Domenica Rose
domenicarose@gmail.com
EDUCATION Northeastern University Boston, MA
Major in English, minor in Business Administration – Completed May 2010
GPA: 3.2
Honor’s: Dean’s List
Activities: Distilled Harmony a cappella (Marketing/PR Director)
The Umbra Institute Perugia, Italy
Lived in Perugia, Italy and attended classes for the Fall 2008 semester
Courses taken: Italian Language, Italian Literature, Politics & Economics of the European Union, Digital
Photography
EXPERIENCE
The Improper Bostonian Boston, MA
Editorial Intern December 2009 – June 2010
Member of the editorial team at Boston’s leading entertainment and lifestyle magazine with a readership of almost 500,000
Develop biweekly calendar of events taking place in greater Boston
Write “call-outs” for various calendar sections
Hit critical deadlines
Fact check articles to ensure authenticity
Pitch ideas for front of magazine to Assistant Editor
The Laidlaw Group, LLC Boston, MA
Marketing/Communications May – December 2009
Oversaw all social media efforts for new companies Greenie2Steps LLC and Waves of Gratitude
Created a Twitter presence of 1,300+ followers for each company
Recorded a Key Performance Indicator (KPI) Assessment at the end of each month to monitor progress of all social media outreach
Created database of social media content
Researched 3rd party tools to automate the Twitter process
Extensive research on “Mom Blog” demographic
Thorough research and analysis of over 300 Mom Blogs
Gathered Mom Blog statistics to better understand the importance and power of mom/women bloggers
Initiated contact with top tier Mom Bloggers to pitch Greenie2Steps Whimsical Wall Art and solicit product reviews hosted on their blogs
Used Vocus Public Relations Software to research and identify publications for advertising and editorial coverage
Wrote copy for Greenie2Steps (new product lines) and Waves of Gratitude (blog)
Researched potential customers and retail outlets for Greenie2Steps
Played key role in creating Laidlaw Group Social Media package for clients
Various research projects for Greenie2Steps, Waves of Gratitude, and other clients
Harvard Business School Publishing Watertown, MA
Marketing Assistant May – August 2008
Created key promotional materials for use by high profile authors to endorse their books to “influentials” and to wider audiences at speaking
events and conferences
Re-launched Business Bookshelf – monthly e-newsletter sent to 40K+ subscribers detailing newest, most exciting book publications
Re-launched the GooglePrint program
Launched ads with Creative to promote books in various publications such as The American, The Wall Street Journal, and The New York Times
Provided support for the Sales & Marketing team:
Prepared applications for book awards, such as Financial Times Business Book of the Year, AMA Book Awards, and the Pulitzer Prize
Created sell sheets for the sales team
Proofread all marketing materials, including advertisements and marketing plans for authors
Completed various market research projects
Shipped books and materials (domestically & internationally) via UPS and DHL
Found my own replacement, from creating and posting job description to screening candidates and conducting interviews
Portfolio of finished work available upon request.
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Routhier Legal Placement Boston, MA
Office Coordinator June – December 2007
Created and maintained advertisements and marketing materials for the company
Maintained advertisements with the Boston Globe, Massachusetts Lawyer’s Weekly, Craigslist.com, Monster.com, and company site
Created descriptions for all job openings, which were then published
Created weekly taglines to catch the attention of potential clients and candidates
Researched new methods of promoting the company in order to reach a wider candidate and clientele base
Screened all resumes and forwarded to the recruiters for review
Worked closely with the President, Vice President and recruiters to schedule and conduct interviews
Administered proficiency tests to job applicants and scored them
Assisted the Accounting Manager with distributing paychecks
Assisted in planning the Holiday Dinner Party, purchasing gifts for clients and employees, and assembling company holiday cards
Performed wide array of office duties including, but not limited to: fielding phone calls, sending faxes, filing, customer service, etc.
Trained my replacement to ensure the smoothest possible transition
SPECIAL SKILLS AND INTERESTS
Computers: Windows Vista, Mac OSX, Microsoft Office Suite, Adobe Photoshop, Adobe InDesign
Languages: intermediate-advanced Italian
Interests: Film, food, fashion, music (vocal, some piano and violin) and performing arts, reading/literature, traveling, blogging
PR Public Relations HR Human Resources Communications Social Media Web 2.0 Administrative Assistant Office Manager Event Planner Wedding
Planner Publishing Editor Editorial Copywriter Writer
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