WHY
MOBILE FIRST?
PRITAM BARHATE
Should we go Mobile First
with our Product?
Should we choose the Mobile First approach for our startups product
is one question we get to hear a lot. Its almost as vital as To be or not
to be in 2015. If you are still mulling about this, then stop and just go
Mobile First.
A couple of years ago, there wasnt enough data (and smartphone
penetration) to justify Mobile First approach. However a lot has changed
over past couple of years. Smartphones are everywhere and people are
spending more and more time with their phones. In this article, we will
present you the data from financial earnings reports released by publicly
traded tech companies, which clearly shows mobile is the way forward.
Mobile is bringing in the
moolah for Facebook
Facebook released its 2015 Q2 earnings report on July, 29th. According
to the report:
1.
Mobile DAUs (Daily Active Users) - Mobile DAUs were 844 million
(of 968 million in total) on average for June 2015, an increase of
29% year-over-year.
2.
Mobile MAUs (Monthly Active Users) - Mobile MAUs were 1.31
billion (of 1.49 billion in total) as of June 30, 2015, an increase
of 23% year-over-year.
3.
Mobile advertising revenue represented approximately
76% of advertising revenue for the second quarter of 2015,
up from approximately 62% of advertising revenue in the second
quarter of 2014.
Mobile
13%
Desktop
Facebook Daily Active Users
87%
24%
76%
Facebook Advertisement
Revenue
Twitter users are mainly
using it on mobile
As per Twitters 2015 Q2 earnings report, 80% of its 318 million monthly
active users are using the micro blogging service from their mobile.
Mobile
Desktop
20%
Twitters mobile users
80%
For LinkedIn 80% of
sponsored updates come
from mobile
In their 2015 Q2 earnings report, LinkedIn revealed that mobile represents
52% of overall traffic on their website. This has resulted into 80% of
sponsored updates coming from mobile.
Mobile
Desktop
52%
48%
LinkedIn Traffic
Mobile
Desktop
20%
LinkedIn Sponsored Updates
80%
Google and YouTube: Half
of the video views are on
Mobile
After declaring better than expected profit, Google gained record $65
billion in one day. One of the main factors, which made this possible, was
the announcement that the watch time on YouTube rose by 60% in the
second quarter and the video service had more viewers on mobile alone
than any other US cable network.
The official YouTube stats page states that half of the video views come
from mobile and the mobile revenue is up by 100% y/y.
Mobile
Desktop
50%
50%
YouTube Video Views
Yahoo: Mobile revenue an
area of growth
As per the Q2 earnings report published by Yahoo, mobile represents
22% of its total revenue, a jump from 16% compared to same period last
year.
If we compare Yahoos statistics to other companies, it clearly shows
that Yahoo has failed to profit from the mobile revolution thats currently
witnessed all over the world.
Mobile
Desktop
22%
Yahoo Revenue
78%
Zynga: Mobile bookings
63% of total bookings in
2015 Q1
Zynga is yet to announce its 2015 Q2 earnings (Scheduled for August 6).
However, as per their 2015 Q1 report, their mobile bookings stood at 63%
of the total bookings which 84% up year over year.
Mobile
Desktop
37%
Zynga Booking
63%
Mobile First is the way to go
The services mentioned above are few of the most used in the world by an
average consumer. As you must have already concluded, the stats above
clearly show that there is strong preference towards mobile in the usage
pattern of the average consumer. So if you are starting a B2C startup in
2015, it makes strong sense that you should launch mobile first and then
eventually create your desktop product once you have achieved a decent
traction for your mobile app.
Why Mobile First?
With Mobile First, we are in a process of launching adaptive, futurefriendly websites which keeps the media and content featured on a site
from being far too heavy for the lowest tech phones to handle. Your users
remain happy as they can navigate freely through your website minus the
complications from the pages which are developed for the media heavy
and larger tech-minded.
Apart from the technical benefits, from a design perspective, a mobile
first approach promotes developing for ease of usability. Mobile is a
major part of the present and future web, and if your enterprise is not
utilizing (or planning to utilize) an active mobile strategy that works, you
can expect a swift demise into obscurity.
A B OUT
TH E
AUTH O R
PRITAM BARHATE
Pritam Barhate is the Co-founder and Chief
Technology Officer of Mobisoft Infotech. He is
interested in all things tech and mobile. An avid
reader, he loves to read and share.
We would love to hear your thoughts on this!
Please follow and interact with us on twitter
@mobisoftinfo. If you would like to be kept
notified of such interesting stuff happening
within the mobile world, please subscribe to
our newsletter here.
DISCOVER MOBILITY
Copyright 2015 Mobisoft Infotech LLC, Houston, Texas.
All Rights Reserved. Mobisoftinfotech.com
