KEMBAR78
Create Your Perceptual Map Guide | PDF | Brand | Marketing
Scribd
Upload
93 views8 pages

Create Your Perceptual Map Guide

This document provides instructions for creating a perceptual map. It outlines 7 steps to complete the map, including entering a title, labels for the horizontal and vertical axes, brands/products to map, scoring each on attributes, and copying the completed map. Additional information and examples are included to aid the user. The goal is to quickly and easily allow the user to create their own perceptual map.

Uploaded by

Dhananjay Dar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
93 views8 pages

Create Your Perceptual Map Guide

This document provides instructions for creating a perceptual map. It outlines 7 steps to complete the map, including entering a title, labels for the horizontal and vertical axes, brands/products to map, scoring each on attributes, and copying the completed map. Additional information and examples are included to aid the user. The goal is to quickly and easily allow the user to create their own perceptual map.

Uploaded by

Dhananjay Dar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
You are on page 1/ 8

Welcome to "Create Yo

Follow the Steps in Yellow. Only enter


The blue and pink cells provide additional information Or you can watch the YouTube
For more information on Perceptual Maps visit: www.perceptualmaps.com
Simply type over the grey cells below to quickly

Step 1 Enter the Title of Your Map

Step 2 Enter the two labels for your Horizontal Axis


For the left side of the map
For the right side of the map

Step 3 Enter the two labels for your Vertical Axis


For the bottom of the map
For the top of the map

Please note that you can click on Attribute Ideas in the menu on the main
Or for more information on Perceptual Maps and/or the Marke

Step 4 Enter the Brands or Products to be Mapped Step 5


Up to a maximum of 25 brands/products

1=
5=
(Some examples provided, simply type over the brands below.) 9=
1 Udaan
2 IndiaMart
3 Moglix
4 Trade India
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

Step 7 When finished entering your data above, simply copy y

B2B Competitors
High value offering
Low uniquessnes

Low value offering


Low value offering
me to "Create Your Perceptual Map"
the Steps in Yellow. Only enter data/information in the Grey cells.
Or you can watch the YouTube video at How to Use Video
www.perceptualmaps.com Or email: geoff@perceptualmaps.com
ells below to quickly and easily create your own Perceptual Map

B2B Competitors
(This is an example only. Simply type over this map title.)

Low uniquessnes (These are examples only.


High uniqueness Type in your attributes.)

Low value offering (These are examples only.


High value offering Type in your attributes.)

deas in the menu on the main website to help determine suitable brand/product attributes to use
ptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit
All About Perceptual Maps

Score each brand/product for the two attributes Step 6


Use a 1-9 scale, using the following table as a rough guide. Please note that this is an optional step
Horizontal Attribute Vertical Attribute
Low uniquessnes 1= Low value offering 1=
Equal mix of both 5= Equal mix of both 2=
High uniqueness 9= High value offering 3=
8.5 8
5 5
5.5 6.5
7 7
ata above, simply copy your Perceptual Map below and paste it into your document.

s
High value offering
To maintain the formating of the map
when you copy it:

3
High uniqueness

Low value offering


Low value offering
ptual Map

attributes to use
ocess, please visit

Change the circle sizes


Please note that this is an optional step
Sizes
Small
Medum
Large
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2

your document.

To maintain the formating of the map


when you copy it:

Click on the edge of the map


to highlight it

Select 'copy' from the menu

Go to your document

Select 'paste', then 'paste special'


and choose 'bitmap'.

You might also like