SEO Report, Oct 10, 2019

SEO Report for https://www.pinelabs.com

68 / 100 34 / 48 12 / 48 2 / 48
SEO SCORE PASSED CHECKS FAILED CHECKS WARNINGS

COMMON SEO ISSUES

Meta Title Test  The meta title of your page has a length of 61 characters. Most search engines will
truncate meta titles to 70 characters.

 Pine Labs | A merchant platform helping to grow their revenue

Meta Description  The meta description of your page has a length of 158 characters. Most search engines
Test will truncate meta descriptions to 160 characters.

 We provide a new-age merchant platform to accept multiple modes of payments,

get in-depth customer insights, and grow business using working capital solutions

Google Search  Pine Labs | A merchant platform helping to grow their revenue
Results Preview https://www.pinelabs.com
Test We provide a new-age merchant platform to accept multiple modes of
payments, get in-depth customer insights, and grow business using working
capital solutions

Most Common  There is likely no optimal keyword density (search engine algorithms have evolved
Keywords Test beyond keyword density metrics as a significant ranking factor). It can be useful,
however, to note which keywords appear most often on your page and if they reflect
the intended topic of your page. More importantly, the keywords on your page should
appear within natural sounding and grammatically correct copy.

 overview - 14 times
 pine - 14 times
 contact - 13 times
 labs - 12 times
 read - 11 times

Page 1
Keywords Usage  Your most common keywords are not appearing in one or more of the meta-tags above.
Test Your primary keywords should appear in your meta-tags to help identify the topic of
your webpage to search engines.

 Keyword(s) included in Title tag

 Keyword(s) not included in Meta-Description tag

HOW TO FIX

First of all, you must make sure that your page is using the title and meta-description
tags.

Second, you must adjust these tags content in order to include some of the primary
keywords displayed above.

Keywords Cloud  academy addresses affordability analysts analytics anand

Test association banks benefits blog brands build business
calculator capital card careers complexity contact
cost costs customers dear degree digital efficiency emis encore
events expansion faqs financial gifting greater grow growing
guides help helped increase institutions invoice jobs labs
launching leadership life loyalty malaysia media merchant
merchants mission mobile myplutus navigation network note
office open opportinities overview param partner
partners paybypoints payment payments perks pine
plans platform plus point products qwikcilver read
reconciliation redirected reducing resources revenue risks sale
sales sell september stack stories story sunil support
technology toggle view vision visitor wallets whilst working

Heading Tags  Congratulations! Your webpage contains headings tags.

Test
H1 headings

 Launching the co-branded Pine Perks RuPay Gift Card

 Create powerful solutions with our in-store payment APIs
 An extensive network of banks that offer Debit Card EMIs at offline stores
 Join a platform that puts merchants at the center
 Start offering personalised rewards program to your employees and partners

H2 headings

 Our Products
 EMI Calculator
 How do merchants benefit
 Merchant Stories
 Blog
 We're here to help you grow your business

Robots.txt Test  Congratulations! Your site uses a "robots.txt" file: https://www.pinelabs.com/robots.txt

Page 2
Sitemap Test  Congratulations! Your website has a sitemap file.

 https://www.pinelabs.com/sitemap.xml

SEO Friendly  Your webpage contains URLs that are not SEO friendly!
URL Test
HOW TO FIX

In order for URLs to be SEO friendly, they should be clearly named for what they are
and contain no spaces, underscores or other characters. You should avoid the use of
parameters when possible, as they are make URLs less inviting for users to click or
share.

- If your website is new and is not indexed by search engines you can replace
underscores with hyphens or redirect those links to URLs that use hyphens.BUT, if your
website is ranked well by search engines you do not need to do this (probably you have
other ranking factors working very well).

- The general advice remains: build links that contain hyphens rather than underscores
and avoid dynamic URLs.

Image Alt Test  Your webpage is using "img" tags with empty or missing "alt" attribute.

HOW TO FIX

In order to pass this test you must add an alt attribute to every <img> tag used into
your webpage.

An image with an alternate text specified is inserted using the following HTML line:

<img src="image.png" alt="text_to_describe_your_image">

Remember that the point of alt text is to provide the same functional information that a
visual user would see. Search engines, users who disabled images in their browsers and
other agents who are unable to see the images on your webpage can read the alt
attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.

Page 3
Inline CSS Test  Your webpage is using inline CSS styles!

HOW TO FIX

It is a good practice to move all the inline CSS rules into an external file in order to
make your page "lighter" in weight and decrease the code to text ratio.

check the HTML code of your page and identify all style attributes
for each style attribute found you must properly move all declarations in the
external CSS file and remove the style attribute

For example:

<!--this HTML code with inline CSS rule:-->

<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->

p{color:red; font-size: 12px}

Deprecated  Congratulations! Your page does not use HTML deprecated tags.
HTML Tags Test

Google Analytics  Congratulations! Your webpage is using Google Analytics.

Test

Favicon Test  Congratulations! Your website appears to have a favicon.

JS Error Test  Congratulations! There are no severe JavaScript errors on your webpage.

Social Media  Congratulations! Your website is connected successfully with social media using:
Test Facebook Twitter

SPEED OPTIMIZATIONS

HTML Page Size  Congratulations! The size of your webpage's HTML is 14.98 Kb and is under the
Test average webpage's HTML size of 33 Kb. Faster loading websites result in a better user
experience, higher conversion rates, and generally better search engine rankings.

HTML  Congratulations! Your webpage is successfully compressed using gzip compression

Compression/GZIP on your code. Your HTML is compressed from 109.19 Kb to 14.98 Kb (86% size
Test savings). This helps ensure a faster loading webpage and improved user experience.

Page 4
Site Loading  Your website loading time is around 5.66 seconds and is over the average loading
Speed Test speed which is 5 seconds.

HOW TO FIX

In order to resolve this problem you are advised to:

Minimize HTTP requests

Use Gzip compression
Use HTTP caching
Move all CSS style rules into a single, external and minified CSS file
Minify all JS files and, if possible, try combining them into a single external JS file
Include external CSS files before external JS files
Place your JS scripts at the bottom of your page
Optimize images
Reduce redirects
Reduce the number of plug-ins

Page Objects  Your page uses more than 20 http requests, which can slow down page loading and
Test negatively impact user experience.

HTML Pages: 2; CSS Files: 4; Scripts: 14; Images: 31; Flash Files: 0;

Page Cache Test  Congratulations, you have a caching mechanism on your website. Caching helps speed
(Server Side page loading times as well as reduces server load.
Caching)

Flash Test  Congratulations! Your website does not include flash objects (an outdated technology
that was sometimes used to deliver rich multimedia content). Flash content does not
work well on mobile devices, and is difficult for crawlers to interpret.

CDN Usage Test  Your webpage is not serving all resources (images, javascript and css) from CDNs.

HOW TO FIX
In order to pass this test you are advised to use a CDN service. A Content Delivery
Network (CDN) is a globally distributed network of web servers that allows a quick
transfer of assets and provides high availability and high performance. The primary
benefits of using a CDN service are:
Improving website loading times
Reducing bandwidth costs
Increasing content availability and redundancy
Improving website security

Page 5
Image Caching  Your website is not using cache headers for your images. Setting cache headers can
Test help speed up the serving of your webpages for users that regularly visit your site and
see the same images. Learn more about how to add expires headers to your images .

HOW TO FIX
In order to reduce the number of HTTP requests, you can use the HTTP Expires header
to set an expiration time for your images or any other content type. You can add the
following lines into your .htaccess file:

<IfModule mod_expires.c>
ExpiresActive on

ExpiresByType image/jpg "access plus 1 month"

ExpiresByType image/jpeg "access plus 1 month"
ExpiresByType image/gif "access plus 1 month"
ExpiresByType image/png "access plus 1 month"
</IfModule>

JavaScript  Your website is not using cache headers for your JavaScript resources. Setting cache
Caching Test headers can help speed up the serving of your webpages for users that regularly visit
your site.

HOW TO FIX
In order to reduce the number of HTTP requests, you can use the HTTP Expires header
to set an expiration time for your JavaScript resources or any other content type. You
can add the following lines into your .htaccess file:

<IfModule mod_expires.c>
ExpiresActive on

ExpiresByType text/javascript "access plus 1 month"

ExpiresByType application/javascript "access plus 1 month"
</IfModule>

CSS Caching Test  Your website is not using cache headers for your CSS resources. Setting cache headers
can help speed up the serving of your webpages for users that regularly visit your site.

HOW TO FIX
In order to reduce the number of HTTP requests, you can use the HTTP Expires header
to set an expiration time for your CSS resources or any other content type. You can add
the following lines into your .htaccess file:

<IfModule mod_expires.c>
ExpiresActive on

ExpiresByType text/css "access plus 1 month"

</IfModule>

JavaScript  Some of your website's JavaScript files are not minified!

Minification Test
HOW TO FIX
In order to pass this test you must minify all of your external JavaScript files. For this
task you can use an online JS minifier like JSCompress, Closure Compiler or JSMin.

Page 6
CSS Minification  Some of your webpage's CSS resources are not minified.
Test
HOW TO FIX
In order to pass this test you must minify all of your external CSS files. For this task you
can use an online CSS minifier like YUI Compressor or cssmin.js.

Nested Tables  Congratulations, your page does not use nested tables. This speeds up page loading
Test time and optimizes the user experience.

Frameset Test  Congratulations! Your webpage does not use frames.

Doctype Test  Congratulations! Your website has a doctype declaration:

 <!DOCTYPE html>

URL Redirects  Congratulations! Your URL doesn't have any redirects (which could potentially cause
Test site indexation issues and site loading delays).

SERVER AND SECURITY

URL  https://www.pinelabs.com and https://pinelabs.com resolve to the same URL.

Canonicalization
Test

HTTPS Test  Your website is successfully using HTTPS, a secure communication protocol over the
Internet.

 Security state: secure

 Certificate issuer: Go Daddy Secure Certificate Authority - G2

 Valid until: Jun 01, 2021

Safe Browsing  This site is not currently listed as suspicious (no malware or phishing activity found).
Test

Server Signature  Congratulations, your server signature is off.

Test

Directory  Congratulations! Your server has disabled directory browsing.

Browsing Test

Plaintext Emails  Congratulations! Your webpage does not include email addresses in plaintext.
Test

Page 7
MOBILE USABILITY

Media Query  Congratulations, your website uses media query technique, which is the base for
Responsive Test responsive design functionalities.

Mobile Snapshot
Test

ADVANCED SEO

Structured Data  Your webpage doesn't take the advantages of HTML Microdata specifications in order to
Test markup structured data. View Google's guide for getting started with microdata.

HOW TO FIX

HTML5 Microdata is an easy way to add semantic markup to your web pages. Search
engines rely on this markup to improve the display of search results, making it easier
for people to find the right web pages.

Here is a simple example of how to use HTML5 microdata in your contact web page:

<div itemscope itemtype="http://schema.org/Person">

<span itemprop="name">Joe Doe</span>
<span itemprop="company">The Example Company</span>
<span itemprop="tel">604-555-1234</span>
<a itemprop="email" href="mailto:joe.doe@example.com">joe.doe@example.co
m</a>
</div>

Page 8
Custom 404  Your website is not using a custom 404 error page. Default 404 error pages result in a
Error Page Test poor experience - it can mislead users into thinking an entire site is down or broken,
greatly increases the chance they leave your site entirely, and looks unprofessional. By
creating a custom 404 error page, you can improve your website's user experience by
letting users know that only a specific page is missing/broken (and not your entire site),
providing them helpful links, the opportunity to report bugs, and potentially track the
source of broken links in your site.

HOW TO FIX

Creating a custom 404 error page can be relatively simple or more complicated,
depending on what technologies were used to build your website (your web server,
framework used, etc). Learn more about the basics of creating a custom 404 error page .

On your custom error page, you should provide relevant information to keep the user's
attention so they remain on your website. Some steps to achieve this goal include:

Adding links to your most important pages (your best articles articles/content,
latest posts, etc.)
If you have an e-commerce business, you can display special offers, product
recommendations, discounts, etc.
Include a search box or a sitemap link to help users find the information they
wanted.
Use simple language (non-technical) to explain what went wrong.
Add a contact form or provide an email address to allow users to get in touch with
you for further help.

You can also use your custom 404 error page to track the source of broken links in your
site.

Noindex Tag Test  Your webpage does not use the noindex meta tag. This means that your webpage will
be read and indexed by search engines.

Canonical Tag  Your webpage does not use the canonical link tag.
Test

Nofollow Tag  Your webpage does not use the nofollow meta tag. This means that search engines will
Test crawl all links from your webpage.

Disallow  Your robots.txt file disallow the search engines access to some parts of your website.
Directive Test You are advised to check carefully if the access to these resources or pages must be
blocked.

 Disallow:
 Disallow: /cron/
 Disallow: /ajax/
 Disallow: /php-form/
 Disallow: /temp/
 Disallow: /pinelabs_capital/
 Disallow: /edge/
 Disallow: /lms/
 Disallow: /epos/

Page 9
SPF Records  Congratulations! Your DNS server is using an SPF record.
Test
 v=spf1 ip4:115.249.18.81 ip4:122.160.150.50 ip4:14.141.92.49
ip4:202.134.192.112 ip4:180.179.21.158 ip4:180.179.219.239 -all

Page 10