Maruti Suzuki India Limited is a publicly listed automaker in India.
It
is a leading four-wheeler automobile manufacture in South Asia.
Suzuki Motor corporation of Japan holds a majority stake in the
company.
It was the first company in India to mass-produce and sell more
than a million cars.
Its manufacturing plant, located some 25 km south of New
Delhi in Gurgaon, has an installed capacity of 3,50,000 units per
annum, with a capability to produce about half a million
vehicles.
Maruti Suzuki is one of the India's leading automobile
manufacturers and the market leader in the car segment.
Until recently, 18.28% of the company was owned by the
Indian government, and 54.2% by Suzuki of Japan.
The company annually exports more than 50,000 cars and has an
extremely large domestic market in India selling over 730,000 cars
annually.
Maruti 800 till 2004, was the India's largest selling compact car
ever since it was launched in 1983.
Organization
Chairman-
Mr. R. C. Bhargava
Managing Director and CEO-
Mr. Shinzo Nakanishi
Directors-
Mr. Manvinder Singh Banga
Mr. Amal Ganguli
Director and Managing Executive Officer (Production) -
Mr. Tsuneo Ohashi
Over more than 8000 employees work under MSIL
VENDORS OF MARUTI SUZUKI PVT LTD
Maruti Suzuki has 200-odd vendors
BIMETAL BEARINGS LTD., COIMBATORE
They manufacture Engine Bearings, Bushes and Thrust Washers.
AMALGAMATION VALEO CLUTCH LTD., CHENNAI
Leading manufacturer of Clutch Assemblies in India for the new
generation vehicles.
I.P. REPCO LTD., CHENNAI
A member of Amalgamations Group. Manufacturing Flywheel Ring
Gears for entire range of vehicle
KALYANI BRAKES LTD, PUNE
Manufacturers of complete brake systems for automotive
applications
LUMAX INDUSTRIES LTD
Biggest manufacturers of Automotive Lights in India
PRICOL LTD, COIMBATORE
automotive instruments & speedometer cables in India.
FENNER INDIA LTD, CHENNAI
Largest manufacturer of Belts and Oil Seals in India
4 PS OF COMPANY
PRODUCT
There are number of products ( models )
Of Maruti are in the market. Some of the models are given below:-
M 800, Zen, Esteem, Omni, Alto, Gypsy, Wagonr,Grand Vitara etc.
These products are divided on the basis of product quality, variety,
design, features etc.
They define different factors:
The quality of product.
The product variety from different categories.
The size of the car according to current or future
market conditions.
The car features to the customer
like, car looking very good.
PRICE
The price of the Maruti car is between
Rs. 210000 to Rs. 1500000. Maruti 800 is the lowest price car of
this company. Alto, Omni, Wagonr, are also the low price car of the
company, Zen & Esteem are the mid price car of the company. But
Grand Vitara is the high price model of the company . The price of car
are decided according to its product Varity, quality, design etc.
Promotion
Main promotion of car is done by the
Advertising. The advertising is mainly done in the form of different
T.V. channels, different newspaper, holdings etc. Now days the main
promotion is done by the brand ambassadors such as film stars,
celebrities, sportsmen, etc. And in this case they decide his actual or
required sales forces for selling its car. And they maintain customer
relationship. And they do direct marketing.
SWOT Analysis of Maruti
STRENTHS
Contemporary technology
Japanese Management practices
After sale services
Distribution
Diversification & R&D
Largest manufacturing capacity
Distribution network
Expertise in Small cars
WEAKNESS
Still depends upon SUZUKI COPORATION
10% components are manufactured outside India
Still considered as poor mans brand
Unaccustomed to international standards or keen competition.
Brand positioning
Dependent upon Imported diesel engine
OPPURTUNITY
first company to roll out suitably Designed cars before 2008 as per
Govt.s Proposal of new ethanol (renewable)
Other companies lacks economy of scale
Rising demand
Untapped rural market
Untapped rural market
Young bikers
Growth in economy
THREAT
Numbers of new Technology driven players and manufactures are in
market
Reduction in subsidies by government on petroleum products
Changing environmental and emission norms
Higher local taxes
New entrants
New emission norms
