KEMBAR78
Customer Loyalty in Packed Food Items | PDF
Scribd
Upload
378 views2 pages

Customer Loyalty in Packed Food Items

This document is a survey being conducted by MBA students at FAST-NUCES to study customer loyalty towards packaged food items. The survey asks respondents to indicate their level of agreement on a scale of 1 to 5 with statements related to packaging, labeling, logos, satisfaction, and customer loyalty of food brands. Responses will remain confidential and only be used for the research study.

Uploaded by

Zuhraiz Khalid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
378 views2 pages

Customer Loyalty in Packed Food Items

This document is a survey being conducted by MBA students at FAST-NUCES to study customer loyalty towards packaged food items. The survey asks respondents to indicate their level of agreement on a scale of 1 to 5 with statements related to packaging, labeling, logos, satisfaction, and customer loyalty of food brands. Responses will remain confidential and only be used for the research study.

Uploaded by

Zuhraiz Khalid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Customer loyalty in packed food items

We are MBA students of FAST-NUCES. As a requirement for our course Research Methods final
project. This study is being conducted to study the relationship of customer loyalty in packaged food
items. Your responses will remain confidential and would be used only for the purpose of study. We will
appreciate your cooperation.
Appendix: Kindly indicate the degree to which you would agree with the following statements by
choosing a number from 1 to 5, whereas 1 indicates strongly agree and 5 indicates strongly disagree
1= Strongly Agree, 2= Agree, 3= Neutral, 4= Disagree, 5= Strongly Disagree
Gender:
Age:
Occupation:

Ser. Topic Strongly Agree Neutral Disagree Strongly


no. agree disagree

Packaging
1 If a packaging is very
appealing, the product will
not be of high quality.
2 I am willing to pay a higher
price for a particular brand
because of its packaging.
3 I am willing to buy healthy
food because of its
packaging.
Labelling
4 I am satisfied with
information given on
nutritional labels.
5 I observe the nutritional
information provided on the
label.
6 It is likely that the brand I’m
using is very reliable.
Logo
7 I am aware of brand logo
and the product I’m using.
8 I noticed logo is symbol of
product reliability.
9 I used to shop extravagantly
due to recognition of brand
logo.
10 I always give up shopping
when desired brand is not on
shelves.

Satisfaction
11 I am satisfied with
information given on
nutritional labels.
12 It is likely that my brand
offers good value for money.
13 I have never been irked
when people expressed
ideas very different from my
own.
Customer Loyalty
14 I prefer feedback regarding
quality of product and
services to maintain loyalty.
15 I always prefer to provide
high customer service.
16 I’m willing to have a long-
term loyalty relationship
with the brand.

You might also like