money
• 3,6 Terminal Questions—Time Value of Money
• Valuation of Bonds and Shares
• Valuation of Shares

Unit 4: Leverage
• Introduction
• Operating Leverage
• Financial Leverage
• Combined Leverage

Unit 5: Cost of Capital

• Introduction
• Design of an Ideal Capital Structure
• Cost of Different Sources of Finance
• Weighted Average Cost of Capital

Unit 6: Capital Structure

• Introduction
• Features of Ideal Capital Structure
• Factors Affecting Capital Structure
• Theories of Capital Structure

Unit 7: Capital Budgeting

• Introduction
• Importance of Capital Budgeting
• Complexities in Capital Budgeting
• Phases of Capital Expenditure Decisions
• Identification of Potential Investment Opportunities
• Rationale of Capital Budgeting Proposals
• Capital Budgeting Process
• Investment Evaluation Criteria
• Appraisal Criteria

22
 Unit 8: Capital Rationing and Risk Factor in Capital Budgeting
• Introduction
• Why Capital Rationing?
• Steps Involved in Capital Rationing
• Risk Analysis in Capital Budgeting
• Types and Sources of Risk in Capital
• Techniques used for Incorporation of Risk Factor in Capital Budgeting Decision

Unit 9: Working Capital Management

• Introduction
• Components of Current Assets and Current Liabilities
• Concepts of Working Capital
• Objective of Working Capital Management
• Need for Working Capital
• Operating Cycle
• Determinants of Working Capital
• Estimation of Working Capital
• Cash Management
• Inventory Management
• Receivables Management

Unit 10: Dividend Decision

• Introduction
• Traditional Approach
• Dividend Relevance Model
• Miller and Modigliani Model
• Stability of Dividends
• Forms of Dividends
• Stock Split

III Marketing Management (3 Credits)

Subject Code - MB0030

Unit 1: Introduction to Marketing

• Introduction
• Definitions of market and marketing
• Introduction to Marketing
• The Exchange Process
• Elements of Marketing Concept
• Functions of Marketing
• Importance of Marketing
• Marketing Concepts

23
• Old Concept or Product- oriented Concept
• New or Modern or Customer- oriented Concept
• Difference between Old & New Concepts of Marketing
• Impact of Modern Concept of Marketing
• The Strategic Process
• Environmental Considerations
• Marketing Process – An Overview
• Marketing Audit
• Marketing Environment
• Characteristics of Marketing Environment

Unit 2: Consumer Behaviour Analysis

• Introduction
• Meaning and Characteristics of Consumer Behaviour
• Importance of the Study of Consumer Behaviour
• Factors Influencing Consumer Behaviour
• Buying Roles
• Types of Buying Behaviour
• Consumer Purchase Decision Process
• What Buying Decisions do Business Buyers Make?
• Who Participates in the Business Buying Process?
• What are the Major Influences of Business Buyers?
• How do Business Buyers Make their Buying Decisions?
• Buying Motives
• Buyer Behaviour Models

Unit 3: Marketing Mix

• Introduction
• Developing Marketing Strategies
• Product Strategy
• Pricing Strategy
• Place (Distribution Strategy)
• Promotion Strategy

Unit 4: Market Segmentation

• Introduction
• Concept of Market Segmentation
• Benefits of Market Segmentation
• Requisites of Effective Segmentation
• Philosophies of Market Segmentation
• Bases for Segmenting Consumer Markets
• Market Segment Selection
• Market Segmentation Strategies
• Market Positioning
24
Unit 5: Marketing Information System
• Introduction
• Characteristics of MIS
• Benefits of MIS
• Types of Marketing Information
• Components of MIS
• Marketing Research
• Features of Marketing Research
• Scope of Marketing Research
• Marketing Research Process
• Objectives of Marketing Research
• Importance and Advantages of Marketing Research
• Limitations of Marketing Research

Unit 6: Sales Force Management

• Introduction
• Need for Good Salesmen
• Sales Force Decision
• Sales Force Size
• Recruitment and Selection
• Training

Unit 7: Customer Relationship Management – An Overview

• Introduction
• Relationship Marketing vs Relationship Management
• Definitions Customer Relationship Management
• Forms of Relationship Management
• Managing Customer Loyalty and Development
• Reasons behind Losing Customers by Organisations
• Significance of Customer Relationship Management
• Social Actions Affecting Buyer-Seller Relationships

Unit 8: Introduction to International Marketing

• Introduction
• Nature of International Marketing
• The International Marketing Concept
• The Marketing Mix
• Approaches to International Marketing
• International Product Policy
• International Advertising
• Laws and Regulations on Advertising
• International Direct Marketing
• Relationship Marketing
• Markets as Networks

25
 • International Sales Promotions
• International Branding
• Country-of-origin Effects
• International Pricing

IV Management Information System (3 Credits)

Subject Code - MB0031

Unit 1: Introduction to information systems - Management Information Systems; role and

importance; manager’s view of information systems; introduction to concepts of
management, systems and organizations

Unit 2: Strategic uses of information systems and information technology, Business Process
Re-engineering

Unit 3: Planning and development of information systems - planning of information

systems; systems analysis and design; approaches to alternative application development

Unit 4: Applications of information systems - applications of operational, tactical and

strategic information systems to business; decision support systems and expert systems

Unit 5: Introduction to Electronic Business: benefits, models, Enterprise wide systems,

Intranets

Unit 6: Interorganizational systems: Extranets and EDI, Electronic payments and security in
electronic commerce

Unit 7: Management of Information Systems - organization of information systems;

information technology; security and ethical issues

V Operations Research (3 Credits)

Subject Code - MB0032

Unit 1: Introduction to OR
• Introduction
• Scope of Operations Research (OR)
• The significant features of OR
• Phases of Operations Research
• Methodology of Operations Research
• The Structure of Mathematical Model

26
Unit 2: Linear Programming
• Introduction
• Objectives
• Linear Programming
• Graphical Analysis
• Graphical Methods to Solve the LPP

Unit 3: Simplex Method

• Introduction
• The Standard form of LPP
• Solution of the LPP – Simplex Method
• The Simplex Algorithm
• Penalty cost Method or Big-M Methods
• Two Phase Method
• Duality Concept
• Sensitivity Analysis

Unit 4: Transportation Problem

• Introduction
• Formulation of transportation problem
• The transportation algorithm (MODI method)
• The initial basic feasible solution
• North West Corner Rule
• Matrix Minimum Method
• Vogel’s approximation method
• Moving towards optimality
• Improving the solution
• Degeneracy in transportation problem

Unit 5: Assignment Problem

• Introduction
• Mathematical formulation of the problem
• Hungarian Method: Algorithm
• Routing Problem
• Traveling salesman problem

Unit 6: Integer Programming Problem

• Introduction
• All and Mixed I P P
• Gomory’s all – IPP Method
• Construction of Gomory’s Constraints
• All I. P. P. algorithm
• The Branch and bound technique

27
 Unit 7: Queuing Models
• Introduction
• Queuing Theory
• Analysis of a Queuing Process
• Constituents of a Queuing System
• Service Facility
• Queue Discipline
• Mathematical Analysis of Queuing Process
• Single Channel Models
• Multiple Service Channels
• Erlang Family of Distribution of Service Times
• Finite Queuing Models
• Finite Queuing Tables
• Measures of system efficiency
• Use of finite queuing tables

Unit 8: Simulation
• Introduction
• Basic Concepts
• Simulation Procedure
• Allocation of Random Numbers
• Use of Random Number Tables
• Sample Size
• Application of Simulation

Unit 9: Project Scheduling and PERT-CPM

• Introduction
• Basic difference between PERT and CPM
• PERT / CPM Network components and precedence relationships
• Critical path Calculations
• Determination of critical path
• Determination of Floats
• Project Management – PERT

VI Project Management (3 Credits)

Subject Code - MB0033

Unit 1: Basics of Project Management

• Introduction
• Definition
• The Project Life-cycle
• Project Management Processes
• Why do Projects Fail
28
• Project Lifecycle and Process Flows
• Project Planning-Scoping
• Planning Tools
• Planning- Estimation
• PERT Analysis
• Estimation Approaches
• Estimation Tools
• Risk Management
• Project Monitoring and Control
• Progress Control
• Project Statues Reports
• Change Control
• Change Management Process
• Project Closure

Unit 2: Project Management Essentials

• Introduction
• Project Mindset
• Macro-Issues of Project Mindset
• Partnering Decision Making
• Knowledge (K) Factor
• Conflict Management
• Communication Requirements and Capabilities
• Quality Management
• Project Management Information System (PMIS)

Unit 3: Basic Management Issues In Project Management

• Introduction
• Improving Project Performance through the PMO
• Project Manager Teams
• Human Resource Management & Professional Responsibility
• Team Work & Interpersonal Behaviour
• Traits of successful teams
• Personal Productivity
• The Project Development Process Cycle
• Modern Trends in Project Management Perception
• Recent revolutions in project management

Unit 4: Organizational Issues in Project Management

• Introduction
• Organizational Change
• Traits of the professional manager in changing scenario
• Projectized Technology-based Organizations in the Century of Changes and
Challenges
• Project & Programme Management ( P2M ) for Enterprise Innovation

29
• Guidelines for Development of High Technology

Unit 5: Guide to Systematic Scientific Project Management

• Introduction
• New Horizons In Project Management – Nine Steps
• Stages in a Project Management Cycle – DMAIS
• The Role of Effective Data Management in the Success of Project Management
• Measuring and Managing Success
• Tips and tricks for successfully implementing a metrics program

Unit 6: Project Management Process

• Introduction
• Project Management Review Process Guide for Corporate and Major Information
Systems
• Project Management Review Process Schedule and Timeline
• Review Templates
• Post-Review Activities
• Planning for Project Surprises - Coping with Risk
• Risk Management Process

Unit 7: Project Management Application Software

• Introduction
• Odette Documentation System Specifications
• ARIS Web Publisher
• Microsoft Project 2002
• Writing a Winning Business Plan

Unit 8: Project Management Support Software

• Introduction
• The ARROW Project
• FEDORA
• VITAL
• PILIN

Unit 9: Project Management Plan and Global Delivery Model

• Introduction
• Project Management Plan - Xyz Project
• Global Delivery Model

Unit 10: Case Studies and Practical Exercises

• Introduction
• Practical Case Study No:1
• Case Study No: 2

30
Third Semester

I Research Methodology (3 Credits)

Subject Code - MB0034

Unit 1: An Introduction to Research

• Meaning of research
• Purpose of research
• Types of research
• Significance of research in Social and Business Sciences

Unit 2: Selection and Formulation of a research problem

• Choosing the problem
• Review of literature
• Formulating the problem
• Criteria of a good research problem

Unit 3: Hypothesis
• Introduction
• Meaning and Examples of hypothesis
• Hypothesis tested
• Types of hypothesis
• Null hypothesis
• Formulation hypothesis
• Need for having a working hypothesis
• Problems in formulation of hypothesis
• Testing of hypothesis.

Unit 4: Research Design

• Meaning
• Needs of research design
• Components of research design
• Different research designs
• Research design for studies in commerce and management

Unit 5: Case Study

• Meaning
• Assumptions of case study method
• Advantages and disadvantages of case study method
• Making case study effective
• Case study as a method of business research

31
Unit 6: Sampling
• Meaning
• Advantages
• Sampling procedure
• Characteristics of good sample Methods of sampling

Unit 7: Sources of Data

• Primary sources of data
• Advantages and disadvantages of primary data
• Methods of collecting primary data
• Secondary sources of data
• Advantages and disadvantages of secondary data
• Classification and sources of secondary data.

Unit 8: Observation
• Meaning
• General characteristics of observation method
• Process of observation
• Types of observation
• Prerequisites of observation
• Advantages and limitations of observation
• Use of observation in business research

Unit 9: Schedules and Questionnaire

• Meaning
• Types
• Process of data collection
• Importance of questionnaire
• Distinction between schedules and questionnaire

Unit 10: Interview

• Meaning
• Types of interviews
• Approach to the interview
• Qualities of interview
• Merits and demerits of interview method
• Interview techniques in business research

Unit 11: Processing data

• Checking
• Editing
• Coding
• Transcriptions and Tabulation
• Data analysis

32
 • Quantitative and qualitative analysis

Unit 12: Report writing

• Types of reports
• Contents; Styles of reporting
• Steps in drafting reports
• Editing the final draft
• Evaluating the final drafts

II Legal Aspects of Business (3 Credits)

Subject Code - MB0035

Unit 1: Law of Contract

• Introduction
• Law of Contract – Indian Contract Act 1872.
• Offer or Proposal
• Acceptance
• Contractual Capacity
• Free Consent
• Consideration
• Privity of Contract
• Lawful Object

Unit 2: Discharge of Contract

• Introduction
• Ways of Discharge of Contract
• Remedies for Breach

Unit 3: Contract of Indemnity and Guarantee

• Introduction
• Contract of Indemnity
• Contract of Guarantee

Unit 4: Negotiable Instruments Act

• Introduction
• Negotiable Instruments Act
• Definition & Features
• Parties to Negotiable Instruments
• Negotiation of Negotiable Instruments
• Dishonour and Discharge

33
Unit 5: Companies Act
• Introduction
• Companies Act, 1956
• Types of Companies
• Formation for a Company
• Share Capital
• Company Management
• Meetings

Unit 6: Information Technology Act 2000

• Introduction
• Overview of the Act
• What does IT Act enable?
• Why Cyber Law in India?

Unit 7: Arbitration and Conciliation Act 1996

• Introduction
• Scheme of the Act
• Objectives of the Act
• Power of Judicial Authority to Refer Parties to Arbitration
• Composition of Arbitral Tribunal
• Jurisdiction of Arbitral Tribunals
• Conduct of Arbitral Proceedings
• Award
• Conciliation
• Mediation
• Negotiation

Unit 8: The Consumer Protection Act, 1986

• Introduction
• Rights of Consumers
• Consumer Complaint
• Unfair Trade Practices
• Restrictive Trade Practices
• Consumer Disputes Redressal Agencies
• Consumer Protection Councils

Unit 9: The Shops and Establishments Act

• Introduction
• Scope and Coverage of the Act
• Provisions Relating to Shops
• Provisions Relating to Establishments
• Obligations and Rights of Employers and Employees

34
Electives:
Group I – Finance

I Security Analysis and Portfolio Management (2 Credits)

Subject Code - MF0001

Unit 1: Investment – A Conceptual Framework

• Introduction
• Meaning of Investment
• Financial and Economic Meaning of Investment
• Investment and Speculation
• Investment and Gambling
• Significance of Investment
• Features of an Investment Programme
• The Investment Process
• Risks of Investment
• Common Errors in Investment Management
• Qualities of a Smart Investor

Unit 2: Investment Environment

• Introduction
• Financial Market
• Money market – features and composition
• Capital Market – features and composition
• Stock Exchanges: NSE , BSE and OTCEI
• Stock Market Indices
• Money Market Instruments
• Capital Market Instruments
• Financial Derivatives
• Financial Intermediaries

Unit 3: Fundamental Analysis

• Introduction and Meaning
• Factors to be considered in Economy Analysis
• Economic Forecasting and Technique
• Leading Coincidental and Lagging Indicators
• Industry Analysis
• Industry Growth Cycle
• Factors Affecting Industry Performance
• Practical Exposure of an Industry Analysis
• Techniques of Industry Analysis
• Company Analysis
• Need
• Factors to be Analyzed in Company Analysis
35
• Chemistry of Earning
• Case Study – for Company Analysis
• Examples of Company Analysis
• Intrinsic Value of Securities

Unit 4: Technical Analysis

• Meaning and Basic Tenets
• Tools of Technical Analysis
• Dow Theory
• Charting as a Technical Tool
• Important Chart Formations or Price Patterns
• Fundamental and Technical Analysis – A Comparison
• Technical Indicators

Unit 5: Efficient Market Hypothesis

• Introduction
• Concept “Efficient Market”
• Random Walk Theory
• Assumption of Random Walk Theory
• Random walk and Efficient Market Hypothesis (EMH)
• Forms of Market Efficiency
• Empirical Tests of EMH
• Misconception about EMH with Answer
• The Random walk model – Technical Analysis and Fundamental Analysis.
• Implication of EMH on Security Analysis and Portfolio Management
• Critique of EMH

Unit 6: Bond and Share Analysis and Valuation

• Introduction
• Elements of Investment
• Basic valuation Models – Fundamental Approach
• Valuation of Bonds or Debentures
• Price-yield Relationship
• Risks in Debt
• Duration of Bonds
• Duration and Immunization
• Bond Portfolio Management
• Value of Preference Share
• Equity Valuation
• Equity Portfolio Management

Unit 7: Portfolio Management – Risk and Return

• Introduction
• Concept of Portfolio and Portfolio Management
36
• Concept of Risk and its types in Portfolio Management
• Risk Diversification
• Measurement of Portfolio Return.
• Measurement of portfolio risk
• Optimal Portfolio

Unit 8: Markowitz Portfolio Selection Model

• Introduction to Concept Portfolio Analysis and Diversification of Risk
• Assumption of Markowitz Model
• Efficient Frontier or Set
• Choosing Optimum Portfolio as per Markowitz
• Markowitz Diversification and Parameters
• Dominance Criteria and Corner Portfolio
• Modification to Efficient Frontier (Leveraged Portfolio)
• Criticism to Markowitz Model
• Solved Problems

Unit 9: Sharpe: The Single Index Model

• Introduction
• Measurement of return on a individual stock
• Measurement of Portfolio Return.
• The Characteristic Line
• Measurement of Individual Stock Risk
• Measurement of Portfolio Risk
• Portfolio Risk Components and Risk Diversification
• Measurement of Return on an Individual Stock using Regression Equation
• Optimal Portfolio – Cut off Rate

Unit 10: Capital Asset Pricing Model (CAPM)

• Introduction and Assumptions of CAPM
• Separation Theorem
• Market Portfolio
• The Efficient Set or Frontier
• The Capital Market Line (CML)
• The Security Market Line (SML)
• Inputs required for applying CAPM
• Adjusting Historical Beta
• Other Approaches to Beta Estimation
• Market and Non-market Risk
• Selected Problems

Unit 11: Factor Models and Arbitrage Pricing Theory

• Introduction
• Single Factor Model and Variance
37
 • Two Factor Model and Variance
• Practical Exposure to Factor Models
• Arbitrage Pricing Theory (APT)
• Principle of Arbitrage or Arbitrage Theory
• Graphical Representation of APT
• Model of APT
• Assumptions of the Model
• Practical Exposure
• Extension of Arbitrage to Two Factor Model
• Selected Problems

Unit 12: International Portfolio Investments

• Introduction
• Foreign Portfolio Investment: As an Alternative Source
• Investment Avenues to Foreign Portfolio Investors
− Country Funds
− American Depository Receipts
− Global Depository Receipts
• International Equity Indices
• Emerging Markets
• International Diversification
• Risk and Return from Foreign Investing
• International Listing

II Mergers and Acquisitions (2 Credits)

Subject Code - MF0002

Unit 1: Introduction
• Meaning
• Types and characteristics
• Motives behind mergers
• Theories of mergers operating, financial and managerial synergy of mergers
• Role of industry life cycle
• Value creation in horizontal, vertical and conglomerate mergers – change forces
contributing to M & A activities

Unit 2: M & A – A strategic perspective

• Merger Process
• Five-stage model -due diligence (detailed discussion)
• Methods of financing mergers-Cash offer, Share exchange ratio
• Mergers as a capital budgeting decision

38
Unit 3: Corporate restructuring
• Meaning and Definition
• Different methods of restructuring joint ventures
• Sell off and spin off
• Divestitures
• Equity carve out
• Leveraged buy outs (LBO)
• Management buy outs
• Master limited partnerships
• Employee stock ownership plans (ESOP)

Unit 4: Valuation
• Meaning and valuation approaches
• Discounted cash flow valuation
• Relative valuation
• Valuing operating and financial synergy
• Valuing corporate control
• Valuing of LBO

Unit 5: Process of merger integration

• Organizational and human aspects
• Managerial challenges of M & A

Unit 6: Accounting for amalgamation

• Pooling of interest method
• Purchase method
• Procedure laid down under Indian companies act of 1956

Unit 7: Take over defenses

• Financial defensive measures
• Coercive offers and defense
• Anti-takeover amendments
• Poison pill defense

Unit 8: Legal and regulatory frame work of M & A

• Provisions of Company’s Act 1956,
• Indian Income Tax act 1961
• SEBI take over code, Provisions of Competition Act.

39
III Taxation Management (2 Credits)
Subject Code - MF0003

Part A: Direct Taxes

Section 1 - Income Tax and Corporate tax

Unit 1: Basics of taxation management

• Tax planning, Tax management and tax costing
• Tax avoidance and tax evasion

Unit 2: Basic concepts of Income tax

• Taxable event under Income Tax Act
• Incidence of income tax- tax management and planning
• Residential status- tax management and planning

Unit 3: Different sources of income

• Categorization of income as per Act
• Agriculture income
• Excluded/exempted income

Unit 4: Remuneration to employees and tax planning

• Salaries-important provisions of the Act,
• Tax planning and management as to salaries
− by employees
− by employers

Unit 5: Income from business or profession

• Important provisions as to business/professional income
− deductible expenses
− depreciation
− deductions from income
− set off and carry forward of losses
• Tax management and planning as to business income

Unit 6: Other sources of income

• Rental income
• Capital gains
• Income from other sources-

Unit 7: Corporate Tax Management

• Computation of income
• rates of taxes, surcharge and cess
40
• interest, advance tax and refunds,
• Tax Collection and deduction at source
• Returns and due dates of filing of these Returns

Section 2 -Fringe Benefit Tax

Unit 8: Basic concept of FBT

• Definition of terms
• Incidence of tax

Unit 9: Tax management as to FBT

• Rates for FBT
• Method of payment,
• Returns and forms

Part B: Indirect Taxes

Section 3 - Customs Law

Unit 1: Basic concepts of Customs Law

• Taxable event,
• Types of duties

Unit 2: Classification and valuation

• Meaning of classification
• Principles of classification
• Valuation-rules and methods

Unit 3: Exemptions Draw Back, Incentives

• Exemptions under Customs Law
• Duty Drawback
• Export incentives

Section 4 - Central Excise Law

Unit 4: Basic concept of Central Excise Law

• Taxable event,
• Definitions of terms used in the Act

Unit 5: Valuation and Classification

• Rules of classification
• Rules as to valuation

41
 Unit 6: Cenvat Credit
• Meaning and nature
• Method of obtaining cenvat credit
• Tax management and planning as to cenvat credit

Unit 7: Special provisions applicable

• SSIs and central excise
• Exporters and central excise

Section 5 - Service Tax

Unit 8: Basic concepts Service Tax

• Taxable event
• Important terms defined in the Act

Unit 9: category of taxable services

• Important categories
• Exemptions under each category
• Tax planning areas

Unit 10: Tax Management under service tax

• Rates of taxes
• Returns to be furnished
• Due dates for filing of returns

Section 6 - VAT and CST

Unit 11: Basic concepts of VAT and CST

• Taxable event in VAT and CST
• General terms used in VAT and CST
• VAT credit –meaning and nature

Unit 12: Tax management under VAT and CST

• Procedures as to registration under VAT and CST
• Method of tax payments,
• Forms and Returns under VAT and CST

IV Internal Control & Audit (2 Credits)

Subject Code - MF0004

Unit 1: An Introduction to Internal Control

• Internal control-meaning & scope
• Framework, principles of internal control
• Features , components of internal control
42
• SOX, COSO and COBIT and other benchmarks as to internal control

Unit 2: Techniques of Evaluation of Internal Controls

• ICQ and ICEQ
• Flow-charts
• Other techniques

Unit 3: Practical Application of Internal Controls in Business

• Internal control for–purchases
• Internal control for sales
• Internal control for cash and bank transactions
• Internal control for fixed assets
• Internal control for inventory
• Internal control for payroll

Unit 4: Financial Reporting and Internal Control

• Provisions of Companies Act
• Corporate Governance Code of SEBI of India
• SOX and internal control
• Other financial reporting standards as to internal control

Unit 5: Accounting Standards and Internal Control

• GAAPs and financial reporting
• Indian GAAP and Accounting Standards of ICAI
• International Accounting Standards

Unit 6: Basics of Audit

• Meaning, nature of audit
• Significance of audit
• Internal audit -meaning and features
• Comparison of internal audit with Statutory audit
• Management consultancy and audit
• Investigation and audit
• Types of audit

Unit 7: Standards as to Audit

• Accounting Standards and Audit
• Auditing Assurance Standards
• Qualities of an auditor

Unit 8: Audit Evidence

• Meaning and nature
• Techniques for obtaining evidence
• Audit Procedures-Compliance and Substantive Procedures

43
 • Materiality and audit risks
• Audit techniques
• Analytical procedures- use of ratio analysis in auditing

Unit 9: Sampling in Audit

• Need for sampling
• Sampling risks
• Sampling plans
• Sampling methods

Unit 10: Frauds and Errors

• Meaning and types of errors
• Meaning and types of frauds
• Responsibility for fraud or error
• Symptoms of frauds
• Management frauds

Unit 11: Investigations and Special Audits

• Meaning and types of investigations
• Companies Act provisions
• Forensic accounting and investigations

Unit 12: Audit Reports

• Types of audit reports
• Contents of audit reports
• Significance of audit reports
• CARO-its contents and importance.

Unit 13: Audit Practice Management

• Audit- plans
• Audit programmes
• Documentation of audit
• Quality aspects of audit

Group II - Marketing

I Sales, Distribution and Supply Chain Management (2 Credits)

Subject Code - MK0001

Unit 1: Personal selling and sales management overview

• Sales management and the business enterprise
• Sales management, personal selling, salesmanship
• Setting personal selling objectives
• Determining sales related marketing policies
44
• Formulating personal selling strategy

Unit 2: Organizing the sales department

• The effective sales executive
• The Sales organization
• Sales department relations
• Distributive network relations

Unit 3: Sales force management

• Personal management
• Recruiting sales personnel
• Selecting sales Personnel
• Sales personnel training programmes
• Motivating sales personnel
• Compensating sales personnel
• Managing sales expenses
• Sales meeting and sales contests

Unit 4: Directing and controlling sales efforts

• The sales budget
• The Quotas
• Sales territories
• Sales control and cost analysis

Unit 5: Logistics of distribution

• Logistics and its importance
• Communication and logistics
• Functions of logistics management
• Customer services, Demand forecasting, inventory management, materials
handling, Order processing, packaging, traffic and transportation, Warehousing
and storage
• Application of technology in logistics and channel information systems
• Process of logistics
• Strategic management in logistics
• Domestic and global challenges of logistics

Unit 6: Channel management

• History of marketing channels
• Policies of marketing channels
• Designing marketing channels
• Assessing channel performance
• Marketing channel integration and Hybrid channel systems
• Recruiting channel partners and criteria
• Motivating and evaluating channel members

45
 • Managing channel relationships
• Conflicts of channel management

Unit 7: Recent Trends in channel management

• Wholesaling
• Retailing
• Ethical and social issues in Sales and distribution management

Unit 8: Introduction to supply chain management

• Meaning and definition of supply chain
• Components of supply chain
• Schools of thoughts
• Process of supply chain management
• Objectives of supply chain management

Unit 9: Planning and designing supply chain

• Supply chain integration
• Forecasting in supply chain
• Managing demand and supply
• Network design

Unit 10: Coordination in supply chain

• Partnering in supply chain
• Obstacles in supply chain coordination
• Managerial leverages to achieve coordination
• Outsourcing and supply chain
• Supply chain performance

Unit 11: Issues regarding information technology and supply chain

• IT and supply chain
• E-business and supply chain

II Consumer Behavior (2 Credits)

Subject Code - MK0002

Unit 1: Understanding consumer Behavior

• Meaning and Definition
• Application of consumer behavior knowledge to marketing
• Why study of consumer behavior in marketing
• Areas of study under consumer behavior

Unit 2: Consumers and market segmentation

• Definition of market segmentation
• Bases for market segmentation
46
• Criteria for effective market segmentation
• Strategies of market segmentation

Unit 3: Environmental influences on consumer behavior

• Cultures
• Subcultures
• Social class
• Life styles

Unit 4: Influence of group on consumer behavior

• Social group
• Reference group
• Family

Unit 5: Individual determinants of consumer behavior

• Motivation
• Perception
• Learning
• Attitudes
• Personality
• Self concept etc

Unit 6: Consumer Decision process

• Defining consumer Decisions
• Consumers as decision makers
• Consumer Decision making process
• Consumer decision models
− Howard-Sheth Model of Buying Behavior
− The Nicosia Model
− Engel-Blackwell-Miniard model.
− Post purchase behavior

Unit 7: Consumer research

• Introduction
• The process of consumer research
• Managerial application of consumer research in marketing

Unit 8: Diffusion of innovation

• Concept of diffusion
• Process of innovation diffusion
• Managerial applications

47
 Unit 9: Consumerism
• Introduction
• Consumer safety
• Choice
• Redress
• Environmental concerns and green marketing
• Consumer privacy
• Business response to social and ethical issues

Unit 10: Business buyer behavior and decisions

• Nature of business buying behavior
• Business buying process
• Factors influencing business buying behavior
• Segmentation of business markets

III Retail Marketing (2 Credits)

Subject Code - MK0003

Unit 1: Understanding retailing

• Meaning, definition, Scope of retailing
• Importance of retailing
• Evolution of retailing
• Retail environment
• Consumer behavior in retail context
• Retailing and market segmentation

Unit 2: Retail Institutions

• Theories of institutional change
• Types of retailers

Unit 3: Retail market strategy

• Meaning
• Developing competitive advantage
− Physical facilities, Merchandising, Pricing, Promotion, Patronage, -Service
• Strategic positioning
− Operations, Logistics, Market research, Financing, Technology
• Retail Strategic planning process
• Retail organization, management and human resource policies

Unit 4: Retail store management

• Store management
• Site selection, approaches to site selection
• Store layout, Design and visual merchandising

48
 Unit 5: Merchandise Management
• Selecting merchandising and vendors
• Merchandise budget
• Sales forecast
• Inventory planning
• Assortment planning
• Merchandise management and control
• Purchasing systems
• Merchandise purchasing

Unit 6: Merchandise Pricing

• Objectives of retail pricing
• Determinants of retail price setting
• Pricing strategies and practices
• Price setting methods
• Legal issues in retail pricing

Unit 7: Retail control

• Analyzing performance in retail store
• Budgeting
• Accounting records and systems

Unit 8: Information technology and retailing

• The role of information
• Sources of information
• Retail information systems
• Data mining
• Data warehousing and business intelligence

Unit 9: Latest trends in retailing

• Non store retailing etc

Unit 10: Contemporary issues in retailing

• Legal and ethical issues in retailing
• Careers in retailing

IV Marketing Research (2 Credits)

Subject Code - MK0004

Unit 1: An overview of marketing research

• Meaning, Definition, and terminologies
• The function of marketing research
• Information and decision making
• Marketing information systems
49
• Marketing decision support systems
• Types of research, areas of research etc

Unit 2: The research process and design

• Nature
• Steps in research design process
• Potential errors affecting the research design

Unit 3: Sources of research data

• Primary data and its types
• Secondary data and its types
• Commercial surveys, audits and panels
• Survey research
• Experimentation and experiment environment

Unit 4: Measurement techniques in marketing research

• The concept of measurement
• Scales of measurement
• Components of measurement
• Measurement accuracy
• Measurement development
• Questionnaire design
• Direct response attitude scales
• Derived attitude scales
• Observation and psychological measures

Unit 5: Sampling and data analysis

• The sampling process
• Sample size determination
• Hypothesis and its test

Unit 6: Issues and techniques of quantitative data analysis

• Cross tabulation
• Multiple regression
• Perceptual mapping
• Conjoint analysis

Unit 7: Writing a research report

• Preparing the research report and approaches to research report
• Preparing oral presentation
• Reading research reports

50
 Unit 8: Ethical issues in marketing research
• Nature
• Corporate espionage

Unit 9: Contemporary issues in marketing research

• Role of marketing research in industry
• Ethical issues- code of conduct, data-protection act
• Role of agency and client
• Role of in-house researcher

Group IV - Information Systems

I Software Engineering (2 Credits)

Subject Code - MI0024

Part One – The Product and the Process

Unit 1: The Product

• The Evolving Role of Software
• Software
• Software Characteristics
• Software Applications
• Software: A Crisis on the Horizon
• Software Myths

Unit 2: The Process

• Software Engineering: A Layered Technology
• Process, Methods, and Tools
• A Generic View of Software Engineering
• The Software Process
• Software Process Models
• The Linear Sequential Model
• The Prototyping Model
• The RAD Model
• Evolutionary Software Process Models
• The Incremental Model
• The Spiral Model
• Fourth Generation Techniques

Part Two – Managing Software Projects

Unit 3: Project Management Concepts

• The Management Spectrum
• The People
51
• The Product
• The Process
• The Project
• People
• The Players
• Team Leaders
• The Software Team
• Coordination and Communication Issues
• The Product
• Software Scope
• Problem Decomposition
• The Process
• Melding the Product and the Process
• Process Decomposition
• The Project

Unit 4: Software Process and Project Metrics

• Measures, Metrics, and Indicators
• Metrics in the Process and Project Domains
• Process Metrics and Software Process Improvement
• Project Metrics
• Software Measurement
• Size-Oriented Metrics
• Function-Oriented Metrics
• Extended Function Point Metrics
• Metrics for Software Quality
• An Overview of Factors That Affect Quality
• Measuring Quality
• Defect Removal Efficiency

Unit 5: Software Project Planning

• Observations on Estimating
• Project Planning Objectives
• Software Scope
• Obtaining Information Necessary for Scope
• Feasibility
• A Scoping Example
• Resources
• Human Resources
• Reusable Software Resources
• Environmental Resources
• Software Project Estimation
• Decomposition Techniques
• Software Sizing
52
• Problem-Based Estimation
• An Example of LOC-Based Estimation
• An Example of FP-Based Estimation
• Process Based Estimation
• An Example of Process-Based Estimation
• Empirical Estimation Models
• The Structure of Estimation Models
• The COCOMO Model
• The Software Equation
• The Make/Buy Decision
• Creating a Decision Tree
• Outsourcing
• Automated Estimation Tools

Unit 6: Risk Analysis and Management

• Reactive versus Proactive Risk Strategies
• Software Risks
• Risk Identification
• Assessing Overall Project Risk
• Risk Components and Drivers
• Risk Projection
• Developing a Risk Table
• Assessing Risk Impact
• Risk Assessment
• Risk Refinement
• Risk Mitigation, Monitoring, and Management
• Safety Risks and Hazards
• The RMMM Plan

Unit 7: Project Scheduling and Tracking

• Basic Concepts
• Comments on “Lateness”
• Basic Principles
• The Relationship between People and Effort
• An Example
• An Empirical Relationship
• Effort Distribution
• Defining a Task Set for the Software Project
• Degree of Rigor
• Defining Adaptation Criteria
• Computing a Task Set Selector Value
• Interpreting the TSS Value and Selecting the Task Set
• Selecting Software Engineering Tasks
• Refinement of Major Tasks
53
• Defining a Task Network
• Scheduling
• Timeline Charts
• Tracking the Schedule
• Earned Value Analysis
• Error Tracking
• The Project Plan

Unit 8: Software Quality Assurance

• Quality Concepts
• Quality
• Quality Control
• Quality Assurance
• Cost of Quality
• The Quality Movement
• Software Quality Assurance
• Background Issues
• SQA Activities
• Software Reviews
• Cost Impact of Software Defects
• Defect Amplification and Removal
• Formal Technical Reviews
• The Review Meeting
• Review Reporting and Record Keeping
• Review Guidelines
• Software Reliability
• Measures of Reliability and Availability
• Software Safety
• The SQA Plan

Unit 9: Software Configuration Management

• Software Configuration Management
• Baselines
• Software Configuration Items
• The SCM Process
• Identification of Objects in Software Configuration
• Version Control
• Change Control
• Configuration Audit
• Status Reporting
• SCM Standards

54
Part Three – Conventional Methods for Software Engineering

Unit 10: System Engineering

• Computer Based Systems
• The System Engineering Hierarchy
• System Modeling
• System Simulation
• Business Process Engineering: An Overview
• Product Engineering: An Overview
• Requirements Engineering
• Requirements Elicitation
• Requirements Analysis and Negotiation
• Requirements Specification
• System Modeling
• Requirements Validation
• Requirements Management

Unit 11: Analysis Concepts and Principles

• Requirements Analysis
• Requirements Elicitation for Software
• Initiating the Process
• Facilitated Application Specification Techniques
• Quality Function Deployment
• Use-Cases
• Analysis Principles
• The Information Domain
• Modeling
• Partitioning
• Essential and Implementation Views
• Software Prototyping
• Selecting the Prototyping Approach
• Prototyping Methods and Tools
• Specification
• Specification Principles
• Representation
• The Software Requirements Specification
• Specification Review

Unit 12: Analysis Modeling

• The Elements of the analysis Model
• Data Mode ling
• Data Objects, Attributes, and Relationships
• Cardinality and Modality
• Entity/Relationship Diagrams
55
• Functional Modeling and Information Flow
• Data Flow Diagrams
• Extensions for Real-Time Systems
• Ward and Mellor Extensions
• Hatley and Pirbhai Extensions
• Behavioral Modeling
• The Mechanics of Structured Analysis
• Creating an Entity/Relationship Diagram
• Creating a Data Flow Model
• Creating a Control Flow Model
• The Control Specification
• The Process Specification
• The Data Dictionary
• Other Classical Analysis Methods

Unit 13: Design Concepts and Principles

• Software Design and Software Engineering
• The Design Process
• Design and Software Quality
• The Evolution of Software Design
• Design Principles
• Design Concepts
• Abstraction
• Refinement
• Modularity
• Software Architecture
• Control Hierarchy
• Structural Partitioning
• Data Structure
• Software Procedure
• Information Hiding
• Effective Modular Design
• Functional Independence
• Cohesion
• Coupling
• Design Heuristics for Effective Modularity
• The Design Model
• Design Documentation

Unit 14: Architectural Design

• Software Architecture
• What is Architecture?
• Why is Architecture Important?
• Data Design
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• Data Modeling, Data Structures, Databases, and the Data Warehouse
• Data Design at the Component level
• Architectural Styles
• A Brief Taxonomy of Styles and Patterns
• Organization and Refinement
• Analyzing Alternative Architectural Designs
• An Architecture Trade-off Analysis Method
• Quantitative Guidance for Architectural Design
• Architectural Complexity
• Mapping Requirements into a Software Architecture
• Transform Flow
• Transaction Flow
• Transform Mapping
• An Example
• Design Steps
• Transaction Mapping
• An Example
• Design Steps
• Refining the Architectural Design

Unit 15: User Interface Design

• The Golden Rules
• Place the User in Control
• Reduce the User’s Memory Load
• Make the Interface Consistent
• User Interface Design
• Interface Design
• Interface Design Activities
• Defining Interface Objects and Actions
• Design Issues
• Implementation Tools
• Design Evaluation

Unit 16: Component-Level Design

• Structured Programming
• Graphical Design Notation
• Tabular Design Notation
• Program Design Language
• A PDL Example

Unit 17: Software Testing Techniques

• Software Testing Fundamentals
• Testing Objectives
• Testing Principles
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• Testability
• Test Case Design
• White-Box Testing
• Basis Path Testing
• Flow Graph Notation
• Cylomatic Complexity
• Deriving Test Cases
• Graph Matrices
• Controlling Structure Testing
• Condition Testing
• Data Flow Testing
• Loop Testing
• Black-Box Testing
• Graph-Based Testing Methods
• Equivalence Partitioning
• Boundary Value Analysis
• Comparison Testing
• Orthogonal Array Testing
• Testing for Specialized Environments, Architectures, and Applications
• Testing GUIs
• Testing of Client/Server Architectures
• Testing Documentation and Help Facilities
• Testing for Real-Time Systems

Unit 18: Technical Metrics for Software

• Software Quality
• McCall’s Quality Factors
• FURPS
• ISO 9126 Quality Factors
• The Transition to a Quantitative View
• A Framework for Technical Software Metrics
• The Challenge of Technical Metrics
• Measurement Principles
• The Attributes of Effective Software Metrics
• Metrics for the Analysis Model
• Function-Based Metrics
• The Bang Metrics
• Metrics for Specification Quality
• Metrics for the Design Model
• Architectural Design Metrics
• Component-Level Design Metrics
• Interface Design Metrics
• Metrics for Source Code
• Metrics for Testing
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• Metrics for Maintenance

Part Four – Object-Oriented Software Engineering

Unit 19: Object-Oriented Concepts and Principles

• The Object-Oriented Paradigm
• Object-Oriented Concepts
• Classes and Objects
• Attributes
• Operations, Methods, and Services
• Messages
• Encapsulation, Inheritance, and Polymorphism
• Identifying the Elements of an Object Model
• Identifying Classes and Objects
• Specifying Attributes
• Defining Operations
• Finalizing the Object Definition
• Management of Object-Oriented Software Projects
• The Common Process Framework for OO
• OO Project Metrics and Estimation
• An OO Estimating and Scheduling Approach
• Tracking Progress for an OO Project

Unit 20: Object-Oriented Analysis

• Object-Oriented Analysis
• Conventional versus OO Approaches
• The OOA Landscape
• A Unified Approach to OOA
• Domain Analysis
• Reuse and Domain Analysis
• The Domain Analysis Process
• Generic Components of the OO Analysis Model
• The OOA Process
• Use-Cases
• Class-Responsibility-Collaborator Modeling
• Defining Structures and Hierarchies
• Defining Subjects and Subsystems
• The Object-Relationship Model
• The Object-Behavior Model
• Event Identification with Use-Cases
• State Representations

59
II Database Management Systems (2 Credits)
Subject Code - MI0025

UNIT 1 DBMS [DATABASE MANAGEMENT SYSTEMS]

• Different applications of traditional database
• Definitions
• Data
• Data base
• Data Base Management Systems [DBMS]
• Properties of the database
• Three main types of actions involved in data bases
• Different types of data base users.
• Responsibilities of the DBA - the data, the designer
• When the regular files are used instead of DBMS files

UNIT 2 DATABASE SYSTEM CONCEPT AND APPLICATION

• Client service architecture.
• Categories of data models.
• Definition relationship and Instance
• Data base schema and data base state.
• Schema diagram
• data Independence
• logical data Independence and Physical data
• Independence.
• DBMS languages.
• DBMS component modules.
• Data base system utilities.
• classification on DBMS
• Criterion for classifying DBMS.

UNIT 3 FILE ORGANISATION

• Difference between primary and secondary Storage.
• Memory hierarchies of a computer system
• Definition of the following terms disk, disk pack track block, cylinder, sector, inter
block, gap, read/write head
• Mechanism used to read data from or write data to the disk.
• Process of disk initialisation.
• Components of a disk block address
• RAID
• Variable block access
• Techniques for allocating file blocks on disk.
• Concepts of file headers.
• operations of files
• Buffering of blocks.
60
• concurrency mean

UNIT 4 INDEX STRUCTURES FOR FILES

• Indexes, secondary access paths, indexing fields, primary key field, clustering field,
• secondary key field, block anchor, dense index, and sparse index.

UNIT 5 ENTITY-RELATIONSHIP MODEL

• Data base design process.
• Definition of the following terms
• Entity, Attributes, Attribute Values, Relationship, Instance, Composite attribute,
simply attributes Multi-valued attribute, received attributes, stores attributes,
complex attribute, and key attributes value set.
• Difference between an attribution & a value set.
• Key attribution
• Compose attribution
• Domains of attributes
• relationship Type
• The difference among a relationship Instance, relation ship type & a relationship
set.
• Definition
• Relationship degree
• Role name
• Participation role
• E-R Diagram
• the conventions for displaying an E-R schema as a E-R diagram
• The naming convention used for E-R schema diagrams.
• E-R diagram of the data base of a departmental store.
• E-R diagram for student information

UNIT 6 RELATIONAL ALGEBRA

• a) Relation b) Domain
• c) Attribute d) Tuple
• e) Degree of relation f) Relation data base scheme
• g) Relation data base state

61
UNIT 7 RELATIONAL CALCULUS
• relational calculus
• The tuple calculus expression.
• Well formed formula WFF.
• The free expression.
• safe expression
• Domain calculus expression.
• How tuple relational calculus differ from domain relational calculus.

UNIT 8 SQL
• advantages of SQL
• History of SQL.
• What is table? Explain with an example how it is created in DQL
• Data types that are allowed for SQL .
• specifying of constraints & default values in SQL
• the SQL commands with reference to
• Substring
• Arithmetic
• Ordering
• Concepts of nested queries.
• aggregate function available in SQL
• Group by clause.
• Command used to modify the data base

UNIT 9 FUNCTIONAL DEPENDENCIES AND NORMALIZATION FOR

RELATIONAL DATABASES
• The two levels of relation schema.
• Fundamental approaches to design the data base.
• Informal design guidelines for relation schemas
• Attribute semantics as an information measure of goodness of a relation schema.
• Insertion & modification anomalies
• Problem of spurious tuples & how we may prevent it.
• functional dependency
• functional dependency for a particular relation
• completeness & Soundness of Armstrong's inference rules
• term normalization refer to
• How do the normal forms develop historically?
• Properties of normalization.
• First, second & third normal forms.
• Fourth & fifth Normal forms.
• update anomalies

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UNIT 10 TRANSACTION PROCESSING
• Various transaction states.
• static and dynamic files
• concurrent execution of data base transaction in a multi-user system
• concurrent control
• Transaction - read and writes operation.
• different types of failures
• What is meant by catastrophic Failure?
• Transaction states / discuss the operation of recovery manage.
• State diagram & discuss the typical states that a transaction goes through during
execution.
• system
• kinds of records in the system log
• Properties of transactions.
• schedule history
• Concepts of recoverable cascading roll back & Script schedules.

UNIT 11 CONCURRENCY CONTROL TECHNIQUES

• Lock
• Binary Locks
• Shared/Exclusive locks
• the two phase locking protocol
• dead lock & starvation and the different approaches to dealing with dead lock and
starvation
• Comparison binary locks to exclusive / shared locks why the latter type of locks is
preferable.

UNIT 12 RECOVERY TECHNIQUES

• Different types of transaction failures
• Catastrophic failure.
• Two main techniques for recovering for non catastrophic transaction failures.
• The caching of disk blocks.
• The typical kinds of entries in a system log
• Check points and why are they important?
• Transaction commits points and why are they important?
• The recover technique based on deferred update.

UNIT 13 DISTRIBUTED DATA BASE

• Distributed data base concept.
• difference between distributed DBMS and Centralized DBMS
• Main reasons and potential advantages of distributed data bases.
• the main software modules of a DBMS

63
 • The main function of each of the modules in the context of the client server
Architecture.
• Client server architecture.
• fragment of a relation
• main types of fragments
• Fragmentation useful concept in distributed data, base design.
• data replication
• Data replication useful in DBMS.

UNIT 14 SECURITY AND INTEGRITY

• The security & integrity violations.
• security measures at different levels to protect the data base
Authorization.
• Various SQL Commands to grant and revoke privileges.

III Computer Networks (2 Credits)

Subject Code - MI0026

UNIT 1 INTRODUCTION TO COMPUTER NETWORKS

• Introduction
• Objective
• Use of Computer networks
• Networks for companies
• Networks for people
• Networks Hardware
• Classification of networks
• LAN
• MAN
• WAN
• Wireless
• Home networks
• Networks Software
• Protocol hierarchy
• Design issues for the layers
• Services

UNIT 2 REFERENCE MODELS

• Introduction
• Objectives
• Reference models
• The OSI Reference Model
• The TCP/IP Reference Model
• Comparison of the OSI & the TCP/IP Reference Models

64
• Example networks
• The Internet
• Connection-Oriented Networks
• ISDN
• ATM
• Ethernet
• Wireless LANs: 802:11
• Network standardization
• Who's who in the telecommunication world?
• Who's who in the standards world
• Who's who in the Internet standards world?

UNIT 3 DATA COMMUNICATIONS

• Introduction
• Objectives
• Theoretical basis for communication
• Fourier analysis
• Band limited signals
• Maximum data rate of a channel
• Data transmission modes
• Serial & Parallel
• Simplex, Half duplex & full duplex
• Synchronous & Asynchronous transmission
• Switching
• Circuit switching
• Packet switching
• Virtual circuits
• Comparison of switching techniques
• Multiplexing
• Time division multiplexing
• Frequency division multiplexing
• wavelength division multiplexing

UNIT 4 PHYSICAL MEDIUM

• Introduction
• Objectives
• Transmission medium
• Guided & Unguided Transmission medium
• Twisted pair
• Coaxial cable
• Optical fiber
• Comparison of fiber optics and copper wire
• Fiber Optic networks
• Wireless transmission
65
• Electromagnetic spectrum
• Radio transmission
• Microwave transmission

UNIT 5 Communication Satellites

• Introduction
• Objectives
• Basic of communication satellites
• Geostationary Satellites
• Medium-Earth Orbit Satellites
• Low-Earth Orbit Satellites
• International wireless communication
• Satellites versus Fiber

UNIT 6 Network topologies and networking devices

• Introduction
• Objectives
• Network topologies
• Linear Bus
• Ring
• Star
• Mesh
• Hierarchical or Tree
• Topology Comparison
• Networking Devices
• Repeaters
• Hubs
• Bridges
• Switches
• Routers
• Gateways

UNIT 7 DATA LINK LAYER & MAC Sub-Layer

• Introduction
• Objectives
• Design issues
• Framing
• Error control
• Flow control
• Automatic Repeat Request Protocols
• Stop and wait
• Go back n
• Selective repeat
• High Level Data Link Control protocol
66
• Multiple access protocols
• Aloha
• CSMA
• CSMA/CD
• Ethernets
• Fast Ethernet
• Gigabit Ethernet

UNIT 8 NETWORK AND TRANSPORT LAYER

• Introduction
• Objectives
• Design issues of Network layer
• Routing Algorithms
• Congestion
• Quality of services
• Design issues of Transport layer
• Service primitives
• TCP protocol
• UDP protocol

UNIT 9 NETWORK LAYER IN INTERNET

• Introduction
• Objectives
• Addressing
• Subnets
• CIDR
• Internet Control protocols
• ICMP
• ARP
• RARP
• Routing protocols
• OSPF
• BGP

UNIT 10 INTERNET APPLICATIONS AND NETWORK SECURITY

• Introduction
• Objectives
• Internet Applications
• E-Mail
• FTP
• World wide web: HTML and HTTP
• GOPHER
• IRC
• Network security
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 • Responsibility and control
• Cryptography
• DES
• Digital signatures
• E-mail Security
• PGP
• PEMBGP
• S/MIME

IV Business Intelligence and Tools (2 Credits)

Subject Code - MI0027

Unit 1: Introduction to Business Intelligence (BI) Systems

Introduction
A Business Intelligence (BI) System
Delivering the Business Value through a BI System
The Business Dimensional Lifecycle
Project Planning
Project Management
Revising the Project Planning
Roles in a BI Project
Future of BI Systems

Unit 2: Basics of a Data Warehouse

Introduction
Fundamentals of a Data Warehouse
Evolution of Data Warehouse
Need of a Data Warehouse
Characteristics of a Data Warehouse
Types of Data Warehouses
Advantages and Limitations of a DW System
Data Warehouse Concepts and Terminology
Architecture of a Data Warehouse
Data Warehouse Components
Data sources
Extraction/Propagation
Transformation/Cleansing
Data Loading
Data Refining
Presentation and Analysis Tools
The Cost of a Data Warehouse

Unit 3: Architecting the Data

Introduction
Types of Data
Real-time Data
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Derived Data
Reconciled Data
Enterprise Data Model
Phased Enterprise Data Modeling
A Simple Enterprise Data Model
Advantages and Limitations of EDM
Granularity of the Data
Data Partitioning
Objectives of partitioning
Criteria of Partitioning
Logical Data Partitioning
Meta Data
Data warehouse Metadata
Use of Metadata
Managing of the Metadata
Total Data Quality Management (TDQM)
Data Quality Types
Concept of TQDM

Unit 4: Data Modeling

Introduction
The Concept of Data Modeling
Data Modeling Techniques
Entity- Relationship (E-R) Modeling
Basic Concepts
Other Concepts
Dimensional Modeling
Basic Concepts
Star and Snowflake Models
Database Design Methodology for Data Warehouses
Common Mistakes in Data Modeling
Failure to Address Long-term Growth
No mechanism to clean-out old Data
Overuse of Synthetic Keys
Inadequate Planning for Indexes
Organizing the Data in a Data Warehouse

69
Unit 5: Implementing and Maintaining a Data Warehouse Environment
Introduction
Approaches in Implementing a Data Warehouse
Top Down Approach
Bottom Up Approach
A Combined Approach
Visual Warehouse
The Architecture of Visual Warehouse
Measuring the Data Warehouse Results
DW Tools in Use
Data Modeling Tools
ETL and Metadata Creation Tools
Data Analysis and Report Generation Tools
Commercial Tools

Unit 6: Data Extraction

Introduction
ETL Overview
Significance of ETL Processes
ETL Requirements and Steps
Overview of the Data Extraction Process
Types of Data in Operational systems
Current Value
Periodic Status
Source Identification
Data Extraction Techniques
Immediate Data Extraction
Deferred Data Extraction
Evaluation of the techniques

Unit 7: Data Transformation and Loading

Introduction
Overview of Transformation
Selection and Splitting/Joining
Summarization
Conversion
Enrichment
Major Transformation Types
Format Revisions
Decoding of Fields
Calculated and Derived values
Splitting of Single Fields
Merging of Information
Summarization
Character Set Conversion
Conversion of Units of Measurements

70
Key Restructuring
Deduplication
Data Integration and Consolidation
Identification of an Entity
Existence of Multiple Sources
Implementation of Transformation
Manual Methods
Transformation Tools
Transformation for Dimension Attributes
Type 1 Changes - Correction of Errors
Type 2 Changes - History Preservation
Type 3 Changes - Soft Revisions
Data Loading
Types of Load
Modes of applying the Data
Data Refresh versus Update

Unit 8: Enterprise Information Systems

Introduction
Overview of an EIS
Definition of an EIS
Significance of EIS
Evolution of EIS
Benefits of an EIS
Information Needs of Senior Managers
Activities of the Senior Executives
Types of Information and their Attributes
Methods for Determining the Executive Information Needs
Architecture and Components of EIS
Hardware
Software
Interface
Telecommunications
EIS Applications
Financial
Marketing
Manufacturing
Future Trends in EIS
The Intelligent EIS
The Multimedia EIS
The Informed EIS
The Connected EIS

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Unit 9: Online Analytical Processing (OLAP)
Introduction
Overview of OLAP
Definition of OLAP
Significance of OLAP
Characteristics of OLAP
Functions of OLAP
General Features
Dimensional Analysis
Drill-down and Roll-up
Slice-and-Dice & Rotation
OLAP Models
MOLAP Model
ROLAP Model
MOLAP Vs. ROLAP
OLAP Implementation
Data Design and Preparation
Administration and Management
Performance management

Unit 10: Data Mining and Data Visualization

Introduction
Concept of Data Mining
Reasons for Growth and Popularity
Applications of Data Mining
The Knowledge Discovery Process
Determination of Business Objectives
Selection and Preparation of Data
Application of appropriate Mining techniques
Evaluation of Data Mining Results
Presentation of Data Discoveries
Incorporation of Usage of Discoveries
Data Mining Techniques
Classification
Linkage Analysis
Sequential Discovery
Cluster Analysis
Statistical Analysis
Challenges to Data Mining
Identification of Missing Information
Data Noise and Missing Values
Large Databases and High Dimensionality
Evaluation of a Data Mining Tool
OLAP Vs. Data Mining
Data Visualization

72
Group V – Healthcare Services

I Health Administration (2 Credits)

Subject Code - MH0040

Unit 1: Health administration, management

Health care delivery system and functions – Levels of health care – Central, State and
district level organizations, health care delivery at village.

Unit 2: Health Planning and management

Basic purpose of planning, steps in planning and management. Management methods and
techniques, national health planning, national development health planning

Unit 3: Health status in India

Basic health definitions, demographic profile, mortality profile, health problems,
communicable disease problem, nutritional problem, environmental problem, medical care
problems, population problems.

Unit 4: Health economics

Concepts, economic impact of morbidity, definition of cost and benefit, methods of
economic evaluation, quality of life.

Unit 5: Health Policy

Aim of health policy, Indian health policy 2002, review of health situation, current scenario,
goals and objectives observations and recommendation.

Unit 6: National health programmes in India

National anti-malaria programme, national filariasis control programme, national leprosy
eradication programme, revised national tuberculosis control programme, national aids
control programme, National programme for control of blindness, IDD programme, ICDS
programme, universal immunization programme, national rural health mission, reproductive
and child health programme. National cancer control programme.

Unit 7: International health regulation

Current IHR, revised 2005 IHR international vaccination department and health regulations.

Unit 8: International and national health agencies

Objectives and work of World health organization UNICEF, UNDP, World Bank,
International red cross, Indian red cross.

Unit 9: E-health
Concepts and contents – internet, world wide web, URL, electronic mail, BIDS, Radiology
preparation and management, health informatics, electronic medical records.

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 Unit 10: Future trends in Health care
Health and education, health and economic growth, health insurance, roll of government
and private health insurance, health sector reforms, emerging trends.

II Hospital Organization, Operations, and Planning (2 Credits)

Subject Code - MH0041

Unit 1: Hospital Organization

• Introduction to Hospital
• Definition; Hospital, organization
• Types of organizations: Formal and Informal types
• Matrix organization: Departmentation by time/ service etc
• Classification of Hospitals
• Levels of health care in India

Unit 2: Hospital Planning and Design

• Introduction to hospital Planning
• Definition
• Factors in hospital planning
• Planning team
• Steps in Hospital planning

Unit 3: Ward Planning

• Introduction
• Design and Layout
• Patient care areas
• Space requirements

Unit 4 & 5: Clinical Services

• Intensive care unit
• Neo-natal ICU
• Dialysis
• Operation theater
• Blood bank
• Cardiac catheterization lab
• Casualty & Trauma

Unit 6: Administrative Services

• Billing
• Enquiry & Registration
• Laundry services
• Medical Records Department
• General Stores

74
 Unit 7 & 8: Clinical Support Services
• Hospital pharmacy
• Laboratory and Diagnostics
• CSSD
• Diet Department

Unit 9: Non-Clinical Support Services

• Housekeeping Services
• Hospital Workshop
• Civil Department
• Electrical Department
• Plumbing Department

Unit 10: Hospital Committee

III Hospital and Healthcare Information Management (2 Credits)

Subject Code - MH0042

Unit 1: Introduction to Health Information Management

• Definition of various terms in HIM
• Importance of HIM
• Uses & Scopes of HIM
• Sources of HIM

Unit 2: Health Care System in India

• Organisation & structure of health care system in India
• Health care services in India
• National Health Policies

Unit 3: Health Information Management System

• Need & Scope of Health Information Management System
• Models of HIMS
• Various Applications of HIMS
• Case studies

Unit 4: Evaluation of HIMS in India

• Geographic Information System (GIS)
• Staffing Pattern
• Present HIMS in India
• Barriers in Implementing HIMS

Unit 5: Hospital Information System

• Need & Scope of HIS
75
 • Components of HIS
• Various Applications of HIS

Unit 6: Design and Implementation of Hospital Information System

• Various models of HIS
• Designing HIS
• Implementation & Management of HIS

Unit 7: Health Information and Health Care Financing

• Trends & Strategies
• Various issues in health care financing
• Control of Health Care cost
• Different Health Care financing Models

Unit 8: Health Information in Health Insurance Management

• Health Insurance industry
• Various types of Health Insurance Schemes
• HIM professionals & Health Insurance

Unit 9: Health Information Management- an organizational View

• HIM department & Functions
• Organizational Structure
• Inter & Intra departmental Relationships
• Role of Health Information Managers

Unit 10: Quality Assurance

• Quality Management System
• Quality Management Systems in Health
• Quality Assurance program in Health Care
• Role of Health Information in Quality Assurance Program

IV Finance, Economics, and Materials Management in Healthcare Services

(2 Credits)
Subject Code - MH0043

Unit 1: Accounting
• Definition; Accounting concepts; Accounting cycle; Rules of debit & credit; types
of enterprises; cash and mercantile / accrual systems of accounting; Revenue &
capital expenditure
• Bank reconciliation statement
• Books of prime entry, ledgers, closing entries, preparation of trial balance and
financial statements
• Depreciation and methods of calculating depreciation
• Internal controls
76
• Budgeting; responsibility accounting

Unit 2: Cost Accounting

• Definition, Introduction of cost terms and purposes
• Cost-volume-profit analysis
• Cost allocation
• Cost accounting for materials, labour, overheads
• Job, Process costing
• Activity based costing
• Behaviour of costs
• Pricing decisions

Unit 3: Financial Management

• An overview – evolution of financial management, goals, organization of finance
function, emerging role
• Ratio Analysis
• Time value of money
• Techniques of capital budgeting
• Dividend policy and dividend decision
• Working capital policy and financing
• Sources of long term sources of finance

Unit 4: Hospital Finance

• Evolution of finance function & role of CFO
• Billing and cash collection
• Credit arrangements and collection
• Budget – a planning and control tool

Unit 5: Managed care and health insurance

• Meaning of important terms
• History of managed care
• HMOS, PPOs etc.
• Negotiating and contracting with managed care institutions
• The Indian scenario

Unit 6: Materials Management – Purchasing

• Basic Concepts
• Purchase Function, purchase committee
• Quantity & Quality aspects
• Price issues
• Vendor development, negotiations, legal aspects
• Controlling packaging and transportation costs
• Salvage & disposal of scrap
• Purchasing policies & procedures

77
 • Modern trends in purchase management
• Purchase of high value capital equipments, feasibility study

Unit 7: Materials Management – Inventory Control

• Importance and scope
• Stores management, stores organisation, receiving, storing, issuing, stores
accounting, storage equipments, storage methods
• Inventory checking and accounting
• Modern trends in inventory management
• Asset accounting, annual verification of assets, ageing of assets

Unit 8: Economics – Microeconomics

• Scope of Managerial Economics
• Supply and Demand
• Theory of Production
• Theory of Cost
• Pricing Theory, Policies & Practices
• Relevant & Related concepts

Unit 9: Economics – Macroeconomics

• National Income
• Business cycles
• Money, interest rates & prices
• Banks & Financial Institutions
• International Trade
• Role of Government

Unit 10: Economics – Health Economics

• Introduction to Health Economics
• Expenditure on health
• Economic groups in the health care system
• Financial flows and costs in the health care system
• Role of incentives in the health care system
• Economic organization of medical care
• Cost benefit analysis

Group VI - Banking

I Financial System and Commercial Banking (2 Credits)

Subject Code - MA0027

Unit 1: Financial System

• Nature and structure of financial system.
• Evolution of Financial system in India
78
• Framework, Segments, and Efficiency in financial system.
• Linkage between Financial system and Economic development.

Unit 2: Financial Market

• Money market and Capital Market.
• Recent developments in global financial markets.
• Organized and Unorganized markets.
• Primary and Secondary Markets.
• Impact of liberalization in Indian financial market.

Unit 3: Financial Instruments

• Primary and secondary, short term, medium term and long term.
• Deposits, Stocks and Debts.
• Securitization.
• Development of security and commodity markets

Unit 4: Financial Institutions

• Regulatory, Intermediary and other financial institution
• Banking and Non Banking Financial Companies.
• Mutual Funds & Insurance Companies.
• Pension Funds, NSDL and CSDL, Broker and Dealers.
• Venture Funds, Financial Services

Unit 5: Commercial Banking System in India

• Origin and Growth of Commercial Banking in India.
• Characteristics and functions of commercial Banks.
• Public Sector Banks, SBI and Associates, Nationalized Banks.
• Private sector Banks, Old Generation Banks- New Generation Banks.
• Cooperative Banks
• Development Banks
• Multinational Banks

Unit 6: Changing Nature of Banking Business

• Traditional Banking, evolution of commercial Banking
• Changes in Indian Banking since 1990,
• Recent changes and challenges in Banking
• Introduction of IT, computerization and Networking

Unit 7: Compliance to RBI and other Regulations,

• Capital Adequacy Norms
• CRR and SLR and their effect on liquidity and profitability.
• Other commercial concepts like ALM and Spread
• Clearing house operations and RTGS
• Ombudsman, Consumer forums and other statutory bodies.

79
 Unit 8: Designing banking products
• Deposit Schemes and products-Demand and Term deposits
• Loan products, Housing loans, Educational loans, consumer loans, vehicle loans
• Plastic money- Credit cards, Debit cards and ATMs
• Non Banking activities, selling mutual funds and Insurance products

Unit 9: Marketing of Bank products

• Advertisement and Campaigns
• Marketing deposits
• Seeking for good borrowers
• Non banking income

Unit 10: Customer Relations Management

• Importance of Customer
• Customer Loyalty
• Personal Banking
• Role of IT in Customer Delight
• Corporate relations.
• Social and Ethical considerations

II Banking Related Laws and Practices (2 Credits)

Subject Code - MA0028

Unit 1: Legal Framework of Regulation of Banks

• Introduction
• Business of Banking
• Constitution of Banks
• RBI Act, 1934
• Banking Regulation Act, 1949
• RBI- Central Bank and Regulator of Banks
• Government as Regulator of Banks
• Control over Cooperative Banks
• Regulation by other Authorities

Unit 2: Regulation of Banking Business

• Power to Issue Directions
• Acceptance of Deposits
• Loans and Advances
• Regulation of Interest Rate
• Reserve Funds
• Maintenance of Cash Reserve
• Maintenance of Liquid Assets

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Unit 3: Legal Aspects of Banking Operations
• Negotiable Instruments Act and Paying Banker
• Liability of Payment Banker when Customer’s Signatures on Cheque Forged
• Payment to be in due course for bank to seek protection
• Payment in good faith, without negligence of an Instrument on which alteration is
not apparent
• Payment by Bank under mistake whether recoverable

Unit 4: Banker’s Right of Lien, Set off and Appropriation

• Meaning of Lien and Banker’s Lien
• Meaning of Set-off
• Meaning of Appropriation
• Conditions to be satisfied for Exercise of Bankers Lien
• Conditions to be satisfied to Exercise right to set off and appropriation

Unit 5: Contract of Indemnity

• Meaning and Definition
• Application of Indemnity Contracts to Banks
• Rights of an Indemnity Holder
• Damages

Unit 6: Bank Guarantee

• Meaning
• Types of Bank Guarantees
• Bankers duty to honour guarantee
• Liability of bank under a guarantee given on behalf of a company ordered to be
wound up
• Liability of banks under a Guarantee when the main contract is suspended
• Exceptions
• Issuance of bank guarantee precautions to be taken
• Payment under bank guarantee precautions to be taken

Unit 7: Letters of Credit

• Letters of Credit – General Consideration
• Parties to a letter of credit
• Types of Letters of credit
• Documents under a letter of credit
• Uniform Customs and Practice for Documentary Credits (UCP) 500

Unit 8: Law Relating to Securities and Modes of Charging

• Types of borrowers
• Types of credit facilities
• Secured & unsecured loans

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 • Registration and satisfaction of charges

Unit 9: Banking Ombudsman Scheme-2002

• Purpose and Extent
• Establishment and powers
• Procedure for redressal of grievances
• Arbitration procedure
• Conciliation

III Banking Operations (2 Credits)

Subject Code - MA0029

Objective: To introduce the students to the operational side of banks.

Unit 1: The Banking Services

• Overview of Banks and Their Services
• Government Policy & Regulation
• Organization & Structure of Banks

Unit 2: Performance Evaluation

• Financial Statements of Banks.
• Measuring Bank Performance

Unit 3: Corporate Financing

• Determining & Measuring Interest Rates
• Financial Futures, Options & Swaps

Unit 4: Banks & Liquidity

• Off-balance Sheet Financing
• Investment Function in Banking
• Liquidity & Reserve Management

Unit 5: Pricing in Banks

• Managing Deposit Services
• Pricing Deposit Related Services
• Pricing Business Loans
• Pricing Consumer Loans

Unit 6: Bank Management

• Managing Non-deposit Liabilities
• Managing Equity Capital
• Bank Lending
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 • Business Lending
• Bank Service Outlets
• Bank Mergers & Acquisitions

Unit 7: International Banking Services

• Introduction
• Trends and future

IV Retail Banking (2 Credits)

Subject Code - MA0030
.
Unit 1: Introduction
• Indian Banking-Recent trends - Commercial Banking Industry
• International Banking, retail Banking and wholesale banking
• A strategic overview of the retail banking industry

Unit 2: Personal Lending

• Principles of personal lending
• Legal framework;
• Personal lending products;
• Loan processing and risk decision;
• Credit monitoring, control and recovery;
• Lending administration
• Risk management at portfolio level.

Unit 3: The Legality of Retail Banking

• The legal framework of banking transactions
• Banking services
• The bank-client relationship
• Securities in banking transactions

Unit 4: Bank Products - Deposits

• Relations with Customers
• Deposits-types - account opening /closing procedures – premature closure -
interest rate application-renewal of deposits – procedure for settlement of claims
• Types of customers
• Lien – Loan against deposits
• Payment and collection procedures- clearing- electronic funds transfer

Unit 5: Bank Products - Advances

• Categories of Retail lending – Consumer Loans, Housing Loans, Car Loans etc
• Overview of appraisal and sanction
• Processing - monitoring -, security and documentation procedures -stamping
recovery procedures
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 Unit 6: Bank Products
• Credit cards
• Debit cards – ATMS
• Insurance – bank channel
• Other products

Unit 7: Marketing of Services

• Basics of Marketing -Meaning
• Importance and functions
• Marketing of services
• Selling techniques
• How to close a sale
• Personal Development- Customer orientation
• KYC – Money laundering

Unit 8: Technology & Retail Banking

• Introduction to Technology in Banking;
• e-Banking in practice; Secure e-Banking;
• Privacy and e-Banking;
• Internet Banking Products

Unit 9: Recent Trends in Retail Banking

• Wire transfer services
• Financial Electronic Data Interchange
• Cryptographic Techniques
• Credit-card based system; Electronic cash payment system
• Electronic cheques
• Micro payment systems
• Future of retail banking

Fourth Semester

I Strategic Management and Business Policy (3 Credits)

Subject Code - MB0036

Unit 1: Introduction to Strategy

• Origin, Meaning and Definition of Strategy
• Need for Strategy
• Key areas in developing a Strategy
• Levels at which Strategy Operates
• Paradigm Planning
− Operational Planning

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 − Project Planning
− Contingency Planning
− Short-Range Planning
− Long-Range Planning
− Corporate Planning
− Strategic Planning
• Problems of Semantics in Terminology: Planning Terms
• From Strategic Planning to Strategic Management

Unit 2: An Overview of Strategic Management

• Introduction and Definitions
• Characteristics of Strategic Management
• Importance of Strategic Management
• Components of Strategic Management
• Strategic Management Process
• Strategic Management Models
• Corporate Strategy/Corporate level Strategic Management
• Nine areas of Strategic Management
• Nature of Strategic Management
• Element of Strategic Management
• Tasks of Strategic Management
• Nature of Strategic Decision-making
• Conventional Decision-making
• Strategic Decision-making
• Issues in Strategic Decision-making
• Strategists and Their Role in Strategic Management
− Role of Board of Directors
− Role of Chief Executives
− Role of Entrepreneurs
− Role of Senior Management
− Role of SBU-level Executives
− Role of Corporate Planning Staff
− Role of Consultants
− Role of middle level Managers
− Role of Executive Assistant

Unit 3: Organizational Direction: Mission and Objectives

• Strategy Formulation
• Mission and Purpose
• Understanding Mission and Purpose
Mission Statements
Characteristics of Mission Statements
• Business Definition
• Dimensions of Business Definition
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• Objectives and Goals
• Importance of Objectives
• Principles for the Formulation of Objectives
• Role of Objectives in Strategic Management

Unit 4: Strategic Success: Formulation of Mission Statement

• Introduction
• Mission
• Components of Mission Statement
• Effective Mission Statement:
• Determination of Mission and Objectives
• How are Mission Statements formulated

Unit 5: Strategic Alternatives

• Introduction
• Grand Strategies
• Stability Strategies
• Expansion Strategies/Growth Strategies
• Retrenchment Strategies
• Reasons for Retrenchment Strategy
• Major reasons for organizations adopting different grand strategies.
• Combination Strategies
• Modernization Strategies
• Reasons for Adopting Modernization Strategies
• Diversification and Integration Strategies
• Different Types of Diversification Strategies

Unit 6: Analysis of Company’s External Environment

• Components of a Company’s external environment
• Industry Analysis
• Competitive Environment Analysis
• Porter’s Five Force Model
• Industry driving forces
• Key success factors

Unit 7: Evaluating Company Resources and Competitive Strengths

• Analyzing a company’s resources and competitive position
• Analysis of the company’s present strategies
• SWOT Analysis
• Value Chain Analysis
• Benchmarking and ethical conduct

Unit 8: Generic Competitive strategies

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• Low Cost Provider strategy
• Differentiation Strategy
• Best Cost Provider Strategy
• Focused Strategy
• Strategic Alliances and Collaborative Partnerships
• Mergers and Acquisition Strategies
• Outsourcing Strategies
• Strategies for using Internet in the Global scenario
• International Business Level Strategies
• Strategic Alliances and joint ventures with foreign partners

Unit 9: Merger/Take Over and Joint Venture Strategies

• Introduction
• Merger
• Acquisition
• Tender-Offer
• Leveraged Buy Out
• Purpose Issues in Mergers
• Issues on Mergers
• Benefits
• Mergers and acquisitions in different countries
• The Economics
• Synergies
• Managerial Synergy
• Financial Synergy
• Operating Synergy
• Factors affecting competition
• Indian Scenario
• Steps for takeover strategies
• Joint venture strategies

Unit 10: Strategic Choice

• Process of Strategic Choice
• Focusing on Alternatives
• Considering the Selection Factors
• Evaluation of Strategic Alternatives
• Making the Strategic Choice
• Product Life Cycle
• Corporate Portfolio Analysis
• BCG Matrix
• Strategic Position and Action Evaluation
• Overall Assessment of Corporate Portfolio Analysis
• Industry, competitor and SWOT Analyses
• Competitor Analysis
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• Contingency Strategies
• Strategic Plan
• Strategic plan some examples

Unit 11: Strategy Implementation

• Strategy Implementation
• Strategy Implementation
• Development of Policies
• Strategy and Structure
• Structures for Strategies
• Entrepreneurial Structure
• Functional Structure
• Divisional Structure
• Strategic Business Unit
• Matrix Structure
• Other types of Structures
• Organizational Design and Change
• Organizational Design
• Information System

Unit 12: Strategy Implementation Functional Issues

• Functional Implementation
• Functional Plans and Policies
• Need for Functional Plans and Policies
• Financial Plans and Policies
• Marketing Plans and Policies
• Operations Plans and Policies
• Personnel Plans and Policies
• Integration of Functional Plans and Policies
• Considerations in Integration

Unit 13: Strategy Implementation Behavioural Issues

• Behavioural Implementation
• Strategists Style and Strategy
• Corporate Culture
• Composition of Corporate Culture
• Impact of Culture on Corporate life
• Corporate politics and Use of Power
• Understanding Politics and Power
• Personal Values and Business Ethics
• Social Responsibility and Strategic Management

Unit 14: Strategic Control

• Establishing Strategic controls
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 • Operational Control Systems
• Monitoring performance and evaluating deviations
• Challenges of Strategy Implementation

Unit 15: Introduction to Business Policy

• Business Policy: A conceptual start up
• Development of Policies
• Business Policy: An overview
• Business Policy and Strategy: A conceptual analysis
• Focus of Strategy/Business Policy
• Evolution of Business Policy
• The Nature of Business Policy
• Importance of Business Policy
• Purpose of Business Policy
• Objectives
− Objectives in terms of Knowledge
− Objectives in Terms of Skills
− Objectives in Terms of Attitude

Unit 16: Business Policy and other Connected Issues

• Vision and Mission
• What is Organizational Vision?
• Vision and Mission based Slogans
• Purpose
• Objectives
• Goals
• Distinction between Goal and Strategy
• Policies, Procedures and Rules
• Plans and Programmes
• Tactics
• Forecasts
• Budget

II International Business Management (3 Credits)

Subject Code - MB0037

Unit 1: Introduction to international business - global economy and growth of international

market pattern, international business environment - cultural attitudes and international
business,

Unit 2: Basis for International Trade - absolute cost advantage, comparative cost advantage,
Heckscher Ohlin Theory - the Product Life Cycle Theory - the new trade theory - porters
diamond - gains from trade, instruments of trade policy - tariff, subsidies - import quotas -

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 export restraints - terms of trade - free trade vs protection, balance of payment vs balance of
trade

Unit 3: World Trade Organisation (WTO) and trading blocks - arguments for and against
joining WTO; regional economic integration, the case for regional integration - implications
for business - MNCs and international business - merits and demerits of MNCs’ operations

Unit 4: International Monetary System - IMF and World Bank, Euro, Dollar markets,
Foreign exchange, determination of exchange rates

Unit 5: Export procedures - enquiry, offer, proforma invoice, acceptance, order, contract,
payment terms, letter of credit, inspection & quality control, insurance, documentation
(invoice, bill of lading, certificate of origin, packing list)

Unit 6: International marketing decisions - product decisions - pricing decisions, promotion

decisions

Electives:

Group 1- Finance

I International Financial Management (2 Credits)

Subject Code - MF0006

Unit 1: An Introduction to International Financial Management

• Meaning and Importance
• Rewards & risk of international finance
• Goals of MNC
• International Business methods
• Exposure to international risk
• International Monetary system
• Multilateral financial institution
• Government influence on exchange rate

Unit 2: International Flow of Funds

• Balance of payments (determination of current account, capital account & ORA)
• International Trade flows-International
• Capital Flows-Agencies that facilitate International flows
• Equilibrium, disequilibrium & adjustment of Balance of payment
• Trade deficits

Unit 3: International Financial Markets

• Foreign exchange markets-foreign exchange trading
• Cash & Spot exchange markets
90
• Foreign exchange rates & quotation
• Forward markets-Exchange rate Behavior
• Cross Rates
• Foreign exchange market participants
• Arbitrage profit in foreign exchange markets, Swift Mechanism

Unit 4: Forecasting Foreign Exchange Rate

• Measuring exchange rate movements
• Exchange rate equilibrium
• Factors effecting foreign exchange rate
• Forecasting exchange rates
• International parity relationship: interest rate parity, purchasing power parity &
fisher effects

Unit 5: Foreign Exchange Exposure

• Management of Transaction exposure
• Management of Translation exposure
• Management of Economic exposure
• Management of political Exposure
• Management of Interest rate exposure

Unit 6: Foreign Exchange Risk Management

• Hedging against foreign exchange exposure
• Forward market
• Futures Market
• Options Market
• Currency Swaps
• Interest rate Swap
• Cross currency Swaps
• Hedging through currency of invoicing
• Hedging through mixed currency invoicing
• Hedging through selection of supplying country

Unit 7: International Capital Budgeting

• Meaning of Concept
• Problems associated
• Evaluation of a project
• Factors affecting
• Risk Evaluation
• Impact on Value

Unit 8: Long-term Asset and Liability Management

• Foreign Direct investment
• Foreign portfolio investment

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 • International Financial instruments: International Bond & Equity market
• Short term Asst and liability management: Working Capital Policy-Cash
management –Receivable Management- Inventory Management- Short term
financing decision

II Treasury Management (2 Credits)

Subject Code - MF0007

Unit 1: Introduction to Treasury Management

• Objectives
• Concept
• Functions of integrated treasury
• Process of Globalization
• Evolving role of Treasury as profit centre
• Organization of treasury

Unit 2: Treasury products

• Short term funds and investment management
• Financial marketing
• Money market
• Capital market
• Call money
• Government securities
• Certificate of deposits – Rediscounting bills - Commercial papers – Foreign
Exchange Markets & treasury
• Linkage of domestic operations with foreign operations

Unit 3: Liquidity Planning and Managing Cash Assets

• Measurement of liquidity
• Objectives of cash management
• Reserve with Central banks
• Managing float
• Managing correspondent balances
• Liquidity planning
• Traditional liquidity measures

Unit 4: Interest Rate Risk

• Factors affecting interest rates
• Theories on Interest Rates Bond Dynamics
• Interest Rate futures

Unit 5: Central Bank and Foreign Exchange Market

• Objectives
• Modus operandi
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 Unit 6: Liquidity Risk Management
• Definition of Liquidity Risks
• Sources of Liquidity Risks
• Objective of Liquidity Management
• Dimensions of Liquidity Management
• Role of Liquidity Risk Management in the Asset Liability Management
• Measuring Liquidity through Ratio Analysis
• Measuring Liquidity through Cash Flow associated Ratios
• MIS in Liquidity Management

Unit 7: Credit Risk Management in Banks

• Credit risk rating
• Credit rate portfolio management
• Asset liability management in banks
• Asset liability management
• Bank Balance Sheet
• Components of assets/ liabilities and their management
• ALM implementation – RBI guidelines

III Merchant Banking and Financial Services (2 Credits)

Subject Code - MF0008

Unit 1: An Introduction to Merchant Banking

• Meaning of Merchant Banking
• Nature of services
• Structure of merchant banking firms
• Financial Markets: Capital markets-Money market- Forex markets. Linkages
between the markets

Unit 2: Merchant Bankers and SEBI

• SEBI guidelines for merchant bankers
• Issue Management-equity issues, rights issues, debenture issues, Book building,
• Private placement: Pre issue and post issue activities
• Raising of capital from international markets: Loan syndication, ADRs, GDRs,
EDRs, ECB, IDR Design of Capital structure—pricing of issues.

Unit 3: Financial Services

• Fund based and fee based services
• Credit rating – Meaning and Definition
• Process of credit rating of financial instruments
• Depositary services
• Role of depositories

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 • A brief discussion on performance of NSDL and CSDL
• Stock Broking Services including SEBI guidelines:

Unit 4: Money Markets

• Instruments with their features including treasury bills, commercial bills,
commercial papers, certificate of deposits and gild-edged securities.
• Money Market, Mutual Funds
• Bills Discounting, Factoring, Forfeiting. Consumer finance, credit cards, vehicle
financing and consumer durable financing.

Unit 5: Lease Financing

• Meaning and types
• Historical perspective
• Present legislative frameworks of leasing, lease & taxes
• Lease evaluation form lessor and lessee’s point of view

Unit 6: Hire Purchasing

• Concept and characteristics
• Hire purchase V/s Lease
• Condition and warranties in leasing and their implications, tax implications of hire
purchasing.
• Evaluation of hire purchasing from hirer & hiree’s angle

Unit 7: Securitization of Debt

• Meaning
• Features
• Special Purpose Vehicle
• Pass Through Certificate & mechanism.

Unit 8: Marketing of Financial Services

• Conceptual framework
• Distribution
• Pricing
• Promotion
• Attracting & retaining customers
• Segmentation
• Positioning
• Development and launching of new products
• Behavioral profile of customers

IV Insurance and Risk Management (2 Credits)

Subject Code - MF0009

Unit 1: An Introduction to Risk

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• Meaning and Definition of Risk
• Uncertainty and Risk
• Classification of Risk
• The Degree of Risk

Unit 2 Risk Management

• Meaning, Definition and Importance of Risk Management
• Characteristics of Risk Management
• Importance of Risk Management
• Misconceptions of Risk Management
• Risk Manager and his Functions
• The History of Modern Risk Management
• Rules of the Risk Management
• Risk Management Process
• Determination of objectives
• Identification of Risks
• Evaluation of Risks
• Consideration of Alternatives
• Implementing of the Decision
• Evaluation and Review
• Tools of Risk Management

Unit 3: Insurance as a Risk Management Technique

• Introduction
• Objectives of Insurance Business
• Nature of Insurance Business
• Essential Elements
• Insurance and Risk
• Insurance and Social Security
• Insurance and Financial Security
• Insurance and Economic Development
• Insurance and Contract of indemnity
• Insurance and Bailment
• Insurance and Contract of Guarantee
• Principles of Insurance
− Principle of Indemnity
− Principle of Insurable Interest
− Principle of Subrogation
− Principle of Utmost Good Faith
• Requisites of Insurable Risk
• Insurance Contract
− Requirements of an Insurance Contract
− Distinguishing Characteristics of Insurance Contract
− Parties to the Insurance Contract
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 − The Insurance Contract and Time Duration
− Discharge of Insurance Contract
• Fields of Insurance
− Channels of Distribution in Insurance
− Functions of Insurers
• Policy Provisions
− Declarations
− The Insuring Agreement
− Exclusions
− Common Policy Conditions
− Basis of Recovery
• Principles of Social Insurance
− Social and Economic Values
− Social Costs of Insurance

Unit 4: Selecting and Implementing Risk Management Techniques

• Introduction
• Avoid Risks if Possible
• Implement Appropriate Loss Control measures
• Select the Optimal mix of Risk Retention and Risk Transfer
• Implementing Decisions
− Organization for Risk Management
− Commercial Risk Management
− Managing Risk Management Program
• Subjective Risk Management
− Obtaining More Information
− Group Discussion
• Actuarial Modeling of Risk Management
− Nature of Actuarial Practice
− Actuarial Modeling Principles

Unit 5: Legal aspects of Insurance

• Insurance Act 1938
• Indian Contract 1872
• Consumer Protection Act 1986
• Insurance Ombudsman
• Contract of Agency
• Special principles of insurance contract including re-insurance & double insurance

Unit 6: Banc Assurance

• Concept
• Origin
• Role
• Critical issues
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 • Functional aspects
• Indian scenario and Future prospects

Unit 7: Indian Insurance Industry

• Global and Indian Insurance Markets
− Global Spread of Insurance
− Indian Insurance Trends
− Globalization and Indian Insurance industry
− Indian Insurance Market
− Disinvestments in Public Sector Enterprises
− Insurance Regulating Authority
− Pre-requisites for a sound Insurance Market in India
• Classification of Insurance Industry
− History of General Insurance in India
− Life Insurance in India
• General Insurance Corporation of India

Group II – Marketing

I Services Marketing and Customer Relationship Management (2 Credits)

Subject Code - MK0006

Unit 1: Introduction to services marketing

• Factors influencing the growth of service sector
• Differences in marketing of tangible goods vs. services
• Definition
• Characteristics of services
• Basic difference between goods and services
• Classification of services

Unit 2: Consumer behavior in services

• Customer expectations of services
• Customer perception of services
• Strategies for influencing customer perceptions
• Understanding customer expectations through research

Unit 3: Strategic issues in services marketing

• Market segmentation and targeting
• Positioning and differentiation of strategies
• Managing demand and capacity
• Delivering and performing services

Unit 4: Services marketing mix

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• Elements of services marketing mix
• Product, packaging the service
• Pricing
• Promotion and communication
• Place
• People
• process
• Physical evidence

Unit 5: Enhancing services marketing potential

• Relationship marketing
• Internal marketing
• Supplementary services
• International services marketing

Unit 6: Challenges of service marketing

• Developing and managing the customer service function
• Marketing planning for service
• Service quality

Unit 7: Marketing services in

• Airlines, Hotels, Courier, Hospital, Hospitality, Education, Professional services,
Financial services etc

Unit 8: Understanding customer relationship marketing

• Introduction
• CRM defined
• Emerging concepts in CRM
• Benefits of CRM to Firm and customer

Unit 9: CRM Strategy

• Mission and vision
• SWOT analysis
• Strategy formulation
• Strategy implementation
• Developing IT and Operational capabilities for CRM
• Maximizing customers value through CRM

Unit 10: Role of CRM in services marketing

• Applications
• Use of CRM in designing and delivering of services
• maintaining relationship by using CRM models

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II Advertising Management and Sales Promotion (2 Credits)
Subject Code - MK0007

Unit 1: Basic concepts in advertising management

• Importance of advertising in marketing
• Meaning of advertising
• How does advertising persuade the buyer
• Role of advertising in marketing mix and Positioning decisions
• Advertisers and advertising agency
• The role of account executive
• Choosing an advertising agency

Unit 2: Setting advertising objectives and formulating advertising strategies

• Advertising objectives vs. marketing objectives
• Behavioral objectives
• Communication objectives

Unit 3: Understanding persuasive advertising message

• Attention
• Interpretation and the processing of information
• Learning, persuasion and attitude change
• Theories of advertising

Unit 4: Advertising budgets

• Budget information available
• Typical spending patterns
• Common budgeting approaches
• The role of experimentation
• Decision support systems

Unit 5: Media planning

• Media objectives
• Media options available
• Media selection and space buying
• New media
• Direct marketing

Unit 6: Advertising copy design strategy

• Copy objective
• Advertising Copy types
• Copy testing and methods
• Creativity in advertising

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 Unit 7: Execution strategy
• Apparent advertising objectives
• Target audience
• Executional format
• Elements of advertising execution
• Evaluating advertising campaigns

Unit 8: Understanding sales promotion

• Meaning of sales promotion
• Importance of sales promotion
• How sales promotion differ from advertising
• Tools and techniques of sales promotion
• Sales promotion and the information technology
• Organizing sales promotion campaigns
• Potentials and limitations of the sales promotions

III E-Marketing (2 Credits)

Subject Code - MK0008

Unit 1: Introduction to E-Marketing

• What is e-marketing
• How does e-marketing relate to e-business
• What is internet
• E-marketing past, present, and future

Unit 2: Strategic e-marketing

• Strategic planning
• From strategy to electronic strategy
• From business model to e-business model
• E-business models
• Performance metrics

Unit 3: The e-marketing plan

• Overview of the e-marketing planning process
• Creating an e-marketing plan
• A seven step e-marketing plan

Unit 4: Ethical and legal issues of e-marketing

• Software piracy
• Overview of ethics and legal issues
• Privacy
• Digital property

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• Online expression
• Emerging issues

Unit 5: E-marketing Knowledge

• Data drives strategy
• Marketing knowledge management
• Other technology enabled approaches
• Real space approaches
• Marketing databases and data warehouses
• Data analysis and distribution
• Knowledge management metrics

Unit 6: Consumer behavior

• Consumers in the twenty first century
• Inside the internet exchange process
• Segmentation and targeting strategies
• Market segmentation bases and variables
• Targeting online customers
• Differentiation and positioning strategies
• Differentiation dimensions
• Differentiation strategies
• Bases and strategies for positioning
• Repositioning strategies

Unit 7: E-marketing management

• Product strategies
− Many products capitalize on internet properties
− Creating customer value online
− Product benefits
− E-marketing enhanced product development
− A taxonomy for internet products

Unit 8: Pricing strategies

• The internet changes pricing strategies
• Buyer and seller perspectives
• Pricing strategies

Unit 9: Distribution strategies

• Distribution channel overview
• Types of intermediaries
• Distribution channel length and function
• Channel management and power
• Classifying online channel members

101
 • Distribution channel metrics

Unit 10: Communication strategies

• Overview of e-marketing communications
• Integrated marketing communication
• Internet advertising
• Marketing public relations
• Sales promotion offers
• Which media and vehicle to buy

Unit 11: E-customer relationship management

• Building customer relationship
• E-relationship marketing defined
• Stake holders
• E-CRM building blocks

IV International Marketing (2 Credits)

Subject Code - MK0009

Unit 1: Nature of international marketing

• Introduction
• Process on international marketing
• International dimensions of marketing
• Domestic marketing VS international marketing
• The applicability of marketing
• Multinational corporations
• The process of internationalization
• Benefits of international marketing

Unit 2: Trade distortions and marketing barriers

• Protection of local industries
• Government: a contribution to protectionism
• Tariff barriers
• Non-tariff barriers
• Private barriers
• WTO
• Preferential systems

Unit 3: International marketing environment

• Political
• Legal
• Cultural
• Technological environment

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• Natural environment etc

Unit 4: Consumer behaviour in the international context

• Perspectives on the consumer behavior
• Motivation
• Learning
• Personality
• Psychographics
• Perception
• Attitudes
• Social class
• Group
• Family
• Opinion leaderships
• Diffusion of innovations

Unit 5: International market research and information system

• Nature of marketing research
• Marketing information sources
• Secondary research
• Primary research
• Sampling
• Basic methods of data collection
• Measurement
• Marketing information system

Unit 6: International market entry strategies

• FDI
• Exporting
• Licensing
• Management contract
• Joint venture
• Manufacturing
• Assembly operations
• Turnkey operations
• Acquisition
• Strategic alliances
• Analysis of entry strategies
• FTZ’s

Unit 7: International Product strategies

• Meaning of product
• New product development
• Market segmentation
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• Product adoption
• Theory of international product lifecycle
• Product standardization vs. product adaptation
• Marketing of services
• Branding and packaging decisions

Unit 8: International Channel of distribution

• Direct and indirect selling channels
• Types of intermediaries for direct channels
• Types of intermediaries for indirect channels
• Channel development
• Channel adaptation
• Channel decisions
• Determinants of channel types
• Black market
• Grey market
• Distribution of services
• Physical distribution and documentation
• Modes of transportation
• Cargo or transportation insurance
• Packaging
• Freight forwarder and Customs broker
• Documentation

Unit 9: International promotion strategies

• Promotion and communication
• Promotion mix
• Personal selling
• Publicity
• Sales promotion
• Advertising
• The role of advertising in international market
• Patterns of advertising expenditures
• Advertising and regulations
• Media selection
• Standardized international advertising

Unit 10: International pricing strategies

• The role of price in international markets
• Price standardization
• Pricing decisions
• Alternative pricing strategies
• Dumping
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 • Price distortions
• Inflation
• Transfer pricing
• Counter trade and terms of sale/payment
− Counter trade
− Price quotation
− Terms of sale
− Methods of financing and means of payment
• Sources of financing and international money markets
• Currencies and foreign exchange

Group III – Human Resource Management

I Compensation Benefits (2 Credits)

Subject Code - MU0006

Unit 1: Introduction to compensation benefits

• Introduction
• Wages and salaries
• Concepts
• Dimensions and basis for fixing the salaries

Unit 2: Employee satisfaction and motivation issues in compensation design

• Equity theory
• Satisfaction with pay
• Designing equitable compensation systems
• Establishing internal equity
• Job evaluation methods

Unit 3: Establishing external equity

• Wage and salary surveys
• Pay level policy
• Wages and compensation benchmarking

Unit 4: Establishing individual equity

• Designing pay ranges
• Individual pay structures

Unit 5: Administering compensation systems

• Components of wages
− Basic wages
− Dearness allowance
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 − HRA
− CCA etc
• Basis for calculation
• Profit sharing schemes
• Individual bonus schemes
• Retirement benefits and their administration
• Perquisites and fringe benefits
• Preparation of Payroll
• Pay secrecy
• Impact of inflation
• Wage concession
• Wage compression and employee participation in wages fixation

Unit 6: Legal regulations of compensation systems

• Review of laws affecting compensation like
• Minimum wages Act
• Payment of wages act
• Equal remuneration Act
• Bonus Act
• Companies Act
• Other laws affecting compensation like
• Service tax
• Professional Tax Etc

Unit 7 : Income tax implications

• Taxation on salary income
• Taxation of allowances
• Perquisites
• Fringe benefits
• Retirement benefits
• Fixation of tax liability
• Documentation and returns

Unit 8: Incentives compensation and benefits

• Strategic importance of variable pay
• Linking pay to performance
• Factors affecting the design of incentive systems
• Performance standards
• Measurement and associated reward system
• Individual incentives
• Price rate incentive
• Other incentive schemes
• Commissions
• Bonus
• Skill based pay
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 • Merit pay
• Development related pay components
• Group incentives
• Profit sharing, gain sharing plans, ESOPs
• Barriers to pay for performance success
• Making variable pay successful

Unit 9: Executive compensation

• Goals of executive compensation
• Designing executive compensation systems
• Relativity between executive compensation and other groups of employees
• Executive bonus plan
• Long term incentives
• Executive perquisites and fringe benefits
• Retirement benefits
• Legal provision relating to executive compensation
• Pay for competencies
• Pay for performance

Unit 10: Other benefits

• Wellness programs
• Educational assistance
• Child care assistance
• Loans
• Healthcare
• House building advance
• Flexible benefit options or cafeteria
• Style benefit plans

II Performance Management & Appraisal (2 Credits)

Subject Code - MU0007

Unit 1: Concept of Performance Appraisal,

• Objectives of Performance Appraisal,

Unit 2: The Appraisal Process,

• The Appraisers,
• Self Appraisal,
• Supervisors,
• Peers,
• Customers
• Clients
• Subordinates

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 Unit 3: Performance Appraisal Methods,
• Management by Objectives,
• Graphic Rating Method,
• Work Standards Approach,
• Essay Appraisal,
• Critical Incident Method,
• Forced Choice Rating Method,
• Point Allocation Method,
• Ranking Method,
• Checklist,
• Behaviorally Anchored Rating Scale,
• 360 Degree Performance Appraisal,
• Team Appraisals,
• Balanced Scorecards

Unit 4: The Appraisal Interview,

• Challenges of Appraisal Interview
• Pitfalls in Performance Appraisal
• Uses of Performance Appraisal

Unit 5: Ethics of Performance Appraisal

III Talent Management & Employee Retention (2 Credits)

Subject Code - MU0008

Unit 1: Introduction
• Define Talent
• Identify Types of Talent.
• Define skills and knowledge.
• Differentiate between Talent, Skill, and Knowledge.
• What is Talent Management?

Unit 2: Understanding Talent Management System

• Identify key phases for implementing a Talent Management Program.
• Identify guidelines for managing Talent.
• Compare Talent Management with Replacement Planning.
• Compare Talent Management with Traditional Processes.
• Identify challenges in managing Talent.
• Identify key elements in developing a winning Talent strategy.

Unit 3: Talent Management During

• Recruitment
• Retention
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• Employee Development
• Leadership and "high potential employee" development
• Performance Management
• Workforce Planning
• Culture

Unit 4: Advantage of Talent Management

• Identify the importance of Talent management.
• Identify benefits of Talent Management.

Unit 5: Introducing a Talent Management System

Unit 6: Developing the Building Blocks of Talent Management:

• Competencies, Performance Management, Career Track Planning
Competencies: The First Building Block of Talent Management
How Competencies Create Economic Value
• BUILDING BLOCK 2. Performance Management
Selecting the Right Performance Management System
Performance Appraisal
Using 360-Degree Feedback in a Talent Management System
• BUILDING BLOCK 3. Evaluating Employee Potential, Determining Every
Employee's Potential for Growth, Finding High-Potential Talent throughout the
Organization, Optimizing Employee Potential,Locating the Super keepers
• BUILDING BLOCK 4. Recruiting Super Keepers- finding and hiring fast, using a
talent management model for selection.

Unit 7: Talent Planning

• Achieving Organization Excellence Through Talent Planning and Development
Developing Super keepers

Unit 8: Using Compensation to Implement A Talent Management Plan

• Integrating Compensation with Talent Management
• Compensating Super keepers
• Linking Competencies to Performance and Pay
• Using Long-Term Incentives to Retain Top Talent: Super Rewards for Super
keepers

Unit 9: Using Information Technology to Support A Talent Management System

Unit 10: Role of HR in Talent Management

• Executing Talent Management Strategy
• Being custodians of the talent management process
• Providing guidance and fresh thinking about Talent Management
Programs

Unit 11: Measures & Monitor of Talent

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 Self-Management
• Progress monitoring
• Self assessment
• Competencies update

Employee Management
• Appraisals
• Project reviews
• Performance reviews
• Progress monitoring

Career Progression Metrics

• Training completion & success rates
• Skills improvement rates
• On-the-Job Proficiencies

Unit 12: Talent Retention Map/ Retention Strategy

• Identify reasons for employees leaving an organization.
• Identify reasons for retaining Talent.
• Identify measures to retain Talent.

IV Change Management (2 Credits)

Subject Code - MU0009

Unit 1: Fundamentals of Change Management

• Basics of Change Management
• Schools & Concepts of Change Management
• Importance of Change
• Understanding the basics of change
• Identifying essential areas of change
• Leading Change
• Promoting successful change
• Understanding resilience

Unit 2: Change Process

• Steps of a change process
• Forces behind Change
• Analyzing a situation
• Understanding the aspects of change
• Creating a sense of urgency
• Motivating employees

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• Preventing failures
• Monitor the progress

Unit 3: Obstacles to Change

• Resistance
• Complacency
• Crisis
• Reaction to crisis
• Preparing for crisis

Unit 4: Managing Change

• Creativity- encouraging creativity
• Commitment- developing commitment
• Communication
• Communicating during a change
• Demonstrating support by listening
• Controlling grapevine

Unit 5: Adapting To Change

• Truths and Misconceptions
• Understanding the Transition Process
• Factors affecting Response

Unit 6: Coping With Uncertainty

• The Exploration phase
• Understanding Response
• Understanding Requirements
• Managing Exploration

Unit 7: Variables That Influence Success Of Change

• Lack of commitment
• Lack of communication
• Lack of patience
• Lack of emotion
• Lack of knowledge

Unit 8: Steps to Implement Change

• Participation of Employees
• Planning for Change
• Protecting Employees’ Interests
• Group Dynamics
• Cautions and Slow Introduction
• Positive Motion

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 • Career planning and development
• Organisational Development

Unit 9: Individual Change Management

• How People Learn
• Factors Influencing Peoples Response to Change
• Approaches to Individual Change
• Personality and Change
• Resistance to Change

Unit 10: Team Change

• Types of Organizational Team
• The Effective Team
• Team Change
• Belbin's Team Types
• Teams as Agents for Change

Unit 11: Leadership and Change

• The difference between Management and Leadership
• Linking Leadership and Metaphor
• Different types of Leadership and their effects
• Leadership Roles and the Change Process
• Emotional Competencies of Leaders
• Coping with the demands of Leadership of Change

Unit 12: Organizational Change

• Organisational Metaphors- history of change in organisations, values and
assumptions about human behavior in organisational settings
• Change and transition in organisation and Organisation Development an overview
• Assumptions about Organisational Change, the causes and context of change and
transformation.
• Barriers to Organizational Change
• Models of Organisational Change
• Developing an Integrated Approach to Change
• Organisational Culture and Organisational Change

Group IV- Information Systems

I Enterprise Resource Planning (2 Credits)

Subject Code - MI0029

Unit 1: Concept of ERP - business needs, objectives of ERP

Unit 2: ERP technologies, database systems

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 Unit 3: Components of ERP

Unit 4 and Unit 5: Business process re-engineering - introduction, different faces of

reengineering, IT & BPR, principles of business engineering, ERP & BPR

Unit 6 and Unit 7: Implementation of ERP - an overview, role of consultants, vendors

(software & hardware) & users

Unit 8: ERP implementation: issues and methodology, post - implementation options

Unit 9: ERP - a competitive software product: SAP, BAAN, people soft, marsman
Unit 10: Marketing of ERP - An Overview, Market Dynamics & Competitive Strategy Case
Studies

II E-Commerce and Web Design (2 Credits)

Subject Code - MI0030

Unit 1: E-business: an introduction, its impact & benefits, models in e-business, e-business
in India, application areas of e-business, electronic marketplaces

Unit 2: E-business in retail sector: models and cases

Unit 3: Online customer services: tools, Intelligent agents for consumers, E-business in
services sector

Unit 4 and Unit 5: Infrastructure for e-business, Electronic commerce for small and
medium sized business, Business-to-Business E-Business, Intranets and Extranets in
business organizations; electronic data interchange and value added networks; B2B models
and cases

Unit 6 and Unit 7: Security technologies and issues in E-business - firewalls, cryptography
and authentication, security standards, Digital Certificates, Certifying Authority, Electronic
payment systems

Unit 8: Protocols: SET, SSL, Internet consumers and Market research

Unit 9: Advertising on Internet: Methods and strategies, pricing models

Unit 10: Legal Issues in E-business, Overview of IT Bill-2000

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III Technology Management (2 Credits)
Subject Code - MI0031

Unit 1 and Unit 2: Definition, key concepts, role, importance, life cycle approach,
innovation process, integrating people and technology, human factors in technology
operations

Unit 3 and Unit 4: Technology - strategy relationship in the large corporation, global
technology comparison, resource leverage

Unit 5 and Unit 6: Generic competitive technology strategies, relationship between

technology strategy and corporate strategy, strategic shifts and resource commitments,
technology vision and goals, technology leadership

Unit 7 and Unit 8: SWOT analysis for technology, matching business portfolio and
technology portfolio, Technology-market mix, flexibility in technology strategy

Unit 9 and Unit 10: Strategic technology planning, investment in technology, technology
strategy and functional strategy, implementation and control of technology strategy, global
linkages.

IV E-CRM and Supply Chain Management (2 Credits)

Subject Code - MI0032

Unit 1: Introduction to Customer Relationship Management

• Introduction
• Customer Relationship Management (CRM)
• Evolution of CRM
• Anatomy of the CRM Campaign
• Types of CRM
• The Customer Relationship Management Cycle
• Business Drivers of CRM
• The Return on CRM Methods
• An Architecture for Developing CRM
• Analysis/Profiling
• Campaign Planning and Management
• Customer Interaction
• The Data Warehouse – A Decision Driven Environment
• CRM Essentials
• Implementation of CRM
• CRM Applications Availability
• Networks in Place
• Technical Difficulties
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• Sponsorship, Acceptance and other Cultural Issues
• Customer Interaction Center
• Business Benefits of CRM
• Business Challenges of CRM
• Emerging Impact of e-Commerce on CRM

Unit 2: E-Business: The Opportunities Ahead

• Introduction to e-Business
• Business Drivers of e-Business
• Evolution Theory
• Types of Business on Internet
• Rules for e-Business
• Benefits of e-Business
• Indian Perspective of E-Business
• e-Business Barriers in India
• Areas of e-business invasion in Indian Environment

Unit 3: E-CRM: The New Concept in Marketing

• Introduction
• Electronic-Customer Relationship Management (E-CRM)
• E-CRM versus CRM
• The Six “Es’” of e-CRM
• Key e-CRM Features
• Evolving to e-CRM
• Technological and Business issues involved
• E-CRM Business Drivers
• E-CRM Assessment
• E-CRM Strategy Alignment
• E-CRM Architecture
• E-Loyalty Matrix
• E-CRM Components
• The five Engines of E-CRM
• Implementations of E-CRM
• Serving Customers the e-Business way
• Challenges in Delivering true E-CRM

Unit 4: Indian E-CRM Scenario

• CRM in India
• Market Potential of E-CRM in India

Unit 5: History of ERP

• Introduction
• Requirements Generation to MRP
• Closing the MRP Loop
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• Manufacturing Resource Planning (MRPII)
• Just In Time (JIT)
• Enterprise Resource Planning (ERP)
• Supply Chain Management

Unit 6: The Theory of Constraints and ERP

• Management Philosophies and Information Technology
• The Basics of Theory of Constraints (TOC)
• Specific TOC Techniques
• Project Management – The TOC way
• Throughout and Constraints Accounting
• Defining the Requirements for ERP according to the TOC Generic thinking
• Managing the Implementation Project

Unit 7: Sales and Operations Planning

• Introduction
• Why Sales and Operations Planning?
• Impact of Change
• Elements of Sales and Operations Planning
• Sales and Operation Planning Implementation
• Demand Planning
• Supply Planning
• Senior Management Business Review
• Global Sales and Operations Planning

Unit 8: Buffer Resource Strategy

• Introduction
• Inventory Buffers
• Volume/Variety Matrix
• Make-to-stock/Assembly-to-order: I-Type Company

Unit 9: Enterprise Resource Management

• Introduction
• ERM Checklist

Unit 10: Integrating the Supply Chain to Reap the Rewards

• Introduction
• Scor Model
• Supply Chain Competitiveness
• Plossl’s Seven Supply Chain Points
• Strategic Sourcing and Procurement
• Supplier Partnership Characteristics
• Supplier Partnership Cautions
• Strategic Sourcing Summary

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 • Distribution Networks
• Distribution Requirements Planning
• Performance Measurements

Group V – Healthcare Services

I Public Relations and Marketing for Healthcare Organizations (2 Credits)

Subject Code - MH0047

Unit 1: Role of Marketing in Healthcare Sector

Unit 2: External and Internal Analysis

Unit 3: Segmentation, Targeting and Positioning for a Hospital

Unit 4: Ensuring Service Quality as Marketing Tool

Unit 5: Service Mix, Brand Building and Differentiation

Unit 6: Promotional Activities- empanelment, press and media, camps, cme, associations,
clubs of patients

Unit 7: Promotional Tools- hoardings, banners, MCI laws, web site, cam to cam,
pamphlets, brochures, cable TV, radio, newspaper ads

Unit 8: Medical Tourism

Unit 9: Role of Marketing Department and its Management. Internal marketing

Unit 10: Importance and use of CRM

II Management of Healthcare Human Resources (2 Credits)

Subject Code - MH0048

Unit 1: Introduction to HRM

• Dimensions in HRM involvement
• Definition & Scope of HRM
Definition of HRM
Scope of HRM
Core role of HRM

Unit 2: HRM in Health Care

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Unit 3: Defining the Core role of HRM
• PLANNING AND ORGANISING FOR WORK, PEOPLE AND HRM
Strategic perspective
Organisation design
Change management
• PEOPLE ACQUISITION AND DEVELOPMENT
Staffing the organization
Training & development
Career Management
Performance Management
Industrial Relations
• ADMINISTRATION OF POLICIES, PROGRAMMES & PRACTICES
Compensation management
Information management
Administrative management
Financial management
Manpower planning

Unit 4: Recruitment and Selection

• Introduction
• Job Description
• Personnel Specification
• Finding Candidates for the Job
• Selection & Aids to Selection
Selection Program
Principles of Interviewing
Why Interview is Popular
Interview Plan
Interview conduct
• Other Methods of Selection
• Conclusion

Unit 5: Wage and Salary Administration

Unit 6: Performance Appraisal

• Introduction & Definition
• Importance of Performance Appraisal
• What can drive the Employee?
• What drives the Organization?
• Potential benefits of Formal Appraisal
• Methods of Appraisal
Free Written Ratings
Forced Choice Rating Technique
Ranking Method

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 Paired Comparison Ranking
Critical Incident Method
Graphic Rating Scale
Behaviorally Anchored Rating Scale
Appraisal by Objectives
• Conflicts in Appraisal
• Conducting a successful Appraisal Interview
• Components of Effective Performance Appraisal
• The Management of Poor Performance
Diagnosing Poor Performance
Dealing with Poor Performance
• Conclusion

Unit 7: Reward Management

• Overview and Introduction
• The Nature of Reward Management
Incentives and Classification of Incentives
• A Model of Reward Management
Reward Options
• The Variable Remuneration
• Job Analysis and Job Evaluation of Reward Model
Methods of Job Evaluation
• Reward Competitiveness and Reward Model, Government Pay
• Conclusion

Unit 8: Welfare and Working conditions, Employee Grievance and Workers

Participation in Management

Unit 9: Training and Development

• Introduction and Role of Training and Development
• Identifying Training Needs
• Training Methods
On the Job Training Methods
Of the Job Training Methods
• Conclusion

Unit 10: Communication, Corporate Social responsibilities

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III Legal Aspects of Healthcare Administration (2 Credits)
Subject Code - MH0049

Unit 1: Introduction to the Indian Legal System

Introduction, The Constitution, The Judiciary, Criminal Law, Civil Law, Courts of Law,
Fundamental Rights, Health as a Fundamental Right, Landmark Cases, Public Interest Litigations

Unit 2: Systems of Medicine

Introduction to various systems of medicine, Allopathy, Ayurveda, Homoeopathy, Unani, Siddha

Unit 3: Introduction to Medical Ethics

Introduction, Important Documents and Ethical Codes, Hippocratic Oath, declaration of Geneva,
International Code of Medical Ethics, Punishment and Disciplinary Action, Informed Consent,
Landmark Cases

Unit 4: Confidentiality
Introduction to Confidentiality, Professional Secrecy, Confidentiality in India and Exceptions,
Electronic Medical Records, HIPAA

Unit 5: Liability
Introduction to Liability, Accountability to patients, Accountability to third parties, Vicarious
liability

Unit 6: Medical Negligence

Introduction to medical negligence, Definitions of Negligence, Bolam Test, Standard of care,
Criminal Negligence and Civil Negligence, Indian Penal Code, Burden of Proof, Landmark Cases,
Defenses against Medical Negligence, Contributory Negligence

Unit 7: The Consumer Protection Act

Introduction to CPA, Consumer Courts - District Forum, State Commission, National Consumer
Dispute Redressal Forum, Landmark Case

Unit 8: Medical Emergencies and the Law

Introduction, Landmark Cases, Legal Perspective, Safeguarding the medical community

Unit 9: Prenatal Diagnostic Techniques Act and Medical Termination of Pregnancies Act
Introduction and Need for these Acts, Salient Features of each Act, Legal and Ethical Issues, Cases

Unit 10: Euthanasia

Introduction to Euthanasia, Classification, Living Wills, International Perspective, Indian Scenario,
Slippery Slope Argument, Landmark Cases

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IV Quality Management in Healthcare Services (2 Credits)
Subject Code - MH0050

Unit 1: Introduction
• Quality & Quality Management Systems (QMS)
• History of quality
• Quality in healthcare: a brief history
• Contributions of Deming, Juran, Crosby etc.

Unit 2: QMS
• Introduction
• Various approaches
• Cost of quality

Unit 3: Quality in health care

• Dimensions
• Attributes
• Aims
• Requirements
• Problems

Unit 4: Quality tools

• Seven basic tools
• Seven management tools
• Other tools

Unit 5: Organizing for quality

• Importance of human element
• Leadership
• Teamwork
• Empowerment

Unit 6: Quality assurance and improvement

• Quality assurance
• Measurement of quality
• Quality Improvement

Unit 7: ISO and Accreditation

Unit 8: Six sigma and Lean

Unit 9: TQM and Benchmarking

Unit 10: Malcolm Baldridge award

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Group VI - Banking

I Merchant Banking and Financial Services (2 Credits)

Subject Code - MA0032

Unit 1: An Introduction to Merchant Banking

• Meaning of Merchant Banking
• Nature of services
• Structure of merchant banking firms
• Financial Markets: Capital markets-Money market- Forex markets. Linkages
between the markets

Unit 2: Merchant Bankers and SEBI

• SEBI guidelines for merchant bankers
• Issue Management-equity issues, rights issues, debenture issues, Book building,
• Private placement: Pre issue and post issue activities
• Raising of capital from international markets: Loan syndication, ADRs, GDRs,
EDRs, ECB, IDR Design of Capital structure—pricing of issues.

Unit 3: Financial Services

• Fund based and fee based services
• Credit rating – Meaning and Definition
• Process of credit rating of financial instruments
• Depositary services
• Role of depositories
• A brief discussion on performance of NSDL and CSDL
• Stock Broking Services including SEBI guidelines:

Unit 4: Money Markets

• Instruments with their features including treasury bills, commercial bills,
commercial papers, certificate of deposits and gild-edged securities.
• Money Market, Mutual Funds
• Bills Discounting, Factoring, Forfeiting. Consumer finance, credit cards, vehicle
financing and consumer durable financing.

Unit 5: Lease Financing

• Meaning and types
• Historical perspective
• Present legislative frameworks of leasing, lease & taxes
• Lease evaluation form lessor and lessee’s point of view

Unit 6: Hire Purchasing

• Concept and characteristics
• Hire purchase V/s Lease
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 • Condition and warranties in leasing and their implications, tax implications of hire
purchasing.
• Evaluation of hire purchasing from hirer & hiree’s angle

Unit 7: Securitization of Debt

• Meaning
• Features
• Special Purpose Vehicle
• Pass Through Certificate & mechanism.

Unit 8: Marketing of Financial Services

• Conceptual framework
• Distribution
• Pricing
• Promotion
• Attracting & retaining customers
• Segmentation
• Positioning
• Development and launching of new products
• Behavioral profile of customers

II Treasury Management (2 Credits)

Subject Code - MA0033

Unit 1: Introduction to Treasury Management

• Objectives
• Concept
• Functions of integrated treasury
• Process of Globalization
• Evolving role of Treasury as profit centre
• Organization of treasury

Unit 2: Treasury products

• Short term funds and investment management
• Financial marketing
• Money market
• Capital market
• Call money
• Government securities
• Certificate of deposits – Rediscounting bills - Commercial papers – Foreign
Exchange Markets & treasury
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• Linkage of domestic operations with foreign operations

Unit 3: Liquidity Planning and Managing Cash Assets

• Measurement of liquidity
• Objectives of cash management
• Reserve with Central banks
• Managing float
• Managing correspondent balances
• Liquidity planning
• Traditional liquidity measures

Unit 4: Interest Rate Risk

• Factors affecting interest rates
• Theories on Interest Rates Bond Dynamics
• Interest Rate futures

Unit 5: Central Bank and Foreign Exchange Market

• Objectives
• Modus operandi

Unit 6: Liquidity Risk Management

• Definition of Liquidity Risks
• Sources of Liquidity Risks
• Objective of Liquidity Management
• Dimensions of Liquidity Management
• Role of Liquidity Risk Management in the Asset Liability Management
• Measuring Liquidity through Ratio Analysis
• Measuring Liquidity through Cash Flow associated Ratios
• MIS in Liquidity Management

Unit 7: Credit Risk Management in Banks

• Credit risk rating
• Credit rate portfolio management
• Asset liability management in banks
• Asset liability management
• Bank Balance Sheet
• Components of assets/ liabilities and their management
• ALM implementation – RBI guidelines

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III Corporate Banking (2 Credits)
Subject Code - MA0034

Unit 1: Corporate Banking

• Meaning of Corporate Banking
• Role of Banks
• Banks as Financial intermediaries
• Economic growth and role of Banks
• Role of Banks in creation of money
• Banks as agents of social change
• Role of Banks in promoting entrepreneurship

Unit 2: Relationship between Banker and Customer

• Introduction
• General Relationship between Banker and Customer
• Relationship as debtor and creditor
• Banker as Trustee
• Banker as Agent
• Obligation as Banker
• Garnish order
• Wrongful dishonour
• Obligation to maintain secrecy
• Banker’s rights
• Exceptions to the Right of General lien
• Right of set off
• Right of Appropriation
• Limitation
• Nomination facility

Unit 3: Introduction – Genesis of Commercial Banking and Indian Banking

System
• Introduction – Meaning of Banks
• Birth of Banks in India
• History of Commercial Banks in India
• Emerging Trends

Unit 4: Types of Customers

• Introduction
• Joint Hindu Family
• Partnership firm
• Corporate customers
• Clubs, Societies and charitable organizations

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Unit 5: Corporate Banking Services
• Collection
• Payment solution
• Corporate Internet Banking
• Services relating to other areas
• Export document tracking
• Corporate credit

Unit 6: Cash Management Service

• Electronic Banking
• Importance of Cash Management for a Corporate Entity
• Importance of Fee-based Services Segment to Banks
• Types of Cash Management Services
• Indian scenario
• Issues that banks have to face

Unit 7: Remittance of Fund – Telegraphic Transfer

• What is Telegraphic Transfer (Wire Transfer)
• Advantage of Telegraphic Transfer of Funds
• Disadvantages of Telegraphic Transfer
• Process of Transfer of Funds

Unit 8: Real Time Gross Settlement (RTGS)

• Introduction
• Difference between existing system and RTGS
• Settlement Account of Funding Account
• Mandate
• Transaction types
• Sending Messages to IFTP System
• Priority of Transactions
• Settlement of Transaction
• Un-cleared Accounts
• Queuing Mechanism
• Grid lock Mechanism
• IDL Facility
• Reversal and Maturity
• Customer Transactions
• Tariffs
• System Administration
• Advantages of RTGS
• Rights and Obligations of Customers

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 Unit 9: New Banking Facilities and Services
• Introduction
• Electronic Clearing Systems
• Electronic Fund Transfer
• Single Window Systems
• Phone Banking
• Internet Banking
• Debit Cards
• Universal Banking
• ATM Card
• Core Banking Solution
• Retail Banking
• Credit Cards
• MICR Technology

Unit 10: Negotiable Instruments

• Introduction
• Definition
• Holder and Holder in due course
• Payment in due course
• Types of bills
• Acceptance
• Crossing of Cheques
• Endorsement
• Collection of Cheques
• Demand and Usance Bills
• Collection of Bills
• Purchase and Discounting of bills

Unit 11: Loans and Advances

• Introduction
• Canons of Lending
• Style of Credit
• Norms for credit exposure
• Different methods of charge creation
• Types of Mortgage
• Sub Mortgage
• Assignment
• Secured Advances
• Documents of Title to goods
• Lending Against NSCs
• Ownership securities
• Advances against life policies
• Advances against Real Estate
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• Advance against Jewellery
• Recovery of Loans
• Letter of Credit
• Circular Notes
• Circular Cheques
• Travellers Cheques
• Letter of Commercial Credit
• Types of Letter of Credit
• Opening of Letter of Credit
• Uniform, Customs and practice for Documentary Credits

Unit 12: Subsidiary Services

• Introduction
• Agency Services
• General Utility Services
• Ancillary Services
• Bancassurance
• Merchant Banking
• Leasing and merchant banking subsidiaries
• Factoring

Unit 13: Guarantees

• Introduction
• Definition of Guarantee
• Essential features of a contract of Guarantee
• Liability of the Surety
• Rights of Surety
• Obligations of creditor towards surety
• Rights of Creditor
• RBI guidelines on Personal Guarantee

Unit 14: Prevention of Money Laundering

• Introduction
• Objectives of prevention of Money Laundering Act 2002
• Guidelines on know your customer Norms & Anti Money
• Laundering Measures
• Customer Identification Procedure
• Monitoring Transactions
• Risk Management
• Customer Education
• Maintenance o Records of Transactions
• Information to be preserved
• Maintenance and preservation of Records
• Reporting
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Unit 15: Asset Liability Management and Risk Management
• Introduction
• Credit Risk
• Liquidity Risk
• Interest Rate Risk
• Asset Liability Management

Unit 16: Relationship Management

• Introduction
• Historical Back ground
• Shifting of Focus
• Aspects of Relationship
• Central Element

Unit 17: Customer Service

• Introduction
• Goiporia Committee
• Competition

Unit 18: Consumer Protection Act

• Introduction
• Relief
• Service
• Deficiency in service

Unit 19: Banking Ombudsman Scheme

• Introduction
• Grounds of complaint
• Rules for filing complaint
• Role of Arbitrator
• Award
• Reporting

Unit 20: Basel II Norms

• Introduction
• Objectives
• Pillars of Basel II
• Capital Adequacy
• Risk Based supervision
• Market Disclosures
• Banking opportunities
• Non banking opportunities
• Constraints and Hurdles
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 Unit 21: Financial Inclusion
• Introduction
• Meaning
• Vital components
• Shift of Emphasis
• New opportunities
• Advantages
• Strategies
• National challenge

Unit 22: Banking Reforms

• Introduction
• Reforms in a nutshell
• Transparency
• Capital Adequacy
• New Banks
• Deregulation of Interest Rates
• Branch Rationalisation
• Ombudsman Scheme
• Impact and New Trends
• Challenges

IV Institutional Baking (2 Credits)

Subject Code - MA0035

Unit 1: Industrial Development Bank of India (IDBI)

• Overview
• Subsi`diaries
• Products
• Features
• Functions
• Recent growth

Unit 2: Industrial Finance Corporation of India (IFCI)

• Overview
• Products
• Features
• Functions
• Working
• Recent growth

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Unit 3: State Financial Corporations
• Functions
• Difference between SFC & IFCI
• Functions
• Working
• Recent growth
• State Industrial Development Corporations

Unit 4: Industrial Credit and Investment Corporation of India ( ICICI)

• Features
• Functions
• Functions
• Working
• Recent growth

Unit 5: Small Industries Development Bank of India (SIDBI)

• Role
• Functions
• Progress and Growth
• Working

Unit 6: Industrial Investment Bank of India (IIBI)

• Overview
• Functions
• Recent Growth

Unit 7: Investment Institutions

• Unit Trust of India (UTI )
- Operation of UTI
- Advantages
- Assessment of the Unit Trust
- Causes for the failure of UTI
• Life Insurance Corporation of India
- Operation
- Functions
• General Insurance Corporation of India
- Operation
- Functions

Unit 8: Specialized Finance Institutions

• IFCI Venture Capital Funds ( IVCF)
• ICICI Venture Funds
• Tourism Finance Corporation of India (TFCI

131
7. Counseling Details (Semester-wise)
A 4 Credit theory Course has a total of 120 Study hours that includes around 76 hours of
self study, 12 hours of VSAT lectures, 12 hours of lecture by Learning Centre faculty and
20 hours of assignment related work.

Total time for VSAT Lectures for 16 Credits in a Semester = 48 hours

Total time for LC Lectures for 16 Credits in a Semester = 48 hours

The LC lecture time may be utilized for course material related lectures, provision of
information on University procedures and examination related matters, person specific
counselling on study skills, etc. The actual time for Course material related lectures at the
Learning Centres depends on the nature of a particular Subject, although the general pattern
is as given above.

132
 a) Theory Counseling Details –MBA-Revamping

First Semester

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

1 MB0022 Management Process, Personal 12 Meaning and Definition 20

Management Growth and Development, Scope and Features of
process and Individual Behaviour, Management
organization Perception, Attitudes and Significance of Management
behavior Values Administration Vs. Management
Learning, Motivation, Levels of Management or
Leadership, Work Stress, Managerial Hierarchy
Conflict, Organizational Manager’s Roles
Change and Development, Managerial Skills
International, organizational Qualities required by a Manager
Behaviour

2 MB0023 Language and Communication, 12 Need, Purpose, Nature, Process of 20

Business Remedial English, Oral Skills communication (Channel of
Communicati for effective communication, communication), Barriers to
on Listening Skills, Writing Skills, communication and overcoming
Organizational Communication, these barriers, Non-verbal
Use of visual and audio aids in communication, signs, symbols
written and oral communication. and body language (eye contact,
Cross cultural communication, facial expression and posture.)
Business etiquette language as a sign
ystem.Communication in
Hospitality organization and its
effects on performance. Tips to
prepare curriculum vitae
How to perform in GD and
Interview
20
3 MB0024 12 Basic concepts and role of
Role of Mathematics and
Statistics for management science in decision
statistics in Business Decisions,
management making, Linear Programming
Set Theory, Logarithms:
Problem [LPP] – Graphical
interest, depreciation and
solution. Simplex algorithm –
annuities, Equations: Linear,
Two-phase method, Post optimal/
Quadratic & Simultaneous
sensitivity analysis and economic
Equations, Matrix Algebra,
interpretation, Transportation and
Binomial Theorem and its
Assignment models, Meaning,
applications, Principles of
assumptions and problem
Mathematical Induction,
133
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title
Arithmetic Progression & formulation / model construction,
Geometric , Progression, solution methodology, sensitivity
Optimization Techniques: analysis and applications

4 MB0025 Trial balance and, Rectification 12 An Introduction to Accounting, 20

Financial and of Errors, Final Accounts and Meaning, Functions and
Management Statement, Financial Statement Objectives of accounting,
accounting Analysis Branches of Accounting, Kinds of
Funds Flow Statement Accounting Activities, Single and
Cash Flow Statement, Double entry system of book-
Understanding Cost keeping, Accounting Principles,
Marginal Costing and Break- Conventions and Concepts,
even Analysis Journal, Ledger
Budgetary Control
Standard Costing

5 MB0026 Demand Analysis and 12 An Introduction to Managerial 20

Managerial Forecasting Economics,
Economics Cost and Production Analysis, Nature and scope of Managerial
Price and Output Decisions Economics
under Different Market Economic Theory and Managerial
Structure, Pricing Policies and Economics
Practices Managerial Economist – Role and
Profit Management Capital Responsibilities
Management

20
6 MB0027 Recruitment and Selection 12 Introduction to Human resource
Human Performance appraisal System management
Resource Employee discipline Grievance Significance, Objectives,
Management Management Functions, A diagnostic model,
Industrial relations External and internal
Trade Unions environment, Forces and
Collective bargaining influences
Industrial Democracy and Organizing HRM function
employee participation
Development of personnel
Career planning and
development
Compensation and benefits

134
 Second Semester

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

7 MB0028 Product Design & Development, 12 Introduction : Nature and scope of 20

Production CAD / CAM Facility Location production and operations
and Operation - Plant facilities, Production management, role of operations
Management Planning and Control - management in total management
Inventory and materials system, interfaces between
management - Stores operations systems and other
management - Work study - functional areas
need and technique of work-
study, overview of Just In Time
(JIT), Value Analysis -

8 MB0029 Financial Plan, Concepts in 12 An Introduction to Financial 20

Financial Valuation, Management
Management Leverage, Cost of Capital, Meaning of Financial
Capital Structure, Capital Management, Importance of
Budgeting, Capital Rationing Financial Management
and Risk Factor in Capital Scope and functions of Financial
Budgeting, Working Capital Management
Management, Dividend Objectives of Financial
Decision Management
Organization of the Finance
Functions
Financial Management Process
Financial Decisions
Methods of Financial
Management, Financial
Management and other
Disciplines

9 MB0030 Consumer Behavior Analysis, 12 Introduction to Marketing 20

Marketing Marketing Mix, Market Concepts of market, marketing
Management segmentation, Marketing and marketing management,
Information System, Planning Types of markets, Marketing
and Control of Marketing Philosophy- Production concept,
Operations, Customer Product concept, Sales concept,
Relationship Management – An Marketing concept, Societal
Overview, Supply Chain concept, Marketing Process,
Management, An Introduction Marketing Environment,
to International Marketing, Marketing Audit
Recent Trends in Marketing

135
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title
20
10 MB0031 Strategic uses of information 12 Introduction to information
Management systems and information systems - Management
Information technology, Business Process Information Systems; role and
System Re-engineering, Planning and importance; manager’s view of
development of information information systems; introduction
systems - planning of to concepts of management,
information systems; systems systems and organizations
analysis and design; approaches
to alternative application
development, Applications of
information systems -
applications of operational,
tactical and strategic
information systems to business;
decision support systems and
expert systems, Introduction to
Electronic Business: benefits,
models, Enterprise wide
systems, Intranets,
Interorganizational systems:
Extranets and EDI, Electronic
payments and security in
electronic commerce,
Management of Information
Systems - organization of
information systems;
information technology; security
and ethical issues

11 MB0032 Linear Programming Problem 12 Introduction to OR 20

Operations (LPP) Model, Solution to LP Definition (s) of OR - Evolution
research Problem – Transportation of OR as a discipline –
Problem (TP):Assignment Applications in Manufacturing &
Problem (AP), Integer Service Industry – Concept of
Programming (IP), Queuing Models – Types of Models –
Theory, Simulation, Project Advantages & Disadvantages of
Scheduling Models – OR organizations
(INFORMS, ORSOC) etc.
20
12 MB0033 Strategic management and 12 Projects in contemporary
Project project selection, The project organizations
management manager, Project organization, Introduction to project

136
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title
Project planning, Conflicts and management, The definition of a
negotiation, Budget and cost Project, Why Project
estimation, Scheduling, management, The project life
Resource allocation, Monitoring cycle, The project management in
and information systems, practice
Project control, Project auditing,
Project termination

Third Semester : Core subject

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title
20
13 MB0034 Selection and Formulation of a 12 An Introduction to Research,
Research research problem, Hypothesis, Meaning of research, Purpose of
methodology Research Design, Case Study, research, Types of research,
Sampling Significance of research in Social
Sources of Data, Observation, and Business Sciences,
Schedules and Questionnaire,
Interview, Processing data,
Report writing

14 MB0035 Law of Contract, Negotiable 12 Discharge of contract, Contract of 20

Legal Aspects Instruments Act, Indemnity and Contract of
of Business Arbitration Act, Guarantee, Meaning - Contract of
Information Technology Act , Indemnity , Essentials, Meaning –
Competition Act Contract of Guarantee, Essentials,
Consumer Protection Act, Differences between Contract of
Companies Act Indemnity and Contract of
Guarantee, Extent of surety’s
liability, Rights of surety
Discharge of surety’s liability

137
 Third Semester: Finance Specialization

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

15 MF0001 Investment Environment, 12 Investment – A Conceptual 20

Security Fundamental Analysis, Framework: Introduction,
analysis and Technical Analysis, Efficient Meaning of Investment,
portfolio Market Hypothesis, Bond and Financial and Economic
management Share Analysis and Valuation, Meaning of Investment,
Portfolio Management – Risk Investment and Speculation,
and Return Markowitz Portfolio Investment and Gambling,
Selection Model, Sharpe: The Significance of Investment,
Single Index Model, Capital Features of an Investment
Asset Pricing Model (CAPM), Programme, The Investment
Factor Models and Arbitrage Process, Risks of Investment,
Pricing Theory, International Common Errors in Investment
Portfolio Investments Management, Qualities of a
Smart Investor

16 MF0002 M & A – A strategic perspective, 12 Introduction, Meaning, Types 20

Mergers and Corporate restructuring, and characteristics, Motives
Acquisitions valuation, Process of merger behind mergers, Theories of
integration, Accounting for mergers operating, financial and
amalgamation, managerial synergy of mergers,
Take over defenses Role of industry life cycle,
Legal and regulatory frame Value creation in horizontal,
work of M & A vertical and conglomerate
mergers – change forces
contributing to M & A activities

17 MF0003 Different sources of income, 12 Income Tax and Corporate tax, 20

Taxation Remuneration to employees and Basics of taxation management,
management tax planning,: Income from Tax planning, Tax management
business or profession, Other and tax costing, tax avoidance
sources of income, Corporate and tax evasion, : Basic
Tax Management, Basic concept concepts of Income tax, taxable
of FBT, Tax management as to event under Income Tax Act,
FBT, INDIRECT TAXES, Incidence of income tax- tax
ustoms Law, Basic concepts of management and planning,
Customs Law, Classification and residential status- tax
valuation, Exemptions Draw management and planning
Back, Incentives Central Excise

138
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title
Law, Basic concept of Central
Excise Law, Valuation and
Classification, Cenvat credit,
Special provisions applicable
Basic concepts Service Tax,
category of taxable services,
Tax Management under service
tax, Basic concepts of VAT and
CST
Tax management under VAT
and CST
20
18 MF0004 Techniques of Evaluation of 12 An Introduction to Internal
Internal Audit Internal Controls, Practical Control
and Control Application of Internal Controls SOX, COSO and COBIT and
in Business, Financial Reporting other benchmarks as to internal
and Internal Control, Accounting control
Standards and Internal Control,
Basics of Audit, Standards as to
Audit, Audit Evidence,
Sampling in Audit, Frauds and
Errors, Investigations and
Special Audits, Audit Reports,
Audit Practice Management

Third Semester: Marketing Specialization

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

19 MK0001 Organizing the sales Personal selling and sales 20

Sales, department, management overview, Sales
distribution Sales force management, management and the business
and supply Directing and controlling sales enterprise, Sales management,
chain efforts, Logistics of distribution personal selling, salesmanship,
management Channel management, Setting personal selling
Recent Trends in channel objectives, Determining sales
management, related marketing policies,
Introduction to supply chain Formulating personal selling
management, strategy
Planning and designing supply
chain, Coordination in supply
139
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title
chain,
Issues regarding information
technology and supply chain

MK0002 Consumers and market 12 Understanding consumer 20

Consumer segmentation, Behavior, Meaning and
behavior Environmental influences on Definition, Application of
consumer behavior consumer behavior knowledge to
Influence of group on consumer marketing, Why study of
behavior consumer behavior in marketing,
Individual determinants of Areas of study under consumer
consumer behavior behavior
Consumer Decision process
Consumer research
Diffusion of innovation
Consumerism
Business buyer behavior and
decisions

MK0003 Retail Institutions, 12 Understanding retailing, Meaning, 20

Retail Retail market strategy, Retail definition, Scope of retailing,
Marketing store management, Merchandise Importance of retailing, Evolution
Management, Merchandise of retailing, Retail environment,
Pricing Consumer behavior in retail
Retail control, Information context, Retailing and market
technology and retailing Latest segmentation
trends in retailing,
Contemporary issues in retailing

MK0004 The research process and 12 An overview of marketing 20

Marketing design, Sources of research data, research, Meaning, Definition,
Research Measurement techniques in and terminologies, The function of
marketing research, marketing research, Information
Sampling and data analysis, and decision making, Marketing
Issues and techniques of information systems, Marketing
quantitative data analysis, decision support systems, Types
Writing a research report, of research, areas of research etc
Ethical issues in marketing
research,
Contemporary issues in
marketing research

140
 Third Semester: Human Resource Management Specialization

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

MU0001
Manpower
planning and
Resourcing

MU0002
Management
and
organizational
development

MU0003 Leadership, communication, 12 ORGANIZATIONAL 20

Employee decision making, motivation, CULTURES, Introduction,
Relations conflict management, Discipline Organizational Culture and
Management and Discipline procedure, Conflicts, Building an
industrial relations-strategic / Organizational Culture, Essential
directional management , the elements for a Good
laws governing employee Organizational Culture
relations international human Conclusion.
resources management A PERSPECTIVE, Introduction,
Characteristics of Employee
Relations, Importance of
Employee Relations, Employee
Expectations.
employee relations strategy,
Introduction, Employee Relations
Strategies, Employee Relations,
Staff and Organization, Employee
Relations Challenges faced by an
Organization, Framework of
Employee Relations, Practical
Principles for HR Managers, The
Ten Commandments for HR
Managers.
employee relations policies &
procedures

MU0004 HR Audit
141
 Third Semester: Information Systems Specialization

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

MI0024 Software process and project 12 The product and the process, the 20
Software metrics, software project product, the process, managing
Engineering planning, risk analysis and software projects, project
management, project scheduling management concepts,
and tracking, software quality
assurance, software
configuration management.,
system engineering, analysis
concepts and principles, analysis
modeling, design concepts and
principles, architectural design,
user interface design,
component-level design,
software testing techniques,
technical metrics for software,
object-oriented software
engineering, object-oriented
concepts and principles, object-
oriented analysis, object-
oriented design, advanced topic
in software engineering
Computer-aided software
engineering

MI0025 Relational Model, SQL, 12 Entity Relationship Model 20

Database Functional Dependencies,
Management Normalization, An Introduction, Entity -
systems Object-Oriented Databases, relationship model: basic
Storage & File Structure, concepts, design issues, mapping
Database System Architectures, constraints, keys, Entity -
Distributed Databases relationship diagram, design of
Security and Integrity an E-R database schema,
Reduction of an E-R schema to
tables.
Lab: Application software
development using Oracle or
Microsoft SQL Server as
Back-end and Microsoft .NET as
front-end.

142
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title

MI0026 The Physical Layer, 12 Introduction to Computer 20

Computer Communication Satellite, The Networks
Networks Medium Access Sub layer, The Computer networks:
Network Layer, Internet introduction: uses of computer
networks, network hardware,
network software, protocol
hierarchies, reference models,
example networks, example data
communication services,
network standardization.

MI0027 Developing and Populating the 12 Business Intelligence and Tools 20

Business Databases Requirements, Realities, and
Intelligence Setup and Physical the Design Architecture
and Tools Designing the ETL System Defining Business Requirements
Developing the ETL System Designing the Business Process
Designing the Analysis Services Dimensional Model
OLAP Database The Toolset
Developing the BI Applications
Business Intelligence
Applications
Building the BI Application in
Reporting Services
Incorporating Data Mining
Deploying and Managing the
DW/BI System
Working with an Existing Data
Warehouse
Security
Metadata Plan
Deployment
Operations and Maintenance
Extending the DW/BI System
Managing Growth
Real-Time Business Intelligence
Present Imperatives and Future
Outlook

143
 Third Semester: Healthcare Services Specialization

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

MH0040 Structure and function of health 12 Over view of health system 20

Health care delivery system, and health situation in India
Administration Organization and administration
of health system, National
health programmes, Overview
of health policy, Public health
ethics and legislation, Health
system research and survey
methods, Human resource
management, Vital statistics and
health information system,
Social marketing

MH0041 Hospital planning and design, 12 Hospital Organisation, 20

Hospital ward planning, clinical services, Introduction to Hospital,
Organisation, administrative services, Definition; Hospital,
Operations, Clinical support services, non- organization , Types of
and Planning clinical support services, organizations: Formal and
hospital committee Informal types, Matrix
organization: Departmentation
by time/ service etc,
Classification of Hospitals,
Levels of health care in India

MH0042 Health Care System in India, 12 Introduction to Health 20

Hospital and Health Information Information Management
Healthcare Management System, Definition of various terms in
Information Evaluation of HIMS in India, HIM
Management Hospital Information System, Importance of HIM
Design & Implementation of Uses & Scopes of HIM
Hospital Information System, Sources of HIM
Health Information & Health
Care financing, Health
Information in Health Insurance
Management, Health
Information Management- an
organizational View, Quality
Assurance

144
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title

MH0043 Materials Management in 12 Principles of Economics & 20

Finance, Health Care Health Economics, Definitions,
Economics, Stores management, Functions basic theories, National
and Materials of purchase department, Income, Measurement,
Management Accounting, Cost accounting, Difficulties in measurement,
in healthcare Finance and Hospital & Health Uses, Theory of Distribution,
services Finance, Accounting: Principle of substitution,
Cost accounting: Marginal Productivity, Wages,
Finance, Hospital and Health Rent, Interest, Profit. Health
Finance: Economics,
Health Insurance

Third Semester: Banking Specialization

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

MA0027 Financial Market, Financial 12 Financial System, Nature and 20

Financial Instruments, Financial structure of financial system,
Systems and Institutions, Commercial Evolution of Financial system
commercial Banking System in India, in India, Framework,
banking Changing Nature of Banking Segments, and Efficiency in
Business, Compliance to RBI financial system, Linkage
and other Regulations, between Financial system and
Designing banking products, Economic development.
Marketing of Bank products,
Customer Relations
Management

MA0028 Regulation of Banking 12 Legal Framework of 20

Banking Business, Legal Aspects of Regulation of Banks,
related Laws Banking Operations, Introduction, Business of
and practices Banker’s Right of Lien, Set off Banking, Constitution of
and Appropriation, Banks, RBI Act, 1934,
Contract of Indemnity, Banking Regulation Act, 1949,
Bank Guarantee, RBI- Central Bank and
Letters of Credit, Regulator of Banks,
Law Relating to Securities and Government as Regulator of
Modes of Charging, Banking Banks, Control over
Ombudsman Scheme- 2002, Cooperative Banks, Regulation
by other Authorities.
145
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title

MA0029 Performance Evaluation, 12 The Banking Services, 20

Banking Corporate Financing, Banks & Overview of Banks and Their
operations Liquidity, Pricing in Banks, Services, Government Policy
Bank Management, & Regulation, Organization &
International Banking Services. Structure of Banks

Personal Lending,
MA0030 The Legality of Retail Banking, Introduction, Indian Banking-
Retail Banking Bank Products – Deposits, Recent trends - Commercial
Bank Products – Advances, Banking Industry, International
Bank Products, Marketing of Banking, retail Banking and
Services, Technology & Retail wholesale banking, A strategic
Banking, Recent Trends in overview of the retail banking
Retail Banking, industry

Fourth Semester: Core Subjects

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

MB0036 An Overview of Strategic 12 Introduction to Strategy, 20

Strategic Management, Organizational Origin, Meaning and
Management Direction: Mission and Definition of Strategy, Need
and business Objectives, Strategic Success: for Strategy, Key areas in
policy Formulation of Mission developing a Strategy, Levels
Statement, Strategic at which Strategy Operates,
Alternatives, Analysis of Paradigm Planning, -
Company’s External Operational Planning, -Project
Environment, Evaluating Planning, Contingency
Company Resources and Planning, Short-Range
Planning, Long-Range
Competitive Strengths, Generic
Planning, Corporate Planning,
Competitive strategies, Merger
Strategic Planning, Problems
/Take Over and Joint Venture of Semantics in Terminology,
Strategies, Strategic Choice, Planning Terms, From
Strategy Implementation, Strategic Planning to Strategic
Functional Issues, Behavioral Management
Issues, Strategic Control, Unit
12: Introduction to Business
Policy, Business Policy and other

146
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title
Connected Issues

MB0037
World Trade Organization (WTO) Introduction to international
International
and trading blocks - arguments for business - global economy and
business
and against joining WTO; growth of international market
Management
regional economic integration, the pattern, international business
case for regional integration - environment - cultural attitudes
implications for business, MNCs and international business,
and international business - merits Basis for International Trade -
and demerits of MNCs’ absolute cost advantage,
operations, International Monetary comparative cost advantage,
System - IMF and World Bank, Heckscher Ohlin Theory the
Euro, Dollar markets, foreign Product Life Cycle Theory the
exchange, determination of new trade theory porters
exchange rates, Export procedures diamond gains from trade,
- enquiry, offer, proforma invoice, instruments of trade policy
acceptance, order, contract, tariff, subsidies import quotas
payment terms, letter of credit, - export restraints - terms of
inspection & quality control, trade - free trade vs protection,
insurance, documentation balance of payment vs balance
(invoice, bill of lading, certificate of trade
of origin, packing list),
International marketing decisions
- product decisions - pricing
decisions, promotion decisions

Fourth Semester: Finance Specialization

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

MF0006 International Flow of Funds, 12 An Introduction to International 20

International International Financial Markets, Financial Management, Meaning
financial Forecasting Foreign Exchange and Importance, Rewards & risk
management Rate, Foreign Exchange of international finance, Goals of
Exposure, Foreign Exchange MNC, International Business

147
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title
Risk Management, international methods , Exposure to
Capital Budgeting, Long-term international risk, International
Asset and Liability Management Monetary system, Multilateral
financial institution, Government
influence on exchange rate

MF0007 Treasury products, Liquidity 12 Introduction to Treasury 20

Treasury Planning and Managing Cash Management, Objectives ,
Management Assets, Concept, Functions of integrated
Interest Rate Risk, Central Bank treasury, Process of Globalization
and Foreign Exchange Market, , Evolving role of Treasury as
Liquidity Risk Management, profit centre , Organization of
Credit Risk Management in treasury
Banks,

MF0008 Merchant Bankers and SEBI, 12 An Introduction to 20

Merchant Financial Services, Money Merchant Banking, Meaning of
Banking and Markets, Lease Financing, Hire Merchant Banking, Nature of
Financial Purchasing, Securitization of services, Structure of merchant
Services Debt, Marketing of Financial banking firms, Financial Markets:
Services Capital markets-Money market-
Forex markets. Linkages between
the markets

MF0009 Risk Management, Insurance as An Introduction to Risk, Meaning

Insurance and a Risk Management Technique, and Definition of Risk,
Risk Selecting and Implementing Uncertainty and Risk ,
Management Risk Management Techniques, Classification of Risk, The Degree
Legal aspects of Insurance, of Risk
Banc Assurance, Indian
Insurance Industry,

Fourth Semester: Marketing Specialization

Sl. Subject VSAT Session LC Lecture

No. Code and Topic Time Suggested Topic Time
Subject title

MK0006 Consumer behavior in services, 12 Introduction to services 20

Services Strategic issues in services marketing, Factors influencing
Marketing marketing, Services marketing the growth of service sector,
and mix, Enhancing services Differences in marketing of
148
Sl. Subject VSAT Session LC Lecture
No. Code and Topic Time Suggested Topic Time
Subject title
customer marketing potential, Challenges tangible goods vs. services,
relationship of service marketing, Marketing Definition, Characteristics of
management services in , Airlines, Hotels, services, Basic difference
Courier, Hospital, Hospitality, between goods and services
Education,Professional services, Classification of services
Financial services etc,
Understanding customer
relationship marketing, CRM
Strategy, Role of CRM in
services marketing,

MK0007 Setting advertising objectives and 12 Basic concepts in advertising 20

Advertising formulating advertising strategies, management, Importance of
Management Understanding persuasive advertising in marketing,
and Sales advertising message, Advertising Meaning of advertising, How
Promotion budgets, Media planning, does advertising persuade the
Advertising copy design strategy, buyer, Role of advertising in
Execution strategy, Understanding marketing mix and Positioning
sales promotion, decisions, Advertisers and
advertising agency, The role of
account executive, Choosing an
advertising agency

MK0008 Strategic e-marketing, The 12 Introduction to E-Marketing, 20

E-Marketing e-marketing plan, Ethical and legal What is e-marketing, How does
issues of e-marketing, E-marketing e-marketing relate to e-business,
Knowledge, Consumer behavior, What is internet, E-marketing
Differentiation and positioning past, present, and future?
strategies, E-marketing
management, Pricing strategies,
distribution strategies,
Communication strategies,
E-customer relationship
management

MK0009 Trade distortions and marketing 12 Nature of international 20

International barriers, International marketing marketing, Introduction, Process
Marketing environment, Consumer behaviour on international marketing,
in the international context, International dimensions of
International market research and marketing, Domestic marketing
information system, International VS international marketing, The
market entry strategies, applicability of marketing,
International Product strategies, Multinational corporations, The
149
Sl. Subject VSAT Session LC Lecture
No. Code and Topic Time Suggested Topic Time
Subject title
International Channel of process of internationalization,
distribution, International Benefits of international
promotion strategies, International marketing
pricing strategies

Fourth Semester: Human Resource Management Specialization

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

MU0006 Compensation design, 12 Perspective on compensation 20

Compensation Compensation, Management in management
and Benefits India, incentives, Fringe Introduction to compensation benefits,
benefits, Executive Introduction, Development of a
remuneration income tax Compensation Philosophy., Need for
Rational Wage Policy, Economic
Objectives of Wage Policy, Social
Objectives of Wage Policy,
Components of Remuneration
Theories of Remuneration,
Objectives of Compensation
Planning.

MU0007 Performance Appraisal 12 Concept of Performance 20

Performance Methods, Management by Appraisal, Objectives of
Management Objectives, Graphic Rating Performance Appraisal, The
and Appraisal Method, Work Standards Appraisal Process, The
Approach, Essay Appraisal, Appraisers, Self Appraisal,
Critical Incident Method, Supervisors, Peers, Customers,
Forced Choice Rating Method, Clients, Subordinates
Point Allocation Method,
Ranking Method, Checklist,
Behaviorally Anchored Rating
Scale, 360 Degree Performance
Appraisal, Team Appraisals,
Balanced Scorecards,
The Appraisal Interview,
Ethics of Performance Appraisal

150
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title

MU0008 Understanding talent 12 Introduction talent management, 20

Talent management system, talent Define Talent, Identify Types of
Management management during, recruitment Talent, Define skills and
and Employee , retention , employee knowledge, Differentiate between
Relation development , leadership and Talent, Skill, and Knowledge.
"high potential employee" What is Talent Management?
development , performance
management , workforce
planning , culture, advantage of
talent management, introducing
a talent management system,
developing the building blocks
of talent management, talent
planning, using compensation to
implement a talent management
plan, using information
technology to support a talent
management system, role of hr
in talent management, measures
& monitor of talent, talent
retention map/ retention
strategy,

MU0009 Change process, obstacles to 12 Fundamentals Of Change 20

Change change, managing change, Management, Basics of Change
Management adapting to change, Management, Understanding
Coping with Uncertainty, levels of change, Identifying
Variables that influence success misconceptions of change,
of change, Steps to implement Schools & Concepts of Change
change, individual change Management, Importance of
management, team change, Change, Understanding the basics
leadership and change, of change, Identifying essential
organizational change areas of change, Leading Change,
Promoting successful change,
Understanding resilience

151
 Fourth Semester – Information Systems Specialization

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

MI0029 12 20
Components of ERP, Business Concept of ERP - business needs,
ERP
process re-engineering - objectives of ERP, ERP
introduction, different faces of technologies, database systems
reengineering, IT & BPR,
principles of business
engineering, ERP & BPR,
Implementation of ERP - an
overview, role of consultants,
vendors (software & hardware)
& users, ERP implementation:
issues and methodology, post -
implementation options, ERP - a
competitive software product:
SAP, BAAN, people soft,
marsman, Marketing of ERP -
An Overview, Market Dynamics
& Competitive Strategy

MI0030 Online customer services: 12 E-business: an introduction, its 20

E-Commerce Infrastructure for e-business, impact & benefits, models in e-
and Web Electronic commerce for small business, e-business in India,
Design and medium sized business, application areas of e-business,
Business-to-Business E- electronic market places, E-
Business, Intranets and business in retail sector: models
Extranets in business and cases
organizations; electronic data
interchange and value added
networks; B2B models and
cases, Security technologies and
issues in E-business - firewalls,
cryptography and
authentication,
security standards, Digital
Certificates, Certifying
Authority, Electronic payment
systems, Protocols: SET, SSL,
Internet consumers and Market
research, Advertising on
Internet: Methods and
152
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title
strategies, Pricing models,
Legal Issues in E-business,
Overview of IT Bill-2000

MI0031 Generic competitive technology 12 Definition, key concepts, role, 20

Technology strategies, relationship between importance, life cycle approach,
Management technology strategy and innovation process, integrating,
corporate strategy, strategic people and technology, human
shifts and resource factors in technology operations,
commitments, technology vision Technology - strategy relationship
and goals, in the large corporation, global
technology leadership, SWOT technology comparison,
analysis for technology, resource leverage
matching business portfolio and
technology portfolio,
Technology-market mix,
flexibility in technology
strategy, Strategic technology
planning, investment in
technology, technology strategy
and functional strategy,
implementation and control of
technology strategy, global
linkages

MI0032 E-Business: The Opportunities 12 Introduction to Customer 20

E-CRM and Ahead, E-CRM: The New Relationship Management
Supply Chain Concept in Marketing, Indian E- Introduction, Customer
Management CRM Scenario, CRM in India, Relationship Management (CRM),
Market Potential of E-CRM in Evolution of CRM, Anatomy of
India, History of ERP, The the CRM Campaign, Types of
Theory of Constraints and ERP, CRM, The Customer Relationship
Sales and Operations Planning, Management Cycle, Business
Buffer Resource Strategy, Drivers of CRM, The Return on
Enterprise Resource CRM Methods, An Architecture
Management, Integrating the for Developing CRM,
Supply Chain to Reap the Analysis/Profiling, Campaign
Rewards, Planning and Management,
Customer Interaction, The Data
Warehouse – A Decision Driven
Environment, CRM Essentials,

153
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title
Implementation of CRM, CRM
Applications Availability,
Networks in Place, Technical
Difficulties, Sponsorship,
Acceptance and other Cultural
Issues, Customer Interaction
Center, Business Benefits of
CRM, Business Challenges of
CRM, Emerging Impact of e-
Commerce on CRM

Fourth Semester – Healthcare Services Specialization

Sl. Subject Code VSAT Session LC Lecture

No. and Subject Topic Time Suggested Topic Time
title

MH0047 Segmentation, Targeting and 12 Role of Marketing in 20

Public Relations Positioning for a Hospital, Ensuring Healthcare Sector, External
and Marketing Service Quality as Marketing Tool, and Internal Analysis
for Healthcare Service Mix, Brand Building and
Organizations Differentiation, Promotional
Activities- empanelment, press and
media, camps, cme, associations,
clubs of patients, Promotional
Tools- hoardings, banners, MCI
laws, web site, cam to cam,
pamphlets, brochures, cable TV,
radio, newspaper ads, Medical
Tourism, Role of Marketing
Department and its Management.
Internal marketing, Importance and
use of CRM

MH0048 HR Function – Its scope, HR in 12 Organization Philosophy 20

Management of Health Sector, Manpower planning, and HR Management
Healthcare Selection – Process and methods,
Human Training, Performance Appraisal,
Resources Wage and Salary Administration,
Welfare and Working conditions,
154
Sl. Subject Code VSAT Session LC Lecture
No. and Subject Topic Time Suggested Topic Time
title
Employee Grievance and Workers
Participation Management,
Communication, Corporate Social
responsibilities

MH0049 Laws related to medical practice, 12 Introduction, Legal 20

Legal Aspects Regulatory framework of hospitals, processes & procedures,
of Healthcare Other legal concerns, Case studies legal terminology, Basic
Administration understanding of criminal
law, civil law(law of torts),
law of contract, law of
evidence, trust laws,
commercial law.

MH0050 QMS, Quality in health care, 12 Introduction, Quality & 20

Quality Quality tools, Organizing for Quality Management
Management in quality, Quality assurance & Systems (QMS), History of
Healthcare improvement, ISO and quality, Quality in
Services Accreditation, Six sigma and Lean, healthcare: a brief history,
TQM and Benchmarking, Malcolm Contributions of Deming,
Baldridge award Juran, Crosby etc.

Fourth Semester – Banking Specialization

Sl. Subject Code VSAT Session LC Lecture
No and Subject Topic Tim Suggested Topic Time
title e

MA0032 Merchant Bankers and SEBI, 12 An Introduction to Merchant 20

Merchant Financial Services, Money Banking, Meaning of Merchant
Banking and Markets, Lease Financing, Hire Banking, Nature of services,
Financial Purchasing, Securitization of Structure of merchant banking
Services Debt, Marketing of Financial firms, Financial Markets: Capital
Services markets-Money market- Forex
markets. Linkages between the
markets

MA0033 Treasury products, Liquidity 12 Introduction to Treasury 20

Treasury Planning and Managing Cash Management, Objectives ,
Management Assets, Concept, Functions of integrated

155
Sl. Subject Code VSAT Session LC Lecture
No and Subject Topic Tim Suggested Topic Time
title e
Interest Rate Risk, Central Bank treasury, Process of Globalization
and Foreign Exchange Market, , Evolving role of Treasury as
Liquidity Risk Management, profit centre , Organization of
Credit Risk Management in treasury
Banks,

MA0034 Legality of Transactions, 12 The Contractual Nature of the 20

Corporate Customers of the corporate Banker/Corporate Customer
Banking bank, Facility Letters and Loan Relationship, Contractual nature
Agreements, Security, Legal of the banker / customer
remedies, their enforcement and relationship, Impact of potential
the relevance of the doctrine of legal liability of bankers in
waiver at the bank’s option, relation to both breach of contract
Insolvency of customers of the and tort, especially negligence,
Corporate Bank Rights and duties of the bank and
customer, Duty as trustee –
emphasis on constructive trustee,
Provision of references/status
enquiries, Legal principles of
combination and set-off, The legal
aspects of money laundering

MA0035 Industrial Finance Corporation Industrial Development Bank of

Institutional if India (IFCI), State Financial India (IDBI), Overview ,
Banking Corporations, Subsidiaries , Products , Features ,
Industrial Credit and Investment Functions , Recent growth
Corporation of India ( ICICI),
Small Industries Development
Bank of India (SIDBI),
Industrial Investment Bank of
India (IIBI), Investment
Institutions,
Specialized Finance Institutions

Instructions for case presentation and Group discussion:

* Guidelines for case presentation:
• Two cases may be presented per subject.
156
• Best one should be considered while awarding marks.
• Out of two case study presentations, one case must be from the assignment given in the
programme guide and the second case may be presented from any topic selected by the
students. They can seek the direction from the learning center facilitator.
• Time for presentation – 15 minutes.
• Time for question & answers – 5 minutes.

* Guidelines for Group Discussion:

• Topics for the Group discussion must be given by the center concerned.
• Each group may consist maximum of 6 students.
• Time for discussion – 1 hour

Instructions for project work

Introduction:
This guide will provide you all the information you need to know for developing a project
dissertation. As the Project work is very important part of MBA course curriculum, it has been
marked for four credits.

The objectives of the MBA course curriculum Project work are to:

1) Enable students to develop further the skills and knowledge gained on the course by
applying them to the analysis of a specific business problem or issue, via a substantial
piece of independent work carried out over an extended period.

2) For students to demonstrate proficiency in the design of a research project, application of

appropriate research methods, collection and analysis of data, and presentation of results.

Learning Outcomes
On successful completion of the MBA course curriculum Project work, students will be able to:

1) Demonstrate clarity of problem definition and scope; critical evaluation of a focused

review of relevant literature; a carefully argued case for the research methods employed;
proficiency in the analysis and interpretation of qualitative and/or quantitative data, where
appropriate; and sensitivity to the organizational context for which recommendations are
made, where appropriate.

2) Present the results of their research in an academically acceptable format, paying

particular attention to integration of the literature review, critical evaluation of data, clear
presentation of research results, and clear evaluation of the implementability of the
recommendations.

157
How to select a topic and organization?

To proceed with the project work it is very important to select a right topic and right organization,
where you will get required information for the successful completion of the project work.

Criteria for selecting the topic and organization:

Elective subject: Project can be undertaken on Elective subject.

Originality: Your project work must be carried out by yourself and must be original. You can
certainly take ideas from else where, but be sure that you evolve them in the unique way to suit
your project requirements.

Company specific: the project work should be undertaken in a company or any of its departments
or any business establishments. The out come of the project work should be useful to the
organization or establishment.

You must consult your internal guide or external guide in selection of topic.
You can do the Project in the organization where you are working / have worked / intend to work.
It is good Idea to link your project to your future plans. This will be a useful for your future job
prospects and it will also demonstrate to your potential employers about your enthusiasm and
knowledge.

Remember that you have constraints of resources like time, monetary, infrastructure, so, it is
necessary to complete your project with in the specified constraints.

Suggested titles for MBA course curriculum Project work:

1) To develop a financial performance measurement and reporting system

The project

The main objective of the project is to develop and introduce a financial performance
measurement and reporting system, which would become part of the minimum quality
standards for retail network. The main driver for this project is the changes within the
Automotive Block Exemption Regulation (BER) and its impact on the motor industry.

The project involved understanding the impact of the BER on the motor industry and using
this knowledge to identify a feasible system for Automobile Company. This system is
required to be adapted to the needs of individual countries. In addition a complete launch
and implementation plan for the system is required to be developed.

158
2) Major product rationalization programme with the aim of eliminating legacy
products

The project

The project objective is to tackle a major product rationalization programme with the aim of
eliminating legacy products. This involved the production of a legacy product management
policy, rationalization of stock, item, service and rep codes, and the quantification of
potential savings gained through the reduction of stock holding and servicing.

3) Organization’s cultural change programme in order to achieve the organizational

goals

The project

The objective of the project is to focus on investigating what is needed to aid a cultural
change programme. The student supposed to study the organization’s structure, culture,
communication methods and employee responsibilities. This involved meetings and
discussions with a wide range of employees. The aim is to produce a report outlining where
the organization is now in terms of culture, and produce recommendations on what needs to
be changed in order to achieve the organizational goals. This recommendation should be
included input into the organization’s change strategy.

4) Internal IT strategy for XYZ Solutions Inc.

The project

XYZ Solutions Inc. is a rapidly growing IT services company. Following a series of

acquisitions, the company is expanding market share and developing internally. IT systems
are instrumental in supporting corporate strategy and internal operations. XYZ's IT strategy
currently focuses on developing these systems. This analysis supposed to outline
enhancements to XYZ's existing IT strategy in order to strengthen the company's ability to
utilize information technology. In developing these enhancements, the analysis required
review the history, structure, and strategies of XYZ and characterize the current alignment
between business objectives and internal R&D. Further to developing enhancement
recommendations, the analysis should provide an implementation plan to address key
sources of business-IT misalignment. The enhancements to IT strategy are an opportunity
for XYZ to develop a sustainable competitive advantage through improved planning,
development, and usage of IT.

Qualification Criteria for Project Guide: MBA or equivalent such as PGDBA and others
OR any engineering graduate with 5-years of managerial level experience in reputed
organization OR Faculty in management institution having at least 3-years of teaching
experience.

159
 (NOTE: Prior to selection of the Project Title, please approach the organization of your
choice with the authorized request letter from university study centre where you have taken
admission).

Planning for the project work

• It is necessary to plan ahead, to make sure that you will complete your work with in
the specified time for the project work.
• To achieve this, you should work out a precise schedule.
• You should measure the progress of your project work according to your project
schedule.

Preparation of project synopsis and submission to University study centre:

With in six weeks from commencement of your fourth semester, students are required to
submit project synopsis to University study centre for approval and it should contain the
following points.

Title of the project work: this should convey the general issues that interest you. The title
should not be generic in nature and should imply that the work is being made to be able to
make certain conclusions. The title may indicate the organization in which the research is
being carried out.

Objectives: objectives of the project should be clearly mentioned.

Methodology: You should specify the methodology which you are going to adopt to carry
out the project.

Format of report for the submission:

1. The full content of the report must be hard bound together so that the pages cannot be
removed or replaced.
2. The cover of the report must contain, title, name of the candidate, the award and the year of
submission. (Refer annexure A).
3. Text pages should be printed on one side of the paper, preferably with 1.5 line spacing, and
page numbers at the bottom of the each page. Margins should be 2” on the left and 1” on the
right.
4. Please use separate index sheets for all chapters each chapter should start from a new page.
5. The declaration must be duly signed by the student ( Refer annexure B)
6. The project report must be about 100-150 pages.
7. Report must contain all the necessary documents such as Certificate from the viva-voce
panel (refer annexure C), Certificate of the University study centre (Refer annexure D),
Company certificate, acknowledgements etc.
8. One copy of the project report along with CD must be submitted to the UNIVERSITY.

160
TABLE OF CONTENTS:
Page No.
Executive summary
i) Introduction
ii) Objective
iii) Methodology.
iv) Analysis
v) Conclusions
vi) Recommendations.

Part I.
Company Profile
i) Brief Introduction of a company
ii) History (very brief) of the organization.

PART II

Project overview
i) Introduction.
ii) Objective
iii) Methodology
iv) Analysis
v) conclusions
vi) Recommendations.

Part III
i) Appendix
ii) Bibliography
iii) References
iv) Glossary

Note: this is only suggestive but not exhaustive

Annexure A (cover page)

Emblem
University centre address and code No:

Title of project report

By
(Your name)

A project report submitted in partial fulfillment of the requirements for the degree of Master of
Business Administration Of Sikkim Manipal university, INDIA

Sikkim-Manipal university of Health, Medical and technological sciences

Distance education wing

161
 Syndicate house
Manipal -576104

Annexure-B (student declaration)

I here by declare that the project report entitled
(Title)
submitted in partial fulfillment of the requirements for the degree of
Masters of business Administration to Sikkim-Manipal University, India, is my original work and
not submitted for the award of any other degree, diploma, fellowship, or any other similar title or
prizes

Place: (Name of candidate)

Date: Reg. No:

Annexure C (Examiner’s certification)

The project report of
(Your name)
Title
is approved and is acceptable in quality and form

Internal Examiner External Examiners

(Name, qualification and designation) (Name, qualification)

Annexure D (university study centre certificate)

This is to certify that the project report entitled

(Title)
Submitted in partial fulfillment of the requirements for the degree of
Masters of Business Administration of Sikkim-Manipal University of Health, Medical and
technological sciences
(Student Name)
has worked under my supervision and guidance and that no part of this report has been submitted
for the award of any other degree, Diploma, Fellowship or other similar titles or prizes and that the
work has not been published in any journal or Magazine.

(Reg. No) Certified

(Guide’s Name and Qualification)

162
8. Assessment details
First Semester

Sl. Max. Marks

Subject Title & Code Credits
No. IA UE
MB0022 Management process
1 3 60 140
and Organization Behavior
MB0023 Business
2 3 60 140
Communication
MB0024 Statistics for
3 3 60 140
Management

MB0025 Financial and

4 3 60 140
Management Accounting
MB0026 Managerial
5 3 60 140
Economics
MB0027 Human Resource
6 3 60 140
Management

Second Semester

Sl. Max. Marks

Subject Title & Code Credits
No. IA UE
MM0028 Production &
1 3 60 140
Operation Management
MB0029 Financial
2 3 60 140
Management
MB0020 Marketing
3 3 60 140
Management

MB0031 Management
4 3 60 140
Information System

5 MB0032 Operations Research 3 60 140

6 MB0033 Project Management 3 60 140

163
Third Semester

Sl. Title Credits Max. Marks

No. IA UE
1 MB0034 Research Methodology 3 60 140
2 MB0035 Legal Aspects of Business 3 60 140
Project (Contd…..) 4 200
Electives:
Group I – Finance
3 MF0001 Security Analysis & Portfolio Management 2 30 70
4 MF0002 Mergers & Acquisitions 2 30 70
5 MF0003 Taxation Management 2 30 70
6 MF0004 Internal Audit & Control 2 30 70
Group II – Marketing 2 30 70
7 MK0001 1Sales, Distribution & Supply Chain 2 30 70
Management
8 MK0002 Consumer Behaviour 2 30 70
9 MK0003 Retail Marketing 2 30 70
10 MK0004 Marketing Research 2 30 70
Group III – Human Resource Management
11 MU0001 Manpower Planning & Resourcing 2 30 70
12 MU0002 Organization Behaviour 2 30 70
13 MU0003 Management & Organizational Development 2 30 70
14 MU0004 Employee Relations Management 2 30 70
Group IV – Information Systems
15 MI0024 Software Engineering 2 30 70
16 MI0025 Database Management Systems (DBMS) 2 30 70
17 MI0026 Computer Networks 2 30 70
18 MI0027 Business Intelligence and Tools 2 30 70
Group V - Healthcare Services
19 MH0040 Health Administration 2 30 70
20 MH0041 Hospital Organization, Operations, and 2 30 70
Planning
21 MH0042 Hospital and Healthcare Information 2 30 70
Management
22 MH0043 Finance, Economics, and Materials 2 30 70
Management in Healthcare Services
Group VI – Banking
23 MA0027Financial Systems & Commercial Banking 2 30 70
24 MA0028Banking Related Laws & Practices 2 30 70
25 MA0029Banking operations 2 30 70
26 MA0030Retail Banking 2 30 70

164
 Group VII – Retail Operations
27 Warehousing and Supply chain Management 2 30 70
28 Buying and Merchandising 2 30 70
29 Stores Operations 2 30 70
30 Retail IT Management 2 30 70

Fourth Semester

Sl. Title Credits Max. Marks

No. IA UE
1 MB0036 Strategic Management & Business Policy 3 60 140
2 MB0037 International Business Management 3 60 140
Project (Contd….)
Electives:
Group I – Finance
3 MF0006 International Financial Management 2 30 70
4 MF0007 Treasury Management 2 30 70
5 MF0008 Merchant Banking & Financial Services 2 30 70
6 MF0009 Insurance & Risk Management 2 30 70
Group II – Marketing
7 MK0006 Services Marketing & Customer Relationship 2 30 70
Management
8 MK0007 Advertising Management & Sales Promotion 2 30 70
9 MK0008 E-Marketing 2 30 70
10 MK0009 International Marketing 2 30 70
Group III - Human Resource Management
11 MU0006 Compensation & Benefits 2 30 70
12 MU0007 Performance Management &n Appraisal 2 30 70
13 MU0008 Talent Management & Employee Relations 2 30 70
14 MU0009 Change Management 2 30 70
Group IV – Information Systems
15 MI0029 ERP 2 30 70
16 MI0030 E-Commerce & Web Design 2 30 70
17 MI0031 Technology Management 2 30 70
18 MI0032 E-CRM and Supply Chain Management 2 30 70
Group V - Healthcare Services
19 MH0047 Public Relations and Marketing for 2 30 70
Healthcare Organizations
20 MH0048 Management of Healthcare Human Resources 2 30 70
21 MH0049 Legal Aspects of Healthcare Administration 2 30 70
22 MH0050 Quality Management in Healthcare Services 2 30 70

165
 Group VI – Banking
23 MA0032 Merchant Banking & Financial Services 2 30 70
24 MA0033 Treasury Management 2 30 70
25 MA0034 Corporate Banking 2 30 70
26 MA0035 Institutional Banking 2 30 70

Group VII – Retail Operations

27 Services Marketing and Customer Relationship 2 30 70
Management
28 Advertising Management and Sales Promotion 2 30 70
29 Mall Management 2 30 70
30 Project Management 2 30 70

9. List of books:
Sl. Book ID Accession No. Title Author Publisher
No.
Accounting Management

1 650BHA 650BHA000061 Accounting for S K Bhattacharyya, Vikas Publishing House

Management John Dearden Pvt Ltd

2 650CHA 650CHA000263 Introduction to Charles T Horngren, Prentice-Hall of India

Management Gary L Sundem, Private Limited
Accounting William O Stratton

3 650HIN 650HIN000092 Management N L Hingorani, Sultan Chand & Sons

Accounting A R Ramanathan

4 650JAW 650JAW000097 Accounting for Dr.Jawahar Lal Himalaya Publishing

Management House

5 650KHA 650KHA000068 Management M Y Khan & P K Tata McGraw -Hill

Accounting Jain Publishing Compnay
Limited

166
 Banking Management

1 650MER 650MER000101 Bank & Mervyn J King AMACOM

Brokerage Back
Office Procedures
& Settlements

2 650TAN 650TAN000062 Tannan's Banking M L Tannan Wadhwa and Company

Law and Practice
in India

Sl. Book ID Accession No. Title Author Publisher

No.

Business Management

1 650FRA 650FRA000059 Business Environment Francis Himalaya Publishing

( Text and Cases) Cherunilam House

2 650FRA 650FRA000076 Business Environment Francis Himalaya Publishing

Cherunilam House

3 650ICF 650ICF000070 Business Process K Suresh ICFAI Press

Outsourcing Concepts
and Cases

4 650ITC 650ITC000261 Report on Business ITCOT Industrial & Technical

Process Outsourcing Consultancy
(BPO) Organisation of
Tamilnadu Limited

5 650MAT 650MAT000077 Business and M J Mathew RBSA Publishers

Government

6 650RAJ 650RAJ000072 Business Environment Raj Agrawal Excel Books

7 650SHE 650SHE000055 Principles of Business S.A. Sherlekar, Himalaya Publishing

management ( with V.S. Sherlekar House
case problems)

8 650SIN 650SIN000081 An Introduction to B P Singh, T N Kitab Mahal

Business Organisation Chhabra
and Management

9 650SUR 650SUR000071 Business Process K. Suresh ICFAI University Press

Outsourcing
167
 Customer Relationship Management

1 650KRI 650KRI000069 Customer Relationship Kristin Anderson Tata McGraw -Hill

Management Carol Kerr Publishing Compnay
Limited

Sl. Book ID Accession No. Title Author Publisher

No.

Financial Management

1 650GOR 650GOR000058 Financial Markets E.Gordon, Himalaya Publishing

and Services Dr.K.Natarajan House

2 650JAM 650JAM000090 Financial James C Van Horne Prentice Hall of India

Management and Pvt. Ltd.
Policy

3 650KHA 650KHA000052 Financial M Y Khan Tata McGraw -Hill

Services Publishing Compnay
Limited

4 650KUL 650KUL000089 Financial P V Kulkarni, B G Himalaya Publishing

Management Satyaprasad House

5 650MAH 650MAH000067 Financial Dr. S N Maheshwari Sultan Chand & Sons

Management

6 650PAN 650PAN000064 Financial I M Pandey Vikas Publishing House

Management Pvt Ltd

7 650PRA 650PRA000053 Financial Prasanna Chandra Tata McGraw -Hill

Management, Publishing Compnay
Theory and Limited
Practice
8 650SRI 650SRI000060 Financial Prof. R.M. Pragati Prakashan
Management Srivastava

Human Resource Management

1 650SUB 650SUB000082 Essentials of P Subba Rao Himalaya Publishing

Human Resource House
Management and
Industrial
168
 Relations

Sl. Book ID Accession No. Title Author Publisher

No.

Infrastructure Management

1 650GOV 650GOV000084 India's Infrastructure Govt. of India NCAER

: Investment
Opportunities

2 650GOV 650GOV000085 The India Govt. of India Dr. Rakesh Mohan

Infrastructure Report

3 650GOV 650GOV000086 The India Govt. of India Dr. Rakesh Mohan

Infrastructure Report

4 650GOV 650GOV000087 The India Govt. of India Dr. Rakesh Mohan

Infrastructure Report

Information System Audit & Control

1 650RON 650RON000066 Information Systems Ron Weber Pearson Education

Control and Audit (Singapore) Pte.Ltd

International Business Management

1 650CHA 650CHA000065 International Charles W L Hill Tata McGraw -Hill

Business Publishing Compnay
Limited

2 650CHA 650CHA000088 International Charles W L Hill Tata McGraw -Hill

Business Publishing Compnay
Limited

3 650FRA 650FRA000100 International Trade Francis Cherunilam Himalaya Publishing

and Export House
Management

4 650SUB 650SUB000096 International P Subba Rao Himalaya Publishing

Business - Text and House
Cases

169
Sl. Book ID Accession No. Title Author Publisher
No.

Investment Management

1 650AVA 650AVA000054 Investment Dr. V.A. Avadhani Himalaya Publishing

Management House

2 650BHA 650BHA000102 Investment V K Bhalla S Chand & Company

Management Ltd

3 650PRA 650PRA000098 Investment Prasanna Chandra Tata McGraw -Hill

Analysis and Publishing Compnay
Portfolio Limited
Management

4 650PRE 650PRE000073 Investment Preeti Singh Himalaya Publishing

Management House
Security Analysis
and Portfolio
Management

5 650WIL 650WIL000051 Investments William F. Sharpe, Prentice Hall of India

Gordon J. Pvt. Ltd.
Alexander, Jeffery
V. Bailey

6 650WIL 650WIL000095 Investments William F. Sharpe, Prentice Hall of India

Gordon J. Pvt. Ltd.
Alexander, Jeffery
V. Bailey

Management

1 650STE 650STE000075 Management Stephen P Robbins,

Mary Coulter

170
Sl. Book ID Accession No. Title Author Publisher
No.

Marketing Management

1 650DON 650DON000259 Marketing Research Donald S. Tull and Prentice Hall of

(Measurement & Del I. Hawkins India Pvt. Ltd.
Method)

2 650PHI 650PHI000260 Marketing Philip Kotler Pearson Education

Management (Singapore)
Pte.Ltd

3 650RAM 650RAM000262 Marketing V S Ramaswamy, Macmillan India

Management Planning, S Namakumari Ltd
Implementation &
Control

4 650RAM 650RAM000393 Marketing V S Ramaswamy, Macmillan India

Management Planning, S Namakumari Ltd
Implementation &
Control

5 650ROB 650ROB000094 Industrial Marketing Robert A. Reeder, Prentice Hall of

Edward G. Brierty India Pvt. Ltd.
and Betty H. Reeder

Personnel Management

1 650MAM 650MAM000083 Personnel C B Mamoria, Himalaya Publishing

Management S V Gankar House
Text & Cases

171
Sl. Book ID Accession No. Title Author Publisher
No.

Risk and Insurance Management

1 650ANA 650ANA000057 Insurance Anand Ganguly New Age International

Management (P) Ltd.

2 650DAV 650DAV000080 Risk David E Bell Vikas Publishing House

Management Pvt Ltd

3 650EMM 650EMM000079 Fundamentals of Emmett J Vaughan, Replika Press Pvt Ltd

Risk and Therese Vaughan
Insurance

4 650EMM 650EMM000099 Fundamentals of Emmett J Vaughan, Replika Press Pvt Ltd

Risk and Therese Vaughan
Insurance

5 650GEO 650GEO000063 Principles of Risk George E Rejda Pearson Education

Management and (Singapore) Pte.Ltd
Insurance

6 650TRI 650TRI000078 Risk Trieschmann, Shroff Publishers &

Management and Gustavson, Hoyt Distributors Pvt Ltd
Insurance

Sales Management

1 650RIC 650RIC000091 Sales Management Richard R Still, Prentice Hall of India

Decisions, Edward W Cundiff, Pvt. Ltd.
Strategies, and Norman A P Govoni
Cases

Security Analysis and Portfolio Management

1 650DON 650DON000056 Security Analysis Donald E. Fischer, Prentice Hall of India

and Portfolio Ronald J. Jordan Pvt. Ltd.
Management

2 650DON 650DON000093 Security Analysis Donald E. Fischer, Tan Printers (I) PvtLtd
and Portfolio Ronald J. Jordan
172
 Management

Sl. Book Accession No. Title Author Publisher

No. ID

Strategic Technology Management

1 650ROB 650ROB000074 Strategic Robert A Mc Graw Hill

Management of Burgelman, Clayton
Technology and M Christensen,
Innovation Steven C
Wheelwright

Cost & Accountancy

1 657JAI 657JAI000111 Advanced S P Jain, K L Kalyani Publishers

Accountancy Narang

2 657JAI 657JAI000114 Advanced S P Jain, K L Kalyani Publishers

Accountancy Narang

3 657JAI 657JAI000118 Cost Accounting S P Jain, K L Kalyani Publishers

Narang

4 657JAW 657JAW000112 Cost Accounting Jawahar Lal Tata McGraw -Hill

Publishing Compnay
Limited

5 657RAM 657RAM000115 Advanced B S Raman United Publishers

Accountancy

6 657RAM 657RAM000116 Advanced B S Raman United Publishers

Accountancy

7 657RAM 657RAM000117 Cost Accounting B S Raman United Publishers

8 657RAT 657RAT000113 Costing Adviser P V Rathnam Kitab Mahal

Law

1 340KAP 340KAP000110 Elements of N D Kapoor Sultan Chand & Sons

Company Law

2 340RAM 340RAM000137 Company Law B S Raman United Publishers

173
 and Secretarial
Practice

Sl. Book Accession No. Title Author Publisher

No. ID

Economics

1 650DIP 650DIP000414 Ethics Dipankar Gupta HarperCollins

Incorporated top Publishers India
priority and
Bottom Line

2 330JHI 330JHI1000103 International M L Jhingan Vrinda Publications (P)

Economics Ltd

3 330JHI 330JHI000107 Macroeconomic M.L.Jhingan Vrinda Publication (P)

Theory Ltd.

4 330MIS 330MIS000106 Economic S.K.Misra and Himalaya Publishing

Enviroment of V.K.Puri House
Business

5 330MIS 330MIS000108 Economic S K Misra, V K Puri Himalaya Publishing

Environment of House
Business

6 330RUD 330RUD000104 Indian Economy Ruddar Datt, K P M S Chand & Company

Sundharam Ltd

7 330SET 330SET000109 Monetary M L Seth Lakshmi Narain

Economics Agarwal

8 330VAI 330VAI000105 Macroeconomic M.C.Vaish Vikas Publishing House

Theory Pvt. Ltd

174