Social Media Algorithms
Digital Dnyan
By: Pratiksha Marshelkar
info@digitaldnyan.com
SOCIAL MEDIA
ALGORITHMS
Instagram & twitter
info@digitaldnyan.com www. digitaldnyan.com
What is Social Media Algorithms
• It is a way to sort posts based on interest in a user fe
ed rather than publishing time.
• Social networks rank the content that a user first sees
in their stream by the likelihood that they will really
want to see it.
info@digitaldnyan.com www. digitaldnyan.com
Why Social Media Algorithms are used?
• There are systems for forcing companies to pay for s
ocial advertising.
• The idea is that if they can not meet their market
organically, brands will instead turn to ads that raise
money for social networks.
info@digitaldnyan.com www. digitaldnyan.com
Instagram Algorithm
• Primary objective is to maximize the amount of time that users spend
on the site.
• Because the user settles longer, they can see more ads and related
posts.
info@digitaldnyan.com www. digitaldnyan.com
Instagram has a top 3 ranking signal:
• Relationship
• Timeless
• Interest
• Frequency of use
• Following count
info@digitaldnyan.com www. digitaldnyan.com
Cracking the Instagram algorithm in
8 simple ways
1. You should post more frequently.
2. Post videos to keep the audience engaged for more time.
3. Post when your audience is looking for.
4. Be personable.
5. Use hashtags appropriately.
6. Run a contest for a quick gain.
7. Encourage people to turn on the notification.
8. Make your posts truly amazing.
info@digitaldnyan.com www. digitaldnyan.com
Twitter Algorithm
• Works behind the scenes to rank and prioritize posts it thinks
people want to see.
• Yes, Twitter brought its chronological timeline back with the
Latest Tweets feed.
info@digitaldnyan.com www. digitaldnyan.com
Twitter Timeline Algorithm
• Ranked tweets
• “In case you missed it”
• Remaining tweets in reverse chronological
order
info@digitaldnyan.com www. digitaldnyan.com
How do I change my algorithm on
twitter?
1. Tap your profile icon within the Twitter app and then pick "Settings and Privacy"
followed by "Content Preferences." Under the "Show me best tweets first" subheading,
uncheck the box next to it to have tweets posted in chronological order instead.
2. To alter yours, tap your profile icon in the Twitter app and then pick "Settings and Priv
acy" followed by "Content Preferences."
3. Under the "Show me best tweets first" subheading, uncheck the box next to it to have t
weets posted in chronological order.
info@digitaldnyan.com www. digitaldnyan.com
Algorithm-based feeds consist of
following the ranking signal:
1. Top tweets
2. Latest trends
3. In case you missed it (ICYMI)
4. Happening Now
5. Trends for you
6. Rich media
7. Engagement
info@digitaldnyan.com www. digitaldnyan.com
Digital Dnyan Academy
Email: info@digitaldnyan.com
Phone: 9284693861
Address: Shop No.4 , Kumar Millenium Beside, Rajashri Shahu
Bank, ShivThirth Nagar, Paud Road, Kothrud, Pune, Maharashtra
411038
Website: www. digitaldnyan.com
info@digitaldnyan.com
