Data Collection
Name : Nguyen Khanh Huyen
Topic : The habit of online clothes consumption of ITP students
Research Question:
-”What is the frequency of online clothes consumption of ITP students? ”
-“What are factors that motivate students to buy clothes online? ”
- “What are students' opinions towards quality of online clothes? ”
1. Question 1: What is the frequency of online clothes consumption of ITP students?
Data:
Hardly 29
1-4 times a month 51
5-12 times a month 13
More than 12 times a month 7
Figures:
Students' shopping online frequency
7%
10% 27%
56%
Hardly Ever 1-4 times a month 5-12 times a month More than 12 times a month
zx
In terms of frequency, the majority went shopping online 1-4 times a month , at 56%.
Meanwhile, the figures for students making online purchase more than 12 times a
month were the least, at only 7%.
2.Question 2: What are factors that motivate students to buy clothes online?
Data:
Products quality 40
Products Price 26
Customer Services 5
Shipping Factors (Fee+time) 3
Reviews and Comments of users 26
Figure:
Students' shopping online factors
8% 3%
11%
78%
Products quality Products Price Customer Services Shipping Factors (Fee + Time)
It is also that noticeable that the most chosen factor by ITP’s students is product
quality, which accounts for 78% , meanwhile the figure for the chosen of students
about shipping factors is significant lower, at approximately 3%.
3.
Data
Strongly Disagree Disagree Agree Strongly Agree
Online shopping 5 7 57 31
is convenient
SO has a wider 4 4 65 27
variety
SO has cheaper 5 27 47 21
goods
SO saves time 6 12 48 34
and energy
SO delivers your 5 11 45 39
goods to your
home without the
need for travel
SO can be done 3 8 64 25
from the comfort
of your own
home/any where
Figure:
THE ADVANTANGES OF SHOPPING
ONLINE
Strongly Agree Disagree Strongly Agree
70 65 64
57
60 48
47 45
50 39
40 31 34
27 27 25
30 21
20 12 11 8
10 5 7 4 4 5 6 5 3
0
Online shopping SO has a wider SO has cheaper SO saves time SO delivers your SO can be done
is convenient variety goods and energy goods to your from the
home without comfort of your
the need for own home/any
trave where
It has been proven beyond a shadow of doubt that online shopping is extremely
diverse , which is a top choice of students , accounting for 65% . Data on the most
vehement objection come from personal comfort when using online shopping, at 3%.
2. Data
Strongly Disagree Disagree Agree Strongly Agree
Security concerns 2 17 67 14
surrounding
payment by credit
card over the
Internet
Not being able to 0 16 52 32
physically inspect
the goods before
purchas
Goods getting 0 15 57 28
damaged during
transport
Goods not arriving 0 31 44 25
in time or at all
Concerns over 1 22 53 24
what information
retailers are
storing about
customers, e.g.
buying habits
Figure:
The disadvantages of shopping online
80
70 67
60 57
52 53
50 44
40
32 31
28
30 25 24
22
20 17 16 15
14
10
2 0 0 0 1
0
Security concerns Not being able to Goods getting Goods not arriving Concerns over what
surrounding physically inspect damaged during in time or at all information
payment by credit the goods before transport retailers are storing
card over the purchas about customers,
Internet e.g. buying habits
Strongly Disagree Disagree Agree Strongly Agree
It is clear that when it comes to choosing an online websites, Security concerns
surrounding payment by credit card over the Internet which get the most agreement
about the disadvantages it brings , whereas the figure for student chosen physically
inspect, damage during transport and arriving time unchanged, at 0%.
3. What are the top 5 clothing items your purchase online?
Data:
Jeans Shoes T-shirts Underwear Dress Suits Nightwear Leggings
54 75 100 32 47 36 25 38
Figures:
The clothing iteams purchase
Leggings 38
Nightwears 25
Suits 36
Dress 47
Underwear 35
T-shirts 100
Shoes 75
Jeans 54
0 20 40 60 80 100 120
Interestingly, in this picture, the students selected T-shirts as the most purchase
product , at 100 ratings , meanwhile, the figure for nightwears buyer was the least, at
25 responders.
