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Mba Git

This document outlines the structure and requirements for a marketing management internal assessment test. The test contains 3 parts: Part A requires defining 5 marketing terms in 1 mark each. Part B requires explaining 2 marketing concepts with examples in 5 marks each. Part C requires answering a case study question in 10 marks, choosing between a question on the societal impact of marketing or determining market potential for a new product.

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69 views1 page

Mba Git

This document outlines the structure and requirements for a marketing management internal assessment test. The test contains 3 parts: Part A requires defining 5 marketing terms in 1 mark each. Part B requires explaining 2 marketing concepts with examples in 5 marks each. Part C requires answering a case study question in 10 marks, choosing between a question on the societal impact of marketing or determining market potential for a new product.

Uploaded by

sanket sunthankar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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KLS, Gogte Institute of Technology, Udyambag, Belgaum

DEPARTMENT OF MBA
First Internal Assessment Test – Semester I
Subject: Marketing Management Sub Code: 15MBA13
Maximum Marks: 25 Duration: 1 Hour
Date: 20.10.2015 Time: 9.30 to 10.30

Part A: Define any FIVE of the following; 5 x 1 Mark = 5 Marks

1. Green Marketing
2. Societal Marketing Concept
3. Marketing Myopia
4. Demand and Desire
5. Value and Satisfaction
6. Marketing

Part B: Explain any TWO with suitable examples; 2 x 5 Marks = 10 Marks

1. 4 Ps V/s 4 Cs
2. Marketing Orientations
3. Business Marketing Utilities

Part C: Case Study (ANY ONE) 1 x 10 Marks = 10 Marks

1. Marketing today has raised the issue about the value of marketing to society. There are
two school of thoughts on the this, viz
 Marketing is a manipulative and wasteful activity damaging to society as a whole.
 Marketing is beneficial and productive activity that improves the quality of
people’s lives.

List out at least five reasons for your belief on each of the above statement

2. A client is developing a new product and wants to know if there's a market for it. How do
you determine whether there is a market? What steps will you take, what processes will
you use?

_______________________

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