Cheatsheet
How to use the Facebook Marketing
API to reveal hidden interests
Copy the URL below into a text editor
https://graph.facebook.com/search?type=adinterest&q=[Golf]&limit
=10000&locale=en_US&access_token=562476534284148|Xnt3BLJ
J5LrFULeEuLJqVOyUv9E
Input your search keyword in the URL
Input your keyword in between brackets, where I’ve put the
example [Golf]. Note that the first letter should be capitalised.
It works best when you input broad keywords (like Golf, Fitness, Cats,
Dogs, Business, Vacation, etc.) Don’t narrow down your input.
Paste the URL into your browser
Some text editors mess up formatting. If your URL returns an error
message in the browser, always check for symbols like “%20”.
🙌
Then hit Enter
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If you want to automate this entire process, checkout our software
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InterestExplorer. It’s used by 1000’s of Facebook marketers around
the world to discover hidden interests
Advanced interest layering
Find hidden interests
First use the strategy above (or InterestExplorer) to find hidden
interests related to your niche. Don’t look too much at the audience
sizes of single interests, because only the total reach of your layered
ad set matters. I usually aim for around 30 interests in total.
Randomly create layers
I always create 3 layers, so three sets of interests. When you have 30
interests, that means you randomly assign these interests to 3 sets
of 10. Then you copy these interests into the Detailed Targeting
section in Facebook Ads Manager when creating your ad set.
Copyright © 2020 InterestExplorer.io, all rights reserved.
Paste the first 10 interests, then click on the option to narrow down
and paste the second 10 interests. Repeat this step a third time.
The result is that people will only see your ad when they match at
least 1 interest from the first layer, at least 1 interests from the
second layer and at least 1 interest from the third layer.
This completely excludes “accidental likes”.
Check the total audience size
Specific is better. But your campaign should still get some reach of
course. I usually aim for at least 50.000 people in the audience. So
not per interest, but in total when the 3 layers are applied.
This next-level strategy makes sure that you only target people that
like multiple interests from the relevant selection of interests you’ve
picked. The result is that you’ll waste less of your budget on people
that “accidentally” liked (or were assigned) just 1 broad interest.
Our software InterestExplorer also does this a layering for you.
That’s why it’s used by thousands of smart Facebook marketers.
Copyright © 2020 InterestExplorer.io, all rights reserved.
With our software you’ll:
Uncover 1000's of targetable Facebook interests your
🚀
competition can't find, so you can avoid the bidding war and
skyrocket your ROAS
Save hours of manual interest research with our Chrome
🎯
extension that highlights targetable keywords in Facebook Audience
Insights
💰
Learn how to cherrypick profitable Facebook interests in our
45-minute "Interest Targeting Intensive" training
Enjoy!
Paco Vermeulen
Founder InterestExplorer
Copyright © 2020 InterestExplorer.io, all rights reserved.
