CUSTOMER ACQUISITION AND BRANDING OF

COMPANY SERVICES

A SUMMER INTERNSHIP REPORT

Submitted by

Prasant Kumar

Registration No: 11707008

In partial fulfillment of Summer Internship for the award of the degree of

MASTEROF BUSINESS ADMINISTRATION (MBA)

Mittal School of Business

LOVELY PROFESSIONAL UNIVERSITY

Phagwara, Punjab

July, 2018
2
 ACKNOWLEDGEMENT

The satiation and euphoria that accompany the successful completion of the project would
be incomplete without the mention of the people who made it possible. I would like to take
the opportunity to thank and express my deep sense of gratitude to my corporate mentor
Mr. Rakesh Dash. I am greatly indebted to him for providing their valuable guidance at
all stages of the study, their advice, constructive suggestions, positive and supportive
attitude and continuous encouragement, without which it would have not been possible to
complete the project.

I owe my wholehearted thanks and appreciation to the entire staff of the company for their
cooperation and assistance during the course of my project. I hope that I can build upon the
experience and knowledge that I have gained and make a valuable contribution towards
this industry in coming future.

Last, but not the least, I would like to express my gratitude to my faculty guide Dr. Rajesh
Dorbala, at Mittal School Of Business, Punjab for all the inputs and encouragement.

Prasant Kumar

3
 EXECUTIVE SUMMARY

Nesa info Pvt. Ltd. has been providing its services since three years to the students who
want to take mentoring support from industry mentors through its online mentoring
platform that is www.CXOmentors.com.
CXOMENTORS is an online platform for each professionals and entrepreneurs looking
for mentors to achieve their dreams. The portal offers access to listed, qualified and
verified mentors across the globe. An easy-to-use search engine allows professionals to
search based on need, location, geography, industry and mode of mentoring. Company
also aims to raise awareness about the benefits of mentoring through its library of online
resources, which includes articles about mentoring and case studies of successful
mentoring relationships. Till now company serves more than 1000 students who wants to
mentoring and provide internship for their better future.

In this project the main task was to

• Understand online aspects of Educational Counseling.
• Bring prospective tie ups with Educational Institutions.
• Bring prospective customers for mentoring program.
• Research to be done on why students opt for mentoring services.

For these, firstly geographical research has to be done then institutions were categorized
and targeted accordingly. Various verticals were targeted, approached and were pitched
for having a tie up with the company for providing a number of clients in return of a
profit share. Major emphasis was given to identify students who want to take company
services (mentoring, internship e.t.c) no matter what medium they chose for availing the
services. In total, a long term plan was chosen to generate revenue for the company
through the leads generated and tie ups held.

4
 TABLE OF CONTENTS

Sr.No CONTENTS PAGE NO.

1. Acknowledgement 3

2. Executive Summary 4
3. About the Company 7-13
1.1 Introduction
1.2 Service provided
1.3 Revenue Model
4. Project Details 14-16
2.1 Project Title
2.1.1Introduction of Project
2.1.2 timeline Tracker
5. Research Methodology 17-18
3.1 Objective
3.2 Target audience
3.3 Research types
3.4 Research Area
3.5 Data Collection
6. Project Execution 19-27
4.1 B2B Tie Ups
4.2 B2c Sales
4.3 Virtual services Of the Company
4.3.1 Mentoring
4.3.2 E-repository
7. Quantitative Analysis 28-29
5.1 Details about the Clients
5.2 Preference of services by students
5.3 Preference of service delivery syestem
8. Results 30
9. Recommendation 31

10 Conclusion 32

11. References 33-34

5
 LIST OF TABLES
S.No. Table Page No.
1 Table 1. Timeline Tracker 17
2 Table 2. List Of Private Colleges 21
3 Table 3. List Of Government Colleges 22
4 Table 4. Online mentoring Site Descriptions 26-27

LIST OF FIGURES

S.No Figure Page No.

1 Figure 1. Student Services 9
2 Figure 2. Company Association 10
3 Figure 3. Revenue Model 13
4 Figure 4. Sales Calls Breakup 19
5 Figure 5. Veer Kunwar Singh University 23
6 Figure 6. Maharaja College 24
7 Figure 7. H.D.Jain college 25
8 Figure 8. Features Mentors 28
9 Figure 9. No. of positive Prospects from 500 Calls 29
10 Figure 10. Preference of services By students 30
11 Figure 11. Preference of services Delivery syestem 30

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 CHAPTER 1

ABOUT THE COMPANY

1.1 Introduction

Nesa info private limited is a private company incorporated on 10 march 2016. It is

classified as non-govt. company and registered at Registrar of Mumbai. The Directors of
company are SagrikaVerma and Umesh Chandra Sahu. CXOmentors is an online
platform for each professionals and entrepreneurs looking for mentors to achieve their
dreams. The portal offers access to listed, qualified and verified mentors across the globe.
An easy-to-use search engine allows professionals to search based on need, location,
geography, industry and mode of mentoring.

The site also allows professionals to offer their services as a mentor on free and
chargeable basis.. Mentors may want to work in a particular area and have a particular
area of expertise to offer. Our search engine allows them to locate mentees that are the
closest match to the help they are looking for.

CXOmentors also aims to raise awareness about the benefits of mentoring through its
library of online resources, which includes articles about mentoring and case studies of
successful mentoring relationships.The portal is one of its kinds which have been
validated by many seniors CXO level professionals from across the World. This portal
www.CXOmentors.com is aimed at providing expert guidance and support to needy
students / professionals / entrepreneurs / Corporate across the global. It is a web portal
with proposed state of the art communication tools and CXO level professionals as
registered service provide.

In a ways, it is social networking platform with much focused service provider and user
to get benefit to scale up his career / entrepreneurial goals. IIM Indore and Ahmadabad
students have worked on this project at the initial stage.

1.2 Services Provided

CXOmentors provides support services to the students as well as corporate and for
employee’stoothrough face to face meeting or online media.

7
They provide student assisatance in mainly four areas :

 Internship

Company provide internship to the students in well reputed company in India as well as
in abroad also and they organized a session on different colleges across India because a
good internship with Good Company is the most important thing for final
placement :

1. Employers want to see experience and Company Brand in your resume

2. Internships enable you take your career plan for a test drive

3. Students will gain valuable understanding of your major field and be better able to
grasp how your coursework is preparing you to enter your chosen career.

4. It helps students to develop new skills, to gain confidence and also build
motivation and work habits.

 Mentoring :

Mentoring is a process of development of relationship between two individual that is

mentor and mentee where mentors offers guidance and advice through training,
counseling and coaching to mentee who is not having that much knowledge and usually
less experienced(Bronstein, 2000).

It helps students to:

1. Build future ready talent with support from mentors

2. Improved Productivity by working on the gap
3. Cost Saving - Build the right competency in shortest time, thus saving on training
cost.

 Resume :

8
In the present scenario the curriculum vitae or resume is having a lot of importance as it
gives a basic idea about a person and about their background. So company also helps
students by providing resume support from experts. Students willget a quality CV
prepared by experts of the company and it is not a single time task the experts are in
touch with the students through his period and provide support related to CV like which
thing is to be included in CV. The Resume will be evaluated, prepared by experts and
will be shared with the students.

 Knowledge repository :

It includes all the reading material related to the industry in the form of magazine.CXO
mentors provides an E-repository of industry updates, soft skills enhancements material,
latest trend in respective fields. These all things are in the form of e-magazine which has
shared among students so that they will get to know about what is happening in industry
and how they can improve themselves as per the industry requirements.

Fig. 1: Student Services

9
Apart from the student’s assistance CXOmentorsalso provided services in the corporate
field and they are having association with well-known companies.

Fig.2: Company Association

CXOmentors mainly provides three services to the corporate companies and conducted
varoius task on behalf of the companies.

1. Recruitment :

Company collaborated and makes partnership with various companies and hired suitable
candidate for them. Company has some senior recruiters in the industrythat will be

10
responsiblefor this task. It is a time bound success approach and company mainly focuses
on quality rather than quantity and then they choose best out of them.

 Company creates maximum 5 profiles for each role with brief history and ranks
them according to expert’s recommendations.
 They are having their experts in middle snd senior level search.
 They also provide retention/replacementassurance for 3 months.

2. Training :

Company trained over 5000 professionals, more than 50 corporates through need based
and customized approach till now. They are using mix methodology for better training
effectiveness.

There are various areas where company experts trained corporate are,
 Behavioral Training
 Leadershipand organizational development
 Soft Skill Training
 HR and IR Domain related Training
 Finance related Training
 IT and Technical

And for these training areas company used different types of training approach like

 Role Play
 Simulation Games
 Movies

Company choose a different approach for training like they assign a dedicated mentor for
3 months after each training program so that all participants can connect with the mentor
to maximize internalization learning during the training program.

They measure the training effectiveness via pre and post evaluation and training style can
be simple or humorous.

11
 3. Mentoring :

Company also organizes mentoring session for corporate and their employees. Mentoring
is a continuous process and involve the exchange of knowledge between the mentee and
mentor all in equip an individual with the ability to perform in his /her career.

One of its kind services for corporate:

 Based on employee and future role / plan of the company, company recommends
set of mentors to choose.

 Mentor assigned to employee.

 Strong competency and future skill is built through mentoring process over a
period of one year.

 Frequent development report shared with Company and Mentee to ensure desired
result.

 Multiple mentors can be assigned to build diverse skills.

4. Advertisement :
Company provides advertisement services for the private institution on their online
platform as well as on the entire social media platform (YouTube, Facebook, Twitter,
Instagrametc.) on a minimal price of one year.

Benefits of advertisemnt for tieups companies on pur portal are:

 Your brand will be visible to large number of CEO, CHRO, CFO, CXO, Top
Leaders and Professionals.
 This will help you brand building
 Helps you will generating business leads for your company.

1.3 Revenue Model

12
Since 2016, CXOmentors had been providing mentoring and internship in the right
course or field in an effective way so that they can achieve their dream. The company has
tie ups with more than 50 company in India as well as in abroad.

Company revenue model is mainly based on three sources:

 Students pay to the company for the services like Mentoring, Training, Internship
Etc. Company charges 10000 rupee for these services for one year which
increases the revenue of the company.
 Various companies have tie ups with the CXOmentoors for their advertisement
and services on CXOmentors portal as well as other social platform. The charges
for advertisement are different for different time period.
 Company also having Tie Ups with various colleges for company services which
include
 Providing internship to some of the students
 Organize seminar by top professional
 Advertisement of college brand name on every social media platform

Fig. 3:Revenue Model

13
 CHAPTER 2
PROJECT DETAILS
2.1 Project Title: “Client Acquisition and Branding Of Company Services”

2.1.1 Introduction of Project

Nesa info private limited provide their services to both students as well as for private
institution. The company offers internship and mentoring services to the students on
minimal charges of one year and for this wants acquisition of more and more customer in
order to increase the revenue. According to (Zopiatis, 2007), “in general terms, an
internship is viewed as a short-term practical work experience in which students receive
training and gain experience in a specific field or career area of their interest”

An internship is more than an employment or a way to deal with earns money. Certainly,
an internship is an open door where one can get exposure from the industry and learning
from the corporate. In numerous events, it similarly gives a chance to pick up a pay while
learning. It is a career development decision that empowers students to test the universe
of work. By experiencing direct the conditions likewise, nuances of the workplace,
getting a realistic viewpoint of employer expectation and thus get data about the
affinities, aptitudes, and mindsets required, regarded, and compensated. For the
employer, the internship allows observing some exceptionally qualified and versatile
professional. This is a kind of beneficial relationship which makes and internship
programrewarding for both employers and students(Parris & Adams, 1994).

Mentorship is an individual formative connection between two people where one

individual having more knowledge act as a mentor, offers direction and exhortation
through preparing, advising and instructing to another person who is generally less
experienced and proficient the mentee (Brounstein, 2000). The procedure of mentorship
is nonstop and includes the trading of information between the guide and mentee all with
an end goal to outfit a person with the ability to perform better at his or her activity or
advance in her/his profession. A decent tutor knows where to begin and has a profound
comprehension of the current issue in light of his or her past encounters and the
abundance of information he has (Eigen Mann, 2001).

14
A decent case situation will be a person who has been kicked out of college for
neglecting to pass his college examination and bombing twice. The most critical inquiry
that a tutor asks is what is the issue? Would it be able to be that the individual isn't
intrigued, is there a basic issue like issues at home, peer weight and so on? The reason
could be a blend of any of these variables or a solitary one of them. The part of a tutor is
to offer pertinent, commonsense guidance and basic help to the mentee with the end goal
for him to conquer the issue (Fletcher, 2000). A decent coach sets a guide which
comprises of little and achievable focuses on that can be effortlessly assessed for advance
and counsel gave (Harrington, 2008). The coach needs to foreordain the models and
benchmarks against which he or she assesses for targets accomplishment and viability of
the guidance given. Again key execution markers are foreordained and reconsidered each
time the tutor feels that the mentee has accomplished the set targets.

A decent achievement and judicious criteria for assessment comprises of execution

pointers, foreordained norms by which to survey whether destinations have been met and
a variety of benchmarks as a measure of viability. Some of key execution pointers
include: individual fulfillment by the mentee with what he has accomplished, great
scholarly execution, mentee begins to have tentative arrangements with his school work
and vocation, connects with the learning picked up from school, in actuality,
circumstances, create enthusiasm for his field and knows about the present improvements
in his field of study. The adequacy of the mediation will be assessed by utilization of
specific benchmarks that include: Self-regard of the mentee, his certainty levels, self-
view of the mentee, his recognition towards school and his examinations and so forth. For
this situation, the benchmark will be a person who has the ability to converse with any
individual whenever with certainty and without fear. This individual has started up a
discussion with anybody whenever is powerful to other individuals. Targets that are
achievable can be set e.g. to select for a degree program he enjoys, to perform well amid
in his scholastics, to enlist in a college that is reasonable, to enhance confidence and
certainty, Guidelines set will essentially be assessing whether this has been
accomplished. It is important that all these key pointers, benchmarks and destinations be

15
set since they shape the structure for the assessment of advance of the mentee and show
when a next choice is to be made (Clutterbuck, 2005)

2.1.2Timeline Tracker:

WEEK TASK COMPLETED

1 Briefing about company working culture and creating profiles of mentors

Conduct market research in Ara, Patna, Buxar and direct calling to customers
2 through

Direct calling to customers through database provided by the company and

3 targeting potential customers and lead generation

Targeting Coaching Centers of Patna region and following up with remaining

4 clients

5 Data Collection for the project and Meeting with local clients

Presenting the company services among students in colleges and follow up the
6 lead

Table 1: Timeline Tracker

16
 CHAPTER 3
RESEARCH METHODOLOGY

3.1 Objective :
“The main objective of research is to find out potential market and audience to pitch the
company’s services.”
3.2 Target Audience :

The target population is the total group of individuals from which the sample might be
drawn. To meet the objective for this research the main target audience is the students
which are Studying professional courses in Ara and Patna. Apart from this we also target
the private institution for pitching the company services.

3.3 Research Types

To achieve the objective of the research paper, we are going to have descriptive research.
To accomplish the framed objective, we are going to use questionnaire for the collection
of data from Students so that companies improves their services and collaborated with
those mentors who are suitable for students. Questionnaire includes 8 questionswhich
will consist of both open and closed ended questions.

3.4 Research Area :

The location which is given to me for conducting this project are Ara and Patna the two
main states of Bihar.Patna is the capital of Bihar and Ara is one of the fastest developing
city of Bihar. The primary information for the study is finding out Private colleges and
Government colleges in which professional courses are provided to the students.
Company wanted to expand their business across the India and they wanted to know the
potential customer in this area.
3.5 Data Collection :

The main source of the data for this study was primary data collected from web sources
which include finding out government as well as private colleges in this area.

17
The data which is collected from questionnaire will be used as secondary data to meet the
objective of this research. Thequestionnaire is prepared by using Google forms which
include 8 questions like:

 Name
 Email
 Linked id
 Area of expertise
 Current job function
 Mode of communication for mentoring
 Importance of mentoring for them

The link of the questionnaire is:

www.tinyurl.com/CXOmentors1

The observation methods are basically focused to understand the student’sinterest so that
company associate with those mentors who are experienced and also improves their
services as per the clients.

18
 CHAPTER 4

PROJECT EXECUTION

For conducting this project, sales calls were made to different types of clients mainly two.
The main aim is to buildingassociation with clients for the development of business of
companies keeping long term achievement in mind. The two main categories for sales
calls are:

1. Institutes For tie ups (B2B)

2. Direct Calls (B2C)

Figure 4: Sales Call Breakup

19
4.1 B2B Tie Ups:
1. Private colleges:Company’s one of the main focuses is to get tie ups from the
Private institutes so that they can increase their clients and revenue also. The area
given to me for my internship is Ara, Patna, Buxar for approaching coaching
institutes for tie ups. The main aim was to build a association with these coaching
institutes so that company can target the students who are studying in these
institution. Apart from this the other area is to sale the company services to
coaching institutes which include advertisement of their brand name on
company’s portal as well as various social platform.
Patna being one of the developed city of Bihar having good number of private
institutes who offers professional courses like:

Sr.No. Name of the College Contact No./person

1 CIMAGE, Patna Miss Neha

2 ADMERIT Business college, Mr.Anandkumar
Patna (9934302285)
3 ARACADE Business college, 06122663335
Patna
4 Kautilya computer centre Mr.Sandeep Kumar
(KCC), Ara (9334038505)
5 L.N.Mishra Institute, Patna 06122505200
6 Chandragupta Institute Of 06123221923
management, Patna
Source :www.google.co.in
www.collegedunia.com Table 2 :List of private colleges

The cost of advertisement:

 For1month–Rs 25000
 For3months–Rs 60000
 For6months–Rs 110000

20
  For12months–Rs 200000
Among these institutions 3 of them shown interest in company services then these
interested institutes details sent to the company expert to finalize the deal.
2. Government colleges : The company main focus is to target private colleges as it
gives more revenues to the company but they also want to approach those
government colleges
In which professional courses are provided to the students so they target those
students for company services. After market research it was found that there are
colleges in Ara and Patna who are providing professional courses like MBA,
BBA, BCA, MCA etc. and then a meeting call were made to the respective
college department and explain them about company services for the students and
its advantage. They allowed me to present the company services among students
so that they can understand easily. I have done marketing for the company
services across all the colleges.
These are the list of colleges:

Sr.no. Name of college

1 J.D.Womens College, Patna
2 Patna College, Patna
3 M.M.Womens College, Ara
4 H.D. Jain College, Ara
5 Maharaja College, Ara
6 Veer Kunwar Singh University, Ara
7 M.V. College, Buxar
Source: www.targetstudy.com
Table 3: List of Govt. Colleges
4.2 B2C sales

1. Sales calls to students :The company already had a database of students who
might be interested in company services. Calls were supposed to be made to these
students and a datasheet has to be maintained regarding their preference of
mentors and internships. Students interested in getting services from CXOmentors

21
 were also been asked for their choice of mode of service delivery which can either
be virtual or offline.

The questions asked from these students were:

o What are your academic qualifications?
o What course you are interested in to select for higher education?
o In Which area you want to take mentorship?
o In which area you want to do internship?
o What is your preferred location for internship?
o Which medium of service delivery you are willing to choose for
Mentoring?
A large number of 500 calls were made and out of them 100 were very much
interested in taking the company services for mentoring and internship. Then
these generated leads are handed over to the respective industry mentor for
closing the deal and further handling.
2. Organizing Session: From the generated leads of colleges company organizes
session on mentoring and about company services. During the internship I have
taken 4 to 5 session in different colleges and explain all the services to the
students and convince them to get registeredon company website.
These are some of the pictures of session:

Fig.5: veer Kunwar Singh University

22
Fig.6: Maharaja College

gege

23
 Fig. 7 H.D.jain College

4.3 Virtual Services Of Company :

CXOmentors Provides offers a good number of services to the customers through virtual
medium because the company having clients across the India and it is not necessary for
them to present physically in the office of the company as company delivers the services
through virtual medium. Therefore it makes the service delivery so easy and fast.

There are following services which are offered by company:

4.3.1 Mentoring:
The definition of mentoring is different from different aspects.Some place in the middle
of a counselor and a traditional tutor is someone "who supervises the career and
improvement of someone else, generally a less experienced person, through educating,
advising, giving mental bolster, securing, and now and again advancing or
supporting"(Zey, 1984). Huang (1995) portray the significance of Taoist lessons to
mentoring and characterize it as a procedure of shared learning also, development that
advances common advantage, collaboration and support for the both parties. Online
mentoring is based on CMC (computer mediated communication) and there are various
types of CMC based mentoring across the world. The first type is CMC -only mentoring

24
 is to be done via Emails, Phones, Websites, Chat rooms, Messaging (Hiltz, 1993). The
second type is CMC – Primary mentoring is to be done majority by online medium but
may also provide mentoring support through phone calls. The third type is CMC –
supplemental in which majority of mentoring is done physically but the association
between mentor and mentee are maintained through Emails, Phone etc.(Ensher, 2003).
Mentors are set up senior experts in the territory of advertising while students are the
individuals who are fledglings, progressing to the field, or simply require particular
counsel. Mentors and mentee regularly are coordinated by means of a virtual medium
and after that meet personally for a 20-minute gathering at the yearly meeting. Most of
the time the mentor and mentee connected just through the Internet while others,
depending upon geological conditions, may likewise convey often by means of phone or
face to face. Mentee have demonstrated that they have picked up counsel.(Carter,
2002)(Robb, 1997).

These are some list of online mentoring Platform:

Name URL Description

Provides a web-based mentoring

system that evaluatesmentoring
style, mentoring compatibility,
Corporate Mentoring http://www.mentoring.ws/starthe progress reportsfunction, and
Solutions, Inc. re/ mentoring evaluation form

Focuses on teaching multimedia,

Universally Accessible web page
production, networking, and
careerskills; participants
DigitalClubhouseNet communicate with each other
work http://www.digiclub.org throughemail and chat rooms

Helps teachers locate volunteers for

purposes of arrangingcurriculum-
based, electronic exchanges
Electronic Emissary between theirstudents and online
Project http://www.tapr.org/emissary/ mentors

25
 Pairs women who are studying
engineering or science
atparticipating colleges or
universities with
professionalscientists and engineers
working in industry, and helpsthem
form email based mentoring
MentorNet MentorNet, 2002/ relationships.

Enables teachers to find and safely

Mighty Mentors & http://www.mightymentors.com/ enter into a mentoring relationship
Teaching.com and also via mail.
http://www.teaching.com/mentors

Helps organizations, associations,

and individuals meettheir
information and training needs
Professional through Web andCD-ROM
Mentoring, LLC http://www.pro-mentoring.com technology.

Provides an online magazine

dedicated to using technologyto
share ideas, which has also created
an online mentoringprogram for
women and girls and the
organizations that serve them
http://www.techup.org/mentor/m
Tech Up entor_main.html

Connects students with

mathematicians working in
The AMS and SIAM http://www.siam.org/careers/me industry, government or business
MentoringProgram ntors.htm (primarily non-academic careers)

Women in Coaching
(CoachingAssociation http://www.coach.ca/women/e/ Provides mentors for women sports
of Canada) mentor/index.htm coaches via email

Allows users to connect to

volunteer mentors (who
areprofessional screenwriters from
a variety of fields,including movies,
TV, animation, and interactive
Writers Guild of games)via personal email at no cost
America, West http://www.wga.org/mentors/ to the user

Source: E.A. Ensher et al. / Journal of Vocational Behavior 63 (2003) 264–288

26
Table 4: online mentoring site descriptions

For delivering best service company have to associate with the experienced Professional
who has good knowledge about their field and wanted to be a mentor. By making an
online domain for students to get individual direction from experienced Professional, we
set up a system for those committed to social benefit. As one mentor stated, "A debt of
gratitude is in order for acquainting me with an awesome chance to give back what I have
effectively taken." Mentors who may some way or another be too busy have the
fundamental compliance, to take an interest through email(Duff, 2000 ).
Till now company is connected with more than 200 Eminent Professional from all across
the globe and from diversifies institutions.

27
.
Fig. 8: Features Mentors

4.3.2 E-repository

It is a type of magazinewhich is provided by the CXOmentors to the customers

through virtual media. This magazine include all the latest news, Article, Industry
related updates which is very beneficial for students as well as for professionals
too.

28
 CHAPTER 5

QUANTITATIVE ANALYSIS
From the questions asked to the direct prospects of the company, following
observations can be made:

5.1 Details about the Clients:

Observations:
1. Out of 500 calls made only 12% were interested to take services from
CXOmentors.
2. From these 60, 50 turn out to be strong prospects.
3. The majority of respondents belonged to metro cities.
4. Out of 50 prospects, 70% were male and 30% were female.

Total Sales calls = 500

15% 12%

Intrested
Unitrested
strongly Intrested

73%

Fig. 9: No. of Positive Prospects from 500 calls

5.2 Preference of services by Students :

1. 40% of the student wanted to choose internship services from the company for
shaping their career in best way.

29
 2. 35% of prospects were found to take online mentoring support through company
websites.
3. 10% were shown positive response to take the yearly services which include
mentoring, internship, E repository.

Series 1

50
40
30
20
10
0

Internship
Mentoring
Yearly service

Series 1

Fig. 10: Preference of services

5.3 Prefernce For Service Delivery system:

1. For documentation purpose, a majority of 85% chose online medium.
2. For Mentoring services only 40% chose online medium of service delivery.

6
Other means
4 Online

0
Documentation Mentoring

Fig. 11: Preference for service Delivery Syestem

30
 CHAPTER 6

RESULTS

The main objective of the project was to create Brand image of the company and Client
Acquisition in Ara, Patna (Bihar). With the advancements in technology, Indians still
trusts the Offline medium for conversation but the thinking of people are also changing
day by day. In presence of alternatives like online classes, video calling, web based
talking; students still depend on physical conversation for mentoring. A greater part of
60% Clients decided for offline mediums for taking Mentoring session and also for
closing the deal.

Those 40% customers who picked online medium for Mentoring and different services
are either from urban area other than Bihar or are working experts who did not have
much time toStudy.

Still, with the change in trends, as pee the online report the number of clients taking
online services has been increasing year by year. The digital revolution in India which
happens recently provides access of internet to everyone and easy availability of
computers and smartphones to common man making things much easier.Therefore, the
tendency of students for online mentoring will increment in the coming future. This will
likewise build the working scope of the organization as it will be simpler for it to
persuade students from rural communities to avail the services of the organization.

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 CHAPTER 7

RECOMMENDATION

1. Company has to be more focused on those states or areas where more number of
private colleges is present so that they will pitch their products.Company actually
should focus on the developing cities only.
2. For increasing the revenue it is recommended to do promotional activities.
3. For increasing sales it is recommended to invest in promotional strategies.
Thinking of more educational campaigns in the colleges, setting up hoardings
and having tie ups with nearby institutions will be helpful for the organization.
4. Company is also required to focus on cost cutting.
5. It is recommended to develop a mobile application of CXOmentors because now
a days app is more accessible than a websites.
6. Company can improved their social media presence through Facebook,
Instagram, Twitter, Linked In, YouTube e.t.c.

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 CHAPTER 8

CONCLUSION

Nesa Info Private Limited is not a known company till now as it has been working for 2
years only but company is developing their services and increasing the clients day by
day. With developing technology the organization itself has been advancing and giving a
simple service to clients. The company needs to center around its sales and promotions
which will prompt monetary benefits. There is a developing extent of virtual mentoring in
future thus it must be set up to serve the young Students and professional. Additionally,
company also developing their pool of online specialists, they imagine a more tradition
‘ask an expert’ program intended for students who require training for short period of
time.

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 CHAPTER 9

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