KEMBAR78
E Com Vs B&M | PDF | Brick And Mortar | E Commerce
Scribd
Upload
183 views2 pages

E Com Vs B&M

E-commerce refers to the process of buying and selling goods electronically, typically over the internet. This allows for remote ordering and delivery of products to customers. Brick-and-mortar businesses have physical store locations where customers can visit to browse products and complete purchases in-person. While e-commerce operations do not require a physical presence, more brick-and-mortar businesses are adopting online platforms to create an omnichannel shopping experience. Key differences between the models include their accepted payment methods, preferred advertising approaches, and abilities to provide personalized customer service.

Uploaded by

Divya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
183 views2 pages

E Com Vs B&M

E-commerce refers to the process of buying and selling goods electronically, typically over the internet. This allows for remote ordering and delivery of products to customers. Brick-and-mortar businesses have physical store locations where customers can visit to browse products and complete purchases in-person. While e-commerce operations do not require a physical presence, more brick-and-mortar businesses are adopting online platforms to create an omnichannel shopping experience. Key differences between the models include their accepted payment methods, preferred advertising approaches, and abilities to provide personalized customer service.

Uploaded by

Divya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Brick & mortar vs E-commerce

e-commerce is just the process of buying and selling produce by electronic means such as
by mobile applications and the Internet. Ecommerce refers to both online retail as well
as electronic transactions. Ecommerce has hugely increased in popularity over the last
decades, and in ways, it's replacing traditional brick and mortar stores.
While most people think of ecommerce as business to consumer (B2C), there are many
other types of ecommerce. These include online auction sites, internet banking, online
ticketing and reservations, and business to business (B2B) transactions. Recently, the
growth of ecommerce has expanded to sales using mobile devices, which is commonly
known as ‘m-commerce' and is simply a subset of ecommerce.
Brick and mortar refers to a traditional street-side business that offers products and
services to its customers face-to-face in an office or store that the business owns or rents

E-commerce operations don’t necessarily include a physical storefront, particularly when they begin.
Instead, these “digital natives” sell products online through a website and virtual shopping cart.
Orders are entered remotely, and the goods are then mailed to the customers. Brick-and-mortar
businesses, by contrast, have physical locations. They might consist of a single outlet or a chain of
stores. However, more and more brick and mortar businesses are adopting e-commerce platforms,
merging the two to create a seamless shopping experience for their targeted audiences.

Although technology is steadily advancing to allow remote exchanges such as Apple Pay and
mobile transactions, most brick-and-mortar outlets accept only cash, credit cards, or checks
as legal means for purchase of their goods and services.
E-commerce outfits also accept cards, but they don’t have a way to take payment by cash or
checks. They can accept other options for completing a transaction such as PayPal. Some e-
commerce platforms – but only the rare physical store – also accept cryptocurrency tender
like Bitcoin.

Brick-and-mortar and e-commerce stores can market and promote their organizations
differently as well. Brick-and-mortar stores will often use traditional forms of advertising
such as television and radio commercials, newspapers, and billboards.
E-commerce organizations, on the other hand, can purchase advertising through traditional
methods, but those are rarely regarded as effective when compared with social media and
digital advertising. Because they operate generally in the online space, digital advertising
tends to be more effective for these firms, so they see little reason to venture into older
marketing approaches.

Prime challenge for e-commerce organizations is how to deliver a personalized experience


to every consumer. You’re not physically present while people are shopping; although
you’re effectively just an email, phone call, or chat box away, and consumers tend to crave
instant gratification, which means they’ll often abandon a cart whenever they have a
question rather than wait (or worse, have to search) for a response.
Brick-and-mortar shops, on the other hand, have an advantage in being able to provide –
and even volunteer – immediate customer service. There is almost always someone right
there in the store for visitors to talk to. Even if the customer service is subpar, most
consumers prefer to speak with a real person face to face, rather than through a phone.

You might also like