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Tvs Motor Company (: Businessworld

TVS Motor Company is the third largest two-wheeler manufacturer in India and one of the top ten globally. It has over 40,000 employees and 15 million customers. The company manufactures a wide range of motorcycles, scooters, mopeds, and auto rickshaws. It has won several awards for quality management and design excellence.

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0% found this document useful (0 votes)
647 views5 pages

Tvs Motor Company (: Businessworld

TVS Motor Company is the third largest two-wheeler manufacturer in India and one of the top ten globally. It has over 40,000 employees and 15 million customers. The company manufactures a wide range of motorcycles, scooters, mopeds, and auto rickshaws. It has won several awards for quality management and design excellence.

Uploaded by

niraj_smiles4u
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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TVS Motor Company (BSE: 532343, NSE: 

TVSMOTOR) is the third largest two-wheeler


manufacturer in India [1] and is among the world's top ten.[2] It is the flagship company of the
parent TVS Group employing over 40,000 people with an estimated 15 million customers.[3] It
manufactures motorcycles, scooters, mopeds and auto rickshaws. It is India's only two-wheeler
company to have won the Deming Prize awarded for commitment to quality control, received in
2002.

Contents
[hide]

 1 History and Early Years


 2 Awards
 3 Products
o 3.1 Domestic Range
o 3.2 International Range
 4 External links
 5 References

[edit] History and Early Years


When TVS Motor was founded in 1978, its parent TVS Group, founded by T. V. Sundaram
Iyengar had already been in existence for 67 years. Over the years TVS Motor has grown to be
the largest in the group, both in terms of size and turnover, with four state of the art[4]
manufacturing plants in Hosur, Mysore and Nalagarh in India and Karawang in Indonesia. TVS
Motor is credited with many innovations in the Indian automobile industry, notable among them
being the introduction of India's first two-seater moped, the TVS 50cc. The company became the
leader in its category of sub 100 cc mopeds, having sold 7 million units. It also introduced the
TVS Scooty, which is India's second largest brand in the scooterette segment.[5]

[edit] Awards
TVS Motor won the Deming Application Prize in 2002, becoming the first and only Indian two-
wheeler company to win the award given to companies that do outstanding work in the field of
Quality Management. It is considered to be one of the world's most prestigious quality awards.[6]
The same year, the work done for the TVS Victor motorcycle won TVS Motor the National
Award for successful commercialization of indigenous technology from the Technology
Development Board, Ministry of Science & Technology, Government of India.[7] In 2004, TVS
Scooty Pep won the 'Outstanding Design Excellence Award' from BusinessWorld magazine and
the National Institute of Design, Ahmedabad.[8] The effective implementation of Total
Productivity Maintenance practices won TVS Motor the TPM Excellence Award given by the
Japan Institute of Plant Maintenance in 2008.
TVS Motor has won several management awards, notable among them being the Emerging
Corporate Giant in the Private Sector awarded by The Economic Times and the Harvard Business
School Association of India. Business Today magazine awarded TVS Motor the Best Managed
Company and the Most Investor Friendly Company awards. Its advertising practices won it the
Good Advertising award by Auto India Best Brand Awards 2009.[9] Company Chairman Venu
Srinivasan is a recipient of several awards for corporate excellence such as the Star of Asia
Award by Bloomberg BusinessWeek[10] and the JRD Tata Corporate Leadership Award.[11] The
University of Warwick, United Kingdom gave him an honorary Doctorate of Science degree[12]
while the Government of India honoured him with the Padma Shri, one India's highest civilian
distinctions.[13]

Innovative implementation of Information Technology has won TVS Motor the Ace Award for
Most Innovative NetWeaver Implementation in 2007 awarded by technology major SAP AG[14]
and the Team Tech 2007 Award of Excellence for Integrated use of Computer-aided engineering
Technologies.[15]

[edit] Products
[edit] Domestic Range

 Apache RTR 180


 Apache RTR 160 Fi
 Flame DS 125
 Flame SR 125
 Jive
 Max4R
 Star City
 Sport
 Wego
 Scooty Streak
 Scooty Pep+
 Scooty Teen 2
 XL – Super
 XL – Heavy Duty
 TVS King (Three-Wheeler Auto Rickshaw)

[edit] International Range

 Apache RTR 160


 Apache 160
 Metro
 Star LX
 Victor GLX 125
 Victor GX 100
 Max 100
 Scooty Streak
 Scooty Pep +
 XL - HD 2 stroke
 XL – Super 2 stroke

Tvs co in brief

TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the
top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the
flagship company of the USD 4 billion TVS Group.

A bike for anyone

TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing
inspired motorcycles.
Motorcycles (Apache RTR 180, Flame DS 125, Flame, TVS Jive, StaR City, Sports)
Variomatic Scooters (TVS Wego, Scooty Streak, Scooty Pep+, Scooty Teenz)
Mopeds (TVS XL Super, TVS XL Heavy Duty)

Penchant for Quality

The company has 4 plants - located at Hosur and Mysore in South India, in Himachal Pradesh,
North India and one at Indonesia. The company has a production capacity of 2.5 million units a
year.   Innovation at the helm
TVS Motor's strength lies in design and development of new products
- the latest launch of 7 products on the same day seen as a first in
automotive history. We at TVS deliver total customer satisfaction by
anticipating customer need and presenting quality vehicles at the right
time and at the right price. The customer and his ever changing need
is our continuous source of inspiration.
   
15 million smiles on the Road

TVS has always stood for innovative, easy to handle, environment friendly products, backed by
reliable customer service.

No wonder, then, that our 15 million customers on the road have a reason to smile.  

Mission n vision

TVS Motor Company - Mission

We are committed to being a highly profitable, socially responsible, and leading manufacturer of high
value for money, environmentally friendly, lifetime personal transportation products under the TVS
brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for
employees, dealers and suppliers.

Vision Statement

TVS Motor - Driven by the customer

TVS Motor will be responsive to customer requirements consonant with its core competence and
profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product,
at the right price, at the right time.

TVS Motor - The Industry Leader

TVS Motor will be one among the top two two-wheeler manufacturers in India and one among the top
five two-wheeler manufacturers in Asia.

TVS Motor - Global overview

TVS Motor will have profitable operations overseas especially in Asian markets, capitalizing on the
expertise developed in the areas of manufacturing, technology and marketing. The thrust will be to
achieve a significant share for international business in the total turnover.

TVS Motor - At the cutting edge

TVS Motor will hone and sustain its cutting edge of technology by constant benchmarking against
international leaders.

TVS Motor - Committed to Total Quality

TVS Motor is committed to achieving a self-reviewing organization in perpetuity by adopting TQM as a


way of life. TVS Motor believes in the importance of the process. People and projects will be evaluated
both by their end results and the process adopted.

TVS Motor - The Human Factor

TVS Motor believes that people make an organization and that its well-being is dependent on the
commitment and growth of its people. There will be a sustained effort through systematic training and
planning career growth to develop employees talents and enhance job satisfaction. TVS Motor will
create an enabling ambience where the maximum self-actualisation of every employee is achieved. TVS
Motor will support and encourage the process of self-renewal in all its employees and nurture their
sense of self worth.

TVS Motor - Responsible Corporate Citizen

TVS Motor firmly believes in the integration of Safety, Health and Environmental aspects with all
business activities and ensure protection of employees and environment including development of
surrounding communities. TVS Motor strives for long-term relationships of mutual trust and
interdependence with its customers, employees, dealers and suppliers.  

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