Analysis

1. Valid Are You Brand Loyal Customer? Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 2. Valid 7 6 10 31 46 100 Percent 7.0 6.0 10.0 31.0 46.0 100.0 Valid Percent 7.0 6.0 10.0 31.0 46.0 100.0 Cumulative Percent 7.0 13.0 23.0 54.0 100.0

Do you think branded products are better than unbranded Products? Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 1 2 18 34 45 100 Percent 1.0 2.0 18.0 34.0 45.0 100.0 Valid Percent 1.0 2.0 18.0 34.0 45.0 100.0 Cumulative Percent 1.0 3.0 21.0 55.0 100.0

3. Valid

Influence of Quality on Purchase decision. Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 2 2 19 38 39 100 Percent 2.0 2.0 19.0 38.0 39.0 100.0 Valid Percent 2.0 2.0 19.0 38.0 39.0 100.0 Cumulative Percent 2.0 4.0 23.0 61.0 100.0

4. Valid

Influence of Price on Purchase decision. Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 1 2 26 32 39 100 Percent 1.0 2.0 26.0 32.0 39.0 100.0 Valid Percent 1.0 2.0 26.0 32.0 39.0 100.0 Cumulative Percent 1.0 3.0 29.0 61.0 100.0

5. Valid

Influence of Family members on Purchase decision. Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 2 2 25 27 44 100 Frequency Percent 2.0 2.0 25.0 27.0 44.0 100.0 Percent 26 16 30 24 4 100 26.0 16.0 30.0 24.0 4.0 100.0 Valid Percent 2.0 2.0 25.0 27.0 44.0 100.0 Valid Percent 26.0 16.0 30.0 24.0 4.0 100.0 Cumulative Percent 26.0 42.0 72.0 96.0 100.0 Cumulative Percent 2.0 4.0 29.0 56.0 100.0

6. Valid

Influence of Peers on Purchase decision. Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total

7. Valid

Influence of Friends on Purchase decision. Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 9 2 20 24 45 100 Percent 9.0 2.0 20.0 24.0 45.0 100.0 Valid Percent 9.0 2.0 20.0 24.0 45.0 100.0 Cumulative Percent 9.0 11.0 31.0 55.0 100.0

8. Valid

Will you continue to using a brand if it offers you a unique features. Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 6 6 20 36 32 100 Percent 6.0 6.0 20.0 36.0 32.0 100.0 Valid Percent 6.0 6.0 20.0 36.0 32.0 100.0 Cumulative Percent 6.0 12.0 32.0 68.0 100.0

9. Valid

Would you like to switch preference if you get some promotions or discounts from competing brands. Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 17 10 11 25 37 100 Percent 17.0 10.0 11.0 25.0 37.0 100.0 Valid Percent 17.0 10.0 11.0 25.0 37.0 100.0 Cumulative Percent 17.0 27.0 38.0 63.0 100.0

10. Valid

Would you continue branded products if it is offered at higher prices Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 6 8 17 30 39 100 Percent 6.0 8.0 17.0 30.0 39.0 100.0 Valid Percent 6.0 8.0 17.0 30.0 39.0 100.0 Cumulative Percent 6.0 14.0 31.0 61.0 100.0

11. Valid

If the same product is available at lower prices then would you purchase it. Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 10 10 21 24 35 100 Percent 10.0 10.0 21.0 24.0 35.0 100.0 Valid Percent 10.0 10.0 21.0 24.0 35.0 100.0 Cumulative Percent 10.0 20.0 41.0 65.0 100.0

12. Valid

Will you buy a brand if you like advertisement of that brand? Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 5 9 11 41 34 100 Percent 5.0 9.0 11.0 41.0 34.0 100.0 Valid Percent 5.0 9.0 11.0 41.0 34.0 100.0 Cumulative Percent 5.0 14.0 25.0 66.0 100.0

13. Valid

Would you like to purchase a brand if it is bearing some unique or famous logo. Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 4 6 15 39 36 100 Percent 4.0 6.0 15.0 39.0 36.0 100.0 Valid Percent 4.0 6.0 15.0 39.0 36.0 100.0 Cumulative Percent 4.0 10.0 25.0 64.0 100.0

14. Valid

Would you like to purchase if you like colors of its packaging? Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 5 4 10 29 52 100 Percent 5.0 4.0 10.0 29.0 52.0 100.0 Valid Percent 5.0 4.0 10.0 29.0 52.0 100.0 Cumulative Percent 5.0 9.0 19.0 48.0 100.0

15. Valid

Would you like to purchase by looking physical design? Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 1 7 18 28 46 100 Frequency Percent 1.0 7.0 18.0 28.0 46.0 100.0 Percent 2 8 27 63 100 2.0 8.0 27.0 63.0 100.0 Valid Percent 1.0 7.0 18.0 28.0 46.0 100.0 Valid Percent 2.0 8.0 27.0 63.0 100.0 Cumulative Percent 2.0 10.0 37.0 100.0 Cumulative Percent 1.0 8.0 26.0 54.0 100.0

16. Valid

Would you like to purchase a product if its from some renowned company or some renowned brand? Disagree Neither Agree nor Disagree Agree Strongly Agree Total

17. Valid

Would you like to purchase a Famous brand Frequency Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree Total 3 2 12 39 44 100 Percent 3.0 2.0 12.0 39.0 44.0 100.0 Valid Percent 3.0 2.0 12.0 39.0 44.0 100.0 Cumulative Percent 3.0 5.0 17.0 56.0 100.0

All variables cronbachs Alpha

Reliability Statistics Cronbach's Alpha .636 N of Items 17

Brand Knowledge
Reliability Statistics Cronbach's Alpha .218 N of Items 2

Brand Relationship
Reliability Statistics Cronbach's Alpha .161 N of Items 5

Behavioral Intention
Reliability Statistics Cronbach's Alpha .129 N of Items 4

Brand Positioning
Reliability Statistics Cronbach's Alpha .337 N of Items 3

Brand Name Affect